{"id":18931,"date":"2014-11-03T09:30:51","date_gmt":"2014-11-03T11:30:51","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18931"},"modified":"2026-01-21T14:20:00","modified_gmt":"2026-01-21T17:20:00","slug":"premio-pororoca-chega-2014-com-mudancas","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/premio-pororoca-chega-2014-com-mudancas\/","title":{"rendered":"Pr\u00eamio Pororoca chega a 2014 com mudan\u00e7as!"},"content":{"rendered":"<p style=\"text-align: justify;\">A <a href=\"http:\/\/www.abradi.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>ABRADi<\/strong><\/a>, Associa\u00e7\u00e3o Brasileira das Ag\u00eancias Digitais, realiza este ano a <strong>terceira edi\u00e7\u00e3o do <a href=\"http:\/\/premiopororoca.com.br\/\" target=\"_blank\" rel=\"noopener\">Pr\u00eamio Pororoca<\/a><\/strong>, que reconhece os <strong>melhores cases e ag\u00eancias on-line do pa\u00eds<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A premia\u00e7\u00e3o, que j\u00e1 se consolidou como <strong>refer\u00eancia na \u00e1rea<\/strong>, anunciou mudan\u00e7as para este ano. <strong>Sete das oito categorias foram modificadas<\/strong>, tudo para que o evento consiga acompanhar as<strong> constantes transforma\u00e7\u00f5es do setor<\/strong>, como explicou <strong>Alexandre Estanislau, diretor da ABRADi<\/strong>: \u201cAo longo dos anos, vimos projetos digitais entrando em diferentes \u00e1reas da comunica\u00e7\u00e3o. N\u00e3o fazia sentido um pr\u00eamio da ABRADi, especialista no segmento, ser tratado de maneira diferente. Ent\u00e3o as <strong>mudan\u00e7as<\/strong> nas categorias foram <strong>fundamentais para o crescimento do pr\u00eamio<\/strong> e vis\u00e3o de mercado\u201d.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Neste ano, os projetos encaminhados ir\u00e3o disputar as seguintes categorias:<\/p>\n<p style=\"text-align: justify;\"><strong>Promo e Ativa\u00e7\u00e3o<\/strong><br \/>\nReconhece as atividades realizadas no ambiente digital com foco na<strong> efetiva\u00e7\u00e3o e\/ou na oferta imediata das vendas<\/strong> de um produto ou servi\u00e7o.<\/p>\n<p style=\"text-align: justify;\"><strong>Marketing Direto<\/strong><br \/>\nProjetos criados para gerar respostas ou <strong>a\u00e7\u00f5es espec\u00edficas dos <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\">internautas<\/a><\/strong>, assim como consolidar o relacionamento entre usu\u00e1rios e marcas.<\/p>\n<p style=\"text-align: justify;\"><strong>Mobile<\/strong><br \/>\nReconhece as solu\u00e7\u00f5es, plataformas ou ferramentas desenvolvidas para os <strong>dispositivos <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/consumidores-mobile-na-america-latina-sao-jovens-e-tem-bom-poder-aquisitivo\/\">m\u00f3veis<\/a><\/strong>, sendo eles aplicativos ou sites.<\/p>\n<p style=\"text-align: justify;\"><strong>Inova\u00e7\u00e3o<\/strong><br \/>\nProjetos que se <strong>desconectaram dos web sites convencionais<\/strong>, contemplando diferentes avan\u00e7os tecnol\u00f3gicos, como a\u00e7\u00f5es baseadas em <strong>Face Recognition<\/strong>, <strong>Geotargeting<\/strong> e at\u00e9 instala\u00e7\u00f5es interativas.<\/p>\n<p style=\"text-align: justify;\"><strong>Interfaces<\/strong><br \/>\nPremia os projetos que t\u00eam na<strong> interface seu maior destaque<\/strong>, ser\u00e3o avaliados aspectos est\u00e9ticos, criativos e t\u00e9cnicos.<\/p>\n<p style=\"text-align: justify;\"><strong>M\u00eddias Sociais<\/strong><br \/>\nAvalia as melhores campanhas nas <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/antonio-borba-fala-sobre-noticias-falsas-nas-redes-sociais\/\"><strong>redes sociais<\/strong><\/a>, ou aquelas que usam APIs, como a\u00e7\u00f5es espec\u00edficas ou conte\u00fados veiculados nestes canais.<\/p>\n<p style=\"text-align: justify;\"><strong>M\u00eddia<\/strong><br \/>\nCampanhas e a\u00e7\u00f5es digitais que se destacam em <strong>criatividade e inventividade<\/strong> na escolha das plataformas de veicula\u00e7\u00e3o utilizadas.<\/p>\n<p style=\"text-align: justify;\"><strong>Campanha Integrada<\/strong><br \/>\nCases digitais com for\u00e7a em conex\u00e3o, consist\u00eancia e coer\u00eancia no <strong>conjunto de pe\u00e7as que os representam<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A premia\u00e7\u00e3o acontece no <strong>fim do m\u00eas de novembro<\/strong>, e contar\u00e1 com um renomado<strong> corpo de j\u00fari<\/strong>, composto por criativos com experi\u00eancia nacional e internacional, entre eles est\u00e3o:<br \/>\n\u2022 Alexandre Estanislau, diretor de cria\u00e7\u00e3o da BOLT<br \/>\n\u2022 Ana Cavalcanti, redatora s\u00eanior da JWT<br \/>\n\u2022 Eduardo Rodrigues, chief creative office (CCO) da E\/OU-MRM<br \/>\n\u2022 F\u00e1bio de Almeida, diretor de cria\u00e7\u00e3o da TV1<br \/>\n\u2022 Mateus Braga, diretor executivo de cria\u00e7\u00e3o da