{"id":18950,"date":"2014-11-07T08:20:15","date_gmt":"2014-11-07T10:20:15","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18950"},"modified":"2026-01-21T14:19:08","modified_gmt":"2026-01-21T17:19:08","slug":"parana-ganha-premio-especializado-em-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/parana-ganha-premio-especializado-em-marketing-digital\/","title":{"rendered":"ABRADi anuncia pr\u00eamio de Marketing Digital no Paran\u00e1"},"content":{"rendered":"<p style=\"text-align: justify;\">Depois de anunciar a terceira edi\u00e7\u00e3o do renomado <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/premio-pororoca-chega-2014-com-mudancas\/\">pr\u00eamio Pororoca<\/a><\/strong>, a <a href=\"http:\/\/www.abradi.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Associa\u00e7\u00e3o Brasileira de Ag\u00eancias Digitais<\/strong><\/a>\u00a0lan\u00e7a no Paran\u00e1 uma premia\u00e7\u00e3o at\u00e9 ent\u00e3o in\u00e9dita, o <strong><a href=\"http:\/\/www.premioabradipr.com.br\/\" target=\"_blank\" rel=\"noopener\">I Pr\u00eamio Digital ABRADi-PR<\/a><\/strong>, que ir\u00e1 reconhecer as melhores ag\u00eancias e campanhas desenvolvidas no estado.<\/p>\n<p style=\"text-align: justify;\">A premia\u00e7\u00e3o e pretende <strong>criar uma vitrine e valorizar os trabalhos dos profissionais e ag\u00eancias paranaenses<\/strong> dessa \u00e1rea. De acordo com o <strong>presidente da ABRADI-PR, Lucas Santos<\/strong>, o estado vem crescendo e este ser\u00e1 um modo de manter as equipes motivadas e engajadas durante o ano todo:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">O \u00faltimo <a href=\"http:\/\/www.abradi.com.br\/releases\/nova-edicao-do-censo-da-abradi-revela-dados-de-exportacao-das-agencias-digitais-brasileiras\/\" target=\"_blank\" rel=\"noopener\"><strong>Censo Digital Nacional<\/strong><\/a> mostrou o Paran\u00e1 em destaque. O pr\u00eamio ser\u00e1 o primeiro especializado em Marketing Digital e julgado por especialistas da \u00e1rea, e isso ir\u00e1 colocar n\u00e3o s\u00f3 a ABRADi-PR mas o Digital em destaque no estado.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">A ABRADi espera receber inscri\u00e7\u00f5es de pelo menos 25 empresas especializadas, que ir\u00e3o concorrer em <strong>nove segmentos<\/strong>. As ag\u00eancias poder\u00e3o inscrever seus cases em quantos desejarem, e as campanhas integradas poder\u00e3o concorrer em mais de um. Conhe\u00e7a cada categoria:<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 Promo e Ativa\u00e7\u00e3o<\/strong><br \/>\nReconhece as atividades realizadas no ambiente digital com foco na efetiva\u00e7\u00e3o e\/ou na oferta imediata das vendas de um produto ou servi\u00e7o.<\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 Marketing Direto<\/strong><br \/>\nProjetos criados para gerar respostas ou a\u00e7\u00f5es espec\u00edficas dos internautas, assim como <strong>consolidar o relacionamento entre usu\u00e1rios e marcas<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/mobile\/\">Mobile<\/a><\/strong><br \/>\nReconhece as solu\u00e7\u00f5es, plataformas ou ferramentas desenvolvidas para os dispositivos m\u00f3veis, sendo eles aplicativos ou sites.<\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 Inova\u00e7\u00e3o<\/strong><br \/>\nProjetos que se desconectaram dos web sites convencionais, contemplando diferentes avan\u00e7os tecnol\u00f3gicos, como a\u00e7\u00f5es baseadas em <strong>Face Recognition, Geotargeting e instala\u00e7\u00f5es interativas<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 Interfaces<\/strong><br \/>\nPremia os projetos que t\u00eam na interface seu maior destaque. Ser\u00e3o avaliados aspectos est\u00e9ticos, criativos e t\u00e9cnicos.<\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\">M\u00eddias Sociais<\/a><\/strong><br \/>\nAvalia as melhores campanhas nas redes sociais, ou aquelas que usam APIs, como a\u00e7\u00f5es espec\u00edficas ou conte\u00fados veiculados nestes canais.<\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 M\u00eddia<\/strong><br \/>\nCampanhas e a\u00e7\u00f5es digitais que se destacam em criatividade e <strong>inventividade na escolha das plataformas<\/strong> de veicula\u00e7\u00e3o utilizadas.<\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 Campanha Integrada<\/strong><br \/>\nCases digitais com for\u00e7a em conex\u00e3o, consist\u00eancia e coer\u00eancia no conjunto de pe\u00e7as que os representam.<\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/ecommerce\/\">E-Commerce<\/a><\/strong><br \/>\nCases de e-commerce que envolvam: UX, Design, SEO e m\u00e9tricas de resultados gerados.<\/p>\n<p style=\"text-align: justify;\">Santos acredita que as categorias mais concorridas ser\u00e3o as de Interfaces e M\u00eddias Sociais, pois s\u00e3o as que mais possuem cases de sucesso no estado.