{"id":21035,"date":"2015-11-27T15:22:26","date_gmt":"2015-11-27T17:22:26","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=21035"},"modified":"2026-01-21T13:03:43","modified_gmt":"2026-01-21T16:03:43","slug":"conteudoerei","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/conteudoerei\/","title":{"rendered":"Em terra de post patrocinado, conte\u00fado \u00e9 rei"},"content":{"rendered":"<p style=\"text-align: justify;\">Muitas empresas ainda n\u00e3o t\u00eam certeza sobre a real import\u00e2ncia do engajamento nas redes sociais. O Magic Blog est\u00e1 aqui para acabar de vez com esta d\u00favida: <strong>quanto mais pessoas engajadas com a sua marca, mais oportunidades de neg\u00f3cios voc\u00ea tem.<\/strong><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Compreendendo o impacto que cada a\u00e7\u00e3o gera para a sua marca, voc\u00ea passa a ter condi\u00e7\u00f5es de aprimorar suas <strong>estrat\u00e9gias de marketing e vendas<\/strong> para melhorar sua performance no mercado.<\/p>\n<p style=\"text-align: justify;\">Uma das solu\u00e7\u00f5es on-line da <strong><a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong> \u00e9 justamente a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/crise-redes-sociais-descubra-que-nao-fazer\">gest\u00e3o de m\u00eddias sociais<\/a><\/strong>. Feita de maneira profissional, esta \u00e9 a forma moderna mais eficiente de obter relev\u00e2ncia na internet. Al\u00e9m de ser um <strong>canal de relacionamento com o p\u00fablico<\/strong>, \u00e9 um meio de gerar <strong>fideliza\u00e7\u00e3o e engajamento<\/strong> e ajudar a melhorar a posi\u00e7\u00e3o da marca no <strong>Google<\/strong> (<strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/diferenca-entre-white-hat-seo-e-black-hat-seo\/\">White Hat SEO<\/a><\/strong>). \u00a0<a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\"><strong>Solicite j\u00e1 um or\u00e7amento para sua empresa<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>Mas o que \u00e9 esse tal engajamento?<\/strong><\/p>\n<p style=\"text-align: justify;\">Essa palavrinha t\u00e3o conhecida entre os profissionais de Social Media \u00e9 o<strong> n\u00edvel de envolvimento, intera\u00e7\u00e3o, intimidade e influ\u00eancia<\/strong> que uma pessoa tem com uma marca.<\/p>\n<p style=\"text-align: justify;\">Quando voc\u00ea conta com um usu\u00e1rio engajado, h\u00e1 uma <strong>intera\u00e7\u00e3o frequente<\/strong>. Marca e cliente estabelecem uma conex\u00e3o muito poderosa, seja atrav\u00e9s de um coment\u00e1rio, compartilhamento ou uma curtida.<\/p>\n<p style=\"text-align: justify;\"><strong>E o alcance?<\/strong><\/p>\n<p>Falando especificamente do Facebook, <strong>o alcance org\u00e2nico de uma fan page \u00e9 menor que 2%<\/strong>, ou seja, se voc\u00ea tem <strong>uma p\u00e1gina com<\/strong> <strong>mil f\u00e3s<\/strong>, isso significa que <strong>apenas 20 pessoas receber\u00e3o seu conte\u00fado<\/strong> sem voc\u00ea precisar gastar mais por isso.<\/p>\n<p style=\"text-align: justify;\">Whaaaat?!?<br \/>\n\u00c9 isso mesmo. Sendo assim, <strong>ter um bom n\u00famero de f\u00e3s n\u00e3o \u00e9 quest\u00e3o de vaidade<\/strong>, mas a certeza de que seu conte\u00fado ser\u00e1 entregue para um maior n\u00famero de pessoas (que fique claro que sejam <strong>f\u00e3s qualificados<\/strong>, porque de nada adianta ter uma curtida de algu\u00e9m que gosta de ma\u00e7\u00e3, se sua p\u00e1gina fala sobre ventilador).<\/p>\n<p style=\"text-align: justify;\"><strong>Como aumentar o alcance?<\/strong><\/p>\n<p>Nem s\u00f3 de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/a-danca-das-empresas-de-internet-em-2013\/\">alcance org\u00e2nico<\/a><\/strong> vive uma p\u00e1gina, portanto, \u00e9 essencial o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/facebook-ads-amplie-divulgacao-da-sua-marca\">investimento em Social Ads<\/a><\/strong>. Sua p\u00e1gina atingir\u00e1 um p\u00fablico atrav\u00e9s de an\u00fancios direcionados e segmentados, aumentar\u00e1 o engajamento, al\u00e9m de conquistar mais f\u00e3s. Logo, investir em ads \u00e9 uma boa forma de chegar at\u00e9 o p\u00fablico-alvo gastando pouco \ud83d\ude42<\/p>\n<p style=\"text-align: justify;\"><strong>Como fortalecer o engajamento?