{"id":20564,"date":"2015-08-19T08:00:23","date_gmt":"2015-08-19T11:00:23","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20564"},"modified":"2026-01-21T13:41:24","modified_gmt":"2026-01-21T16:41:24","slug":"saiba-mais-sobre-o-remarketing","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/saiba-mais-sobre-o-remarketing\/","title":{"rendered":"Saiba mais sobre o Remarketing"},"content":{"rendered":"<p style=\"text-align: justify;\">Para as empresas que ainda n\u00e3o conhecem o <strong>Remarketing<\/strong>, um aviso: grandes oportunidades de an\u00fancios em <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/qual-a-melhor-maneira-de-anunciar-no-facebook-ads\/\">links patrocinados<\/a><\/strong> podem estar sendo perdidas, principalmente quando falamos de <strong>com\u00e9rcio virtual<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">De acordo com o site <strong><a href=\"http:\/\/academiadomarketing.com.br\/o-que-e-remarketing\/\" target=\"_blank\" rel=\"noopener\">Academia do Marketing<\/a><\/strong>, o Remarketing \u00e9 atualmente umas das mais eficientes <strong>estrat\u00e9gias de publicidade digital<\/strong>. Trata-se de uma ferramenta do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/maiores-erros-campanhas-facebook-google-adwords\/\">Google Adwords<\/a><\/strong> que identifica os usu\u00e1rios que acessaram um <strong>site<\/strong> ou uma <strong>p\u00e1gina<\/strong>, e a partir destas informa\u00e7\u00f5es passa a exibir com mais frequ\u00eancia <strong>an\u00fancios<\/strong> sobre os produtos e servi\u00e7os visitados. Tem a sua funcionalidade toda elaborada nos <strong>interesses dos usu\u00e1rios<\/strong>, separando-os em categorias diferentes de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/canais-sociais-esteja-onde-seu-publico-alvo-esta\/\">p\u00fablico-alvo<\/a><\/strong>, permitindo alcan\u00e7ar os visitantes de um site e replicar a mensagem adequada, dentre os interesses e as pesquisas realizadas por estas pessoas.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Como funciona?<\/strong><\/h5>\n<p style=\"text-align: justify;\">O Remarketing, ou <strong>Retargeting<\/strong>, registra as informa\u00e7\u00f5es dos visitantes que acessam um determinado site. Essa navega\u00e7\u00e3o gera um <strong>cookie<\/strong> que ficar\u00e1 gravado no computador e \u00e9 respons\u00e1vel por intensificar a <strong>exibi\u00e7\u00e3o de propagandas<\/strong> quando o usu\u00e1rio acessar outros sites e <strong>blogs<\/strong> que permitem a exibi\u00e7\u00e3o de <strong>an\u00fancios do Google<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Para anunciar no <strong>Google AdWords<\/strong> existem duas op\u00e7\u00f5es distintas de exibi\u00e7\u00e3o, a <strong>Rede de Pesquisa<\/strong> e a <strong>Rede de Display<\/strong>. A primeira abrange os resultados das pesquisas realizadas no Google e em sites parceiros. J\u00e1 a segunda \u00e9 contemplada por uma s\u00e9rie de sites, <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/5-dicas-para-nao-se-queimar-nas-redes-sociais\/\">redes sociais<\/a><\/strong> e blogs que disponibilizam espa\u00e7os para a exibi\u00e7\u00e3o de an\u00fancios do AdWords com a ferramenta <strong><a href=\"https:\/\/www.redemagic.com\/blog\/?s=adsense\">AdSense<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">Um exemplo cl\u00e1ssico s\u00e3o os abandonos de carrinhos de sites de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/?s=e-commerce\">e-commerce<\/a><\/strong> quando os usu\u00e1rios ficam em d\u00favida sobre concluir ou n\u00e3o a compra. Com a utiliza\u00e7\u00e3o do <strong>Remarketing<\/strong>, o produto de interesse fica exposto ao cliente o tempo todo, com um link que leva direto para onde o processo foi interrompido. O resultado, em grande parte das vezes, \u00e9 o retorno \u00e0 loja para a finaliza\u00e7\u00e3o da compra.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Quanto custa o Remarketing no Facebook?<\/strong><\/h5>\n<p style=\"text-align: justify;\">Segundo o site <strong><a href=\"http:\/\/www.segredosdoremarketing.com.br\/quanto-custa-remarketing\/\" target=\"_blank\" rel=\"noopener\">Segredos do Marketing<\/a><\/strong>, R$ 5 por dia j\u00e1 s\u00e3o suficientes para ter uma boa visibilidade, mas \u00e9 bom mudar sua estrat\u00e9gia de investimentos de acordo com o tamanho do p\u00fablico.<\/p>\n<p style=\"text-align: justify;\"><strong>P\u00fablico muito pequeno<\/strong>: em uma lista de Remarketing com menos de 100 pessoas, o investimento m\u00e1ximo di\u00e1rio n\u00e3o deve ultrapassar R$ 2;<br \/>\n<strong>P\u00fablico pequeno<\/strong>: lista entre 100 e 1000 pessoas, investimento m\u00e1ximo de R$ 5 por dia;<br \/>\n<strong>P\u00fablico m\u00e9dio e grande<\/strong>: lista com mais de 5.000 pessoas, investimento de R$ 5 por dia, com as pessoas divididas em listas de mil em mil.<\/p>\n<p style=\"text-align: justify;\">O aumento destes valores \u00e9 indicado somente em casos de <strong>lan\u00e7amento de novos produtos<\/strong> e <strong>divulga\u00e7\u00e3o de promo\u00e7\u00f5es<\/strong>, onde a inten\u00e7\u00e3o \u00e9 que todos sejam atingidos pelos an\u00fancios v\u00e1rias vezes ao dia.<\/p>\n<p style=\"text-align: justify;\">Em compara\u00e7\u00e3o a outras m\u00eddias e ferramentas, o investimento em Remarketing \u00e9 extremamente baixo, e entre as principais vantagens de utiliza\u00e7\u00e3o deste servi\u00e7o est\u00e1 o <strong>fortalecimento da marca<\/strong>, <strong>aumento da autoridade em rela\u00e7\u00e3o aos concorrentes<\/strong>, <strong>conquista de mais clientes e seguidores<\/strong> e, principalmente, <strong>maior convers\u00e3o em n\u00famero de vendas de produtos e servi\u00e7os<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A <strong>Magic<\/strong> possui v\u00e1rias op\u00e7\u00f5es em servi\u00e7os de Remarketing. Acesse o nosso <strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">site<\/a><\/strong> e solicite um or\u00e7amento. Com uma estrat\u00e9gia bem constru\u00edda, sua empresa alcan\u00e7ar\u00e1 <strong>\u00f3timos resultados<\/strong>.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Para as empresas que ainda n\u00e3o conhecem o <strong>Remarketing<\/strong>, um aviso: grandes oportunidades de an\u00fancios em <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/qual-a-melhor-maneira-de-anunciar-no-facebook-ads\/\">links patrocinados<\/a><\/strong> podem estar sendo perdidas, principalmente quando falamos de <strong>com\u00e9rcio virtual<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":20566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[294,127,168,2133,2132,1766,187],"class_list":["post-20564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-e-commerce","tag-facebook","tag-google","tag-google-adwords","tag-remarketing","tag-tecnologia-2","tag-web-sites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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