{"id":2149,"date":"2011-09-13T09:13:14","date_gmt":"2011-09-13T12:13:14","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=2149"},"modified":"2026-01-20T14:09:38","modified_gmt":"2026-01-20T17:09:38","slug":"orkut-perde-o-reinado-no-brasil","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/orkut-perde-o-reinado-no-brasil\/","title":{"rendered":"Orkut perde o reinado no Brasil"},"content":{"rendered":"<p>Por essa todos j\u00e1 estavam esperando. Segundo uma <a href=\"http:\/\/idgnow.uol.com.br\/internet\/2011\/09\/11\/ibope-confirma-alcance-do-facebook-foi-maior-que-o-do-orkut-em-agosto\/\" target=\"_blank\" rel=\"noopener\"><strong>pesquisa do Ibope Nielsen Online<\/strong><\/a>, um dos institutos com maior <strong>credibilidade<\/strong> em <strong>estat\u00edsticas na internet<\/strong>, o <a href=\"http:\/\/www.facebook.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a> fechou o m\u00eas de agosto com <strong>30 milh\u00f5es de usu\u00e1rios<\/strong> \u00fanicos no Brasil, <strong>1 milh\u00e3o a mais<\/strong> que seu concorrente. Isso quer dizer que <strong>o reinado de 7 anos do Orkut terminou<\/strong>. E n\u00e3o foi f\u00e1cil tir\u00e1-lo do trono: v\u00e1rios <strong>concorrentes<\/strong> nacionais e internacionais tentaram competir, por\u00e9m sem <strong>sucesso<\/strong>.<\/p>\n<p><!--more-->O Facebook j\u00e1 era a <strong>maior rede social do mundo<\/strong>, mas no Brasil ainda n\u00e3o havia conseguido o <strong>primeiro lugar<\/strong>. A rede tem o <strong>dom\u00ednio<\/strong> em quase toda a <strong>Europa<\/strong>, al\u00e9m da maioria dos pa\u00edses da <strong>\u00c1frica<\/strong>, <strong>Oceania<\/strong>, <strong>Oriente M\u00e9dio<\/strong> e <strong>Am\u00e9rica<\/strong>, exceto a <strong>\u00c1sia<\/strong>, que tem <strong>redes sociais<\/strong> locais muito fortes. Por\u00e9m, no Brasil parecia ter uma especial dificuldade na concorr\u00eancia com o Orkut.<\/p>\n<p>A <strong>rede de Mark Zuckerberg<\/strong> demonstrou estar <strong>tecnologicamente muito mais atualizada<\/strong> que o Orkut, somado a isso, a <strong>estrat\u00e9gia de crescimento<\/strong> pa\u00eds a pa\u00eds fez com que a rede fosse se <strong>alastrando <\/strong>convite a convite e a <strong>migra\u00e7\u00e3o cresceu <\/strong>de forma assustadora. De acordo com o respons\u00e1vel pelo <strong>Facebook no Brasil<\/strong>, Alexandre Hohagen, s\u00f3 de 2010 para 2011 a rede ganhou <strong>20 milh\u00f5es de novos usu\u00e1rios<\/strong>, mas ainda n\u00e3o havia sido suficiente para atingir o <strong>topo<\/strong>, conquistado somente agora.<\/p>\n<p style=\"text-align: center;\">\n<p>Ao ver o <strong>sucesso do Facebook<\/strong>, o Orkut bem que tentou manter sua <strong>lideran\u00e7a<\/strong>, chegou at\u00e9 a copiar algumas de suas <strong>ferramentas<\/strong>, como o bot\u00e3o \u201cgostou?\u201d, alguns jogos sociais, fotos maiores no avatar, trocou sua <strong>identidade visual <\/strong>e at\u00e9 fez uma <a href=\"https:\/\/www.redemagic.com\/blog\/orkut-nao-morreu\/\"><strong>super campanha<\/strong> <\/a>para mostrar sua posi\u00e7\u00e3o de <strong>1\u00b0 lugar no Brasil<\/strong>. Contudo, n\u00e3o foi o bastante. Ao final de julho <strong>70% <\/strong>dos usu\u00e1rios do Orkut j\u00e1 haviam migrado para o \u201c<strong>Face<\/strong>\u201d.<\/p>\n<p>O <a href=\"https:\/\/www.redemagic.com\/blog\/mercado-de-web-nao-tem-lugar-para-amadores\/\"><strong>crescimento de usu\u00e1rios da internet<\/strong><\/a> de forma geral tamb\u00e9m foi um dos t\u00f3picos da pesquisa. Atualmente, h\u00e1 cerca de <strong>77 milh\u00f5es<\/strong> de pessoas com <strong>acesso \u00e0 internet<\/strong> no Brasil. No m\u00eas de agosto, o tempo m\u00e9dio de navega\u00e7\u00e3o dos brasileiros foi de<strong> 69 horas<\/strong>, desse tempo <strong>7 horas e 14 minutos <\/strong>somente nas redes sociais. A pesquisa do <a href=\"http:\/\/www.ibope.com.br\/calandraWeb\/servlet\/CalandraRedirect?temp=5&amp;proj=PortalIBOPE&amp;pub=T&amp;comp=Grupo+IBOPE&amp;db=caldb&amp;docid=8C071AB5DCD38C2183256E890068EDF0\" target=\"_blank\" rel=\"noopener\"><strong>Ibope Nielsen Online<\/strong><\/a> ainda mostrou que o <strong><a href=\"http:\/\/twitter.com\/#!