{"id":21482,"date":"2016-07-05T08:00:04","date_gmt":"2016-07-05T11:00:04","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=21482"},"modified":"2024-08-01T10:13:17","modified_gmt":"2024-08-01T13:13:17","slug":"hello-nova-rede-social-desenvolvida-pelo-criador-orkut","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/hello-nova-rede-social-desenvolvida-pelo-criador-orkut\/","title":{"rendered":"Hello: a nova rede social desenvolvida por Orkut"},"content":{"rendered":"<p style=\"text-align: justify;\">Hello, it&#8217;s me! Enquanto todos est\u00e3o com os olhos voltados para o <strong>Facebook<\/strong>, o engenheiro turco Orkut B\u00fcy\u00fckk\u00f6kten, criador da extinta <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\"><strong>rede social<\/strong><\/a> que leva seu nome, vem analisando o mercado e agora est\u00e1 de volta com sua nova e ambiciosa rede social, a <strong>Hello<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Dispon\u00edvel apenas em <strong>smartphones<\/strong> iOS e Android, a ideia \u00e9 oferecer um espa\u00e7o para amizades profundas, onde o feed \u00e9 baseado em interesse a partir de uma lista com mais de cem possibilidades, que incluem op\u00e7\u00f5es como dono de cachorro, cin\u00e9filo, fot\u00f3grafo e at\u00e9 mesmo nudista.<\/p>\n<p style=\"text-align: justify;\">O usu\u00e1rio poder\u00e1 selecionar cinco delas, que definir\u00e3o as &#8220;personas&#8221;. Estes dados podem ser editados a qualquer momento, e ir\u00e3o ajudar voc\u00ea a encontrar novos amigos. As personas s\u00e3o uma lembran\u00e7a das <strong>comunidades do Orkut<\/strong>, que tinham o objetivo de reunir pessoas com os mesmos interesses.<\/p>\n<p style=\"text-align: justify;\">De acordo com seu criador, muitos utilizam\u00a0o Facebook para expressar como querem ser vistos na sociedade, enquanto a\u00a0<a href=\"https:\/\/www.hello.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Hello Network<\/strong><\/a> funciona de forma aut\u00eantica, as pessoas podem ser elas mesmas. Em uma entrevista para o <a href=\"http:\/\/www.bbc.com\/portuguese\/geral-36647517\" target=\"_blank\" rel=\"noopener\"><strong>canal BBC<\/strong><\/a>, o engenheiro d\u00e1 o exemplo de um casal de amigos que est\u00e1 se divorciando, mas recentemente publicou uma foto rom\u00e2ntica em um piquenique no parque.<\/p>\n<p style=\"text-align: justify;\"><strong>Orkut B\u00fcy\u00fckk\u00f6kten<\/strong> n\u00e3o espera que os usu\u00e1rios deixem de usar outras redes sociais, pois eles se inscrevem em diferentes servi\u00e7os por diversos motivos: &#8220;N\u00e3o esperamos que as pessoas parem de usar as outras [redes], mas que usem o nosso servi\u00e7o cada vez mais, porque, ao atualizar suas caracter\u00edsticas pessoais ao longo do tempo, isso mudar\u00e1 sua <strong>experi\u00eancia individual<\/strong>, e a rede social vai evoluir com voc\u00ea. N\u00e3o ser\u00e1 preciso substituir um servi\u00e7o por outro conforme seu estilo de vida muda.&#8221;<\/p>\n<p style=\"text-align: justify;\">Quando se fala em Orkut, todos lembram da fun\u00e7\u00e3o &#8220;<a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/lista-de-restritos-facebook-evite-que-alguns-amigos-vejam-suas-postagens\/\"><strong>quem visitou o seu perfil<\/strong><\/a>&#8220;, n\u00e3o \u00e9 mesmo? \u00c9 claro que este servi\u00e7o n\u00e3o poderia faltar na nova rede social. O <strong>app<\/strong> envia uma notifica\u00e7\u00e3o toda vez que seu perfil \u00e9 visto por algum usu\u00e1rio, seja amigo ou n\u00e3o.<\/p>\n<p style=\"text-align: justify;\">A rede tamb\u00e9m exibir\u00e1 os chamados &#8220;Potentials&#8221;, que s\u00e3o sugest\u00f5es de perfis para interagir, baseadas no sistema de personas. A timeline do aplicativo \u00e9 chamada de &#8220;Folio&#8221;, mostrando conte\u00fado tanto de amigos quanto de pessoas com os mesmos interesses que os seus.