{"id":18694,"date":"2014-10-06T08:55:42","date_gmt":"2014-10-06T11:55:42","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18694"},"modified":"2024-08-01T15:32:12","modified_gmt":"2024-08-01T18:32:12","slug":"80-dos-brasileiros-veem-tv-e-usam-o-facebook-juntos","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/80-dos-brasileiros-veem-tv-e-usam-o-facebook-juntos\/","title":{"rendered":"80% dos brasileiros veem TV e usam o Facebook ao mesmo tempo"},"content":{"rendered":"<p style=\"text-align: justify;\">O que voc\u00ea faz enquanto <strong>assiste TV<\/strong>? Uma pesquisa encomendada pelo <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/migracao-facebook-messenger-irrita-usuarios\/\"><strong>Facebook<\/strong><\/a> e realizada pela <a href=\"http:\/\/www.ipsos.com\/mediact\/\" target=\"_blank\" rel=\"noopener\"><strong>Ipsos MediaCT<\/strong><\/a>, revelou que <strong>57% dos <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/google-noticias-perde-parceria-com-jornais-brasileiros\/\">brasileiros<\/a><\/strong> usam a <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/netropolitan-uma-rede-social-cara-e-exclusiva\/\"><strong>rede social<\/strong><\/a> <strong>enquanto assistem <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/investimento-publicitario-internet-ultrapassa-tv-aberta-nos-eua\/\">TV<\/a><\/strong>, e <strong>39%<\/strong> destes elegeram os <strong>dispositivos <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/uso-de-aplicativos-moveis-e-cada-vez-maior-e-vale-pena-investir\/\">m\u00f3veis<\/a><\/strong> como <strong>segunda tela<\/strong>. Durante o <strong>hor\u00e1rio nobre<\/strong>, entre 20h e 0h, este n\u00famero \u00e9 ainda maior, <strong>80% dos telespectadores est\u00e3o conectados \u00e0s <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/personas-midias-sociais\/\">m\u00eddias sociais<\/a><\/strong>. Entre os dispositivos, o <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/5-melhores-smartphones-mercado\/\"><strong>smartphone<\/strong><\/a> \u00e9 o preferido, sendo a escolha de <strong>67% dos <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/comscore-mostra-usuarios-nao-baixam-aplicativos-regularmente\/\">usu\u00e1rios<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">Em compara\u00e7\u00e3o com outros pa\u00edses da <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/brasil-domina-midias-sociais-america-latina\/\"><strong>Am\u00e9rica Latina<\/strong><\/a>, o <strong>Brasil<\/strong> fica em <strong>segundo lugar<\/strong> no n\u00famero de internautas que acessam o Facebook e assistem TV ao mesmo tempo, <strong>atr\u00e1s apenas do Chile<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Em entrevista ao <a href=\"http:\/\/www.techtudo.com.br\/noticias\/noticia\/2014\/09\/oito-em-cada-dez-brasileiros-veem-tv-e-usam-o-facebook-ao-mesmo-tempo.html\" target=\"_blank\" rel=\"noopener\"><strong>TechTudo<\/strong><\/a>, o pesquisador de audi\u00eancia do Facebook, <strong>Gabriel Gontijo<\/strong>, diz que a pesquisa mostra um <strong>comportamento<\/strong> considerado normal pela empresa: \u201c\u00c9 muito comum as <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/por-que-pessoas-amam-apple\/\">pessoas<\/a> comentarem na rede social<\/strong> enquanto assistem uma <strong>partida de futebol<\/strong>, o telejornal da noite ou mesmo sobre a <strong>novela favorita<\/strong>\u201d.<\/p>\n<h2 style=\"text-align: justify;\">N\u00e3o \u00e9 novidade<\/h2>\n<p style=\"text-align: justify;\">Em 2013, a Ipsos MediaCT entregou um <strong><a href=\"http:\/\/ssl.gstatic.com\/intl\/ALL_br\/think\/docs\/comportamento-consumidor-multiplataforma_research-studies.pdf\" target=\"_blank\" rel=\"noopener\">relat\u00f3rio<\/a> parecido ao <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/google-mapear-corpo-humano\/\">Google<\/a><\/strong>, em que mostrou como o <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/pagamento-mobile-se-destacando\/\"><strong>consumidor<\/strong><\/a> tem se tornado cada vez mais <strong>multiplataforma<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A pesquisa revelou que, na \u00e9poca, mais de <strong>31 milh\u00f5es de brasileiros<\/strong> j\u00e1 utilizavam <strong>3 telas<\/strong>, ou seja, consumiam o conte\u00fado da televis\u00e3o, aliado ao <strong>laptop<\/strong> e ao smartphone. Em n\u00fameros absolutos, o Brasil possu\u00eda mais <strong>usu\u00e1rios multiscreener<\/strong>, ou multitelas, que Inglaterra e Holanda juntas:<\/p>\n<p style=\"text-align: justify;\">O levantamento tamb\u00e9m revelou que a maioria dos brasileiros <strong>utilizam as telas de modo simult\u00e2neo<\/strong>, para atividades relacionadas ou n\u00e3o, e que apenas uma pequena parcela migra de uma tela para a outra para realizar <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/carrefour-encerra-atividades-online\/\">atividades<\/a> diferentes<\/strong>, uso conhecido como <strong>sequencial<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A maior diferen\u00e7a entre as pesquisas est\u00e1 na<strong> elei\u00e7\u00e3o da segunda tela<\/strong> preferida pelos consumidores. Quando o assunto \u00e9 <strong>navegar na <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/como-criar-novo-padrao-de-consumo-na-internet\/\">internet<\/a><\/strong> de modo geral, e n\u00e3o apenas nas redes sociais, o usu\u00e1rio brasileiro se sente confort\u00e1vel nos <strong>tr\u00eas dispositivos pesquisados<\/strong>: smartphones, <a href=\"https:\/\/www.redemagic.com\/blog\/web-design\/aplicativos-adobe-para-tablets\/\"><strong>tablets<\/strong><\/a> e laptops.