\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> <\/strong>tamb\u00e9m vem <strong>crescendo consideravelmente<\/strong>, com mais de <strong>14 milh\u00f5es<\/strong> de usu\u00e1rios na terra do carnaval.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/seu-facebook-agora-pode-ter-o-botao-dislike\/\">Seu Facebook agora pode ter o bot\u00e3o \u201cDislike\u201d<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por essa todos j\u00e1 estavam esperando. Segundo uma <a href=\"http:\/\/idgnow.uol.com.br\/internet\/2011\/09\/11\/ibope-confirma-alcance-do-facebook-foi-maior-que-o-do-orkut-em-agosto\/\" target=\"_blank\" rel=\"noopener\"><strong>pesquisa do Ibope Nielsen Online<\/strong><\/a>, um dos institutos com maior <strong>credibilidade<\/strong> em <strong>estat\u00edsticas na internet<\/strong>, o <a href=\"http:\/\/www.facebook.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a> fechou o m\u00eas de agosto com <strong>30 milh\u00f5es de usu\u00e1rios<\/strong> \u00fanicos no Brasil, <strong>1 milh\u00e3o a mais<\/strong> que seu concorrente. Isso quer dizer que <strong>o reinado de 7 anos do Orkut terminou<\/strong>. E n\u00e3o foi f\u00e1cil tir\u00e1-lo do trono: v\u00e1rios <strong>concorrentes<\/strong> nacionais e internacionais tentaram competir, por\u00e9m sem <strong>sucesso<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":2157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orkut perde o reinado no Brasil - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/orkut-perde-o-reinado-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orkut perde o reinado no Brasil - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Por essa todos j\u00e1 estavam esperando. Segundo uma pesquisa do Ibope Nielsen Online, um dos institutos com maior credibilidade em estat\u00edsticas na internet, o Facebook fechou o m\u00eas de agosto com 30 milh\u00f5es de usu\u00e1rios \u00fanicos no Brasil, 1 milh\u00e3o a mais que seu concorrente. Isso quer dizer que o reinado de 7 anos do Orkut terminou. E n\u00e3o foi f\u00e1cil tir\u00e1-lo do trono: v\u00e1rios concorrentes nacionais e internacionais tentaram competir, por\u00e9m sem sucesso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/orkut-perde-o-reinado-no-brasil\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-13T12:13:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T17:09:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/09\/facebook-orkut-brasil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/orkut-perde-o-reinado-no-brasil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/orkut-perde-o-reinado-no-brasil\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Orkut perde o reinado no Brasil\",\"datePublished\":\"2011-09-13T12:13:14+00:00\",\"dateModified\":\"2026-01-20T17:09:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/orkut-perde-o-reinado-no-brasil\\\/\"},\"wordCount\":417,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/orkut-perde-o-reinado-no-brasil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/facebook-orkut-brasil.jpg\",\"articleSection\":[\"M\u00eddias Sociais\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/orkut-perde-o-reinado-no-brasil\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/orkut-perde-o-reinado-no-brasil\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/orkut-perde-o-reinado-no-brasil\\\/\",\"name\":\"Orkut perde o reinado no Brasil - 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