{"id":20384,"date":"2015-07-17T13:40:03","date_gmt":"2015-07-17T16:40:03","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20384"},"modified":"2026-01-21T13:14:23","modified_gmt":"2026-01-21T16:14:23","slug":"facebook-ads-amplie-divulgacao-da-sua-marca","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/facebook-ads-amplie-divulgacao-da-sua-marca\/","title":{"rendered":"Facebook Ads: amplie a divulga\u00e7\u00e3o da sua marca"},"content":{"rendered":"<p style=\"text-align: justify;\">Com 89 milh\u00f5es de brasileiros presentes no Facebook, esta <strong>m\u00eddia social<\/strong> se tornou fundamental para empresas que buscam uma <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/startups-no-mundo-digital-onde-investir-em-2015\/\">presen\u00e7a s\u00f3lida no meio digital<\/a><\/strong>. Segundo dados recentes, quase 60 milh\u00f5es de usu\u00e1rios conferem diariamente a plataforma no pa\u00eds, seja para conversar com amigos, compartilhar o seu dia a dia e conhecer produtos e servi\u00e7os diferenciados, al\u00e9m, \u00e9 claro, de ficar sabendo de <strong>a\u00e7\u00f5es promocionais<\/strong> em primeira m\u00e3o.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Mas, para que haja uma converg\u00eancia perfeita entre marcas, interesses e p\u00fablico-alvo, o <strong>Facebook<\/strong> criou um servi\u00e7o exclusivo de <strong>impuls\u00e3o de p\u00e1ginas empresariais<\/strong>, chamado de Facebook Ads. A ferramenta permite que as marcas direcionem conte\u00fados para grupos espec\u00edficos, que podem ser definidos de acordo com localiza\u00e7\u00e3o, idade, cargos profissionais e gostos pessoais. Outro objetivo das campanhas \u00e9 aumentar o n\u00famero de seguidores da fan page, sempre com a preocupa\u00e7\u00e3o de trazer usu\u00e1rios que possam se identificar com a organiza\u00e7\u00e3o.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Atinja o seu p\u00fablico com efici\u00eancia<\/strong><\/h5>\n<p style=\"text-align: justify;\">Para entender melhor, vamos pensar na seguinte situa\u00e7\u00e3o: a sua empresa atua na \u00e1rea de est\u00e9tica e grande parte dos clientes s\u00e3o mulheres, que j\u00e1 buscam tratamentos para combater aquelas ruguinhas que come\u00e7am a aparecer ap\u00f3s os 30 anos. Com ajuda de uma <strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">ag\u00eancia especializada<\/a><\/strong>, voc\u00ea pode elaborar publica\u00e7\u00f5es que ser\u00e3o impulsionadas para mulheres entre 30 e 45 anos, residentes nas cidades que seu neg\u00f3cio abrange. A segmenta\u00e7\u00e3o pode ainda englobar usu\u00e1rias que alguma vez tenham demonstrado interesse em tratamentos est\u00e9ticos, beleza, bem-estar e sal\u00f5es de beleza.<\/p>\n<p style=\"text-align: justify;\">Abaixo, voc\u00ea confere tr\u00eas tipos de campanhas mais populares:<\/p>\n<p style=\"text-align: justify;\"><strong>Impuls\u00e3o de publica\u00e7\u00f5es &#8211; <\/strong>os posts<strong>\u00a0<\/strong>aparecer\u00e3o na timeline dos usu\u00e1rios.<\/p>\n<p style=\"text-align: justify;\"><strong>Impuls\u00e3o da pr\u00f3pria fan page<\/strong> &#8211;\u00a0visando aumentar o total de curtidas.<\/p>\n<p style=\"text-align: justify;\">D<strong>ivulga\u00e7\u00e3o de um site externo &#8211;<\/strong>\u00a0como perfil do Instagram ou <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-e-commerce.htm\" target=\"_blank\" rel=\"noopener\">e-commerce<\/a><\/strong>.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Como meu investimento \u00e9 definido?<\/strong><\/h5>\n<p style=\"text-align: justify;\">Com o <strong>Facebook Ads<\/strong>, voc\u00ea n\u00e3o precisa se preocupar em extrapolar o seu investimento dispon\u00edvel para m\u00eddias sociais. Os <strong>an\u00fancios<\/strong> funcionam atrav\u00e9s de um or\u00e7amento di\u00e1rio e podem ser interrompidos a qualquer momento. \u00c9 poss\u00edvel ainda definir uma data para finaliza\u00e7\u00e3o de determinado grupo de an\u00fancios.<\/p>\n<p style=\"text-align: justify;\">Os <strong>valores cobrados pelo Facebook<\/strong> s\u00e3o diferentes em cada campanha. Na a\u00e7\u00e3o para conquistar seguidores, o valor \u00e9 pago por cada curtida recebida. J\u00e1 publica\u00e7\u00f5es impulsionadas s\u00e3o cobradas de acordo com as a\u00e7\u00f5es realizadas, dessa forma, voc\u00ea pagar\u00e1 toda vez que algu\u00e9m clicar, comentar, compartilhar ou curtir seu post.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Contrate quem entende do assunto<\/strong><\/h5>\n<p style=\"text-align: justify;\">\u00c9 vital escolher profissionais qualificados e que possuam amplo conhecimento em <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/\">Marketing Digital<\/a><\/strong>, como a equipe da <strong><a href=\"https:\/\/www.redemagic.com\/a-agencia.htm\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong>. O motivo \u00e9 que as a\u00e7\u00f5es precisam estar adequadas \u00e0 cultura da empresa e tamb\u00e9m alinhada com os objetivos comerciais, por exemplo, o crescimento de vendas ou do n\u00famero de participantes em uma promo\u00e7\u00e3o. Juntamente com este cuidado, a presen\u00e7a da sua marca na web ser\u00e1 s\u00f3lida e efetiva.<\/p>\n<p style=\"text-align: justify;\">Solicite agora um or\u00e7amento para o <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-links-patrocinados.htm\" target=\"_blank\" rel=\"noopener\">gerenciamento de Facebook Ads<\/a><\/strong> da sua empresa. Basta <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\">clicar aqui<\/a><\/strong>!<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/inbound-marketing-marca-presente-meios-digitais\/\">Inbound Marketing: a sua marca presente nos meios digitais<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><em>A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/em> <em> <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com 89 milh\u00f5es de brasileiros presentes no Facebook, esta <strong>m\u00eddia social<\/strong> se tornou fundamental para empresas que buscam uma <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/startups-no-mundo-digital-onde-investir-em-2015\/\">presen\u00e7a s\u00f3lida no meio digital<\/a><\/strong>. Segundo dados recentes, quase 60 milh\u00f5es de usu\u00e1rios conferem diariamente a plataforma no pa\u00eds, seja para conversar com amigos, compartilhar o seu dia a dia e conhecer produtos e servi\u00e7os diferenciados, al\u00e9m, \u00e9 claro, de ficar sabendo de <strong>a\u00e7\u00f5es promocionais<\/strong> em primeira m\u00e3o.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":20391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[127,864],"class_list":["post-20384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-facebook","tag-facebook-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Ads: amplie a divulga\u00e7\u00e3o da sua marca - Rede Magic<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a de que forma o Facebook Ads pode potencializar a presen\u00e7a da sua empresa nas m\u00eddias sociais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/facebook-ads-amplie-divulgacao-da-sua-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads: amplie a divulga\u00e7\u00e3o da sua marca - 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