{"id":20330,"date":"2015-07-02T10:00:19","date_gmt":"2015-07-02T13:00:19","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20330"},"modified":"2026-01-21T13:18:06","modified_gmt":"2026-01-21T16:18:06","slug":"inbound-marketing-marca-presente-meios-digitais","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/inbound-marketing-marca-presente-meios-digitais\/","title":{"rendered":"Inbound Marketing: a sua marca presente nos meios digitais"},"content":{"rendered":"<p style=\"text-align: justify;\">No mundo dos neg\u00f3cios, a <strong>comunica\u00e7\u00e3o em massa<\/strong> aos poucos est\u00e1 dando espa\u00e7o para um <strong>conte\u00fado focado e direcionado\u00a0para o p\u00fablico-alvo<\/strong> que voc\u00ea deseja atingir. Consequentemente, toda a <strong>comunica\u00e7\u00e3o empresarial<\/strong> deve ser revista, desde a presen\u00e7a nas <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\">m\u00eddias sociais<\/a><\/strong> at\u00e9 a forma como o seu site \u00e9 apresentado. Essa ideia de abordagem personalizada \u00e9 empregada pelo conceito do <strong>Inbound Marketing<\/strong>.<\/p>\n<p><!--more--><\/p>\n<h5><strong>Outbound x Inbound<\/strong><\/h5>\n<p style=\"text-align: justify;\">O Inbound Marketing veio para se contrapor ao velho marketing, chamado tamb\u00e9m de <strong>Outbound Marketing<\/strong>, no qual a marca \u201cempurra\u201d seus produtos ou servi\u00e7os para os clientes. J\u00e1 no <strong>marketing moderno<\/strong> o objetivo \u00e9 conquistar as pessoas, ganhar o interesse dos consumidores ao inv\u00e9s de compr\u00e1-lo.<\/p>\n<p style=\"text-align: justify;\">Mas, como colocar essa estrat\u00e9gia em pr\u00e1tica? As palavras-chave s\u00e3o \u201c<strong>conte\u00fado on-line relevante<\/strong>\u201d. Conforme o <strong><a href=\"http:\/\/viverdeblog.com\/inbound-marketing\/\" target=\"_blank\" rel=\"noopener\">portal Viver de Blog<\/a><\/strong> explica, o <strong>Inbound Marketing<\/strong> deve complementar as t\u00e9cnicas de<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/\">Marketing Digital<\/a><\/strong>: &#8220;\u00c9 uma forma de pensar relativamente nova, baseada na ideia de compartilhamento e cria\u00e7\u00e3o de um<strong> conte\u00fado de qualidade<\/strong> direcionado para um p\u00fablico-alvo, utilizando t\u00e1ticas de <strong>marketing on-line<\/strong>. Esta personaliza\u00e7\u00e3o age como um \u00edm\u00e3 que atrai potenciais leads e clientes quando eles est\u00e3o \u00e0 procura de produtos e servi\u00e7os&#8221;.<\/p>\n<p style=\"text-align: justify;\">Uma <strong>newsletter de divulga\u00e7\u00e3o<\/strong> <strong>de um novo servi\u00e7o<\/strong> pode exemplificar a situa\u00e7\u00e3o. Ela n\u00e3o dar\u00e1 resultado se for disparada sem planejamento pr\u00e9vio e sem um forte alinhamento em rela\u00e7\u00e3o \u00e0 linguagem utilizada, elementos gr\u00e1ficos e at\u00e9 mesmo \u00e0 lista para qual voc\u00ea faz o envio. No entanto, se voc\u00ea une esse disparo com a\u00e7\u00f5es p\u00f3s-venda e <strong>divulga\u00e7\u00e3o nas m\u00eddias sociais<\/strong>, pode potencializar os resultados. Nesse mesmo caso, h\u00e1 ferramentas diferenciadas para analisar quantas pessoas abriram o material, quais conte\u00fados preferem e assim, poder criar um funil de interesse para saber o que o p\u00fablico est\u00e1 procurando exatamente.<\/p>\n<p style=\"text-align: justify;\">Estes, inclusive, j\u00e1 se mostraram mais relevantes quando as empresas pensam de forma global a sua comunica\u00e7\u00e3o virtual. No <strong><a href=\"http:\/\/marketingdeconteudo.com\/o-que-e-inbound-marketing\/\" target=\"_blank\" rel=\"noopener\">site especializado Marketing de Conte\u00fado<\/a><\/strong>, dados apontam que o Inbound Marketing custa 62% menos do que o Outbound Marketing. J\u00e1 as empresas que utilizam <strong>blogs conseguem 97% mais links de direcionamento para o site principal<\/strong>, e a m\u00e9dia de ROI (Retorno Sobre Investimento) \u00e9 de 275%.