{"id":18804,"date":"2014-10-22T08:30:58","date_gmt":"2014-10-22T10:30:58","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18804"},"modified":"2024-08-01T15:27:24","modified_gmt":"2024-08-01T18:27:24","slug":"nubank-o-cartao-avesso-burocracia","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/nubank-o-cartao-avesso-burocracia\/","title":{"rendered":"Nubank, o cart\u00e3o avesso \u00e0 burocracia"},"content":{"rendered":"<p style=\"text-align: justify;\">Que tal um<strong> sistema de cr\u00e9dito<\/strong> que pode ser solicitado atrav\u00e9s de um site, <strong>n\u00e3o exige uma lista enorme de documentos<\/strong>, n\u00e3o tem taxas e ainda pode ser <strong>controlado atrav\u00e9s de um aplicativo<\/strong>? Pode parecer um sonho, mas estas s\u00e3o as principais caracter\u00edsticas do <a href=\"https:\/\/www.nubank.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Nubank<\/strong><\/a>, produto da\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/5-startups-impressionaram-sxsw-2014\/\"><strong>startup<\/strong><\/a> de mesmo nome.<\/p>\n<p style=\"text-align: justify;\">A empresa de <strong>servi\u00e7os financeiros<\/strong> quer revolucionar o modo como lidamos com o\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/internet\/saiba-como-ganhar-dinheiro-com-o-seu-canal-youtube\/\"><strong>dinheiro<\/strong><\/a>, e principalmente, a rela\u00e7\u00e3o que os brasileiros t\u00eam com as <strong>institui\u00e7\u00f5es banc\u00e1rias<\/strong>, eliminando <strong>processos burocr\u00e1ticos<\/strong> e oferecendo meios agrad\u00e1veis e pr\u00e1ticos para que seus consumidores possam controlar os gastos.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">O primeiro produto lan\u00e7ado pela empresa foi o <strong>cart\u00e3o de cr\u00e9dito da bandeira MasterCard<\/strong>, que oferece todo o controle de gastos atrav\u00e9s do <strong>aplicativo da empresa<\/strong>. Com ele, o usu\u00e1rio recebe alertas todas as vezes que uma compra \u00e9 realizada, consegue organizar as aquisi\u00e7\u00f5es atrav\u00e9s de <strong>tags e <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/emoticons-para-facebook\/\">emoticons<\/a><\/strong>, e at\u00e9 alterar e criar categorias para organizar os estabelecimentos. Tamb\u00e9m \u00e9 poss\u00edvel<strong> acompanhar as faturas<\/strong>, as <strong>taxas de IOF e de c\u00e2mbio<\/strong> cobradas, <strong>cancelar compras<\/strong> indevidas e <strong>bloquear o cart\u00e3o<\/strong> em caso de perda ou roubo. Se o <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/5-melhores-smartphones-mercado\/\"><strong>smartphone<\/strong><\/a> for extraviado, basta cancelar o acesso do aplicativo atrav\u00e9s do site da empresa.<\/p>\n<p style=\"text-align: justify;\">Se o <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/consumidores-mobile-na-america-latina-sao-jovens-e-tem-bom-poder-aquisitivo\/\"><strong>consumidor<\/strong><\/a> tiver qualquer problema, pode entrar em contato com a Nubank pelo telefone, chat ou <strong>e-mail<\/strong>, mas de acordo com o site <a href=\"http:\/\/olhardigital.uol.com.br\/pro\/noticia\/44495\/44495\" target=\"_blank\" rel=\"noopener\"><strong>Olhar Digital<\/strong><\/a>, o canal preferido dos usu\u00e1rios tem sido o bate-papo do app.<\/p>\n<h3 style=\"text-align: justify;\">Como surgiu?<\/h3>\n<p style=\"text-align: justify;\">A startup foi criada por tr\u00eas amigos \u2013 o colombiano <strong>David Velez<\/strong>, CEO da Nubank, a brasileira <strong>Cristina Junqueira<\/strong> e o norte-americano <strong>Edward Wible<\/strong> \u2013, que conseguiram arrecadar mais de <strong>13 milh\u00f5es de d\u00f3lares<\/strong> mesmo antes de lan\u00e7ar a marca.<\/p>\n<p style=\"text-align: justify;\">Eles decidiram investir no<strong> Brasil<\/strong> por conta do <strong>tamanho do <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/antonio-borba-realidade-mercado-curitibano-digitalks\/\">mercado<\/a><\/strong> e da <strong>rela\u00e7\u00e3o conturbada<\/strong> que sua popula\u00e7\u00e3o tem com as institui\u00e7\u00f5es financeiras tradicionais, enfrentando<strong> taxas de juros<\/strong> extremamente<strong> altas e desnecess\u00e1rias<\/strong>. &#8220;H\u00e1 muita frustra\u00e7\u00e3o com os grandes bancos, que s\u00e3o caros e burocr\u00e1ticos&#8221;, afirma David Velez.