{"id":20302,"date":"2015-06-24T09:00:35","date_gmt":"2015-06-24T12:00:35","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20302"},"modified":"2024-08-01T13:46:58","modified_gmt":"2024-08-01T16:46:58","slug":"project-lightning-o-twitter-em-busca-da-salvacao","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/project-lightning-o-twitter-em-busca-da-salvacao\/","title":{"rendered":"Project Lightning: o Twitter em busca da salva\u00e7\u00e3o"},"content":{"rendered":"<p>Inicialmente, o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tag\/twitter\/\">Twitter<\/a><\/strong> foi criado com o intuito de que as pessoas compartilhassem de forma r\u00e1pida seu cotidiano, dessem informa\u00e7\u00f5es relevantes sobre uma not\u00edcia ou comentassem como a manh\u00e3 est\u00e1 bonita. \u00c9 o que Jack Dorsey, cofundador da <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\">m\u00eddia social<\/a><\/strong>, costuma fazer em seu pr\u00f3prio perfil.<\/p>\n<p><!--more--><\/p>\n<h5><strong>Pol\u00eamicas ao inv\u00e9s de informa\u00e7\u00e3o<\/strong><\/h5>\n<p>Por\u00e9m, \u00e0 medida que se popularizou, o Twitter se tornou mais uma plataforma de pol\u00eamicas e trollagens, em vez\u00a0de realmente ser uma ferramenta para saber o que acontece no mundo \u2013 fator que diminuiu a import\u00e2ncia da m\u00eddia.<\/p>\n<p>Conforme explica o <strong><a href=\"http:\/\/www.wired.com\/2015\/06\/twitter-project-lightning-timeline\" target=\"_blank\" rel=\"noopener\">portal Wired<\/a><\/strong>, as pessoas foram afetadas pela <em><strong>Reputation Economy<\/strong><\/em>, ou &#8220;Economia da Reputa\u00e7\u00e3o&#8221;, em portugu\u00eas: &#8220;Velocidade e <strong>engajamento<\/strong> s\u00e3o mais valorizados do que a dissemina\u00e7\u00e3o de informa\u00e7\u00e3o \u00fatil. N\u00f3s tuitamos cada vez mais sobre not\u00edcias in\u00e9ditas mesmo que n\u00e3o saibamos nada sobre ela. N\u00f3s brigamos com algu\u00e9m s\u00f3 para sermos not\u00edcia&#8221;.<\/p>\n<h5><strong>Project Lightning, a solu\u00e7\u00e3o<\/strong><\/h5>\n<p>Para sair desse campo de disputas e voltar aos princ\u00edpios b\u00e1sicos da sua cria\u00e7\u00e3o, os <strong>criadores do Twitter<\/strong> est\u00e3o desenvolvendo o n\u00e3o t\u00e3o mais secreto <strong>Project Lightning<\/strong>, que visa tornar a m\u00eddia social mais simples, amig\u00e1vel e acess\u00edvel.<\/p>\n<p>Basicamente, a solu\u00e7\u00e3o \u00e9 criar um bot\u00e3o (na vers\u00e3o mobile do aplicativo) no centro da p\u00e1gina inicial. Basta apert\u00e1-lo e voc\u00ea ficar\u00e1 por dentro dos eventos mais importantes que acontecem naquele momento e tudo relacionado a eles. Uma equipe editorial do Twitter ser\u00e1 respons\u00e1vel por definir quais s\u00e3o as melhores hist\u00f3rias do dia, al\u00e9m de reunir <strong>tu\u00edtes<\/strong>, fotos e v\u00eddeos sobre o que est\u00e1 rolando.<\/p>\n<p>Segundo o <strong><a href=\"http:\/\/www.buzzfeed.com\/mathonan\/twitters-top-secret-project-lightning-revealed#.xqbkwJDeX\" target=\"_blank\" rel=\"noopener\">BuzzFeed<\/a><\/strong>, nos Estados Unidos haver\u00e1 cobertura desde eventos marcados, como o festival Coachella ou a final da NBA, at\u00e9 not\u00edcias como o terremoto no Nepal e os protestos em Ferguson, Missouri. No Brasil, n\u00e3o h\u00e1 informa\u00e7\u00f5es concretas se essa equipe editorial atuar\u00e1 tamb\u00e9m em rela\u00e7\u00e3o aos assuntos nacionais, como a vota\u00e7\u00e3o da Lei da Maioridade Penal.<\/p>\n<h5><strong>Sem limites<\/strong><\/h5>\n<p>Kevin Weil, respons\u00e1vel pelos produtos da companhia, explica que, para que as postagens tenham mais alcance e relev\u00e2ncia, os desenvolvedores v\u00e3o incorporar os eventos do Lightning em outros sites: &#8220;A nossa estrat\u00e9gia busca atingir usu\u00e1rios em todas as plataformas. N\u00e3o valer\u00e1 apenas para quem est\u00e1 logado, e sim para usu\u00e1rios de outros sites e <strong><a href=\"https:\/\/www.redemagic.com\/blog\/?s=aplicativos\">aplicativos mobile<\/a><\/strong>&#8220;. Haver\u00e1 tamb\u00e9m conte\u00fado retirado do Vine e Periscope.<\/p>\n<p>Nem tudo na iniciativa \u00e9 in\u00e9dito, por\u00e9m. A plataforma j\u00e1 desenhava seu destino com o <strong>Trending Topics<\/strong>, o Discover Tap e o novo Recaps, que mostra shows que voc\u00ea perdeu desde o seu \u00faltimo acesso.<\/p>\n<p>Outras ferramentas, inclusive, j\u00e1 fizeram mudan\u00e7as parecidas. No Snapchat, por exemplo, existe o recurso &#8220;Our Stories&#8221;, que apresenta eventos baseados em v\u00eddeos de usu\u00e1rios que estiveram em eventos. Em 2014, foi poss\u00edvel conferir festivais de m\u00fasicas, semanas de moda e conven\u00e7\u00f5es de videogames. Juntos, esses acontecimentos renderam 25 milh\u00f5es de visualiza\u00e7\u00f5es.<\/p>\n<p>Ser\u00e1 que o Twitter est\u00e1 alinhado com a evolu\u00e7\u00e3o dos <strong>meios de comunica\u00e7\u00e3o<\/strong>? Conte sua opini\u00e3o por meio dos coment\u00e1rios.<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/design\/3-aspectos-assustadores-futuro-da-internet\/\">3 aspectos assustadores do futuro da internet<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><em>A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/em><em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inicialmente, o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tag\/twitter\/\">Twitter<\/a><\/strong> foi criado com o intuito de que as pessoas compartilhassem de forma r\u00e1pida seu cotidiano, dessem informa\u00e7\u00f5es relevantes sobre uma not\u00edcia ou comentassem como a manh\u00e3 est\u00e1 bonita. \u00c9 o que Jack Dorsey, cofundador da <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\">m\u00eddia social<\/a><\/strong>, costuma fazer em seu pr\u00f3prio perfil.<\/p>\n","protected":false},"author":1,"featured_media":20306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1745,126],"class_list":["post-20302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-redes-sociais-2","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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