{"id":19359,"date":"2015-01-09T07:55:09","date_gmt":"2015-01-09T09:55:09","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=19359"},"modified":"2026-01-19T14:14:42","modified_gmt":"2026-01-19T17:14:42","slug":"5-tendencias-de-design-para-os-sites-de-e-commerce-em-2015","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/design\/5-tendencias-de-design-para-os-sites-de-e-commerce-em-2015\/","title":{"rendered":"5 tend\u00eancias de design para os sites de e-commerce em 2015"},"content":{"rendered":"<p><span style=\"font-size: revert; text-align: justify; color: initial;\">\u00c9 consenso que o consumidor est\u00e1 se tornando cada vez mais exigente. Hoje, para um <\/span><strong style=\"font-size: revert; text-align: justify; color: initial;\"><a href=\"https:\/\/www.redemagic.com\/solucoes-e-commerce.htm\" target=\"_blank\" rel=\"noopener\">e-commerce<\/a> ter sucesso<\/strong><span style=\"font-size: revert; text-align: justify; color: initial;\">, n\u00e3o basta bom atendimento e os melhores pre\u00e7os, <\/span><strong style=\"font-size: revert; text-align: justify; color: initial;\">\u00e9 necess\u00e1rio ter um <a href=\"https:\/\/www.redemagic.com\/solucoes-producao-web.htm\" target=\"_blank\" rel=\"noopener\">site<\/a> de f\u00e1cil navega\u00e7\u00e3o, intuitivo e com design inteligente.<\/strong><\/p>\n<p style=\"text-align: justify;\">Baseados nas listas divulgadas pelos sites <a href=\"http:\/\/blog.hubspot.com\/ecommerce\/web-design-trends-and-predictions-for-2015\" target=\"_blank\" rel=\"noopener\"><strong>HubsPot Blog<\/strong><\/a> e <a href=\"http:\/\/webdesignledger.com\/sponsored\/7-crucial-web-design-trends-for-2015\" target=\"_blank\" rel=\"noopener\"><strong>Web Design Ledger<\/strong><\/a>, separamos cinco tend\u00eancias para lojas virtuais em 2015:<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h3 style=\"text-align: justify;\">1. Flat Design<\/h3>\n<p style=\"text-align: justify;\">Muito utilizado por grandes companhias, como <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/google\/\"><strong>Google<\/strong><\/a> e <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/apple\/\"><strong>Apple<\/strong><\/a>, este tipo de layout traz muitas vantagens para o e-commerce. Com um visual limpo, oferece ao visitante a oportunidade de focar no conte\u00fado, sem distra\u00e7\u00f5es, com <strong>layout mais leve e navega\u00e7\u00e3o \u00e1gil e descomplicada<\/strong>, <strong>o que ajuda a reduzir as taxas de rejei\u00e7\u00e3o.<\/strong><\/p>\n<h3 style=\"text-align: justify;\">2. Design Responsivo<\/h3>\n<p style=\"text-align: justify;\">H\u00e1 pouco tempo atr\u00e1s, quando fal\u00e1vamos em sites responsivos, nos refer\u00edamos \u00e0 simples adapta\u00e7\u00e3o do desktop para <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/tablets\/\"><strong>tablets<\/strong><\/a> e <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/smartphone\/\"><strong>smartphones<\/strong><\/a>. Por\u00e9m, <strong>com o lan\u00e7amento de tantos outros gadgets, como <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apple-anuncia-novos-iphone-revela-apple-watch\/\">rel\u00f3gios inteligentes<\/a>, TVs e eletrodom\u00e9sticos com acesso \u00e0 <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/\">internet<\/a>, a demanda foi ampliada drasticamente.<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00c9 preciso pensar em solu\u00e7\u00f5es, e at\u00e9 mesmo em um sistema de navega\u00e7\u00e3o que consiga acomodar tantos modelos diferentes. Uma das principais preocupa\u00e7\u00f5es \u00e9 garantir que os sites funcionem de forma intuitiva, e apresentem o conte\u00fado com um tamanho que facilite a leitura.<\/p>\n<h3 style=\"text-align: justify;\">3. User Experience<\/h3>\n<p style=\"text-align: justify;\">Melhorar a experi\u00eancia do usu\u00e1rio \u00e9 essencial, <strong>os designers dever\u00e3o focar nos detalhes, e surpreender os internautas<\/strong>. O uso da barra de rolagem para ampliar imagens, transi\u00e7\u00f5es sutis entre os itens da p\u00e1gina, ou at\u00e9 efeitos de anima\u00e7\u00e3o e mudan\u00e7a de cor, s\u00e3o alguns exemplos eficientes.