{"id":19825,"date":"2015-03-11T07:50:22","date_gmt":"2015-03-11T10:50:22","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=19825"},"modified":"2026-01-21T13:46:57","modified_gmt":"2026-01-21T16:46:57","slug":"startups-no-mundo-digital-onde-investir-em-2015","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/startups-no-mundo-digital-onde-investir-em-2015\/","title":{"rendered":"Startups no mundo digital: onde investir em 2015?"},"content":{"rendered":"<p style=\"text-align: justify;\">Quem tem o pr\u00f3prio neg\u00f3cio costuma usar o primeiro trimestre do ano para avaliar resultados e definir novos passos para atrair consumidores. Com as <strong>startups<\/strong>, n\u00e3o \u00e9 diferente. Mesmo rec\u00e9m-chegadas ao mercado, as marcas j\u00e1 pensam em como utilizar <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\"><strong>m\u00eddias sociais<\/strong><\/a>, aplicativos e outras <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-altera-o-modo-como-consumimos-noticias\/\"><strong>ferramentas de comunica\u00e7\u00e3o<\/strong><\/a> para fortalecer sua identidade.<\/p>\n<p style=\"text-align: justify;\">Para orientar as empresas a definir estrat\u00e9gias, o portal <a href=\"http:\/\/readwrite.com\/2015\/03\/09\/startup-new-opportunities-budget-spending\" target=\"_blank\" rel=\"noopener\"><strong>Read Write<\/strong><\/a> entrevistou dez empreendedores. Confira para que \u00e1reas relacionadas ao <strong>meio digital<\/strong> eles direcionar\u00e3o seu investimento anual, e quais s\u00e3o os resultados esperados.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h5 style=\"text-align: justify;\"><strong>Apps<\/strong><\/h5>\n<p style=\"text-align: justify;\">Quer interagir e oferecer solu\u00e7\u00f5es criativas aos seus clientes? Experimente entrar no <strong>mercado de aplicativos<\/strong>. Uma pesquisa divulgada pelo site <strong><a href=\"http:\/\/www.ecommercebrasil.com.br\/noticias\/apenas-2-dos-apps-duram-30-dias-ou-mais-nos-smartphones\/\" target=\"_blank\" rel=\"noopener\">E-Commerce Brasil<\/a><\/strong> mostra que os usu\u00e1rios de <strong>smartphones<\/strong> passam quase 3 horas ligados em seus celulares diariamente. Com tanta popularidade, \u00e9 improv\u00e1vel que eles n\u00e3o acessem pelo menos um app ao longo do dia.<\/p>\n<p style=\"text-align: justify;\">As startups est\u00e3o de olho nessa tend\u00eancia. Peter Daisyme, da Host, afirma que sua empresa nunca entrou nesse segmento, mas pode perder oportunidades se ficar para tr\u00e1s: &#8220;N\u00f3s nunca embarcamos nesse trem e talvez n\u00e3o d\u00ea certo, mas isso n\u00e3o significa que deixaremos de tentar. Vamos alocar uma fatia do nosso or\u00e7amento para produzir aplicativos com boas qualidades aos nossos clientes&#8221;.<\/p>\n<p style=\"text-align: justify;\">Para comprovar essa tend\u00eancia com n\u00fameros, o <a href=\"http:\/\/startupi.com.br\/2015\/02\/relatorio-state-marketing-2015-quais-prioridades-para-profissionais-de-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Startupi<\/strong><\/a> tamb\u00e9m mostrou uma pesquisa realizada recentemente, chamada State of Marketing 2015 (em tradu\u00e7\u00e3o livre, Panorama do Marketing 2015). Nela, observa-se que 68% dos <strong>profissionais de marketing<\/strong> planejam integrar <a href=\"http:\/\/magicwebdesign.com.br\/solucoes-mobile.htm\" target=\"_blank\" rel=\"noopener\"><strong>solu\u00e7\u00f5es mobile<\/strong><\/a> em suas estrat\u00e9gias.<\/p>\n<h5 style=\"text-align: justify;\"><strong>V\u00eddeo Marketing<\/strong><\/h5>\n<p style=\"text-align: justify;\">Publicidade no Youtube, pequenos v\u00eddeos no Instagram ou players incorporados em outros sites. Independentemente do formato, o <strong>v\u00eddeo marketing<\/strong> \u00e9 uma das solu\u00e7\u00f5es encontradas para mostrar, de forma objetiva, produtos e suas funcionalidades. Por\u00e9m, a ferramenta deve estar alinhada com o restante das suas a\u00e7\u00f5es de comunica\u00e7\u00e3o.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Conte\u00fado<\/strong><\/h5>\n<p style=\"text-align: justify;\">Se voc\u00ea acha que o conte\u00fado divulgado pela sua empresa deve ser focado 100% em vendas, \u00e9 hora de rever seus conceitos. Segundo Brian Honigman, fundador da empresa que leva seu nome, o <strong>conte\u00fado de marketing<\/strong> n\u00e3o tem nada a ver com marketing, e sim com informa\u00e7\u00e3o: &#8220;Produzir conte\u00fado original, de alta qualidade e alinhado com o p\u00fablico-alvo depende de uma equipe. Mas n\u00e3o uma equipe de profissionais de marketing, e sim um time de escritores, designers e estrategistas&#8221;.