{"id":19735,"date":"2015-02-25T14:40:13","date_gmt":"2015-02-25T17:40:13","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=19735"},"modified":"2026-01-19T14:15:06","modified_gmt":"2026-01-19T17:15:06","slug":"design-thinking-inspire-se-nos-designers","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/design\/design-thinking-inspire-se-nos-designers\/","title":{"rendered":"Design Thinking: inspire-se nos designers"},"content":{"rendered":"<p style=\"text-align: justify;\">O <strong>mundo empresarial<\/strong> decidiu incorporar a forma criativa como os <strong>designers<\/strong> agem para solucionar suas pr\u00f3prias quest\u00f5es. Chamada de <strong>Design Thinking<\/strong>, a nova vertente de conhecimento prop\u00f5e um conjunto de m\u00e9todos e processos inovadores para as organiza\u00e7\u00f5es.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Utilizado pela primeira vez em 2009, o termo foi concebido por Tim Brown, CEO da Ideo, em seu livro &#8220;Design Thinking \u2013 Uma metodologia poderosa para decretar o fim das velhas ideias&#8221;, que se tornou uma esp\u00e9cie de b\u00edblia para gestores. Para quem busca um t\u00edtulo mais did\u00e1tico, a obra brasileira &#8220;Design Thinking&#8221; tamb\u00e9m explora esse universo de maneira direta e de f\u00e1cil entendimento. O livro \u00e9 resultado do trabalho dos autores Maur\u00edcio Jos\u00e9 Vianna e Silva, Ysmar Vianna e Silva Filho, Isabel Krumholz Adler, Brenda de Figueiredo Lucena e Beatriz Russo.<\/p>\n<h5 style=\"text-align: justify;\"><strong>O que o designer tem a ver?<\/strong><\/h5>\n<p style=\"text-align: justify;\">Os designers, especialmente os que atuam no <strong>desenvolvimento de produtos<\/strong>, precisam encontrar formas criativas para serem bem-sucedidos em seus projetos, e acabam desenvolvendo um olhar diferente.<\/p>\n<p style=\"text-align: justify;\">&#8220;Ele entende que problemas que afetam as pessoas s\u00e3o de natureza diversa, e que \u00e9 preciso mapear a cultura, os contextos, as experi\u00eancias pessoais e os processos na vida dos indiv\u00edduos. Ao investir esfor\u00e7os nesse mapeamento, o designer consegue identificar as causas e as consequ\u00eancias das dificuldades e ser mais assertivo na busca por solu\u00e7\u00f5es&#8221;, explica um trecho do livro Design Thinking.<\/p>\n<p style=\"text-align: justify;\">Outra vantagem \u00e9 que, no seu dia a dia, o profissional prioriza principalmente o trabalho colaborativo em equipes multidisciplinares, afinal, trazer outras vis\u00f5es sobre o mesmo assunto torna a resolu\u00e7\u00e3o de problemas mais eficiente e criativa.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Coloque em pr\u00e1tica<\/strong><\/h5>\n<p style=\"text-align: justify;\">Como todos os m\u00e9todos de trabalho, o Design Thinking tamb\u00e9m possui uma esp\u00e9cie de passo a passo para voc\u00ea conseguir incorporar essa revolu\u00e7\u00e3o de pensamento e potencializar os seus <a href=\"https:\/\/www.redemagic.com\/blog\/design\/infografico-shutterstock-o-que-os-criativos-vao-buscar-em-2015\/\"><strong>momentos criativos<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>Insight:<\/strong> em sua coluna na <a href=\"http:\/\/revistapegn.globo.com\/Revista\/Common\/0,,EMI317168-17141,00-VOCE+SABE+O+QUE+E+DESIGN+THINKING.html\" target=\"_blank\" rel=\"noopener\"><strong>revista Pequenas Empresas, Grandes Neg\u00f3cios<\/strong><\/a>, o professor de empreendedorismo Marcos Hashimoto explica que os insights &#8220;s\u00e3o descobertas que surgem repentinamente depois de um momento de reflex\u00e3o e contempla\u00e7\u00e3o sobre a situa\u00e7\u00e3o que queremos resolver&#8221;. Por isso, \u00e9 essencial observar os problemas e de que forma as pessoas lidam com ele. \u00c9 nesse momento que voc\u00ea conseguir\u00e1 pensar em novas formas de resolu\u00e7\u00e3o.<\/p>\n<p style=\"text-align: justify;\"><strong>Mapa mental:<\/strong> aborda o pensamento convergente e divergente. Primeiramente, utiliza-se o \u00faltimo modelo mental para buscar alternativas e respostas de todos os tipos, mesmo que sejam duvidosas e estranhas. Por\u00e9m, \u00e9 apenas com o pensamento convergente que o indiv\u00edduo vai comparar as alternativas, test\u00e1-las e decidir sobre qual \u00e9 melhor. &#8220;Os modelos mentais s\u00e3o muito diferentes, e o maior desafio \u00e9 considerar os dois lados do c\u00e9rebro para pensar, ora de forma anal\u00edtica, ora de forma sint\u00e9tica&#8221;, acrescenta Hashimoto.<\/p>\n<p style=\"text-align: justify;\"><strong>Prototipagem:<\/strong> na \u00e1rea do <a href=\"https:\/\/www.redemagic.com\/blog\/design\/5-tendencias-de-design-para-os-sites-de-e-commerce-em-2015\/\"><strong>design<\/strong><\/a>, o prot\u00f3tipo \u00e9 a vers\u00e3o f\u00edsica do produto antes de ser fabricado. Ele \u00e9 ideal para que voc\u00ea consiga <strong>aprimorar uma ideia<\/strong>. Mesmo que seu trabalho n\u00e3o seja algo f\u00edsico, \u00e9 poss\u00edvel passar por essa fase, por exemplo, trazendo experi\u00eancias simuladas no ramo de servi\u00e7o.