<\/p>\n<p style=\"text-align: justify;\">O comportamento vem sendo registrado h\u00e1 algum tempo, e pesquisadores questionam se daqui a alguns anos n\u00e3o ser\u00e1 a televis\u00e3o que ocupar\u00e1 o lugar da segunda tela. O que voc\u00ea acha? <strong>Na sua <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/6-tecnologias-que-sairam-dos-filmes\/\">casa<\/a> \u00e9 o <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/lulu-tinder-e-os-relacionamentos-na-era-mobile\/\">mobile<\/a> ou a TV que ocupa esta posi\u00e7\u00e3o?<\/strong><\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/preferencia-internet-ultrapassa-televisao\/\">Prefer\u00eancia por internet ultrapassa televis\u00e3o<\/a><\/strong><\/p>\n<p style=\"text-align: center; width: 655px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">O que voc\u00ea faz enquanto <strong>assiste TV<\/strong>? Uma pesquisa encomendada pelo <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/migracao-facebook-messenger-irrita-usuarios\/\"><strong>Facebook<\/strong><\/a> e realizada pela <a href=\"http:\/\/www.ipsos.com\/mediact\/\" target=\"_blank\" rel=\"noopener\"><strong>Ipsos MediaCT<\/strong><\/a>, revelou que <strong>57% dos <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/google-noticias-perde-parceria-com-jornais-brasileiros\/\">brasileiros<\/a><\/strong> usam a <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/netropolitan-uma-rede-social-cara-e-exclusiva\/\"><strong>rede social<\/strong><\/a> <strong>enquanto assistem <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/investimento-publicitario-internet-ultrapassa-tv-aberta-nos-eua\/\">TV<\/a><\/strong>, e <strong>39%<\/strong> destes elegeram os <strong>dispositivos <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/uso-de-aplicativos-moveis-e-cada-vez-maior-e-vale-pena-investir\/\">m\u00f3veis<\/a><\/strong> como <strong>segunda tela<\/strong>. Durante o <strong>hor\u00e1rio nobre<\/strong>, entre 20h e 0h, este n\u00famero \u00e9 ainda maior, <strong>80% dos telespectadores est\u00e3o conectados \u00e0s <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/personas-midias-sociais\/\">m\u00eddias sociais<\/a><\/strong>. Entre os dispositivos, o <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/5-melhores-smartphones-mercado\/\"><strong>smartphone<\/strong><\/a> \u00e9 o preferido, sendo a escolha de <strong>67% dos <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/comscore-mostra-usuarios-nao-baixam-aplicativos-regularmente\/\">usu\u00e1rios<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">Em compara\u00e7\u00e3o com outros pa\u00edses da <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/brasil-domina-midias-sociais-america-latina\/\"><strong>Am\u00e9rica Latina<\/strong><\/a>, o <strong>Brasil<\/strong> fica em <strong>segundo lugar<\/strong> no n\u00famero de internautas que acessam o Facebook e assistem TV ao mesmo tempo, <strong>atr\u00e1s apenas do Chile<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":18696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127,168,1749,318,362],"class_list":["post-18694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-facebook","tag-google","tag-internet-2","tag-iphone","tag-smartphones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>80% dos brasileiros veem TV e usam o Facebook juntos<\/title>\n<meta name=\"description\" content=\"Pesquisa mostra que durante o hor\u00e1rio nobre, os brasileiros navegam no Facebook enquanto assistem seus programas de TV preferidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/80-dos-brasileiros-veem-tv-e-usam-o-facebook-juntos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"80% dos brasileiros veem TV e usam o Facebook ao mesmo tempo\" \/>\n<meta property=\"og:description\" content=\"Pesquisa mostra que durante o hor\u00e1rio nobre, os brasileiros navegam no Facebook enquanto assistem seus programas de TV preferidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/80-dos-brasileiros-veem-tv-e-usam-o-facebook-juntos\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-06T11:55:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-01T18:32:12+00:00\" \/>\n<meta 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