{"id":21350,"date":"2016-05-18T18:41:45","date_gmt":"2016-05-18T21:41:45","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=21350"},"modified":"2026-01-21T13:26:12","modified_gmt":"2026-01-21T16:26:12","slug":"o-que-e-midia-programatica","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/o-que-e-midia-programatica\/","title":{"rendered":"O que \u00e9 M\u00eddia Program\u00e1tica?"},"content":{"rendered":"<p style=\"text-align: justify;\">Voc\u00ea est\u00e1 lendo seu portal favorito e no meio das not\u00edcias surge um banner sobre aquele t\u00eanis esportivo que voc\u00ea est\u00e1 namorando h\u00e1 meses. Seria um sinal divino? A resposta \u00e9: <a href=\"https:\/\/www.redemagic.com\/solucoes-links-patrocinados.htm\" target=\"_blank\" rel=\"noopener\"><strong>m\u00eddia program\u00e1tica<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Ela surgiu da necessidade de facilitar a <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/google-adwords-por-que-investir\/\"><strong>compra e venda dos milhares de espa\u00e7os na internet<\/strong><\/a>. A m\u00eddia program\u00e1tica, como o pr\u00f3prio nome sugere, \u00e9 uma <strong>maneira programada de comercializar banners e displays<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Antigamente, as compras eram feitas de canal em canal, onerando o processo. Por\u00e9m, esque\u00e7a a morosidade da negocia\u00e7\u00e3o humana e inclus\u00f5es manuais de an\u00fancios!\u00a0 O novo meio de vender na internet, al\u00e9m de se tornar mais acess\u00edvel, tamb\u00e9m alcan\u00e7a o p\u00fablico-alvo atrav\u00e9s de v\u00e1rias segmenta\u00e7\u00f5es, com diferentes formatos criativos, e otimiza os custos de convers\u00e3o.<\/p>\n<p style=\"text-align: justify;\">Por exemplo: atrav\u00e9s da m\u00eddia program\u00e1tica\u00a0<b>\u00e9 poss\u00edvel distinguir um apreciador de Ferraris e um usu\u00e1rio que realmente tem poder aquisitivo para comprar uma. <\/b>Isso evita que seu investimento seja desperdi\u00e7ado\u00a0com pessoas que apenas t\u00eam interesse, mas n\u00e3o se tornar\u00e3o consumidores efetivos.<\/p>\n<p style=\"text-align: justify;\">A &#8220;m\u00e1gica&#8221; \u00e9 feita atrav\u00e9s das <strong>DSPs\u00a0<\/strong>(Demand-Side Platform), que s\u00e3o ferramentas especializadas em mapear os perfis dos usu\u00e1rios. Em outras palavras, \u00e9 um trabalho de\u00a0<strong>algoritmos\u00a0com foco no comportamento do consumidor<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>Clientes Magic j\u00e1 se beneficiam da expertise da m\u00eddia program\u00e1tica<\/strong>. <strong><a href=\"https:\/\/www.redemagic.com\/contato-solicitar-orcamento.htm#formulario\" target=\"_blank\" rel=\"noopener\">Entre em contato conosco e use esta tecnologia a favor da sua marca.<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Sorria! Seus cookies est\u00e3o sendo monitorados<\/strong><\/p>\n<p style=\"text-align: justify;\">A m\u00eddia program\u00e1tica \u00e9 capaz de cruzar centenas de dados para atingir o p\u00fablico de determinada campanha. G\u00eanero, idade, perfil de navega\u00e7\u00e3o, inten\u00e7\u00e3o de compra, <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/truques-para-melhorar-o-seu-sinal-de-wi-fi\/\"><strong>redes Wi-Fi<\/strong><\/a> conectadas e o n\u00famero de IP do seu desktop s\u00e3o apenas alguns dos dados analisados para definir\u00a0quais pessoas ver\u00e3o sua publicidade.<\/p>\n<p style=\"text-align: justify;\"><strong>Novos horizontes<\/strong><\/p>\n<p style=\"text-align: justify;\">At\u00e9 mesmo os canais de TV est\u00e3o comercializando intervalos atrav\u00e9s de solu\u00e7\u00f5es program\u00e1ticas. MTV, Fox Sports, E!, Discovery e A&amp;E s\u00e3o algumas das emissoras que est\u00e3o abandonando o m\u00e9todo tradicional de venda. Por enquanto, esta novidade est\u00e1 presente apenas na Austr\u00e1lia.<\/p>\n<p style=\"text-align: justify;\">A <strong><a href=\"https:\/\/www.idc.com\/\" target=\"_blank\" rel=\"noopener\">IDC<\/a> (Internation Data Corporation)<\/strong> estima que em <strong>2017 <\/strong>o <strong>gasto com m\u00eddia program\u00e1tica no Brasil <\/strong>seja de <strong>60 milh\u00f5es de d\u00f3lares<\/strong>. O n\u00famero ainda \u00e9 muito t\u00edmido se comparado aos <strong>U$ 10 bilh\u00f5es investidos por anunciantes nos Estados Unidos<\/strong>. Entretanto, usar esta nova tecnologia pode ser uma boa oportunidade para estar \u00e0 frente da concorr\u00eancia.<\/p>\n<p style=\"text-align: justify;\">E a sua empresa, j\u00e1 faz m\u00eddia program\u00e1tica? <strong><a href=\"https:\/\/www.redemagic.com\/contato-entrar-em-contato.htm#formulario\" target=\"_blank\" rel=\"noopener\">Fale com a Magic<\/a>.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/snapchat-para-marcas\/\" target=\"_blank\" rel=\"noopener\">O Snapchat \u00e9 eficiente para marcas?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Voc\u00ea est\u00e1 lendo seu portal favorito e no meio das not\u00edcias surge um banner sobre aquele t\u00eanis esportivo que voc\u00ea est\u00e1 namorando h\u00e1 meses. Seria um sinal divino? A resposta \u00e9: <a href=\"https:\/\/www.redemagic.com\/solucoes-links-patrocinados.htm\" target=\"_blank\" rel=\"noopener\"><strong>m\u00eddia program\u00e1tica<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":21351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[1793,2145,1766,187],"class_list":["post-21350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-magic-web-design-2","tag-midia-programatica","tag-tecnologia-2","tag-web-sites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 M\u00eddia Program\u00e1tica?<\/title>\n<meta name=\"description\" content=\"Atinja seus consumidores com a M\u00eddia Program\u00e1tica: ela \u00e9 capaz de segmentar o perfil dos clientes de forma efetiva, al\u00e9m de otimizar custos! 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