{"id":20978,"date":"2015-11-17T16:23:55","date_gmt":"2015-11-17T18:23:55","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=20978"},"modified":"2026-01-21T13:07:05","modified_gmt":"2026-01-21T16:07:05","slug":"eficiencia-do-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/eficiencia-do-e-mail-marketing\/","title":{"rendered":"E-mail marketing apresenta a melhor taxa de convers\u00e3o em vendas on-line"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>&#8220;Voc\u00ea quer receber as novidades da marca por e-mail?&#8221;<\/strong> Esta pergunta deixa muitos usu\u00e1rios com d\u00favida se devem ou n\u00e3o fornecer seu <strong>e-mail para receber publicidade on-line<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Por\u00e9m, os dados s\u00e3o claros,\u00a0o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/tire-todas-as-suas-duvidas-sobre-e-mail-marketing\/\">e-mail marketing<\/a><\/strong>\u00a0\u00e9 uma\u00a0<strong>ferramenta essencial para o\u00a0bom relacionamento entre marca e cliente<\/strong>.<\/p>\n<p style=\"text-align: justify;\">No mundo todo existem <strong>3,6 bilh\u00f5es de contas de e-mail, e a estimativa \u00e9 que este n\u00famero chegue a 4,3 bilh\u00f5es em 2016.<\/strong> Portanto, se voc\u00ea n\u00e3o investe nesta estrat\u00e9gia, prepare-se para rever seus conceitos!\u00a0Entre em contato com a <a href=\"https:\/\/www.redemagic.com\/contato-solicitar-orcamento.htm#formulario\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> e conhe\u00e7a esta e outras <strong><a href=\"https:\/\/www.redemagic.com\/solucoes.htm\" target=\"_blank\" rel=\"noopener\">solu\u00e7\u00f5es digitais para o seu projeto<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.antonioborba.com\" target=\"_blank\" rel=\"noopener\">Antonio Borba<\/a><\/strong>, <strong>Diretor Executivo da <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a> e da <a href=\"http:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\">Rede Magic<\/a><\/strong>, afirma que o <strong>e-mail marketing ainda representa a maior convers\u00e3o das m\u00eddias n\u00e3o pagas de e-commerce.<\/strong><\/p>\n<p style=\"text-align: justify;\">Para dar uma ideia, uma pesquisa realizada em julho deste ano pela <strong><a href=\"http:\/\/www.fbits.com.br\" target=\"_blank\" rel=\"noopener\">FBITS<\/a><\/strong> analisou o <strong>mercado eletr\u00f4nico brasileiro<\/strong> e revelou que <strong>61% das empresas obt\u00eam at\u00e9 20% de seu faturamento atrav\u00e9s do e-mail marketing<\/strong>. E mais: outro estudo, realizado pela <strong><a href=\"http:\/\/wolfgangjaegel.com\" target=\"_blank\" rel=\"noopener\">Wolfgang Jaegel<\/a><\/strong>, aponta um <strong>ROI de U$ 44 para cada d\u00f3lar investido na estrat\u00e9gia.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Voc\u00ea sabia?<\/strong><\/p>\n<p style=\"text-align: justify;\">A <strong><a href=\"http:\/\/www.serasaexperian.com.br\" target=\"_blank\" rel=\"noopener\">Serasa<\/a><\/strong> constatou que <strong>o e-mail \u00e9 o canal que apresenta a<\/strong> <strong>melhor taxa de convers\u00e3o em vendas<\/strong> para os sites de e-commerce no Brasil, com <strong>2,53%<\/strong>, ou seja, mais que buscas org\u00e2nicas, pagas e redes sociais.<\/p>\n<p style=\"text-align: justify;\"><strong>Mas, como fazer uma campanha eficiente?<\/strong><\/p>\n<p style=\"text-align: justify;\">Para <strong>Rodrigo de Almeida<\/strong>, <strong>Diretor Comercial da <a href=\"http:\/\/www.dinamize.com.br\" target=\"_blank\" rel=\"noopener\">Dinamize<\/a><\/strong>, empresa l\u00edder no setor de e-mail marketing no Brasil com a <strong>ferramenta Mail2Easy<\/strong>, uma <strong>campanha eficiente de e-mail<\/strong> \u00e9 aquela que combina dois fatores, <strong>alta visualiza\u00e7\u00e3o e convers\u00e3o<\/strong>:<\/p>\n<blockquote>\n<p style=\"text-align: left;\">Para ter alta visualiza\u00e7\u00e3o, \u00e9 preciso fazer <strong>envios segmentados<\/strong> de acordo com os diferentes perfis do seu p\u00fablico. E, para ter convers\u00e3o, assegurar-se que o <strong>produto ou servi\u00e7o oferecido esteja competitivo<\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><strong>Qual o limite m\u00e1ximo de disparo de e-mail marketing?<\/strong><\/p>\n<p style=\"text-align: justify;\">Determinar a frequ\u00eancia dos disparos \u00e9 muito importante, pois \u00e9 preciso compreender a <strong>relev\u00e2ncia do conte\u00fado para o consumidor<\/strong>:<\/p>\n<blockquote>\n<p style=\"text-align: left;\">Se o conte\u00fado sustenta uma frequ\u00eancia di\u00e1ria, a empresa pode enviar e-mail todo dia sem problemas. Um bom conselho \u00e9 come\u00e7ar com uma frequ\u00eancia n\u00e3o t\u00e3o intensa e ir aumentando aos poucos, sempre analisando o <strong>relat\u00f3rio de descadastros<br \/>\n<\/strong><strong>(opt-out) <\/strong>para ver em que ponto seu p\u00fablico passou a apresentar uma maior rejei\u00e7\u00e3o. Ao identific\u00e1-lo, volte para a frequ\u00eancia anterior.