<\/p>\n<p style=\"text-align: justify;\">Com rela\u00e7\u00e3o \u00e0 <strong>desconfian\u00e7a do p\u00fablico<\/strong>, j\u00e1 que a empresa \u00e9 totalmente <strong>on-line<\/strong>, o CEO disse ao site <a href=\"http:\/\/www.brainstorm9.com.br\/52159\/mobile\/nubank-um-cartao-de-credito-para-geracao-digital\/\" target=\"_blank\" rel=\"noopener\"><strong>Brainstorm 9<\/strong><\/a> que n\u00e3o v\u00ea grandes barreiras: \u201cAtualmente, <strong>50% da popula\u00e7\u00e3o brasileira tem menos de 30 anos<\/strong>, e s\u00e3o pessoas que n\u00e3o querem pagar por uma estrutura f\u00edsica que n\u00e3o usam. Por isso, desenvolvemos um modelo <strong>100% digital<\/strong> e com processos muito mais simples. Queremos ser a nova gera\u00e7\u00e3o de servi\u00e7os financeiros no Brasil\u201d.<\/p>\n<h3 style=\"text-align: justify;\">Outras iniciativas<\/h3>\n<p style=\"text-align: justify;\">Al\u00e9m do Nubank, est\u00e3o surgindo <strong>diferentes iniciativas<\/strong> para simplificar os meios de pagamento e oferecer mais seguran\u00e7a aos usu\u00e1rios.<\/p>\n<p style=\"text-align: justify;\">No come\u00e7o do ano, a <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apple-anuncia-novidades-para-proximo-ano-durante-wwdc\/\"><strong>Apple<\/strong><\/a> anunciou o <strong>Apple Pay<\/strong>, sistema de<strong> pagamento <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/ubeam-um-sistema-eficiente-de-recarga-sem-fio\/\">sem fio<\/a><\/strong> que ser\u00e1 realizado atrav\u00e9s do<strong> iPhone 6<\/strong>, <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apple-anuncia-novos-iphone-revela-apple-watch\/\"><strong>como mostramos aqui no blog<\/strong><\/a>. Com ele, as transa\u00e7\u00f5es s\u00e3o realizadas por meio da troca de dados entre o gadget e o terminal f\u00edsico<strong>,<\/strong> pelo sistema NFC, e basta o usu\u00e1rio inserir a senha cadastrada para liberar a compra. A empresa informou que j\u00e1 fechou parceria com as bandeiras<strong> Visa, Master Card e American Express<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Recentemente, tamb\u00e9m falamos da <strong>startup Plastc<\/strong>, e seu projeto de um <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/todos-os-seus-cartoes-em-apenas-um-dispositivo\/\">cart\u00e3o<\/a> eletr\u00f4nico<\/strong> capaz de<strong> armazenar os <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/como-proteger-suas-transmissoes-de-dados\/\">dados<\/a><\/strong> de at\u00e9 outros 20 cart\u00f5es. A iniciativa pretende oferecer mais <strong>seguran\u00e7a aos consumidores<\/strong>, centralizando todos os dados em um \u00fanico dispositivo, que pode ser <strong>bloqueado remotamente<\/strong> e ainda emite alertas quando o smartphone do propriet\u00e1rio est\u00e1 distante.<\/p>\n<p style=\"text-align: justify;\">Voc\u00ea acredita que estas iniciativas realmente facilitar\u00e3o o controle financeiro dos brasileiros? Deixe sua opini\u00e3o nos coment\u00e1rios.<\/p>\n<p><strong>Leia tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/internet\/como-criar-novo-padrao-de-consumo-na-internet\/\">Como criar um novo padr\u00e3o de consumo na internet?<\/a><\/strong><\/p>\n<p style=\"text-align: center; width: 655px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Que tal um<strong> sistema de cr\u00e9dito<\/strong> que pode ser solicitado atrav\u00e9s de um site, <strong>n\u00e3o exige uma lista enorme de documentos<\/strong>, n\u00e3o tem taxas e ainda pode ser <strong>controlado atrav\u00e9s de um aplicativo<\/strong>? Pode parecer um sonho, mas estas s\u00e3o as principais caracter\u00edsticas do <a href=\"https:\/\/www.nubank.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Nubank<\/strong><\/a>, produto da\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/5-startups-impressionaram-sxsw-2014\/\"><strong>startup<\/strong><\/a> de mesmo nome.<\/p>\n<p style=\"text-align: justify;\">A empresa de <strong>servi\u00e7os financeiros<\/strong> quer revolucionar o modo como lidamos com o\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/internet\/saiba-como-ganhar-dinheiro-com-o-seu-canal-youtube\/\"><strong>dinheiro<\/strong><\/a>, e principalmente, a rela\u00e7\u00e3o que os brasileiros t\u00eam com as <strong>institui\u00e7\u00f5es banc\u00e1rias<\/strong>, eliminando <strong>processos burocr\u00e1ticos<\/strong> e oferecendo meios agrad\u00e1veis e pr\u00e1ticos para que seus consumidores possam controlar os gastos.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":18809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1749,317,362],"class_list":["post-18804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-internet-2","tag-mobile","tag-smartphones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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