{"id":21118,"date":"2016-01-21T16:11:05","date_gmt":"2016-01-21T18:11:05","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=21118"},"modified":"2024-08-01T10:20:57","modified_gmt":"2024-08-01T13:20:57","slug":"politicos-dos-eua-investem-em-midias-sociais","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/politicos-dos-eua-investem-em-midias-sociais\/","title":{"rendered":"Pol\u00edticos norte-americanos investem em m\u00eddias sociais de nicho"},"content":{"rendered":"<p style=\"text-align: justify;\">Em ano eleitoral as cenas se repetem: muitos jingles, cavaletes, adesivos, bandeiras, broches e propaganda na TV. Por\u00e9m, este cen\u00e1rio tende a mudar. Cada vez mais, <strong>pol\u00edticos\u00a0concentram esfor\u00e7os em m\u00eddias sociais <\/strong>de nicho para se aproximar de<strong> eleitores mais jovens<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">\u00c9 o que ocorre no panorama norte-americano:<strong> Barack Obama<\/strong>, mesmo que ineleg\u00edvel para um terceiro mandato, continua focando na natureza viral e democr\u00e1tica da web. O sucesso da elei\u00e7\u00e3o de seu primeiro mandato inspirou candidatos \u00e0 presid\u00eancia como <strong>Hillary Clinton<\/strong> e <strong>Donald Trump<\/strong>\u00a0a tamb\u00e9m adotarem\u00a0<strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-politico-redes-sociais\/\">estrat\u00e9gias que englobem muito mais que a comunica\u00e7\u00e3o tradicional<\/a><\/strong>. Confira.<\/p>\n<p style=\"text-align: justify;\"><strong>Hillary Clinton<\/strong><\/p>\n<p style=\"text-align: justify;\">A democrata desenvolve um dos exemplos mais marcantes de iniciativas em<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-nas-midias-sociais-quantidade-ou-qualidade\/\">m\u00eddias sociais<\/a><\/strong>. Al\u00e9m do <a href=\"https:\/\/www.facebook.com\/hillaryclinton\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a> e <a href=\"https:\/\/twitter.com\/hillaryclinton\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, ela possui uma conta no <a href=\"https:\/\/www.instagram.com\/hillaryclinton\/\" target=\"_blank\" rel=\"noopener\"><strong>Instagram<\/strong><\/a>, <a href=\"https:\/\/pt.pinterest.com\/hillaryclinton\/\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest<\/strong><\/a>, <strong>Snapchat<\/strong> e at\u00e9 no <a href=\"https:\/\/play.spotify.com\/user\/hillaryclinton\/playlist\/43JJ50RsHoyUXj8eI8FaPQ\" target=\"_blank\" rel=\"noopener\"><strong>Spotify<\/strong><\/a>!<\/p>\n<p style=\"text-align: justify;\">No <strong>Instagram<\/strong>, a candidata permite que algumas celebridades assumam sua conta temporariamente. H\u00e1 alguns dias, a <strong>criadora de &#8220;Girls&#8221;<\/strong>, <strong>Lena Dunham<\/strong>, vem postando fotos usando roupas com as cores da bandeira dos Estados Unidos e discursos pr\u00f3-Hillary. A atriz tornou-se uma esp\u00e9cie de &#8220;<strong>embaixadora de Hillary<\/strong>&#8220;, buscando solidificar seu <strong>apoio entre mulheres da gera\u00e7\u00e3o mil\u00eanio<\/strong>, nascidas entre 1980 e 2000. <strong>Katy Perry<\/strong> tamb\u00e9m j\u00e1 foi uma das celebridades a assumir temporariamente o Instagram de Hillary Clinton.<\/p>\n<p style=\"text-align: justify;\">No <strong>Pinterest<\/strong>, a candidata aborda v\u00e1rios temas. H\u00e1 fotos de <strong>mulheres fortes e inspiradoras<\/strong>, de marcos da sua hist\u00f3ria e at\u00e9 mesmo itens da <strong>linha de produtos com a identidade visual da sua campanha<\/strong>, que v\u00e3o desde bottons a acess\u00f3rios caninos.<\/p>\n<p style=\"text-align: justify;\">Hillary possui pouco mais de 2 mil seguidores no Spotify, e sua playlist mais popular \u00e9 seguida por 4.836 pessoas at\u00e9 o momento. As m\u00fasicas s\u00e3o bem ecl\u00e9ticas e animadas, v\u00e3o desde <strong>American Authors<\/strong> a <strong>Jennifer Lopez<\/strong>. De modo geral, as letras falam sobre motiva\u00e7\u00e3o, <strong>luta pelos direitos humanos<\/strong> e for\u00e7a feminina.