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>Existe diferen\u00e7a entre e-mail marketing e newsletter?<\/strong><\/p>\n<p style=\"text-align: justify;\">Sim! A newsletter \u00e9 uma <strong>a\u00e7\u00e3o de comunica\u00e7\u00e3o que envia ao destinat\u00e1rio conte\u00fados variados e \u00fateis sobre determinado assunto<\/strong>, al\u00e9m de promo\u00e7\u00f5es. Seu envio poder\u00e1 ser feito atrav\u00e9s do e-mail marketing, o que pode ser uma estrat\u00e9gia bastante positiva para criar v\u00ednculo com os clientes, al\u00e9m de uma boa op\u00e7\u00e3o de venda.<\/p>\n<p style=\"text-align: justify;\"><strong>Erros comuns<\/strong><\/p>\n<p style=\"text-align: justify;\">Sabe quando voc\u00ea recebe um e-mail de uma marca na qual nunca se cadastrou? Pois \u00e9&#8230; Algumas empresas pegam atalhos ao <strong>comprar base de dados<\/strong>, e isso acaba com a reputa\u00e7\u00e3o da marca que est\u00e1 disparando os e-mails. Al\u00e9m disso, <strong>bases compradas est\u00e3o repletas de e-mails inv\u00e1lidos e spamtraps<\/strong>, dois dos principais fatores que afetam a entregabilidade.<\/p>\n<p style=\"text-align: justify;\">Como comenta o Diretor Comercial da Dinamize:<\/p>\n<blockquote>\n<p style=\"text-align: left;\">(&#8230;) se eventualmente, algu\u00e9m receber o e-mail, a chance dessa pessoa reportar spam \u00e9 enorme. E <strong>reportes de spam s\u00e3o o terceiro fator que mais afeta a qualidade de entrega<\/strong>. Fatalmente, uma empresa que compra base ter\u00e1 resultados ruins e ser\u00e1 inserida numa blacklist de IPs e\/ou dom\u00ednios.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>Como evitar que o e-mail marketing caia no lixo eletr\u00f4nico?<\/strong><\/p>\n<p style=\"text-align: justify;\">Al\u00e9m de contar <strong>com listas de destino com endere\u00e7os opt-in<\/strong>, a mensagem de e-mail marketing dever\u00e1 conter <strong>assuntos realmente relevantes para o leitor<\/strong>. \u00c9 necess\u00e1rio tamb\u00e9m oferecer <strong>vantagens para os destinat\u00e1rios<\/strong> e, principalmente, a possibilidade de <strong>sair da lista <\/strong>com facilidade assim que desejarem.<\/p>\n<p style=\"text-align: justify;\">Outro fator importante \u00e9 o <strong>engajamento da audi\u00eancia<\/strong>, explica Rodrigo de Almeida:<\/p>\n<blockquote>\n<p style=\"text-align: left;\">(&#8230;) al\u00e9m de todos os cuidados que j\u00e1 se toma, \u00e9 fundamental <strong>dar um descanso de um m\u00eas para quem n\u00e3o abriu nenhum e-mail num per\u00edodo de, no m\u00e1ximo, seis meses<\/strong>. E este trabalho \u00e9 c\u00edclico.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>Dicas para aumentar a taxa de abertura dos e-mails:<\/strong><\/p>\n<p style=\"text-align: justify;\">&#8211; Personalize e-mails com o nome da pessoa que ir\u00e1 receb\u00ea-los.<\/p>\n<p style=\"text-align: justify;\">&#8211; Otimize os formatos para mobile, <strong>30% dos usu\u00e1rios abrem e-mails em dispositivos m\u00f3veis<\/strong>.<\/p>\n<p style=\"text-align: justify;\">&#8211; O <strong>Call to Action<\/strong> deve estar bem vis\u00edvel, de modo que o leitor n\u00e3o precise procurar pelo bot\u00e3o.<\/p>\n<p style=\"text-align: justify;\">&#8211; Prefira colocar o seu pr\u00f3prio nome ao inv\u00e9s do nome da empresa. Destinat\u00e1rios com nomes pessoais s\u00e3o mais amig\u00e1veis que o nome da companhia.<\/p>\n<p style=\"text-align: justify;\">&#8211; Evite e-mails longos demais, v\u00e1 direto ao ponto!<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: \u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/google-adwords-por-que-investir\/\">Google AdWords: por que investir?\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\"><strong>&#8220;Voc\u00ea quer receber as novidades da marca por e-mail?&#8221;<\/strong> Esta pergunta deixa muitos usu\u00e1rios com d\u00favida se devem ou n\u00e3o fornecer seu <strong>e-mail para receber publicidade on-line<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":20981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[1107,294,387,362],"class_list":["post-20978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-compras-on-line","tag-e-commerce","tag-e-mail-marketing","tag-smartphones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mail marketing apresenta a melhor taxa de convers\u00e3o em vendas para sites de e-commerce no Brasil<\/title>\n<meta name=\"description\" content=\"Voc\u00ea j\u00e1 investe? 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