<\/p>\n<p style=\"text-align: justify;\">Para que as solu\u00e7\u00f5es apresentadas sejam eficientes e venham de encontro ao que o p\u00fablico espera, contratar uma <a href=\"http:\/\/magicwebdesign.com.br\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\"><strong>empresa especializada em conte\u00fado digital<\/strong><\/a> \u00e9 algo vital para as organiza\u00e7\u00f5es. N\u00f3s, da Magic Web Design, planejamenos e <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/polemica-no-facebook-mostra-a-importancia-de-um-bom-gerenciamento-de-midias-sociais\/\"><strong>gerenciamos m\u00eddias sociais<\/strong><\/a> para marcas conceituadas\u00a0entre os usu\u00e1rios, como o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/banco-de-eventos-midias-sociais\/\">Banco de Eventos<\/a><\/strong>, <a href=\"https:\/\/www.facebook.com\/LaVioleteraOficial\" target=\"_blank\" rel=\"noopener\"><strong>La Violetera<\/strong><\/a> e <strong><a href=\"https:\/\/www.facebook.com\/AraucoBrasil\" target=\"_blank\" rel=\"noopener\">Arauco<\/a>.<\/strong><\/p>\n<h5 style=\"text-align: justify;\"><strong>Marketing Social<\/strong><\/h5>\n<p style=\"text-align: justify;\">Voc\u00ea trabalha com algu\u00e9m que n\u00e3o est\u00e1 presente em nenhuma rede social? Antes de responder a essa pergunta, lembre-se de incluir ferramentas como <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/testamos-o-whatsapp-web\/\"><strong>WhatsApp<\/strong><\/a>, LinkedIn e Pinterest. Hoje, mesmo que os indiv\u00edduos tentem se distanciar das <strong>plataformas on-line<\/strong>, elas acabam influenciando o dia a dia, tornando essencial a presen\u00e7a das empresas nesses meios.<\/p>\n<p style=\"text-align: justify;\">Quem tamb\u00e9m defende essa opini\u00e3o \u00e9 Mark Samuel, da Fitmark: &#8220;Se voc\u00ea n\u00e3o sabe o que \u00e9 <strong>marketing social<\/strong> ou n\u00e3o entende o impacto no mercado atualmente, ent\u00e3o est\u00e1 fadado ao fracasso. Voc\u00ea PRECISA saber o que s\u00e3o curtidas no Facebook e Instagram e us\u00e1-los para construir a sua base de consumidores e a visibilidade da sua marca&#8221;.<\/p>\n<p style=\"text-align: justify;\">Ficou interessado? <a href=\"http:\/\/magicwebdesign.com.br\/contato-solicitar-orcamento.htm#formulario\" target=\"_blank\" rel=\"noopener\"><strong>Entre em contato<\/strong><\/a> com a gente! A Magic possui uma equipe antenada nas <a href=\"http:\/\/magicwebdesign.com.br\/solucoes-producao-web.htm\" target=\"_blank\" rel=\"noopener\"><strong>\u00faltimas tend\u00eancias em solu\u00e7\u00f5es digitais<\/strong><\/a> e altamente qualificada para fortalecer a sua marca na web.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/business\/aplicativos-e-startups-revolucao-mercado-de-trabalho\/\">Aplicativos e startups: a revolu\u00e7\u00e3o no mercado de trabalho<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><em>A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/em> <em> <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Quem tem o pr\u00f3prio neg\u00f3cio costuma usar o primeiro trimestre do ano para avaliar resultados e definir novos passos para atrair consumidores. Com as <strong>startups<\/strong>, n\u00e3o \u00e9 diferente. Mesmo rec\u00e9m-chegadas ao mercado, as marcas j\u00e1 pensam em como utilizar <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\"><strong>m\u00eddias sociais<\/strong><\/a>, aplicativos e outras <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-altera-o-modo-como-consumimos-noticias\/\"><strong>ferramentas de comunica\u00e7\u00e3o<\/strong><\/a> para fortalecer sua identidade.<\/p>\n<p style=\"text-align: justify;\">Para orientar as empresas a definir estrat\u00e9gias, o portal <a href=\"http:\/\/readwrite.com\/2015\/03\/09\/startup-new-opportunities-budget-spending\" target=\"_blank\" rel=\"noopener\"><strong>Read Write<\/strong><\/a> entrevistou dez empreendedores. Confira para que \u00e1reas relacionadas ao <strong>meio digital<\/strong> eles direcionar\u00e3o seu investimento anual, e quais s\u00e3o os resultados esperados.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":19829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[2086,2078,1745],"class_list":["post-19825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-aplicativos-moveis","tag-empresas","tag-redes-sociais-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startups no mundo digital: onde investir em 2015? - Rede Magic<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a os setores digitais em que as startups v\u00e3o investir em 2015.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/startups-no-mundo-digital-onde-investir-em-2015\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startups no mundo digital: onde investir em 2015?\" \/>\n<meta property=\"og:description\" content=\"M\u00eddias sociais, v\u00eddeos no YouTube ou e-mail marketing? 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