<\/p>\n<h5><strong>Profissionaliza\u00e7\u00e3o necess\u00e1ria<\/strong><\/h5>\n<p style=\"text-align: justify;\">Como citado anteriormente, h\u00e1 diversas ferramentas para se colocar em pr\u00e1tica essa forma de marketing, como a <strong>cria\u00e7\u00e3o de um web site seguindo t\u00e9cnicas de SEO<\/strong>. Por\u00e9m, as plataformas precisam ter objetivos previamente definidos, o que torna essencial contratar uma ag\u00eancia especializada no setor.<\/p>\n<p style=\"text-align: justify;\">Na <strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong>, voc\u00ea encontra profissionais preparados para mostrar as <strong>melhores solu\u00e7\u00f5es em Marketing Digital<\/strong>, avaliando as necessidades da sua marca para colocar em pr\u00e1tica estrat\u00e9gias que a tornem atrativa, gerar engajamento dos consumidores nos meios digitais e, consequentemente, fazer a convers\u00e3o atrav\u00e9s da contrata\u00e7\u00e3o de servi\u00e7os ou aquisi\u00e7\u00e3o dos produtos.<\/p>\n<p style=\"text-align: justify;\">No exemplo do <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-analytics.htm\" target=\"_blank\" rel=\"noopener\">web site com foco em SEO<\/a><\/strong>, s\u00e3o feitas an\u00e1lises pr\u00e9vias para entender como os usu\u00e1rios navegam no seu site, a partir de quais termos de buscas eles o encontram, entre outros fatores relevantes. A partir desta verifica\u00e7\u00e3o, \u00e9 poss\u00edvel criar projetos personalizados focados nos interesses e necessidades dos consumidores.<\/p>\n<p style=\"text-align: justify;\">Conhe\u00e7a o <strong><a href=\"https:\/\/www.redemagic.com\/portfolio.htm\" target=\"_blank\" rel=\"noopener\">portf\u00f3lio<\/a><\/strong> da Magic Web Design e <strong><a href=\"https:\/\/www.redemagic.com\/contato-solicitar-orcamento.htm#formulario\" target=\"_blank\" rel=\"noopener\">solicite um or\u00e7amento<\/a><\/strong>!<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/project-lightning-o-twitter-em-busca-da-salvacao\/\">Project Lightning: o Twitter em busca da salva\u00e7\u00e3o<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><em>A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/em> <em> <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">No mundo dos neg\u00f3cios, a <strong>comunica\u00e7\u00e3o em massa<\/strong> aos poucos est\u00e1 dando espa\u00e7o para um <strong>conte\u00fado focado e direcionado\u00a0para o p\u00fablico-alvo<\/strong> que voc\u00ea deseja atingir. Consequentemente, toda a <strong>comunica\u00e7\u00e3o empresarial<\/strong> deve ser revista, desde a presen\u00e7a nas <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\">m\u00eddias sociais<\/a><\/strong> at\u00e9 a forma como o seu site \u00e9 apresentado. Essa ideia de abordagem personalizada \u00e9 empregada pelo conceito do <strong>Inbound Marketing<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":20335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[2116,1395,636,1745,301,1211],"class_list":["post-20330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-criacao-de-conteudo","tag-novas-midias-sociais","tag-otimizacao-de-site","tag-redes-sociais-2","tag-seo","tag-tecnicas-de-otimizacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing: a sua marca presente nos meios digitais - Rede Magic<\/title>\n<meta name=\"description\" content=\"No mundo dos neg\u00f3cios, a comunica\u00e7\u00e3o em massa est\u00e1 dando espa\u00e7o para um conte\u00fado focado e direcionado para o p\u00fablico-alvo, conhecido como Inbound Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/inbound-marketing-marca-presente-meios-digitais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing: a sua marca presente nos meios digitais - 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