{"id":20847,"date":"2015-10-13T14:01:35","date_gmt":"2015-10-13T17:01:35","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20847"},"modified":"2026-01-21T13:15:09","modified_gmt":"2026-01-21T16:15:09","slug":"google-adwords-por-que-investir","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/google-adwords-por-que-investir\/","title":{"rendered":"Google AdWords: por que investir?"},"content":{"rendered":"<p>Um <strong>site bem ranqueado no Google<\/strong> \u00e9 eficiente quando ele aparece para busca por <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/google-trends-voce-por-dentro-das-tendencias-mundiais\/\">palavras-chaves relacionadas ao seu neg\u00f3cio<\/a><\/strong>, e n\u00e3o apenas quando o usu\u00e1rio busca o nome da empresa. Essa \u00e9 uma diferen\u00e7a sutil para alguns usu\u00e1rios, mas fundamental para o retorno comercial do investimento em an\u00fancios.<\/p>\n<p><!--more--><\/p>\n<p>Como exemplo, ao digitar \u201c<strong><a href=\"https:\/\/www.google.com.br\/search?hl=en&amp;q=magic+web+design\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong>\u201d no Google, \u00e9 natural que nossa ag\u00eancia seja localizada facilmente no resultado org\u00e2nico. Entretanto, para uma gama maior de palavras n\u00e3o relacionadas ao nome da empresa, como \u201c<strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">ag\u00eancia de marketing digital<\/a><\/strong>\u201d ou \u201c<strong><a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\">gest\u00e3o de m\u00eddias sociais<\/a><\/strong>\u201d, um trabalho de <strong><a href=\"https:\/\/www.redemagic.com\/solucoes-links-patrocinados.htm\" target=\"_blank\" rel=\"noopener\">links patrocinados<\/a><\/strong> \u00e9 fundamental.<\/p>\n<p>Com o <strong>Google Adwords<\/strong>, voc\u00ea consegue ranquear palavras-chaves de forma mais r\u00e1pida do que atrav\u00e9s de uma <strong>estrat\u00e9gia de SEO<\/strong>, por\u00e9m, como toda m\u00eddia paga, \u00e9 necess\u00e1rio investir um valor di\u00e1rio para que seu site apare\u00e7a no buscador.<\/p>\n<h5><strong>Como funciona?<\/strong><\/h5>\n<p>A <strong><a href=\"https:\/\/www.redemagic.com\/a-agencia.htm\" target=\"_blank\" rel=\"noopener\">equipe da Magic Web Design<\/a><\/strong> trabalha juntamente com seus clientes para definir quais s\u00e3o os servi\u00e7os mais rent\u00e1veis para a marca. A principal etapa \u00e9 determinar palavras-chaves que precisam aparecer na busca paga, considerando pessoas que n\u00e3o conhe\u00e7am a empresa, mas estejam buscando por produtos ou servi\u00e7os que ela fornece.<\/p>\n<p>Em seguida, define-se o investimento mensal. O Google Adwords trabalha em sistema de leil\u00e3o, ou seja, cada palavra-chave vale determinado pre\u00e7o. Quem oferecer mais no dia, teoricamente aparece nas primeiras posi\u00e7\u00f5es pagas. Mas, al\u00e9m do pre\u00e7o, s\u00e3o levados em conta crit\u00e9rios como a rela\u00e7\u00e3o entre a landing-page e o termo anunciado, bem como outros aspectos que s\u00e3o analisados pelos <strong>especialistas em Google Adwords da Magic Web Design<\/strong>.<\/p>\n<p>Uma das vantagens desta plataforma \u00e9 o controle do investimento, \u00e9 poss\u00edvel definir um or\u00e7amento di\u00e1rio m\u00e1ximo. O pagamento pode ser feito por cart\u00e3o de cr\u00e9dito ou boleto banc\u00e1rio \u2013 ideal para empresas que n\u00e3o disp\u00f5em de cart\u00e3o corporativo.<\/p>\n<h5><strong>Por que anunciar?<\/strong><\/h5>\n<p>Percep\u00e7\u00e3o de marca e oportunidade s\u00e3o as duas coisas que tornam vantajoso <strong>investir em Google Adwords<\/strong>. Conforme defende <strong><a href=\"http:\/\/adwords-br.blogspot.com.br\/2015\/09\/o-google-aproxima-voce-dos-seus.html\" target=\"_blank\" rel=\"noopener\">Sridhar Ramaswamy<\/a><\/strong>, vice-presidente s\u00eanior de an\u00fancios e com\u00e9rcio do Google, o buscador foi criado para atender \u00e0s necessidades dos usu\u00e1rios imediatamente:<\/p>\n<blockquote><p>&#8220;Setenta por cento (70%) dos consumidores on-line concordam que a qualidade, o momento oportuno e a relev\u00e2ncia da mensagem de uma marca influenciam em sua percep\u00e7\u00e3o. O Google ocupa uma posi\u00e7\u00e3o exclusiva para conectar os consumidores \u00e0 sua empresa das formas mais relevantes. Se eles estiverem pesquisando no Google, vendo <strong>promo\u00e7\u00f5es no Gmail<\/strong> ou assistindo a <strong>v\u00eddeos no YouTube<\/strong>, poderemos mostrar as informa\u00e7\u00f5es mais relevantes com base na atividade e localiza\u00e7\u00e3o dos clientes, no momento da pesquisa e no dispositivo usado, qualquer que seja ele&#8221;.<\/p><\/blockquote>\n<p>Ao aparecer na primeira p\u00e1gina dos resultados de busca no Google, as <strong>chances de voc\u00ea efetivar um neg\u00f3cio<\/strong> s\u00e3o muito maiores do que se o site aparecesse na quarta ou quinta p\u00e1gina. Em alguns segmentos, \u00e9 poss\u00edvel otimizar resultados em poucos dias, se a empresa aliar, \u00e9 claro, um investimento satisfat\u00f3rio e um bom atendimento.<\/p>\n<p><strong><a href=\"https:\/\/www.redemagic.com\/contato-solicitar-orcamento.htm#formulario\" target=\"_blank\" rel=\"noopener\">Solicite agora uma proposta de Google Adwords<\/a><\/strong> para o seu neg\u00f3cio com a Magic Web Design. Nossos <strong>profissionais qualificados em m\u00eddia on-line<\/strong> est\u00e3o prontos para conhecer as suas necessidades e oferecer as melhores estrat\u00e9gias.<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/saiba-mais-sobre-o-remarketing\/\">Saiba mais sobre o Remarketing<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: justify;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um <strong>site bem ranqueado no Google<\/strong> \u00e9 eficiente quando ele aparece para busca por <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/google-trends-voce-por-dentro-das-tendencias-mundiais\/\">palavras-chaves relacionadas ao seu neg\u00f3cio<\/a><\/strong>, e n\u00e3o apenas quando o usu\u00e1rio busca o nome da empresa. Essa \u00e9 uma diferen\u00e7a sutil para alguns usu\u00e1rios, mas fundamental para o retorno comercial do investimento em an\u00fancios.<\/p>\n","protected":false},"author":1,"featured_media":20853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[2133,303],"class_list":["post-20847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-google-adwords","tag-links-patrocinados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AdWords: por que investir? - Rede Magic<\/title>\n<meta name=\"description\" content=\"Saiba quais s\u00e3o as vantagens para o seu neg\u00f3cio ao anunciar no Google AdWords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/google-adwords-por-que-investir\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AdWords: por que investir? 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