{"id":20347,"date":"2015-07-10T10:08:24","date_gmt":"2015-07-10T13:08:24","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20347"},"modified":"2026-01-21T13:41:05","modified_gmt":"2026-01-21T16:41:05","slug":"saiba-como-usar-google-analytics","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/saiba-como-usar-google-analytics\/","title":{"rendered":"Saiba como usar o Google Analytics"},"content":{"rendered":"<p style=\"text-align: justify;\">Mais do que reunir dados referentes ao seu web site, analis\u00e1-los \u00e9 fundamental na defini\u00e7\u00e3o de <strong>estrat\u00e9gias de SEO<\/strong>\u00a0e para melhorar outros aspectos, como <strong>navegabilidade<\/strong> e experi\u00eancia do usu\u00e1rio. Para auxiliar os especialistas em marketing digital nesse processo, o <strong>Magic Blog<\/strong> mostrar\u00e1 informa\u00e7\u00f5es fundamentais que voc\u00ea deve saber sobre o Google Analytics e suas vantagens.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h5 style=\"text-align: justify;\"><strong>Informa\u00e7\u00f5es \u00fateis e seguras<\/strong><\/h5>\n<p style=\"text-align: justify;\">Gratuita, a ferramenta pode ser instalada em blogs, aplicativos, <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-e-commerce.htm\" target=\"_blank\" rel=\"noopener\">e-commerce<\/a><\/strong>\u00a0e todos os tipos de site, e as vantagens v\u00e3o al\u00e9m de conhecer o n\u00famero de acessos di\u00e1rios. Atrav\u00e9s do Analytics, profissionais capacitados conseguem compreender de que forma os internautas se comportam nas diversas se\u00e7\u00f5es do site.<\/p>\n<p style=\"text-align: justify;\">Abaixo, voc\u00ea confere outras informa\u00e7\u00f5es fornecidas pela p\u00e1gina:<br \/>\n<strong>\u2022 Origens de tr\u00e1fego<\/strong> &#8211; de onde v\u00eam os seus acessos. \u00c9 poss\u00edvel identificar os n\u00fameros de sess\u00f5es por p\u00e1gina, visualiza\u00e7\u00f5es de p\u00e1ginas e visitantes, assim como quais s\u00e3o as p\u00e1ginas mais acessadas. H\u00e1 ainda os dados demogr\u00e1ficos e geogr\u00e1ficos, evidenciando\u00a0a idade dos internautas, de quais cidades e pa\u00edses eles v\u00eam e de quais dispositivos acessam o site.<br \/>\n<strong>\u2022 Metas<\/strong> &#8211; verificar se as metas tra\u00e7adas para o site foram atingidas e qual foi o ROI (Retorno de Investimento.<br \/>\n<strong>\u2022 M\u00eddias sociais<\/strong> &#8211; quais a\u00e7\u00f5es nas <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\">m\u00eddias sociais<\/a><\/strong> trouxeram maior acesso e convers\u00e3o.<br \/>\n<strong>\u2022 Taxa de rejei\u00e7\u00e3o<\/strong> &#8211; qual o tempo m\u00e9dio de visitas em cada p\u00e1gina do seu site.<\/p>\n<p style=\"text-align: justify;\">Outra vantagem \u00e9 que todos esses dados podem ser exportados em diversos formatos e analisados de acordo com o per\u00edodo desejado. Dessa forma, podem ser apresentados em reuni\u00f5es com diretores e parceiros comerciais para comprovar a <strong>efici\u00eancia dos meios digitais nos neg\u00f3cios<\/strong>.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Defini\u00e7\u00e3o de estrat\u00e9gias<\/strong><\/h5>\n<p style=\"text-align: justify;\">Mas, o que fazer com os dados coletados? Estrat\u00e9gias! A plataforma \u00e9 vital para avaliar campanhas de marketing on-line por exemplo, j\u00e1 que as informa\u00e7\u00f5es auxiliam na avalia\u00e7\u00e3o\u00a0se os visitantes do site est\u00e3o respondendo \u00e0 determinada a\u00e7\u00e3o como o planejamento esperava.<\/p>\n<p style=\"text-align: justify;\">Antonio Borba, diretor executivo da <strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong>, salienta\u00a0que essa <strong>an\u00e1lise personalizada<\/strong>\u00a0possibilita\u00a0saber como a marca e seus servi\u00e7os (ou produtos) chegam ao p\u00fablico-alvo. Ap\u00f3s o recolhimento destes dados, os especialistas da ag\u00eancia podem sugerir aos clientes as melhores solu\u00e7\u00f5es para solucionar poss\u00edveis problemas ou potencializar os resultados.<\/p>\n<p style=\"text-align: justify;\">&#8220;O Google Analytics permite que nossa equipe sugira novas solu\u00e7\u00f5es para garantir que a p\u00e1gina se torne mais atrativa aos usu\u00e1rios e forne\u00e7a mais rentabilidade \u00e0 empresa, como a melhoria da navegabilidade, juntamente com mudan\u00e7as de layout e at\u00e9 mesmo readequa\u00e7\u00e3o de estrat\u00e9gias de SEO&#8221;, complementa.