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><strong>Donald Trump<\/strong><\/p>\n<p style=\"text-align: justify;\">O republicano <a href=\"https:\/\/twitter.com\/realdonaldtrump\" target=\"_blank\" rel=\"noopener\"><strong>Donald Trump possui mais de 5 milh\u00f5es de seguidores no Twitter<\/strong><\/a> e coleciona diversas <strong>pol\u00eamicas nas redes sociais<\/strong>. Com tom provocador e c\u00f4mico, tu\u00edta desde ofensas ao atual presidente dos Estados Unidos a conselhos amorosos para o ator Robert Pattinson.<\/p>\n<p style=\"text-align: justify;\">De acordo com <strong>Mindy Finn<\/strong>, respons\u00e1vel pela campanha do <strong>ex-presidente George W. Bush<\/strong> e do republicano <strong>Mitt Romney<\/strong>, quando candidato \u00e0 presid\u00eancia em 2012, o senso de humor \u00e9 muito importante, pois o enfoque de &#8220;entretenimento&#8221; nas redes sociais torna a pol\u00edtica menos chata para o p\u00fablico.<\/p>\n<p style=\"text-align: justify;\">Ainda segundo a especialista, a <strong>descontra\u00e7\u00e3o pode salvar os pol\u00edticos dos &#8220;deslizes&#8221;<\/strong>, j\u00e1 que, ao humanizar um candidato, o povo est\u00e1 mais propenso a perdoar ou passar por cima de seus defeitos.<\/p>\n<p style=\"text-align: justify;\"><strong>Barack Obama<\/strong><\/p>\n<p style=\"text-align: justify;\">Obama sempre soube do potencial das m\u00eddias sociais. N\u00e3o \u00e9 \u00e0 toa que na campanha de <strong>2008<\/strong> ele contava com <strong>16<\/strong>\u00a0canais sociais: <strong>Flickr, Twitter, LinkedIn, YouTube e MySpace<\/strong> eram apenas alguns deles. Obama tornou-se refer\u00eancia na pol\u00edtica digital, mostrando que n\u00e3o basta estar em toda parte, <strong>\u00e9 preciso entender a din\u00e2mica de cada ambiente<\/strong>.<\/p>\n<p style=\"text-align: justify;\">O atual presidente dos Estados Unidos\u00a0n\u00e3o s\u00f3 engajou e motivou seus eleitores, como tamb\u00e9m desburocratizou o processo de doa\u00e7\u00f5es ao colocar <strong>widgets<\/strong> nas redes sociais para que as pessoas n\u00e3o precisassem entrar em sites.<\/p>\n<p style=\"text-align: justify;\">A ponte constru\u00edda entre Obama\u00a0e os internautas obteve um dos resultados mais impressionantes da internet: <a href=\"https:\/\/www.opensecrets.org\/pres12\/\"><strong>87% de toda a arrecada\u00e7\u00e3o de sua campanha veio da web<\/strong><\/a>. Foram mais de <strong>3 milh\u00f5es<\/strong> de contribui\u00e7\u00f5es individuais, de acordo com a Comiss\u00e3o Eleitoral Federal norte-americana.<\/p>\n<p style=\"text-align: justify;\">Com o cargo da presid\u00eancia tamb\u00e9m vieram algumas imposi\u00e7\u00f5es e perda de liberdade. A maioria visava seguran\u00e7a, mas tamb\u00e9m proteger e preservar sua imagem. Somente em 2015, reta final do segundo mandato,\u00a0<strong>Obama obteve o aval para gerenciar perfis pr\u00f3prios<\/strong>. At\u00e9 o momento, s\u00f3 existiam canais atualizados pelo <strong>grupo OFA<\/strong> &#8211; equipe de comunica\u00e7\u00e3o do governo americano.<\/p>\n<p style=\"text-align: justify;\"><strong>No dia 18 de maio de 2015,\u00a0<a href=\"https:\/\/twitter.com\/POTUS\" target=\"_blank\" rel=\"noopener\">Obama\u00a0estreou no \u00a0Twitter &#8220;de verdade&#8221;<\/a><\/strong>, como o pr\u00f3prio pol\u00edtico descreveu:<\/p>\n<blockquote><p>&#8220;Ol\u00e1, Twitter! Aqui \u00e9 o Barack. De verdade! Seis anos depois, eles finalmente me deram minha pr\u00f3pria conta&#8221;, em seu primeiro tweet na rede social.