{"id":21450,"date":"2016-06-21T17:21:12","date_gmt":"2016-06-21T20:21:12","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=21450"},"modified":"2024-08-01T10:13:29","modified_gmt":"2024-08-01T13:13:29","slug":"novos-recursos-corporativos-messenger","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/novos-recursos-corporativos-messenger\/","title":{"rendered":"Novos recursos corporativos no Messenger"},"content":{"rendered":"<p>Junho foi um m\u00eas revolucion\u00e1rio para o <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/lista-de-restritos-facebook-evite-que-alguns-amigos-vejam-suas-postagens\/\"><strong>Facebook<\/strong><\/a>. A rede social implementou diversas funcionalidades tanto para usu\u00e1rios comuns quanto para o mundo corporativo. Entre as novidades, o sistema de mensagens em Fan Pages recebeu recursos para facilitar ainda mais a comunica\u00e7\u00e3o. De acordo com <strong>Mark Zuckerberg<\/strong>, <strong>mais de 900 milh\u00f5es de pessoas utilizam o Messenger<\/strong>, ultrapassando at\u00e9 mesmo os usu\u00e1rios do <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-usar-o-whatsapp-estrategicamente-em-marketing-digital\/\"><strong>WhatsApp<\/strong><\/a>.<\/p>\n<p><!--more--><\/p>\n<p>Na<strong> aba de conversas<\/strong>, abaixo das informa\u00e7\u00f5es do usu\u00e1rio que enviou uma mensagem, consta a fun\u00e7\u00e3o &#8220;<strong>R\u00f3tulos<\/strong>&#8220;. O recurso visa ajudar as empresas a <strong>monitorar e encontrar conversas<\/strong>. \u00c9 poss\u00edvel criar seus pr\u00f3prios r\u00f3tulos e aplic\u00e1-los a pessoas com base nas mensagens que elas enviam para a fan page. Voc\u00ea pode alterar, editar e trocar cores quando quiser.<\/p>\n<p>Quando se aplica o filtro por r\u00f3tulo, o Facebook contabiliza quantas mensagens possuem na caixa de entrada com tal marca\u00e7\u00e3o. Isso pode ser fundamental para <strong>empresas que possuem alto \u00edndice de<a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/midias-sociais-nas-empresas\/\"> atendimento via inbox<\/a><\/strong>, sinalizando quais mensagens s\u00e3o elogios, cr\u00edticas e casos solucionados, por exemplo.<\/p>\n<p>A rede social tamb\u00e9m liberou novas fun\u00e7\u00f5es para o assistente inbox. As p\u00e1ginas poder\u00e3o definir manualmente o <strong>tempo de resposta<\/strong>, embora o Facebook calcule a taxa automaticamente. Al\u00e9m disso, \u00e9 poss\u00edvel criar uma <strong>sauda\u00e7\u00e3o no Messenger<\/strong> para os usu\u00e1rios que abrirem uma conversa pela primeira vez com sua marca.<\/p>\n<p>As mensagens tamb\u00e9m passam a ser analisadas pelas<strong> m\u00e9tricas da rede social<\/strong>. O Facebook disponibiliza gr\u00e1ficos com dados do total de conversas no per\u00edodo, quais mensagens foram sinalizadas como spam, capacidade de resposta, conversas bloqueadas e exclu\u00eddas.<\/p>\n<p><strong>Novidade para viajantes<\/strong><\/p>\n<p>Em parceria com o Facebook, a <strong>KLM passou a oferecer atendimento via Messenger<\/strong>. O projeto-piloto busca diminuir a famosa burocracia na comunica\u00e7\u00e3o entre companhias a\u00e9reas e passageiros.<\/p>\n<p>Ap\u00f3s reservar um voo no site da KLM,<strong> o passageiro pode optar por receber as informa\u00e7\u00f5es via inbox no Facebook<\/strong>, tais como confirma\u00e7\u00f5es, notifica\u00e7\u00f5es de check-in, bilhetes de embarque e altera\u00e7\u00f5es do voo, e at\u00e9 mesmo remarcar assento.<\/p>\n<p>Se a proposta decolar, poder\u00e1 abrir portas para que outras empresas tamb\u00e9m utilizem o Messenger de forma eficiente e inovadora.<\/p>\n<p>De acordo com a companhia a\u00e9rea, o atendimento funciona <strong>24 horas por dia<\/strong>, em <strong>13 idiomas<\/strong>, incluindo o portugu\u00eas.<\/p>\n<p>Para que estas funcionalidades sejam usadas em prol da sua empresa, \u00e9 essencial ter uma equipe qualificada e especializada no segmento do <strong>Marketing Digital<\/strong>. A <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> possui esta expertise. <a href=\"https:\/\/www.redemagic.com\/contato-solicitar-orcamento.htm#formulario\" target=\"_blank\" rel=\"noopener\"><strong>Solicite agora um or\u00e7amento personalizado<\/strong><\/a>.<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/erros-comuns-marketing-digital\/\">Erros comuns do marketing digital<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Junho foi um m\u00eas revolucion\u00e1rio para o <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/lista-de-restritos-facebook-evite-que-alguns-amigos-vejam-suas-postagens\/\"><strong>Facebook<\/strong><\/a>. A rede social implementou diversas funcionalidades tanto para usu\u00e1rios comuns quanto para o mundo corporativo. Entre as novidades, o sistema de mensagens em Fan Pages recebeu recursos para facilitar ainda mais a comunica\u00e7\u00e3o. De acordo com <strong>Mark Zuckerberg<\/strong>, <strong>mais de 900 milh\u00f5es de pessoas utilizam o Messenger<\/strong>, ultrapassando at\u00e9 mesmo os usu\u00e1rios do <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-usar-o-whatsapp-estrategicamente-em-marketing-digital\/\"><strong>WhatsApp<\/strong><\/a>.<\/p>\n","protected":false},"author":1,"featured_media":21453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127,1749,297],"class_list":["post-21450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-facebook","tag-internet-2","tag-mark-zuckerberg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novos recursos corporativos no Messenger<\/title>\n<meta name=\"description\" content=\"Novidades no Facebook: Messenger das Fan Pages recebe recursos para facilitar ainda mais a comunica\u00e7\u00e3o. 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