{"id":20463,"date":"2015-07-29T10:00:56","date_gmt":"2015-07-29T13:00:56","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20463"},"modified":"2026-01-21T14:03:21","modified_gmt":"2026-01-21T17:03:21","slug":"como-usar-o-whatsapp-estrategicamente-em-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/como-usar-o-whatsapp-estrategicamente-em-marketing-digital\/","title":{"rendered":"Como usar o WhatsApp estrategicamente no Marketing Digital"},"content":{"rendered":"<p style=\"text-align: justify;\">N\u00e3o \u00e9 novidade para ningu\u00e9m que o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/?s=whatsapp\">WhatsApp<\/a><\/strong> faz parte da vida de milhares de pessoas pelo mundo todo. <strong><a href=\"https:\/\/www.facebook.com\/jan.koum\/posts\/10153230480220011?pnref=story\" target=\"_blank\" rel=\"noopener\">Em um post em sua p\u00e1gina do Facebook<\/a><\/strong>, o <strong>diretor executivo e fundador do WhatsApp<\/strong>, <strong>Jan Koum<\/strong>, informou que a ferramenta j\u00e1 tem 800 milh\u00f5es de usu\u00e1rios cadastrados. Deste n\u00famero, mais de 45 milh\u00f5es s\u00e3o brasileiros. O aplicativo vem angariando muito mais usu\u00e1rios desde que foi <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/facebook-whatsapp-16-bilhoes\/\">comprado por US$ 16 bilh\u00f5es pelo Facebook<\/a><\/strong>, no ano passado, e se continuar nesse ritmo, deve chegar a um bilh\u00e3o de usu\u00e1rios em seis anos de exist\u00eancia.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Um app t\u00e3o conhecido pode ser estrategicamente utilizado n\u00e3o apenas para contato pessoal, mas tamb\u00e9m para ajudar no crescimento e desenvolvimento de empresas. <strong><a href=\"http:\/\/tech.co\/whatsapp-latest-trend-e-marketing-2014-12\" target=\"_blank\" rel=\"noopener\">De acordo com o site Tech.Co<\/a><\/strong>, o <strong>WhatsApp tem diversas funcionalidades<\/strong>, como realizar pesquisas de marketing, obter feedbacks, aumentar a transpar\u00eancia da marca com o p\u00fablico, divulgar estrat\u00e9gias publicit\u00e1rias e at\u00e9 mesmo ser utilizado como\u00a0<em>Customer Service<\/em>. Um exemplo que ilustra bem esta situa\u00e7\u00e3o foi quando a <strong><a href=\"http:\/\/www.mitsubishimotors.com.br\/wps\/portal\/mit\/mitsubishi\/imprensa\/!ut\/p\/a1\/04_Sj9CPykssy0xPLMnMz0vMAfGjzOIDHA3cPTy8DbzcQ52NDRwNAr1MvHzdjf1DTYAKIoEK3A3cjQwNgQr8A0IMDTzdfJwsgyx8DQ3cDSjTb2BInH4DHMCRoP3h-lFgJfh8gFcByIlgBXjcUJAbGhphkOkJAOUoMvg!\/?nws-news=228315&amp;urile=wcm%3Apath%3Amitsubishi-compartilhado%2Fhome%2Finstitucional%2Fimprensa%2Fdetalhe%2FDetalhes+Noticia&amp;nws-canal=2008\" target=\"_blank\" rel=\"noopener\">Mitsubishi divulgou o modelo Lancer<\/a><\/strong>, os consumidores conseguiam tirar d\u00favidas e obter diversas informa\u00e7\u00f5es sobre o sedan, al\u00e9m de ver fotos, v\u00eddeos e checar pre\u00e7os.<\/p>\n<p style=\"text-align: justify;\">A <strong><a href=\"http:\/\/www.whatscook.com.br\/\" target=\"_blank\" rel=\"noopener\">a\u00e7\u00e3o da maionese Hellmann\u2019s com o WhatsCook<\/a><\/strong> tamb\u00e9m \u00e9 outro case muito relevante. Foi o <strong>primeiro servi\u00e7o em tempo real que interagia com os consumidores<\/strong>, ensinando receitas personalizadas, solucionando d\u00favidas com passo a passo da prepara\u00e7\u00e3o do prato. Al\u00e9m disso, as pessoas recebiam v\u00eddeos explicativos, fotos, \u00e1udio, entre outros recursos. O servi\u00e7o foi conclu\u00eddo com sucesso e chegou a atender mais de 50 usu\u00e1rios simultaneamente.<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.administradores.com.br\/artigos\/marketing\/como-utilizar-o-whatsapp-para-sua-estrategia-de-marketing-digital\/88693\/\" target=\"_blank\" rel=\"noopener\">Segundo o site Administradores<\/a><\/strong>, assim como para qualquer outra a\u00e7\u00e3o, \u00e9 importante que, antes de come\u00e7ar a <strong>utilizar o WhatsApp para os neg\u00f3cios<\/strong>, sejam levados em considera\u00e7\u00e3o alguns crit\u00e9rios como:<\/p>\n<h5 style=\"text-align: justify;\"><strong>Planejamento<\/strong><\/h5>\n<p style=\"text-align: justify;\">Defina p\u00fablico-alvo e quais s\u00e3o os resultados esperados. Tenha bastante aten\u00e7\u00e3o para que a empresa n\u00e3o se torne invasiva e atrapalhe a comunica\u00e7\u00e3o.