<\/p><\/blockquote>\n<p style=\"text-align: justify;\">J\u00e1 no Facebook sua nova p\u00e1gina chama-se &#8220;<a href=\"https:\/\/www.facebook.com\/potus\"><strong>President Obama<\/strong><\/a>&#8221; e possui pouco mais de 1 milh\u00e3o e meio de curtidas.\u00a0Al\u00e9m de promover um debate aberto com os internautas, o presidente publica not\u00edcias, v\u00eddeos e fotos descontra\u00eddas.<\/p>\n<p style=\"text-align: justify;\">O democrata n\u00e3o parou por a\u00ed, no dia 13 de janeiro deste ano, antes do seu discurso, <a href=\"https:\/\/www.whitehouse.gov\/blog\/2016\/01\/11\/whitehouse-joins-snapchat\" target=\"_blank\" rel=\"noopener\"><strong>a Casa Branca anunciou a cria\u00e7\u00e3o de um perfil no Snapchat<\/strong><\/a>, marcando o mais recente movimento de Barack Obama nas redes sociais. Os primeiros followers puderam conferir os bastidores do \u00faltimo discurso sobre o Estado da Uni\u00e3o. De acordo com o governo norte-americano, a ideia \u00e9 &#8220;encontrar pessoas onde elas est\u00e3o&#8221;, principalmente a gera\u00e7\u00e3o mais jovem.<\/p>\n<p style=\"text-align: justify;\">A administra\u00e7\u00e3o tem priorizado <strong>divulga\u00e7\u00f5es atrav\u00e9s das redes sociais<\/strong> ao inv\u00e9s das plataformas tradicionais. A estrat\u00e9gia permite alcan\u00e7ar e dialogar melhor com o p\u00fablico, al\u00e9m de ser economicamente mais vi\u00e1vel.<\/p>\n<p style=\"text-align: justify;\">Como sabemos, <strong>as redes sociais est\u00e3o mais do que consagradas como uma das melhores formas de conex\u00e3o interpessoal<\/strong>. Milhares de marcas, personalidades p\u00fablicas e organiza\u00e7\u00f5es governamentais j\u00e1 enxergaram a capacidade expansiva que as m\u00eddias sociais podem alcan\u00e7ar.<\/p>\n<p style=\"text-align: justify;\"><strong>Frank Underwood<\/strong> poderia resumir o par\u00e1grafo acima como:<\/p>\n<blockquote><p>&#8220;Vale sempre a pena repetir: vencedores constroem pontes. Perdedores, paredes.&#8221;<\/p><\/blockquote>\n<p style=\"text-align: justify;\"><strong>E a sua empresa, j\u00e1 est\u00e1 na internet?<\/strong><\/p>\n<p style=\"text-align: justify;\">P.S.: Barack Obama j\u00e1 declarou diversas vezes que \u00e9 f\u00e3 de \u201c<a href=\"https:\/\/www.facebook.com\/HouseofCardsBrasil\/?brand_redir=489536651069106\" target=\"_blank\" rel=\"noopener\"><strong>House of Cards<\/strong><\/a>\u201d e gostaria que as coisas se resolvessem de forma t\u00e3o simples como na fic\u00e7\u00e3o. E para quem est\u00e1 com saudades do pol\u00edtico mais vil e ambicioso da TV, lembramos que a quarta temporada estreia na <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/streaming-tv-cabo-quem-ganha-briga\/\"><strong>Netflix<\/strong> <\/a>no dia 4 de mar\u00e7o \ud83d\ude42<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/planeta-terra-acaba-de-entrar-na-sala-ano-2035\/\">Planeta Terra acaba de entrar na sala Ano 2035<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Em ano eleitoral as cenas se repetem: muitos jingles, cavaletes, adesivos, bandeiras, broches e propaganda na TV. Por\u00e9m, este cen\u00e1rio tende a mudar. Cada vez mais, <strong>pol\u00edticos\u00a0concentram esfor\u00e7os em m\u00eddias sociais <\/strong>de nicho para se aproximar de<strong> eleitores mais jovens<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":21207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127,1749,126],"class_list":["post-21118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-facebook","tag-internet-2","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00edticos norte-americanos investem em m\u00eddias sociais de nicho<\/title>\n<meta name=\"description\" content=\"Confira as iniciativas mais marcantes de Hillary Clinton, Donald Trump e Barack Obama nas m\u00eddias sociais!\" \/>\n<meta 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