{"id":18674,"date":"2014-10-01T08:45:58","date_gmt":"2014-10-01T11:45:58","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18674"},"modified":"2026-01-21T14:00:46","modified_gmt":"2026-01-21T17:00:46","slug":"antonio-borba-realidade-mercado-curitibano-digitalks","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/antonio-borba-realidade-mercado-curitibano-digitalks\/","title":{"rendered":"Antonio Borba aborda a realidade do mercado curitibano durante o Digitalks"},"content":{"rendered":"

Promovido pelo Digitalks<\/strong><\/a>, o F\u00f3rum de Marketing Digital 2014 passou por Curitiba<\/strong> nesta ter\u00e7a-feira, dia 30. O evento \u00e9 considerado o maior do setor na Am\u00e9rica Latina<\/strong>.<\/p>\n

A a\u00e7\u00e3o trouxe aos participantes palestras<\/strong><\/a> com profissionais de grandes ag\u00eancias<\/strong> do pa\u00eds, respons\u00e1veis por abordar obst\u00e1culos e conquistas do segmento nos \u00faltimos anos, e analisar quais devem ser os pr\u00f3ximos passos para que a \u00e1rea<\/strong> continue evoluindo.<\/p>\n

<\/p>\n

Mercado digital em Curitiba<\/strong><\/h5>\n

Para aproximar estas quest\u00f5es do cen\u00e1rio<\/strong> da capital paranaense, o Diretor Executivo da Magic Web Design<\/a><\/strong>, Antonio Borba<\/strong><\/a>, participou do painel “Perspectivas e crescimento do mercado digital em Curitiba”. O debate tamb\u00e9m reuniu o Coordenador de Neg\u00f3cios Digitais<\/strong><\/a> e Multiplataforma da Gazeta do Povo\/GRPCOM, Marcus Yabe<\/strong>, e o Estrategista de Contas do Google<\/strong>, Jean Magalh\u00e3es<\/strong>.<\/p>\n

Representando tamb\u00e9m a ABRADi<\/a><\/strong> na condi\u00e7\u00e3o de Diretor Comercial & Alian\u00e7as Estrat\u00e9gicas,\u00a0Borba\u00a0<\/strong>explanou que\u00a0uma das maiores dificuldades enfrentadas atualmente \u00e9 o desinteresse das empresas<\/strong> pelo setor, motivado pela falta de conhecimento sobre a import\u00e2ncia do mercado digital no fortalecimento da marca.<\/p>\n

\n

Ao mesmo tempo em que temos bons profissionais e boas ag\u00eancias em Curitiba, \u00e9 dif\u00edcil convencer algumas empresas a fazer investimento em marketing<\/strong> digital<\/strong><\/a>. Uma das preocupa\u00e7\u00f5es atualmente \u00e9 que o mercado est\u00e1 se norteando apenas pela quest\u00e3o do pre\u00e7o, em uma competi\u00e7\u00e3o predat\u00f3ria. (…) Apesar das dificuldades, o mercado em Curitiba<\/strong> ainda tem muita expectativa de crescimento,\u00a0<\/strong>existem v\u00e1rias empresas sem presen\u00e7a nas redes sociais<\/strong><\/a> e sem um site<\/strong><\/a> adequado. Ou seja, ainda h\u00e1 um amplo mercado<\/strong> a ser trabalhado<\/p>\n<\/blockquote>\n

Para conseguir enfrentar a situa\u00e7\u00e3o, Yabe defende que \u00e9 necess\u00e1rio explicar aos clientes<\/strong> que Curitiba<\/strong><\/a> possui servi\u00e7os digitais qualificados, e de que forma eles podem trazer resultados \u00e0 marca<\/strong><\/a>. “Muitas das empresas que v\u00e3o buscar servi\u00e7os em S\u00e3o Paulo<\/strong>, ao inv\u00e9s de comprar aqui, n\u00e3o t\u00eam conhecimento<\/strong> do que \u00e9 o digital, e acabam procurando isso fora. O que tentamos fazer \u00e9 manter esses parceiros dentro de casa, o que s\u00f3 \u00e9 poss\u00edvel com uma equipe de vendas<\/strong> eficiente”, acrescenta.<\/p>\n

\"Profissionais<\/p>\n

Para arrematar o debate<\/strong>, foram feitas duas perguntas extremamente relevantes para o setor: de que forma a boa coloca\u00e7\u00e3o no Google<\/strong><\/a> realmente influencia nos neg\u00f3cios<\/strong>, e quem vir\u00e1 depois do buscador mais famoso da internet<\/strong>? De acordo com Magalh\u00e3es, \u00e9 preciso pensar no objetivo da marca<\/strong>, afinal, ter apenas a primeira posi\u00e7\u00e3o para determinadas palavras-chave<\/strong> n\u00e3o \u00e9 garantia de clientes: \u201cSe o seu objetivo \u00e9 gerar caixa, voc\u00ea tem que pensar em como efetuar a convers\u00e3o<\/strong> a partir desta posi\u00e7\u00e3o”. J\u00e1 em rela\u00e7\u00e3o ao futuro do Google, o profissional foi direto: “Se voc\u00ea souber, me avisa\u201d.<\/p>\n

Para o calend\u00e1rio com as pr\u00f3ximas datas do Digitalks<\/strong><\/a>, confira o site do evento.<\/p>\n

Leia tamb\u00e9m: Efeito Game of Thrones<\/a><\/strong><\/p>\n

——————————————————————————————-<\/span><\/p>\n

A Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.
\nhttps:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Promovido pelo Digitalks<\/strong><\/a>, o F\u00f3rum de Marketing Digital 2014 passou por Curitiba<\/strong> nesta ter\u00e7a-feira, dia 30. O evento \u00e9 considerado o maior do setor na Am\u00e9rica Latina<\/strong>.<\/p>\n

A a\u00e7\u00e3o trouxe aos participantes palestras<\/strong><\/a> com profissionais de grandes ag\u00eancias<\/strong> do pa\u00eds, respons\u00e1veis por abordar obst\u00e1culos e conquistas do segmento nos \u00faltimos anos, e analisar quais devem ser os pr\u00f3ximos passos para que a \u00e1rea<\/strong> continue evoluindo.<\/p>\n

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