{"id":21834,"date":"2016-09-28T09:00:32","date_gmt":"2016-09-28T12:00:32","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=21834"},"modified":"2026-01-21T13:28:38","modified_gmt":"2026-01-21T16:28:38","slug":"orcamento-em-marketing-digital-e-o-maior-dos-ultimos-anos","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/orcamento-em-marketing-digital-e-o-maior-dos-ultimos-anos\/","title":{"rendered":"Investimento em marketing digital \u00e9 o maior dos \u00faltimos anos"},"content":{"rendered":"<p style=\"text-align: justify;\">A <a href=\"http:\/\/www.salesforce.com\/br\/\" target=\"_blank\" rel=\"noopener\"><strong>Salesforce<\/strong><\/a> divulgou recentemente o seu\u00a0relat\u00f3rio anual, \u201c<a href=\"https:\/\/www.salesforce.com\/form\/pdf\/2016-state-of-marketing.jsp\" target=\"_blank\" rel=\"noopener\"><strong>State of Marketing<\/strong><\/a>\u201d, que indica as principais tend\u00eancias para o setor de marketing e <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/\"><strong>marketing digital<\/strong><\/a>. O estudo foi feito com cerca de <strong>4 mil l\u00edderes de marketing<\/strong> dos Estados Unidos, Canad\u00e1, Brasil, Reino Unido, Fran\u00e7a, Alemanha, Holanda, Austr\u00e1lia e Jap\u00e3o.<\/p>\n<p style=\"text-align: justify;\">Entre os destaques do relat\u00f3rio est\u00e1 o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/facebook-ads-amplie-divulgacao-da-sua-marca\/\"><strong>aumento do investimento em marketing digital<\/strong><\/a>. De acordo com o State of Marketing,<strong>\u00a02\/3 dos profissionais aumentar\u00e3o o investimento nas redes sociais<\/strong>, incluindo a presen\u00e7a em diferentes\u00a0plataformas, como o <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/snapchat-para-marcas\/\"><strong>Snapchat<\/strong><\/a>, e tamb\u00e9m o crescimento do or\u00e7amento para advertising, por exemplo, <a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\"><strong>an\u00fancios no Facebook Ads<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h5 style=\"text-align: justify;\"><strong>Or\u00e7amento exclusivo para marketing digital cresce<\/strong><\/h5>\n<p style=\"text-align: justify;\">Quando o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/erros-comuns-marketing-digital\/\"><strong>comprometimento com o marketing<\/strong><\/a>\u00a0est\u00e1 incorporado em todos os n\u00edveis da empresa, \u00e9 comum que as organiza\u00e7\u00f5es\u00a0priorizem\u00a0este setor\u00a0e invistam\u00a0de forma coerente.<\/p>\n<p style=\"text-align: justify;\">Neste sentido, as <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-atender-o-consumidor-3-0-via-midias-sociais\/\"><strong>equipes de alto desempenho s\u00e3o 3 vezes mais propensas a aumentar o or\u00e7amento destinado ao digital<\/strong><\/a>, e quase <strong>50% das equipes est\u00e3o propensas a aumentar os investimentos relacionados \u00e0s ferramentas e tecnologias de marketing<\/strong>.<\/p>\n<p style=\"text-align: justify;\">O relat\u00f3rio destaca ainda que o v\u00ednculo entre <strong>marketing em redes sociais e receita cresceu\u00a0tr\u00eas vezes em rela\u00e7\u00e3o a 2015<\/strong>, sendo que <strong>48% dos profissionais relatam que o marketing em m\u00eddia social est\u00e1 diretamente ligado \u00e0 principal fonte de receita<\/strong> da empresa.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Era do Mobile<\/strong><\/h5>\n<p style=\"text-align: justify;\">O relat\u00f3rio n\u00e3o poderia deixar de mencionar a crescente utiliza\u00e7\u00e3o de <a href=\"https:\/\/www.redemagic.com\/solucoes-mobile.htm\" target=\"_blank\" rel=\"noopener\"><strong>dispositivos m\u00f3veis<\/strong><\/a> ao redor do mundo: <strong>79% dos l\u00edderes de marketing concordam que o mobile marketing \u00e9 essencial<\/strong> para a empresa. Neste grupo, 50% afirmam que estas estrat\u00e9gias e a\u00e7\u00f5es est\u00e3o ligadas \u00e0 principal fonte de receita das suas marcas e <strong>77% citaram\u00a0que a mobilidade gera ROI<\/strong>.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Panorama geral<\/strong><\/h5>\n<p style=\"text-align: justify;\">O futuro para o universo online \u00e9 promissor. Em 2021, a expectativa \u00e9 de que <strong>os l\u00edderes de marketing invistam 75% do or\u00e7amento total exclusivamente no marketing digital<\/strong>. Desta verba, <strong>grande parte ser\u00e1 destinada \u00e0 participa\u00e7\u00e3o nas redes sociais<\/strong>, al\u00e9m da publicidade nestas plataformas para potencializar os resultados.<\/p>\n<p style=\"text-align: justify;\">Para garantir que o investimento traga resultados satisfat\u00f3rios, \u00e9 essencial que as empresas contem com o <a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\"><strong>aux\u00edlio de ag\u00eancias especializadas<\/strong><\/a>, como a <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>. Com 20 anos de experi\u00eancia, podemos orient\u00e1-lo sobre a <strong>estrat\u00e9gia mais adequada para alcan\u00e7ar suas necessidades<\/strong> e garantir a evolu\u00e7\u00e3o da sua presen\u00e7a online.<\/p>\n<p style=\"text-align: justify;\">Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/o-que-e-midia-programatica\/\"><strong>O que \u00e9 M\u00eddia Program\u00e1tica?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">A <a href=\"http:\/\/www.salesforce.com\/br\/\" target=\"_blank\" rel=\"noopener\"><strong>Salesforce<\/strong><\/a> divulgou recentemente o seu\u00a0relat\u00f3rio anual, \u201c<a href=\"https:\/\/www.salesforce.com\/form\/pdf\/2016-state-of-marketing.jsp\" target=\"_blank\" rel=\"noopener\"><strong>State of Marketing<\/strong><\/a>\u201d, que indica as principais tend\u00eancias para o setor de marketing e <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/\"><strong>marketing digital<\/strong><\/a>. O estudo foi feito com cerca de <strong>4 mil l\u00edderes de marketing<\/strong> dos Estados Unidos, Canad\u00e1, Brasil, Reino Unido, Fran\u00e7a, Alemanha, Holanda, Austr\u00e1lia e Jap\u00e3o.<\/p>\n<p style=\"text-align: justify;\">Entre os destaques do relat\u00f3rio est\u00e1 o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/facebook-ads-amplie-divulgacao-da-sua-marca\/\"><strong>aumento do investimento em marketing digital<\/strong><\/a>. De acordo com o State of Marketing,<strong>\u00a02\/3 dos profissionais aumentar\u00e3o o investimento nas redes sociais<\/strong>, incluindo a presen\u00e7a em diferentes\u00a0plataformas, como o <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/snapchat-para-marcas\/\"><strong>Snapchat<\/strong><\/a>, e tamb\u00e9m o crescimento do or\u00e7amento para advertising, por exemplo, <a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\"><strong>an\u00fancios no Facebook Ads<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":21838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2409],"tags":[864,2133,2145],"class_list":["post-21834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-digital","tag-facebook-ads","tag-google-adwords","tag-midia-programatica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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