<\/p>\n<p style=\"text-align: justify;\"><strong>Pensamento integrativo:<\/strong> prop\u00f5e explorar caminhos diferentes para elaborar uma nova resposta. Ao inv\u00e9s de levar em considera\u00e7\u00e3o a maioria, busca verdades alternativas, conforme o professor explica: &#8220;Quem se destaca como \u2018pensador integrativo\u2019 recebe a desordem de bra\u00e7os abertos, admite bem a exist\u00eancia da complexidade, pois consegue identificar padr\u00f5es no meio da complexidade e sintetiza novas ideias a partir de fragmentos&#8221;.<\/p>\n<p style=\"text-align: justify;\"><strong>Pensamento visual:<\/strong> as pessoas s\u00e3o visuais, isso \u00e9 um fato. Por isso, aproveite-se dessa caracter\u00edstica e potencialize seu projeto. Fa\u00e7a desenhos, gr\u00e1ficos e imagens, nem que seja em um guardanapo de papel. Com certeza, ser\u00e1 mais f\u00e1cil explic\u00e1-lo e aprimor\u00e1-lo.<\/p>\n<p style=\"text-align: justify;\">Para quem quiser conhecer mais sobre o assunto, \u00e9 poss\u00edvel acessar alguns cap\u00edtulos do livro brasileiro Design Thinking direto no <a href=\"http:\/\/livrodesignthinking.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>site oficial da obra<\/strong><\/a>. L\u00e1, voc\u00ea encontra tamb\u00e9m cases para comprovar a efic\u00e1cia desse <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/6-habitos-das-pessoas-inovadoras-que-nos-tornam-mais-criativos\/\"><strong>processo inovador de trabalho<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Se voc\u00ea conhece algu\u00e9m que j\u00e1 incorporou a metodologia em sua empresa, conte para a gente como foi a experi\u00eancia. \u00c9 s\u00f3 utilizar os coment\u00e1rios abaixo!<\/p>\n<p><strong>Leia tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/mago-da-publicidade-da-10-dicas-para-escrever-melhor\/\">Mago da publicidade d\u00e1 10 dicas para escrever melhor<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><em>A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/em> <em> <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">O <strong>mundo empresarial<\/strong> decidiu incorporar a forma criativa como os <strong>designers<\/strong> agem para solucionar suas pr\u00f3prias quest\u00f5es. Chamada de <strong>Design Thinking<\/strong>, a nova vertente de conhecimento prop\u00f5e um conjunto de m\u00e9todos e processos inovadores para as organiza\u00e7\u00f5es.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":19737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,40],"tags":[871,1722],"class_list":["post-19735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-design","tag-designer","tag-web-design-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Thinking: inspire-se nos designers - Rede Magic<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a origem do Design Thinking e de que forma ele pode inovar o ambiente organizacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/design\/design-thinking-inspire-se-nos-designers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking: inspire-se nos designers\" \/>\n<meta property=\"og:description\" content=\"Essa nova vertente de conhecimento busca revolucionar a resolu\u00e7\u00e3o de problema dentro das empresas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/design\/design-thinking-inspire-se-nos-designers\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-25T17:40:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T17:15:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2015\/02\/metodologia-design-thinking-magic.jpg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/design\\\/design-thinking-inspire-se-nos-designers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/design\\\/design-thinking-inspire-se-nos-designers\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Design Thinking: inspire-se nos designers\",\"datePublished\":\"2015-02-25T17:40:13+00:00\",\"dateModified\":\"2026-01-19T17:15:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/design\\\/design-thinking-inspire-se-nos-designers\\\/\"},\"wordCount\":768,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/design\\\/design-thinking-inspire-se-nos-designers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/design-thinking-magic.jpg\",\"keywords\":[\"designer\",\"web design\"],\"articleSection\":[\"Comunica\u00e7\u00e3o\",\"Design\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/design\\\/design-thinking-inspire-se-nos-designers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/design\\\/design-thinking-inspire-se-nos-designers\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/design\\\/design-thinking-inspire-se-nos-designers\\\/\",\"name\":\"Design Thinking: inspire-se nos designers - 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