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Pense nas a\u00e7\u00f5es<\/strong><\/h5>\n<p style=\"text-align: justify;\"><strong>Atendimento ao cliente e disparo de newsletter s\u00e3o \u00f3timas op\u00e7\u00f5es para utilizar o WhatsApp<\/strong> com a\u00e7\u00f5es estrat\u00e9gicas. O imediatismo das informa\u00e7\u00f5es pode garantir a fideliza\u00e7\u00e3o dos seus clientes, mas tome cuidado para n\u00e3o satur\u00e1-los com\u00a0mensagens. Outro recurso bem interessante que pode ser trabalhado com a ferramenta \u00e9 o p\u00f3s-venda, a agilidade possibilita a busca um feedback instant\u00e2neo do seu cliente.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Alie o WhatsApp a outras m\u00eddias<\/strong><\/h5>\n<p style=\"text-align: justify;\">\u00c9 importante ressaltar que o WhatsApp n\u00e3o substitui outras <strong>m\u00eddias on-line<\/strong> como <strong>blog<\/strong>, <strong>Facebook<\/strong>, <strong>Twitter<\/strong> ou<strong> Instagram,<\/strong> pelo contr\u00e1rio, ele \u00e9 uma forma de agregar ainda mais valor para a sua marca, desde que esteja alinhado com estes outros canais.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Para que a sua comunica\u00e7\u00e3o, tanto no WhatsApp quanto nas <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\">m\u00eddias sociais<\/a><\/strong>, seja efetiva, \u00e9 essencial contratar uma <strong><a href=\"https:\/\/www.redemagic.com\/a-agencia.htm\" target=\"_blank\" rel=\"noopener\">equipe especializada e antenada nas \u00faltimas tend\u00eancias do Marketing Digital<\/a><\/strong>. Focando nesse segmento, a <strong><a href=\"https:\/\/www.facebook.com\/MagicWebDesign?fref=ts\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong> possui em seu portf\u00f3lio uma ampla gama de servi\u00e7os prestados, visando potencializar a comunica\u00e7\u00e3o das empresas e sua presen\u00e7a on-line.<\/p>\n<p style=\"text-align: justify;\">Para saber quais s\u00e3o as melhores solu\u00e7\u00f5es para a sua marca, <strong><a href=\"https:\/\/www.redemagic.com\/contato-solicitar-orcamento.htm#formulario\" target=\"_blank\" rel=\"noopener\">solicite agora um or\u00e7amento atrav\u00e9s do nosso site<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/inbound-marketing-marca-presente-meios-digitais\/\">Inbound Marketing: a sua marca presente nos meios digitais<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><em>A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/em> <strong><em> <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">N\u00e3o \u00e9 novidade para ningu\u00e9m que o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/?s=whatsapp\">WhatsApp<\/a><\/strong> faz parte da vida de milhares de pessoas pelo mundo todo. <strong><a href=\"https:\/\/www.facebook.com\/jan.koum\/posts\/10153230480220011?pnref=story\" target=\"_blank\" rel=\"noopener\">Em um post em sua p\u00e1gina do Facebook<\/a><\/strong>, o <strong>diretor executivo e fundador do WhatsApp<\/strong>, <strong>Jan Koum<\/strong>, informou que a ferramenta j\u00e1 tem 800 milh\u00f5es de usu\u00e1rios cadastrados. Deste n\u00famero, mais de 45 milh\u00f5es s\u00e3o brasileiros. O aplicativo vem angariando muito mais usu\u00e1rios desde que foi <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/facebook-whatsapp-16-bilhoes\/\">comprado por US$ 16 bilh\u00f5es pelo Facebook<\/a><\/strong>, no ano passado, e se continuar nesse ritmo, deve chegar a um bilh\u00e3o de usu\u00e1rios em seis anos de exist\u00eancia.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":20471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[407,576,1712,362,1766,1934],"class_list":["post-20463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-aplicativos","tag-aplicativos-de-celular","tag-midias-sociais","tag-smartphones","tag-tecnologia-2","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como usar o WhatsApp estrategicamente no Marketing Digital<\/title>\n<meta name=\"description\" content=\"O WhatsApp pode ser utilizado n\u00e3o apenas para contato pessoal, mas tamb\u00e9m para ajudar no crescimento e desenvolvimento de empresas. Saiba como!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/como-usar-o-whatsapp-estrategicamente-em-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como usar o WhatsApp estrategicamente no Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"O WhatsApp pode ser utilizado n\u00e3o apenas para contato pessoal, mas tamb\u00e9m para ajudar no crescimento e desenvolvimento de empresas. 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