<\/p>\n<h3 style=\"text-align: justify;\">Avalia\u00e7\u00e3o e premia\u00e7\u00e3o<\/h3>\n<p style=\"text-align: justify;\">As pe\u00e7as inscritas ser\u00e3o avaliadas por um <strong>j\u00fari composto por oito profissionais<\/strong> selecionados pela diretoria da ABRADi, e que s\u00f3 ter\u00e3o seus nomes revelados ap\u00f3s a premia\u00e7\u00e3o. Ser\u00e3o levados em considera\u00e7\u00e3o a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/6-habitos-das-pessoas-inovadoras-que-nos-tornam-mais-criativos\/\">criatividade<\/a>, inova\u00e7\u00e3o e execu\u00e7\u00e3o de cada campanha\/pe\u00e7a<\/strong> dentro dos itens espec\u00edficos de cada categoria.<\/p>\n<p style=\"text-align: justify;\">Os jurados distribuir\u00e3o os t\u00edtulos de <strong>Grand Prix, Ouro, Prata e Bronze<\/strong>, por\u00e9m apenas os dois primeiros receber\u00e3o os trof\u00e9us. Com base na pontua\u00e7\u00e3o, tamb\u00e9m ser\u00e3o definidos a<strong> ag\u00eancia e o cliente mais premiado do ano<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Poder\u00e3o participar as empresas registradas ou com sede no Paran\u00e1, filiadas ou n\u00e3o \u00e0 Associa\u00e7\u00e3o. As <a href=\"http:\/\/www.premioabradipr.com.br\/inscricao.html\" target=\"_blank\" rel=\"noopener\"><strong>inscri\u00e7\u00f5es devem ser feitas exclusivamente atrav\u00e9s do site<\/strong><\/a>, at\u00e9 o dia 28 de novembro.<\/p>\n<p style=\"text-align: justify;\">O <strong>shortlist ser\u00e1 divulgado no dia 9 de dezembro<\/strong>, e a entrega dos pr\u00eamios acontecer\u00e1 no dia 12 do mesmo m\u00eas.<\/p>\n<p style=\"text-align: justify;\">Confira o\u00a0<strong><a href=\"http:\/\/www.premioabradipr.com.br\/regulamento.html\" target=\"_blank\" rel=\"noopener\">regulamento completo<\/a><\/strong> do I Pr\u00eamio Digital ABRADi-PR, fa\u00e7a sua inscri\u00e7\u00e3o e fique na torcida!<\/p>\n<p><strong>Leia tamb\u00e9m:<\/strong> <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/premio-pororoca-chega-2014-com-mudancas\/\"><strong>Pr\u00eamio Pororoca chega a 2014 com mudan\u00e7as!<\/strong><\/a><\/p>\n<p style=\"text-align: center; width: 655px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Depois de anunciar a terceira edi\u00e7\u00e3o do renomado <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/premio-pororoca-chega-2014-com-mudancas\/\">pr\u00eamio Pororoca<\/a><\/strong>, a <a href=\"http:\/\/www.abradi.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Associa\u00e7\u00e3o Brasileira de Ag\u00eancias Digitais<\/strong><\/a>\u00a0lan\u00e7a no Paran\u00e1 uma premia\u00e7\u00e3o at\u00e9 ent\u00e3o in\u00e9dita, o <strong><a href=\"http:\/\/www.premioabradipr.com.br\/\" target=\"_blank\" rel=\"noopener\">I Pr\u00eamio Digital ABRADi-PR<\/a><\/strong>, que ir\u00e1 reconhecer as melhores ag\u00eancias e campanhas desenvolvidas no estado.<\/p>\n<p style=\"text-align: justify;\">A premia\u00e7\u00e3o e pretende <strong>criar uma vitrine e valorizar os trabalhos dos profissionais e ag\u00eancias paranaenses<\/strong> dessa \u00e1rea. De acordo com o <strong>presidente da ABRADI-PR, Lucas Santos<\/strong>, o estado vem crescendo e este ser\u00e1 um modo de manter as equipes motivadas e engajadas durante o ano todo:<\/p>\n<p style=\"text-align: justify;\">O \u00faltimo <a href=\"http:\/\/www.abradi.com.br\/releases\/nova-edicao-do-censo-da-abradi-revela-dados-de-exportacao-das-agencias-digitais-brasileiras\/\" target=\"_blank\" rel=\"noopener\"><strong>Censo Digital Nacional<\/strong><\/a> mostrou o Paran\u00e1 em destaque. O pr\u00eamio ser\u00e1 o primeiro especializado em Marketing Digital e julgado por especialistas da \u00e1rea, e isso ir\u00e1 colocar n\u00e3o s\u00f3 a ABRADi-PR mas o Digital em destaque no estado.<\/p>\n<p style=\"text-align: justify;\">A ABRADi espera receber inscri\u00e7\u00f5es de pelo menos 25 empresas especializadas, que ir\u00e3o concorrer em <strong>nove segmentos<\/strong>. As ag\u00eancias poder\u00e3o inscrever seus cases em quantos desejarem, e as campanhas integradas poder\u00e3o concorrer em mais de um. Conhe\u00e7a cada categoria:<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":18953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[407,294,127,1749,1745],"class_list":["post-18950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-aplicativos","tag-e-commerce","tag-facebook","tag-internet-2","tag-redes-sociais-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ABRADi anuncia pr\u00eamio de Marketing Digital no Paran\u00e1<\/title>\n<meta name=\"description\" content=\"A ABRADi anunciou nesta semana o I Pr\u00eamio Digital ABRADi-PR, que ir\u00e1 reconhecer as melhores ag\u00eancias e campanhas desenvolvidas no estado.\" \/>\n<meta name=\"robots\" content=\"index, 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