<\/p>\n<h3 style=\"text-align: justify;\">4. Imagens maiores<\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19362 size-full\" title=\"Imagens maiores\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2014\/12\/Imagens-Mariores-Magic.jpg\" alt=\"Imagens maiores\" width=\"555\" height=\"477\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2014\/12\/Imagens-Mariores-Magic.jpg 555w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2014\/12\/Imagens-Mariores-Magic-300x257.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2014\/12\/Imagens-Mariores-Magic-500x429.jpg 500w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/p>\n<p style=\"text-align: justify;\">Com a expans\u00e3o da banda larga, podemos deixar de nos preocupar com o tempo que uma imagem leva para abrir na tela do internauta. Por isso, <strong>acredita-se que elas ser\u00e3o o centro do palco das inova\u00e7\u00f5es em 2015.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>O desenvolvimento de t\u00e9cnicas que permitam que elas sejam automaticamente redimensionadas, quando carregadas em diferentes gadgets, \u00e9 uma possibilidade bem real.<\/strong> Tamb\u00e9m se espera ver grandes imagens como plano de fundo, com muitos filtros e sobreposi\u00e7\u00f5es de cores, que permitir\u00e3o que o texto flutue sobre elas, sem prejudicar a usabilidade do site.<\/p>\n<p style=\"text-align: justify;\">Outra tend\u00eancia que j\u00e1 tem se fortalecido nos Estados Unidos \u00e9 o <strong>uso de pain\u00e9is com pr\u00e9via dos produtos<\/strong>, tornando a navega\u00e7\u00e3o mais direta e intuitiva.<\/p>\n<h3 style=\"text-align: justify;\">5. Infogr\u00e1ficos interativos<\/h3>\n<p style=\"text-align: justify;\">H\u00e1 cerca de dois anos os infogr\u00e1ficos conquistaram os internautas, para 2015 as apostas s\u00e3o as vers\u00f5es interativas do modelo. <strong>Visualmente mais atraente, o recurso consegue aumentar significativamente o tempo em que o usu\u00e1rio permanece no site.<\/strong><\/p>\n<p style=\"text-align: justify;\">V\u00e1rias destas tend\u00eancias j\u00e1 come\u00e7aram a ser aplicadas em 2014, mas prometem vir com ainda mais for\u00e7a este ano. Quais delas voc\u00ea j\u00e1 est\u00e1 incorporando?<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/symantec-identifica-supervirus-espiao\/\">Symantec identifica superv\u00edrus espi\u00e3o<\/a><\/strong><\/p>\n<p style=\"text-align: center; width: 655px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 consenso que o consumidor est\u00e1 se tornando cada vez mais exigente. Hoje, para um <strong style=\"font-size: revert; text-align: justify; color: initial;\"><a href=\"https:\/\/www.redemagic.com\/solucoes-e-commerce.htm\" target=\"_blank\" rel=\"noopener\">e-commerce<\/a> ter sucesso<\/strong>, n\u00e3o basta bom atendimento e os melhores pre\u00e7os, <strong style=\"font-size: revert; text-align: justify; color: initial;\">\u00e9 necess\u00e1rio ter um <a href=\"https:\/\/www.redemagic.com\/solucoes-producao-web.htm\" target=\"_blank\" rel=\"noopener\">site<\/a> de f\u00e1cil navega\u00e7\u00e3o, intuitivo e com design inteligente.<\/strong><\/p>\n<p style=\"text-align: justify;\">Baseados nas listas divulgadas pelos sites <a href=\"http:\/\/blog.hubspot.com\/ecommerce\/web-design-trends-and-predictions-for-2015\" target=\"_blank\" rel=\"noopener\"><strong>HubsPot Blog<\/strong><\/a> e <a href=\"http:\/\/webdesignledger.com\/sponsored\/7-crucial-web-design-trends-for-2015\" target=\"_blank\" rel=\"noopener\"><strong>Web Design Ledger<\/strong><\/a>, separamos cinco tend\u00eancias para lojas virtuais em 2015:<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":19365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,40],"tags":[481,628,294,168,362,1766],"class_list":["post-19359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-design","tag-apple","tag-desenvolvimento","tag-e-commerce","tag-google","tag-smartphones","tag-tecnologia-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tend\u00eancias de design para os sites de e-commerce em 2015<\/title>\n<meta name=\"description\" content=\"Para o e-commerce, n\u00e3o basta oferecer o menor pre\u00e7o, \u00e9 preciso ter um site intuitivo e de f\u00e1cil navega\u00e7\u00e3o.\" \/>\n<meta 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