{"id":18312,"date":"2014-09-01T10:35:52","date_gmt":"2014-09-01T13:35:52","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18312"},"modified":"2024-08-01T15:38:07","modified_gmt":"2024-08-01T18:38:07","slug":"comscore-mostra-usuarios-nao-baixam-aplicativos-regularmente","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/comscore-mostra-usuarios-nao-baixam-aplicativos-regularmente\/","title":{"rendered":"comScore mostra que usu\u00e1rios n\u00e3o baixam aplicativos regularmente"},"content":{"rendered":"<p style=\"text-align: justify;\">Em julho deste ano, a <strong>comScore<\/strong> divulgou uma <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apps-correspondem-mais-de-50-consumo-digital-nos-eua\/\">pesquisa<\/a><\/strong> revelando que o <strong>consumo de <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/aplicativos-para-o-feriado\/\">aplicativos<\/a><\/strong> nos Estados Unidos correspondia a mais de 50% do tempo gasto nas plataformas mobiles. Por\u00e9m, o mais<strong> <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2014\/The-US-Mobile-App-Report\" target=\"_blank\" rel=\"noopener\">recente relat\u00f3rio da empresa<\/a><\/strong> mostra que, apesar disso,<strong> dois ter\u00e7os dos <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/migracao-facebook-messenger-irrita-usuarios\/\">usu\u00e1rios<\/a><\/strong> n\u00e3o baixam <strong>nenhum app por m\u00eas<\/strong>, e que<strong> cerca de metade<\/strong> dos downloads foi realizada por apenas <strong>7% dos <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/consumidores-mobile-na-america-latina-sao-jovens-e-tem-bom-poder-aquisitivo\/\">consumidores<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">A pesquisa mostra que, entre os usu\u00e1rios que <strong>realizam download de <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apps-redesenhados-para-ios-7\/\">apps<\/a><\/strong>, mais da <strong>metade<\/strong> baixa no m\u00e1ximo dois por m\u00eas, e que, do n\u00famero total de <strong>usu\u00e1rios de <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/5-melhores-smartphones-mercado\/\">smartphones<\/a><\/strong>, apenas<strong> 2,4%<\/strong> faz o download de mais de <strong>8 aplicativos mensalmente<\/strong>. Apesar dos n\u00fameros serem baixos, o <strong>tempo gasto<\/strong> com os programas \u00e9 alto, e representa um <strong>aumento de 52% em rela\u00e7\u00e3o aos \u00faltimos seis meses<\/strong>. Nos <strong>smartphones<\/strong>, este tempo equivale a <strong>88%<\/strong> do uso dos aparelhos, enquanto que, nos <a href=\"https:\/\/www.redemagic.com\/blog\/web-design\/aplicativos-adobe-para-tablets\/\"><strong>tablets<\/strong><\/a>, equivale a <strong>82%<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Entre <strong>plataformas <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/uso-de-aplicativos-moveis-e-cada-vez-maior-e-vale-pena-investir\/\">m\u00f3veis<\/a><\/strong> e desktop, as primeiras s\u00e3o respons\u00e1veis por<strong> 60% do uso de aplicativos<\/strong> e navegadores, deixando o <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/windows-7-sistema-mais-utilizado-em-desktops\/\"><strong>desktop<\/strong><\/a> com apenas <strong>40%<\/strong> do total.<\/p>\n<p style=\"text-align: justify;\">Outro dado interessante divulgado pela comScore \u00e9 que o <strong>engajamento dos usu\u00e1rios<\/strong> \u00e9 mais expressivo com as maiores marcas de <strong>m\u00eddia <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/falha-seguranca-digital-da-caixa\/\">digital<\/a><\/strong>, como <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-fan-page-timeline\/\">Facebook<\/a>, <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/google-mapear-corpo-humano\/\">Google<\/a>, <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apple-disponibiliza-versao-beta-os-x-yosemite\/\">Apple<\/a>, <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/yahoo-wish-list\/\">Yahoo<\/a>, <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/conheca-alguns-dos-segredos-de-jeff-bezos-e-sucesso-da-amazon\/\">Amazon<\/a> e <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/ebay-lanca-aplicativo-de-moda-no-brasil\/\">eBay<\/a><\/strong>. A rede que mais faz <strong>sucesso<\/strong> entre todas as faixas et\u00e1rias \u00e9 o <strong>Facebook<\/strong>, tanto em audi\u00eancia como em tempo gasto na plataforma. Por m\u00eas, a rede possui mais de\u00a0<strong>115 milh\u00f5es de visitantes \u00fanicos.