{"id":20895,"date":"2015-10-29T09:33:01","date_gmt":"2015-10-29T11:33:01","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20895"},"modified":"2026-01-20T12:44:14","modified_gmt":"2026-01-20T15:44:14","slug":"google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\/","title":{"rendered":"Google lan\u00e7a projeto para acelerar carregamento de sites mobile"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/uso-de-aplicativos-moveis-e-cada-vez-maior-e-vale-pena-investir\/\">Dispositivos m\u00f3veis<\/a><\/strong>\u00a0t\u00eam revolucionado o acesso \u00e0 informa\u00e7\u00e3o, e hoje as pessoas consomem uma quantidade enorme de not\u00edcias atrav\u00e9s dos telefones. O grande impasse \u00e9 que frequentemente as <strong>p\u00e1ginas<\/strong> <strong>demoram para carregar<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">No atual estado da tecnologia e do fluxo de informa\u00e7\u00e3o, n\u00e3o h\u00e1 paci\u00eancia que aguente esperar tanto tempo para conseguir acessar o conte\u00fado. Pensando nisso, o <strong>Google anunciou um novo projeto para acelerar a internet, o Accelerated Mobile Pages \u2013 AMP<\/strong>.<\/p>\n<p style=\"text-align: justify;\">De acordo com a empresa, <strong>30% dos usu\u00e1rios abandonam um site se a p\u00e1gina levar mais de seis segundos para carregar no <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/smartphones-vida-facil-aplicativos\/\">smartphone<\/a><\/strong>. O projeto AMP tem pilares tecnol\u00f3gicos para que esse tempo caia em, pelo menos, 80%.<\/p>\n<p style=\"text-align: justify;\">O objetivo, al\u00e9m de otimizar o<strong> tempo que cada p\u00e1gina demora para carregar em um dispositivo m\u00f3vel<\/strong>, \u00e9 aumentar a perman\u00eancia de usu\u00e1rios e evitar que eles desistam diante de problemas t\u00e9cnicos \u2013 proporcionando mais acessos, <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/google-adwords-por-que-investir\/\">visualiza\u00e7\u00f5es de an\u00fancios e monetiza\u00e7\u00e3o<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">O <strong>Google usar\u00e1 um novo padr\u00e3o de <a href=\"https:\/\/www.redemagic.com\/blog\/web-design\/8-razoes-para-voce-saber-html-e-css\/\">HTML<\/a><\/strong> que difere pouco da linguagem usada atualmente. Entre as novas funcionalidades, ser\u00e1 poss\u00edvel armazenar p\u00e1ginas pr\u00e9-carregadas nos servidores da empresa.<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/twitter-pode-censurar-tweets-o-que-isso-significa\/\">Twitter<\/a>, <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/ja-conhece-o-pinterest\/\">Pinterest<\/a>, WordPress, Chartbeat, Parse.ly, Adobe Analytics e <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/linkedin-ads-diferencial-empresa\/\">LinkedIn<\/a><\/strong> est\u00e3o no primeiro grupo de parceiros de tecnologia que planejam integrar p\u00e1ginas HTML AMP. No ramo da m\u00eddia, <strong>The Guardian, The New York Times, Financial Times e Washington Post<\/strong> tamb\u00e9m est\u00e3o trabalhando para melhorar a experi\u00eancia dos usu\u00e1rios mobile.<\/p>\n<p style=\"text-align: justify;\"><strong>Projeto ambicioso<\/strong><\/p>\n<p style=\"text-align: justify;\">Quando se pensa em p\u00e1ginas m\u00f3veis, a primeira ideia que vem \u00e0 cabe\u00e7a \u00e9 uma vers\u00e3o mais simples, sem muitos elementos. Por\u00e9m, n\u00e3o \u00e9 essa a inten\u00e7\u00e3o do Google! A empresa deseja entregar um <strong>conte\u00fado rico em m\u00eddia<\/strong>, com textos, imagens e v\u00eddeos, de forma r\u00e1pida e eficiente.<\/p>\n<p style=\"text-align: justify;\">A arquitetura do projeto <strong><a href=\"https:\/\/www.ampproject.org\" target=\"_blank\" rel=\"noopener\">Accelerated Mobile Pages<\/a><\/strong> \u00e9 de c\u00f3digo aberto e o Google promete em breve dar mais detalhes t\u00e9cnicos sobre como tudo vai funcionar.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/saiba-mais-sobre-o-remarketing\/\" target=\"_blank\" rel=\"noopener\">Saiba mais sobre o Remarketing<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/uso-de-aplicativos-moveis-e-cada-vez-maior-e-vale-pena-investir\/\">Dispositivos m\u00f3veis<\/a><\/strong>\u00a0t\u00eam revolucionado o acesso \u00e0 informa\u00e7\u00e3o, e hoje as pessoas consomem uma quantidade enorme de not\u00edcias atrav\u00e9s dos telefones. O grande impasse \u00e9 que frequentemente as <strong>p\u00e1ginas<\/strong> <strong>demoram para carregar<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":20897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,2408],"tags":[168,1749,362,1766],"class_list":["post-20895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-sites","tag-google","tag-internet-2","tag-smartphones","tag-tecnologia-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google lan\u00e7a projeto Accelerated Mobile Pages<\/title>\n<meta name=\"description\" content=\"O Google sabe que voc\u00ea desiste de acessar uma p\u00e1gina mobile quando demora para carregar, e por isso, criou um projeto para diminuir esse tempo. Saiba mais!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google lan\u00e7a projeto Accelerated Mobile Pages\" \/>\n<meta property=\"og:description\" content=\"O Google sabe que voc\u00ea desiste de acessar uma p\u00e1gina mobile quando demora para carregar, e por isso, criou um projeto para diminuir esse tempo. Saiba mais!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-29T11:33:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T15:44:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2015\/10\/Acessando-a-internet-Magic-e1445881743139.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Google lan\u00e7a projeto para acelerar carregamento de sites mobile\",\"datePublished\":\"2015-10-29T11:33:01+00:00\",\"dateModified\":\"2026-01-20T15:44:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\\\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Acessando-a-internet-Magic-e1445881743139.jpg\",\"keywords\":[\"Google\",\"internet\",\"smartphones\",\"tecnologia\"],\"articleSection\":[\"Comunica\u00e7\u00e3o\",\"Sites\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\\\/\",\"name\":\"Google lan\u00e7a projeto Accelerated Mobile Pages\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/google-lanca-projeto-para-acelerar-carregamento-de-sites-mobile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Acessando-a-internet-Magic-e1445881743139.jpg\",\"datePublished\":\"2015-10-29T11:33:01+00:00\",\"dateModified\":\"2026-01-20T15:44:14+00:00\",\"description\":\"O Google sabe que voc\u00ea desiste de acessar uma p\u00e1gina mobile quando demora para carregar, e por isso, criou um projeto para diminuir esse tempo. 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