{"id":20720,"date":"2015-09-14T09:43:39","date_gmt":"2015-09-14T12:43:39","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20720"},"modified":"2024-08-01T13:38:39","modified_gmt":"2024-08-01T16:38:39","slug":"siri-e-cortana-preparem-se-o-facebook-m-chegou","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/siri-e-cortana-preparem-se-o-facebook-m-chegou\/","title":{"rendered":"Siri e Cortana, preparem-se: o Facebook M chegou"},"content":{"rendered":"<p><strong>Assistentes digitais<\/strong> s\u00e3o como pessoas que voc\u00ea acaba de conhecer: quanto maior a intera\u00e7\u00e3o, mais elas aprendem sobre a sua personalidade e interesses pessoais. Providos de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/deveriamos-temer-inteligencia-artificial-os-especialistas-ainda-nao-se-decidiram\/\">intelig\u00eancia artificial<\/a><\/strong>, estes \u201cindiv\u00edduos digitais\u201d vivem dentro de <strong>smartphones<\/strong> e tablets. Quem utiliza iOS, por exemplo, pode conversar com a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/siri-tenha-uma-dj-pessoal-em-seu-iphone\/\">Siri<\/a><\/strong>, enquanto usu\u00e1rios do <strong>Windows Phone<\/strong> conferem a previs\u00e3o do tempo com a Cortana.<\/p>\n<p><!--more--><\/p>\n<p>Agora, quem entrou no universo das secret\u00e1rias virtuais \u00e9 o <strong>Facebook<\/strong>, que decidiu ser mais objetivo no nome, chamando a sua tecnologia apenas de &#8220;M&#8221;. Dispon\u00edvel dentro do Messenger, somente algumas centenas de pessoas puderam testar todas as suas funcionalidades at\u00e9 o momento. O rep\u00f3rter David Lee, da <strong><a href=\"http:\/\/www.bbc.com\/portuguese\/noticias\/2015\/09\/150901_assistente_facebook_lk\" target=\"_blank\" rel=\"noopener\">BBC News<\/a><\/strong>, n\u00e3o foi um destes sortudos, mas decidiu ir atr\u00e1s dos respons\u00e1veis pelo projeto para tentar entender quais ser\u00e3o os diferenciais do Facebook M.<\/p>\n<h5><strong>O que h\u00e1 de novo?<\/strong><\/h5>\n<p>Em conversa com David Marcus, chefe do <strong>Messenger no Facebook<\/strong>, o rep\u00f3rter descobriu que a nova assistente digital pode realizar tarefas envolvendo dinheiro, ao contr\u00e1rio dos seus concorrentes: &#8220;Diferente de outros servi\u00e7os baseados em intelig\u00eancia artificial dispon\u00edveis no mercado, M pode completar tarefas em seu nome. Ele pode comprar itens, fazer com que presentes sejam entregues para suas pessoas amadas, reservar restaurantes, fazer arranjos de viagem, marcar encontros e muito mais&#8221;, contou Marcus. Com a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/\">tecnologia<\/a><\/strong>, voc\u00ea poder\u00e1, por exemplo, dar a ordem &#8220;M, transfira R$ 20 para meu filho&#8221;, ou, &#8220;M, compre 20 diamantes no <strong>Candy Crush<\/strong>&#8220;. Pr\u00e1tico, n\u00e3o?<\/p>\n<h5><strong>Funcionalidades<\/strong><\/h5>\n<p>Como citado anteriormente, a ferramenta funciona apenas no Messenger. O usu\u00e1rio pode conversar com ela por um bot\u00e3o no menu inferior do <strong>aplicativo<\/strong>. \u00c9 preciso escrever a tarefa desejada, como observado no v\u00eddeo abaixo, divulgado pelo <strong><a href=\"http:\/\/www.wired.com\/2015\/09\/get-peek-someone-using-facebooks-new-assistant-m\/\" target=\"_blank\" rel=\"noopener\">portal Wired<\/a><\/strong>.<\/p>\n<h5><strong>Dificuldades durante os testes<\/strong><\/h5>\n<p>O Wired teve acesso ao feedback de quem testou o M. Apesar dos participantes ficarem impressionados com todas as possibilidades do assistente digital, eles se desapontaram pela lentid\u00e3o do sistema. Uma das avalia\u00e7\u00f5es dizia que o usu\u00e1rio &#8220;Concluiu que a ferramenta poderia ser \u00fatil para ele definir tarefas n\u00e3o urgentes enquanto fizesse outras atividades&#8221;.<\/p>\n<p>A lentid\u00e3o pode ser justamente a barreira para o <strong>sucesso da tecnologia<\/strong>, conforme explica Michael Mace, vice-presidente do UserTesting: &#8220;Com dispositivos mobile, as pessoas s\u00e3o condicionadas a esperarem uma resposta imediata. \u00c9 a era da gratifica\u00e7\u00e3o instant\u00e2nea, e o smartphone \u00e9 o caminho para isso. Hoje, um dos desafios mais interessantes para o Facebook \u00e9: como voc\u00ea gerencia as expectativas dos usu\u00e1rios com um servi\u00e7o que, inerentemente, demandar\u00e1 algum tempo&#8221;.<\/p>\n<p>Uma das \u00fanicas certezas \u00e9 que o <strong>Facebook M<\/strong> levar\u00e1 algum tempo para ganhar a confian\u00e7a (e a simpatia) dos usu\u00e1rios. Ainda n\u00e3o h\u00e1 informa\u00e7\u00f5es sobre quando ele ser\u00e1 disponibilizado para o p\u00fablico geral ao redor do mundo.<\/p>\n<p>Continue conectado ao <strong><a href=\"https:\/\/www.redemagic.com\/blog\/\">Magic Blog<\/a><\/strong> para conferir outras novidades sobre <strong>tecnologia mobile<\/strong> e <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\">m\u00eddias sociais<\/a><\/strong>!<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/instagram-menos-quadrado\/\">Instagram menos quadrado<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: justify;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Assistentes digitais<\/strong> s\u00e3o como pessoas que voc\u00ea acaba de conhecer: quanto maior a intera\u00e7\u00e3o, mais elas aprendem sobre a sua personalidade e interesses pessoais. Providos de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/deveriamos-temer-inteligencia-artificial-os-especialistas-ainda-nao-se-decidiram\/\">intelig\u00eancia artificial<\/a><\/strong>, estes \u201cindiv\u00edduos digitais\u201d vivem dentro de <strong>smartphones<\/strong> e tablets. Quem utiliza iOS, por exemplo, pode conversar com a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/siri-tenha-uma-dj-pessoal-em-seu-iphone\/\">Siri<\/a><\/strong>, enquanto usu\u00e1rios do <strong>Windows Phone<\/strong> conferem a previs\u00e3o do tempo com a Cortana.<\/p>\n","protected":false},"author":1,"featured_media":20728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-20720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Siri e Cortana, preparem-se: o Facebook M chegou - Rede Magic<\/title>\n<meta name=\"description\" content=\"Confira quais s\u00e3o os diferenciais que o Facebook M trar\u00e1 ao segmento de assistentes virtuais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/siri-e-cortana-preparem-se-o-facebook-m-chegou\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siri e Cortana, preparem-se: o Facebook M chegou - 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