{"id":20922,"date":"2015-10-30T16:46:24","date_gmt":"2015-10-30T18:46:24","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20922"},"modified":"2026-01-21T14:04:56","modified_gmt":"2026-01-21T17:04:56","slug":"digitalks-curitiba-2015","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/digitalks-curitiba-2015\/","title":{"rendered":"Digitalks: debate sobre mercado digital em Curitiba"},"content":{"rendered":"

\"Painel<\/a><\/p>\n

Curitiba novamente \u00e9 palco de\u00a0discuss\u00f5es sobre marketing digital<\/a><\/strong>. Promovido pelo Digitalks<\/a><\/strong>, o F\u00f3rum de Marketing Digital 2015<\/a><\/strong> passou pela cidade no dia 27 de outubro, e \u00e9 considerado o maior evento itinerante do setor na Am\u00e9rica Latina.<\/p>\n

<\/p>\n

Painel Mercado Digital<\/strong><\/p>\n

\"Antonio<\/p>\n

Antonio Borba<\/a>, Diretor Executivo da Magic Web Design<\/a> e Rede Magic<\/a><\/strong>, mediou o debate sobre a consolida\u00e7\u00e3o e as novidades do setor<\/strong> com um time de especialistas composto por grandes executivos do mercado, como Juliano Motta<\/strong>, da Lead Media<\/strong><\/a>, Rodrigo Camara<\/strong>, da GOOBEC<\/a><\/strong> e Ney Queiroz<\/strong>, da Green Digital<\/strong><\/a>.<\/p>\n

Crise: como ela afeta o Digital Marketing?<\/strong><\/p>\n

O Brasil vive um momento de crise em diversos setores, em contrapartida, a tend\u00eancia para o mercado digital \u00e9 encerrar 2015 com um crescimento de 14%<\/strong>.<\/p>\n

\"Antonio<\/p>\n

H\u00e1 19 anos de mercado, Borba explana que h\u00e1 uma percep\u00e7\u00e3o que alguns clientes precisaram reduzir o fee <\/strong>ou passaram para ag\u00eancias menores, principalmente no primeiro semestre. Isso tamb\u00e9m reflete<\/strong> oportunidade<\/strong>, pois empresas tamb\u00e9m passaram de ag\u00eancias grandes para de m\u00e9dio porte.<\/p>\n

No \u00e2mbito das compras on-line, a Black Friday <\/strong>pretende desaguar estoque e recuperar o faturamento em 1 bilh\u00e3o<\/strong> este ano, comenta Juliano.<\/p>\n

Talentos digitais: qual o perfil do profissional?<\/strong><\/p>\n

O mercado de trabalho para quem deseja fazer carreira em marketing digital<\/a><\/strong> est\u00e1 em franca expans\u00e3o e \u00e0 procura de profissionais qualificados. No debate, chegou-se \u00e0 conclus\u00e3o de que \u00e9 muito importante focar em especializa\u00e7\u00f5es<\/strong>, mas que compreender o cen\u00e1rio macro<\/strong> \u00e9 essencial. Isso significa que um Social Media, apesar de ser respons\u00e1vel por conte\u00fado e an\u00e1lise de m\u00e9tricas, por exemplo, tamb\u00e9m precisa ter no\u00e7\u00f5es b\u00e1sicas de design gr\u00e1fico e vice-versa.<\/p>\n

Novidades<\/strong><\/p>\n

\"Debate<\/p>\n

Representando tamb\u00e9m a ABRADi<\/a><\/strong> na posi\u00e7\u00e3o de Diretor Comercial & Alian\u00e7as Estrat\u00e9gicas, Borba comentou sobre a tend\u00eancia do Branded Content<\/strong>:<\/p>\n

\n

O Branded Content est\u00e1 fialmente se estabelecendo como uma das melhores formas de gerar m\u00eddia para o usu\u00e1rio, aliando a publicidade com conte\u00fado realmente \u00fatil e n\u00e3o invasivo.<\/p>\n<\/blockquote>\n

\"JulianoPara Juliano e Rodrigo, o Retargeting<\/a> <\/strong>tamb\u00e9m mostra-se efetivo. A m\u00eddia program\u00e1tica<\/strong> vem ganhando espa\u00e7o atrav\u00e9s de estrat\u00e9gias de base de dados personalizadas<\/strong> para impactar um grupo segmentado.<\/p>\n

\"Ney<\/p>\n

J\u00e1 para Ney, o Inbound Marketing<\/a><\/strong> \u00e9 a abordagem que est\u00e1 cada vez mais presente no mercado digital. Antigamente, a estrat\u00e9gia era falar dos atributos da pr\u00f3pria marca, hoje, busca-se justamente o caminho inverso: as mensagens falam cada vez mais do consumidor<\/strong>. A mudan\u00e7a \u00e9 clara:<\/p>\n

\n

N\u00e3o ca\u00e7ar mais borboletas, mas sim cuidar do jardim para que elas voltem.<\/p>\n<\/blockquote>\n

Vis\u00e3o Geral<\/strong><\/p>\n

\"Executivo<\/p>\n

O evento tamb\u00e9m trouxe oportunidade de networking<\/strong>, troca de experi\u00eancias com especialistas como Eduardo Port, Executivo do Twitter no Brasil<\/strong>, e aprofundamento em assuntos relacionados ao mercado digital.<\/p>\n

Confira o calend\u00e1rio com as pr\u00f3ximas cidades por onde o Digitalks ir\u00e1 passar<\/a><\/strong>.<\/p>\n

Leia tamb\u00e9m: Google AdWords: por que investir?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n

Curitiba novamente \u00e9 palco de\u00a0discuss\u00f5es sobre marketing digital<\/a><\/strong>. Promovido pelo Digitalks<\/a><\/strong>, o F\u00f3rum de Marketing Digital 2015<\/a><\/strong> passou pela cidade no dia 27 de outubro, e \u00e9 considerado o maior evento itinerante do setor na Am\u00e9rica Latina.<\/p>\n

\n","protected":false},"author":1,"featured_media":20928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[18,294,127,168,1749,1793,1712,126],"class_list":["post-20922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-antonio-borba","tag-e-commerce","tag-facebook","tag-google","tag-internet-2","tag-magic-web-design-2","tag-midias-sociais","tag-twitter"],"yoast_head":"\nDigitalks: debate sobre mercado digital em Curitiba<\/title>\n<meta name=\"description\" content=\"Confira o que rolou no Digitalks em Curitiba. Networking, troca de experi\u00eancias com especialistas e aprofundamento em marketing digital. 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