<\/p>\n<p style=\"text-align: justify;\">As formas de publica\u00e7\u00e3o ainda s\u00e3o limitadas, pois, diferentemente das demais redes sociais, na Hello s\u00f3 \u00e9 poss\u00edvel postar conte\u00fado de foto ou um texto com fundo colorido personaliz\u00e1vel.<\/p>\n<p style=\"text-align: justify;\">A nova rede apresenta semelhan\u00e7as em rela\u00e7\u00e3o \u00e0 primeira vers\u00e3o do <a href=\"http:\/\/g1.globo.com\/tecnologia\/tem-um-aplicativo\/noticia\/2015\/04\/app-secret-de-posts-anonimos-chega-ao-fim-anuncia-criador.html\" target=\"_blank\" rel=\"noopener\"><strong>Secret<\/strong><\/a>, como a interface do texto e a op\u00e7\u00e3o de posts an\u00f4nimos. O Secret, por\u00e9m, recebeu uma chuva de cr\u00edticas quando foi lan\u00e7ado, pois muitas pessoas usaram o aplicativo para propagar discursos de \u00f3dio e <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/5-dicas-para-nao-se-queimar-nas-redes-sociais\/\"><strong>coment\u00e1rios ofensivos<\/strong><\/a>. O criador da Hello garante que posts que desrespeitarem as diretrizes podem ser denunciados e que eles s\u00e3o avaliados pelo <strong>algoritmo<\/strong>. Nesses casos, eles recebem uma nota de m\u00e1 reputa\u00e7\u00e3o que afeta a forma com que suas publica\u00e7\u00f5es futuras s\u00e3o distribu\u00eddas na m\u00eddia social.<\/p>\n<p style=\"text-align: justify;\">Na vis\u00e3o de Orkut, a proposta visa garantir o <strong>direito de express\u00e3o<\/strong> sem medo de repres\u00e1lia, e n\u00e3o acredita que o anonimato seja um problema, j\u00e1 que muitas pessoas criam perfis falsos para disseminar opini\u00f5es impopulares em redes como Facebook e <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/project-lightning-o-twitter-em-busca-da-salvacao\/\"><strong>Twitter<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Para incentivar a intera\u00e7\u00e3o entre os usu\u00e1rios, a Hello atribui nota \u00e0s suas atividades atrav\u00e9s das curtidas, coment\u00e1rios e logins di\u00e1rios. Quer ver o feed com posts an\u00f4nimos? Ele s\u00f3 libera se voc\u00ea tiver \u201cmoedas\u201d, que s\u00e3o conquistadas atrav\u00e9s desta classifica\u00e7\u00e3o de interatividade.<\/p>\n<p style=\"text-align: justify;\">Por ora, a fase beta est\u00e1 dispon\u00edvel nos Estados Unidos, Canad\u00e1, Nova Zel\u00e2ndia, Austr\u00e1lia, Irlanda e Reino Unido. De acordo com o criador da rede, o aplicativo deve chegar ao Brasil ainda em julho, e n\u00e3o em agosto, como aponta o site.<\/p>\n<p style=\"text-align: justify;\">Estamos aguardando sua chegada, que ela traga novas maneiras de nos comunicamos na internet. E voc\u00ea, est\u00e1 animado para fazer parte da Hello?<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/novos-recursos-corporativos-messenger\/\">Novos recursos corporativos no Messenger<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: justify;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Hello, it&#8217;s me! Enquanto todos est\u00e3o com os olhos voltados para o <strong>Facebook<\/strong>, o engenheiro turco Orkut B\u00fcy\u00fckk\u00f6kten, criador da extinta <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\"><strong>rede social<\/strong><\/a> que leva seu nome, vem analisando o mercado e agora est\u00e1 de volta com sua nova e ambiciosa rede social, a <strong>Hello<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":21487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127,327,126],"class_list":["post-21482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-facebook","tag-orkut","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hello: a nova rede social desenvolvida por Orkut - 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