Isobar<br \/>\n\u2022 Max Petrucci, CEO da Garage<br \/>\n\u2022 Paulo Aguiar, diretor de cria\u00e7\u00e3o da AG2 Publicis Modem<br \/>\n\u2022 Rodrigo Jatene, diretor de cria\u00e7\u00e3o da Leo Burnett<br \/>\n\u2022 Thiago Krieck, CEO da Itslemonade<br \/>\n\u2022 Mathias criativo da W3haus<\/p>\n<h3 style=\"text-align: justify;\">Pr\u00eamio Pororoca 2013<\/h3>\n<p style=\"text-align: justify;\">No ano passado, a premia\u00e7\u00e3o contou com<strong> 170 pe\u00e7as inscritas<\/strong> e mais de 100 ag\u00eancias, de 10 estados brasileiros. O Pr\u00eamio Pororoca conquistou naquele ano relev\u00e2ncia entre os profissionais e clientes, se consolidando como um <strong>par\u00e2metro de criatividade e compet\u00eancia<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Entre os projetos premiados em 2013, estava a campanha promovida pela <strong>Leo Burnett Tailor Made<\/strong>, que levou o ouro na categoria <strong>Melhor A\u00e7\u00e3o em Redes Sociais<\/strong>. Na \u00e9poca, o empres\u00e1rio <strong>Chiquinho Scarpa<\/strong> anunciou no <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/80-dos-brasileiros-veem-tv-e-usam-o-facebook-juntos\/\"><strong>Facebook<\/strong><\/a> que iria enterrar seu <strong>Bentley Continental<\/strong>, um carro avaliado em mais de R$ 1 milh\u00e3o, o que <strong>gerou muito buzz<\/strong> na imprensa e na rede social. No dia marcado para o \u201centerro\u201d, o empres\u00e1rio revelou que o an\u00fancio na verdade era para chamar a aten\u00e7\u00e3o para o lan\u00e7amento da <strong>Semana Nacional de Doa\u00e7\u00e3o de \u00d3rg\u00e3os<\/strong>, promovida pela <a href=\"http:\/\/www.abto.org.br\/abtov03\/\" target=\"_blank\" rel=\"noopener\"><strong>Associa\u00e7\u00e3o Brasileira de Transplantes de \u00d3rg\u00e3os (ABTO)<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Tamb\u00e9m em 2013, a <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> conquistou o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/magic-web-design\/magic-conquista-premio-pororoca-2013\/\">pr\u00eamio de Destaque Regional<\/a><\/strong>.\u00a0Um reconhecimento por trabalhos como a cria\u00e7\u00e3o de um <strong>aplicativo para apoio de vendas<\/strong>\u00a0da <a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/ademilar-app\/\"><strong>Ademilar<\/strong><\/a>, o desenvolvimento em <strong>computa\u00e7\u00e3o gr\u00e1fica e v\u00eddeo em 3D<\/strong> para o site de <a href=\"https:\/\/www.redemagic.com\/blog\/magic-web-design\/premio-colunistas-2011-ouro-para-a-magic-com-o-site-em-3d-de-alejandro-sanchez\/\"><strong>Alejandro Sanches<\/strong><\/a>, e a gera\u00e7\u00e3o do <strong>curso de e-learning interativo<\/strong> em HTML5, Flash e computa\u00e7\u00e3o gr\u00e1fica 3D para aperfei\u00e7oar treinamentos corporativos da <strong>Yamaha<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/personas-midias-sociais\/\">As personas que interagem com as marcas nas m\u00eddias sociais<\/a><\/strong><\/p>\n<p style=\"text-align: center; width: 655px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">A <a href=\"http:\/\/www.abradi.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>ABRADi<\/strong><\/a>, Associa\u00e7\u00e3o Brasileira das Ag\u00eancias Digitais, realiza este ano a <strong>terceira edi\u00e7\u00e3o do <a href=\"http:\/\/premiopororoca.com.br\/\" target=\"_blank\" rel=\"noopener\">Pr\u00eamio Pororoca<\/a><\/strong>, que reconhece os <strong>melhores cases e ag\u00eancias on-line do pa\u00eds<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A premia\u00e7\u00e3o, que j\u00e1 se consolidou como <strong>refer\u00eancia na \u00e1rea<\/strong>, anunciou mudan\u00e7as para este ano. <strong>Sete das oito categorias foram modificadas<\/strong>, tudo para que o evento consiga acompanhar as<strong> constantes transforma\u00e7\u00f5es do setor<\/strong>, como explicou <strong>Alexandre Estanislau, diretor da ABRADi<\/strong>: \u201cAo longo dos anos, vimos projetos digitais entrando em diferentes \u00e1reas da comunica\u00e7\u00e3o. N\u00e3o fazia sentido um pr\u00eamio da ABRADi, especialista no segmento, ser tratado de maneira diferente. Ent\u00e3o as <strong>mudan\u00e7as<\/strong> nas categorias foram <strong>fundamentais para o crescimento do pr\u00eamio<\/strong> e vis\u00e3o de mercado\u201d.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":18934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[407,683,628,294,1712,1766,187],"class_list":["post-18931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-aplicativos","tag-criacao","tag-desenvolvimento","tag-e-commerce","tag-midias-sociais","tag-tecnologia-2","tag-web-sites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00eamio Pororoca chega a 2014 com mudan\u00e7as!<\/title>\n<meta name=\"description\" content=\"A ABRADi, realiza este ano a 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