{"id":1835,"date":"2011-09-01T13:35:54","date_gmt":"2011-09-01T16:35:54","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=1835"},"modified":"2026-01-20T15:20:40","modified_gmt":"2026-01-20T18:20:40","slug":"pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\/","title":{"rendered":"Pesquisa aponta dados de como o brasileiro busca na web"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>O <a href=\"https:\/\/www.redemagic.com\/blog\/google-sera-o-novo-dono-da-motorola\/\"><strong>Google<\/strong><\/a>, em parceria com a <strong>Prospect Brasil<\/strong>, avaliou em uma pesquisa o <strong>comportamento<\/strong> dos usu\u00e1rios brasileiros nas ferramentas de <strong>busca na web<\/strong> e a influ\u00eancia das a\u00e7\u00f5es de <strong>marketing off-line<\/strong>.<\/p>\n<p>De acordo com a pesquisa, cerca de <strong>93%<\/strong> dos brasileiros acessam a<a href=\"https:\/\/www.redemagic.com\/blog\/as-tendencias-para-a-publicidade-on-line\/\"> <strong>internet<\/strong><\/a> pelo menos uma vez ao dia e <strong>85%<\/strong> utilizam <strong>servi\u00e7os de busca<\/strong> diariamente. <strong>79%<\/strong> dos <strong>internautas do Brasil<\/strong> afirmam que fazem buscas devido ao impacto de <strong>a\u00e7\u00f5es publicit\u00e1rias de m\u00eddias<\/strong> off-line e <strong>53%<\/strong> s\u00e3o respostas ao famoso \u201cboca a boca\u201d e indica\u00e7\u00f5es. Na sequ\u00eancia, \u201cAn\u00fancio na TV\u201d totaliza <strong>51%<\/strong>, \u201cAn\u00fancio de Revista\/Jornais\u201d <strong>35%<\/strong> e \u201cLojas F\u00edsicas\u201d ficam com <strong>27%<\/strong>.<\/p>\n<p><!--more-->Os dados do levantamento tamb\u00e9m revelaram que <strong>47%<\/strong> dos entrevistados realizam <strong>busca na internet<\/strong> atrav\u00e9s do nome do produto ou servi\u00e7o. Cerca de <strong>30%<\/strong> v\u00e3o atr\u00e1s do nome da empresa ou da prestadora, <strong>7%<\/strong> buscam pelo <strong>slogan<\/strong> e <strong>an\u00fancios<\/strong>, <strong>6%<\/strong> pelos elementos de refer\u00eancia na <strong>propaganda<\/strong> e <strong>9%<\/strong> dos usu\u00e1rios fazem a <strong>busca<\/strong> utilizando outros termos.<\/p>\n<p>O question\u00e1rio foi aplicado para <strong>duas mil pessoas<\/strong> de 14 a 45 anos, baseado em um <strong>estudo realizado nos Estados Unidos<\/strong> pela empresa. As cidades participantes foram Belo Horizonte, Bras\u00edlia, Curitiba, Porto Alegre, Presidente Prudente, Recife, Ribeir\u00e3o Preto, Rio de Janeiro, Rio Preto, S\u00e3o Jos\u00e9 dos Campos, S\u00e3o Paulo e Salvador.<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/areas-relacionadas-a-tecnologia-da-informacao-geram-novas-oportunidades-de-trabalho\/\">\u00c1reas relacionadas \u00e0 Tecnologia da Informa\u00e7\u00e3o geram novas oportunidades de trabalho<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>O <a href=\"https:\/\/www.redemagic.com\/blog\/google-sera-o-novo-dono-da-motorola\/\"><strong>Google<\/strong><\/a>, em parceria com a <strong>Prospect Brasil<\/strong>, avaliou em uma pesquisa o <strong>comportamento<\/strong> dos usu\u00e1rios brasileiros nas ferramentas de <strong>busca na web<\/strong> e a influ\u00eancia das a\u00e7\u00f5es de <strong>marketing off-line<\/strong>.<\/p>\n<p>De acordo com a pesquisa, cerca de <strong>93%<\/strong> dos brasileiros acessam a<a href=\"https:\/\/www.redemagic.com\/blog\/as-tendencias-para-a-publicidade-on-line\/\"> <strong>internet<\/strong><\/a> pelo menos uma vez ao dia e <strong>85%<\/strong> utilizam <strong>servi\u00e7os de busca<\/strong> diariamente. <strong>79%<\/strong> dos <strong>internautas do Brasil<\/strong> afirmam que fazem buscas devido ao impacto de <strong>a\u00e7\u00f5es publicit\u00e1rias de m\u00eddias<\/strong> off-line e <strong>53%<\/strong> s\u00e3o respostas ao famoso \u201cboca a boca\u201d e indica\u00e7\u00f5es. Na sequ\u00eancia, \u201cAn\u00fancio na TV\u201d totaliza <strong>51%<\/strong>, \u201cAn\u00fancio de Revista\/Jornais\u201d <strong>35%<\/strong> e \u201cLojas F\u00edsicas\u201d ficam com <strong>27%<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":1857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[168,642,644,645,643],"class_list":["post-1835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-google","tag-internautas-do-brasil","tag-midias-off-line","tag-midias-online","tag-pesquisa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pesquisa aponta dados de como o brasileiro busca na web - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa aponta dados de como o brasileiro busca na web - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"O Google, em parceria com a Prospect Brasil, avaliou em uma pesquisa o comportamento dos usu\u00e1rios brasileiros nas ferramentas de busca na web e a influ\u00eancia das a\u00e7\u00f5es de marketing off-line. De acordo com a pesquisa, cerca de 93% dos brasileiros acessam a internet pelo menos uma vez ao dia e 85% utilizam servi\u00e7os de busca diariamente. 79% dos internautas do Brasil afirmam que fazem buscas devido ao impacto de a\u00e7\u00f5es publicit\u00e1rias de m\u00eddias off-line e 53% s\u00e3o respostas ao famoso \u201cboca a boca\u201d e indica\u00e7\u00f5es. Na sequ\u00eancia, \u201cAn\u00fancio na TV\u201d totaliza 51%, \u201cAn\u00fancio de Revista\/Jornais\u201d 35% e \u201cLojas F\u00edsicas\u201d ficam com 27%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-01T16:35:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T18:20:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/08\/pesquisa-como-brasileiro-busca-na-web-search.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Pesquisa aponta dados de como o brasileiro busca na web\",\"datePublished\":\"2011-09-01T16:35:54+00:00\",\"dateModified\":\"2026-01-20T18:20:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\\\/\"},\"wordCount\":247,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/pesquisa-como-brasileiro-busca-na-web-search.jpg\",\"keywords\":[\"Google\",\"internautas do brasil\",\"m\u00eddias off-line\",\"m\u00eddias online\",\"pesquisa\"],\"articleSection\":[\"Internet\",\"Tecnologia\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\\\/\",\"name\":\"Pesquisa aponta dados de como o brasileiro busca na web - 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