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Profissionaliza\u00e7\u00e3o na \u00e1rea<\/strong><\/h5>\n<p style=\"text-align: justify;\">Apesar de a ferramenta ser gratuita e poder ser instalada facilmente, a diferen\u00e7a de uma estrat\u00e9gia bem-sucedida est\u00e1 em quem trabalha com estes dados. Diante disso, recomenda-se a contrata\u00e7\u00e3o de uma equipe especializada no assunto, que poder\u00e1, de forma confidencial, reunir as informa\u00e7\u00f5es necess\u00e1rias, interpret\u00e1-las e traduzi-las de forma anal\u00edtica e did\u00e1tica para os colaboradores estrat\u00e9gicos da sua empresa.<\/p>\n<p style=\"text-align: justify;\">Ao buscar profissionais qualificados, \u00e9 poss\u00edvel ainda fortalecer as a\u00e7\u00f5es on e off-line da marca, permitindo que elas sejam alinhadas para melhorar o desempenho das vendas ou da contrata\u00e7\u00e3o dos servi\u00e7os oferecidos.<\/p>\n<p style=\"text-align: justify;\">Em suas estrat\u00e9gias, a Magic Web Design traz o Google Analytics como uma pe\u00e7a-chave na defini\u00e7\u00e3o de <strong>metas de SEO<\/strong>. Al\u00e9m desta ferramenta, a ag\u00eancia conta com profissionais preparados para analisar os dados e estabelecer, junto com sua empresa, quais os pr\u00f3ximos passos das a\u00e7\u00f5es digitais.<\/p>\n<p style=\"text-align: justify;\">Para obter um or\u00e7amento, basta entrar em contato com a gente atrav\u00e9s do site. <strong><a href=\"https:\/\/www.redemagic.com\/contato.htm\" target=\"_blank\" rel=\"noopener\">Clique aqui<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/startups-no-mundo-digital-onde-investir-em-2015\/\">Startups no mundo digital: onde investir em 2015?<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><em>A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/em> <em> <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Mais do que reunir dados referentes ao seu web site, analis\u00e1-los \u00e9 fundamental na defini\u00e7\u00e3o de <strong>estrat\u00e9gias de SEO<\/strong>\u00a0e para melhorar outros aspectos, como <strong>navegabilidade<\/strong> e experi\u00eancia do usu\u00e1rio. Para auxiliar os especialistas em marketing digital nesse processo, o <strong>Magic Blog<\/strong> mostrar\u00e1 informa\u00e7\u00f5es fundamentais que voc\u00ea deve saber sobre o Google Analytics e suas vantagens.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":20362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2409],"tags":[956,301],"class_list":["post-20347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-digital","tag-google-analytics","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saiba como usar o Google Analytics - Blog Magic<\/title>\n<meta name=\"description\" content=\"Confira de que forma o Google Analytics ajuda a compreender e interpretar dados referentes a um web site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/saiba-como-usar-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saiba como usar o Google Analytics - Blog Magic\" \/>\n<meta property=\"og:description\" content=\"Confira de que forma o Google Analytics ajuda a compreender e interpretar dados referentes a um web site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/saiba-como-usar-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-10T13:08:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T16:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2015\/07\/blog-importancia-google-analytics-magic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/saiba-como-usar-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/saiba-como-usar-google-analytics\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Saiba como usar o Google Analytics\",\"datePublished\":\"2015-07-10T13:08:24+00:00\",\"dateModified\":\"2026-01-21T16:41:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/saiba-como-usar-google-analytics\\\/\"},\"wordCount\":703,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/saiba-como-usar-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/blog-importancia-google-analytics-magic.jpg\",\"keywords\":[\"google analytics\",\"SEO\"],\"articleSection\":[\"Performance Digital\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/saiba-como-usar-google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/saiba-como-usar-google-analytics\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/saiba-como-usar-google-analytics\\\/\",\"name\":\"Saiba como usar o Google Analytics - 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