<br \/>\n<\/strong><br \/>\nA resposta pode parecer \u00f3bvia, mas a chave do sucesso \u00e9 produzir um <strong>conte\u00fado relevante<\/strong>. Na Magic, analisamos cada cliente para entender que tipo de conte\u00fado \u00e9 interessante e atrativo para o p\u00fablico-alvo a ser atingido e, a partir disso, desenvolvemos conte\u00fado de qualidade. Como por exemplo, nos blogs de nossos clientes <strong><a href=\"http:\/\/www.lavioletera.com.br\/blog\/\" target=\"_blank\" rel=\"noopener\">La Violetera<\/a><\/strong>, <strong><a href=\"http:\/\/www.bancodeeventos.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Banco de Eventos<\/a><\/strong>, <a href=\"http:\/\/www.ademilar.com.br\/blog\/\" target=\"_blank\" rel=\"noopener\"><strong>Ademilar<\/strong><\/a>, <a href=\"http:\/\/www.panzardi.com.br\/blog\" target=\"_blank\" rel=\"noopener\"><strong>Panzardi<\/strong><\/a>, <a href=\"http:\/\/construtoralaguna.com.br\/blog\" target=\"_blank\" rel=\"noopener\"><strong>Construtora Laguna<\/strong><\/a> e entre outros.<\/p>\n<p style=\"text-align: justify;\"><strong>Alcancei meu p\u00fablico, e agora?<\/strong><\/p>\n<p style=\"text-align: justify;\">Se muitos consideram dif\u00edcil <strong>levar sua mensagem at\u00e9 o consumidor<\/strong>, quando sua mensagem \u00e9 captada pelo p\u00fablico \u00e9 importante que a marca <strong>dialogue com o usu\u00e1rio<\/strong>. Um dos erros mais comuns \u00e9 \u201cjogar conte\u00fado\u201d na rede, sem ter o cuidado de manter um relacionamento com as pessoas e monitorar o que elas est\u00e3o falando sobre sua marca.<\/p>\n<p style=\"text-align: justify;\">Um exemplo did\u00e1tico de bom engajamento \u00e9 o <strong>case entre Ita\u00fa e Santander<\/strong>, quando um internauta tuitou que abriria uma conta no banco que o convencesse atrav\u00e9s de uma batalha de rimas.<\/p>\n<p style=\"text-align: justify;\">Em tempos de crise, <strong>economizar<\/strong> \u00e9 a palavra de ordem, mas n\u00e3o se pode perder a oportunidade de se mostrar no mercado. De acordo com pesquisa da SECOM, os <strong>brasileiros j\u00e1 gastam cinco horas do seu dia conectados \u00e0 internet<\/strong>. Quer mais? <strong>Existem 90 milh\u00f5es de usu\u00e1rios do Facebook s\u00f3 no Brasil.<\/strong><\/p>\n<p style=\"text-align: justify;\">Portanto, lembre-se: para que uma p\u00e1gina empresarial d\u00ea certo, o <strong>relacionamento entre f\u00e3s e marca<\/strong> deve ser transparente e \u201ccorrespondido\u201d, e o <strong>conte\u00fado<\/strong> <strong>relevante<\/strong>!<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/eficiencia-do-e-mail-marketing\/\">E-mail marketing apresenta a melhor taxa de convers\u00e3o de vendas on-line<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Muitas empresas ainda n\u00e3o t\u00eam certeza sobre a real import\u00e2ncia do engajamento nas redes sociais. O Magic Blog est\u00e1 aqui para acabar de vez com esta d\u00favida: <strong>quanto mais pessoas engajadas com a sua marca, mais oportunidades de neg\u00f3cios voc\u00ea tem.<\/strong><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":21036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[1712],"class_list":["post-21035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-midias-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Em terra de post patrocinado, conte\u00fado \u00e9 rei<\/title>\n<meta name=\"description\" content=\"Produzir conte\u00fado relevante \u00e9 a chave para o engajamento nas redes sociais. 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