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Entre as categorias mais acessadas, as <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/bots-os-robos-das-redes-sociais\/\"><strong>redes sociais<\/strong><\/a> lideram a prefer\u00eancia, seguida de <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/games-sociais-espaco-para-debate-e-propaganda\/\"><strong>games<\/strong><\/a>, r\u00e1dios, multim\u00eddia, compras, <strong>mensagens instant\u00e2neas<\/strong> e <strong>fotos<\/strong>. Nota-se tamb\u00e9m uma diferen\u00e7a de consumo entre os usu\u00e1rios do sistema operacional <strong>iOS e <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/google-firma-parceria-e-leva-sistema-android-aos-automoveis\/\">Android<\/a>.<\/strong> Enquanto os primeiros passam mais tempo nos <strong>aplicativos de not\u00edcia<\/strong>, r\u00e1dio, fotos e redes sociais, os usu\u00e1rios do Android gastam uma parcela maior com <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/tire-todas-as-suas-duvidas-sobre-e-mail-marketing\/\"><strong>e-mail<\/strong><\/a> e <strong>buscas<\/strong>.<\/p>\n<p style=\"text-align: justify;\">O baixo n\u00famero de downloads pode ser explicado pela <strong>prefer\u00eancia por aplicativos espec\u00edficos<\/strong>, como as redes sociais, que conectam as pessoas ao seu grupo. E voc\u00ea, possu\u00ed diversos aplicativos que utiliza todos os dias ou \u00e9 viciado em apenas um? Nos conte atrav\u00e9s dos coment\u00e1rios.<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/aplicativos-de-carona-ajudam-na-mobilidade-urbana\/\">Aplicativos de carona ajudam na mobilidade urbana<\/a><\/strong><\/p>\n<p style=\"text-align: center; width: 550px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Em julho deste ano, a <strong>comScore<\/strong> divulgou uma <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apps-correspondem-mais-de-50-consumo-digital-nos-eua\/\">pesquisa<\/a><\/strong> revelando que o <strong>consumo de <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/aplicativos-para-o-feriado\/\">aplicativos<\/a><\/strong> nos Estados Unidos correspondia a mais de 50% do tempo gasto nas plataformas mobiles. Por\u00e9m, o mais<strong> <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2014\/The-US-Mobile-App-Report\" target=\"_blank\" rel=\"noopener\">recente relat\u00f3rio da empresa<\/a><\/strong> mostra que, apesar disso,<strong> dois ter\u00e7os dos <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/migracao-facebook-messenger-irrita-usuarios\/\">usu\u00e1rios<\/a><\/strong> n\u00e3o baixam <strong>nenhum app por m\u00eas<\/strong>, e que<strong> cerca de metade<\/strong> dos downloads foi realizada por apenas <strong>7% dos <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/consumidores-mobile-na-america-latina-sao-jovens-e-tem-bom-poder-aquisitivo\/\">consumidores<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">A pesquisa mostra que, entre os usu\u00e1rios que <strong>realizam download de <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apps-redesenhados-para-ios-7\/\">apps<\/a><\/strong>, mais da <strong>metade<\/strong> baixa no m\u00e1ximo dois por m\u00eas, e que, do n\u00famero total de <strong>usu\u00e1rios de <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/5-melhores-smartphones-mercado\/\">smartphones<\/a><\/strong>, apenas<strong> 2,4%<\/strong> faz o download de mais de <strong>8 aplicativos mensalmente<\/strong>. Apesar dos n\u00fameros serem baixos, o <strong>tempo gasto<\/strong> com os programas \u00e9 alto, e representa um <strong>aumento de 52% em rela\u00e7\u00e3o aos \u00faltimos seis meses<\/strong>. Nos <strong>smartphones<\/strong>, este tempo equivale a <strong>88%<\/strong> do uso dos aparelhos, enquanto que,<\/p>\n","protected":false},"author":1,"featured_media":18320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[407,481,127,168,1712,317],"class_list":["post-18312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-aplicativos","tag-apple","tag-facebook","tag-google","tag-midias-sociais","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>comScore mostra que usu\u00e1rios n\u00e3o baixam aplicativos regularmente<\/title>\n<meta name=\"description\" content=\"Relat\u00f3rio da comScore mostra que dois ter\u00e7os dos usu\u00e1rios n\u00e3o baixam nenhum app por m\u00eas.\" \/>\n<meta name=\"robots\" content=\"index, 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