{"id":21870,"date":"2016-10-06T08:00:38","date_gmt":"2016-10-06T11:00:38","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=21870"},"modified":"2026-01-21T12:59:17","modified_gmt":"2026-01-21T15:59:17","slug":"anunciar-midias-sociais-prioridade-empresas","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/anunciar-midias-sociais-prioridade-empresas\/","title":{"rendered":"Anunciar nas m\u00eddias sociais \u00e9 prioridade nas grandes empresas"},"content":{"rendered":"<p style=\"text-align: justify;\">Mais de <strong>2 mil l\u00edderes de marketing entrevistados para o relat\u00f3rio \u201c<a href=\"https:\/\/www.salesforce.com\/form\/pdf\/2016-state-of-marketing.jsp\" target=\"_blank\" rel=\"noopener\">State of Marketing<\/a>\u201d, da <a href=\"http:\/\/www.salesforce.com\/br\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, est\u00e3o aumentando o investimento em publicidade nas redes sociais<\/strong> at\u00e9 o fim de 2016.\u00a0O motivo deste crescimento \u00e9 simples: a <strong>efic\u00e1cia do digital para obter resultados<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Entre os profissionais que participaram da pesquisa, mais de <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-atender-o-consumidor-3-0-via-midias-sociais\/\"><strong>70% classificaram an\u00fancios e demais a\u00e7\u00f5es pagas nas m\u00eddias sociais como muito eficazes<\/strong><\/a>. A satisfa\u00e7\u00e3o tamb\u00e9m est\u00e1 entre as equipes que investem em plataformas como a Rede Display, feitas com banners em sites externos. Entre eles, <strong>66% afirmaram que as estrat\u00e9gias digitais foram positivas<\/strong>.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Facebook Ads<\/strong><\/h5>\n<p style=\"text-align: justify;\">Com mais de 900 milh\u00f5es de usu\u00e1rios diariamente, o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/conteudoerei\/\"><strong>Facebook \u00e9 uma das m\u00eddias sociais que mais recebe investimento<\/strong><\/a>. N\u00e3o estar presente de maneira efetiva nesta plataforma pode significar neg\u00f3cios perdidos e pouco impacto da sua marca em p\u00fablicos-alvos estrat\u00e9gicos.<\/p>\n<p style=\"text-align: justify;\">Atingir segmento espec\u00edficos, inclusive, \u00e9 uma das vantagens do <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/facebook-ads-amplie-divulgacao-da-sua-marca\/\"><strong>Facebook Ads<\/strong><\/a>. Com ele,\u00a0empresas alcan\u00e7am a audi\u00eancia exata de acordo com seus objetivos por meio de an\u00fancios relevantes e din\u00e2micos, podendo ser banners est\u00e1ticos, v\u00eddeos e <strong>Canvas<\/strong>, que \u00e9 uma jun\u00e7\u00e3o de diversos formatos.<\/p>\n<p style=\"text-align: justify;\"><strong>Filtros:<\/strong>\u00a0no momento de <strong>definir a audi\u00eancia<\/strong> \u00e9 poss\u00edvel filtrar por localiza\u00e7\u00e3o, idade, conex\u00f5es (quando amigos est\u00e3o conectados ao produto ou servi\u00e7o anunciado), interesses \u2013 definidos de acordo com as p\u00e1ginas e aplicativos que os usu\u00e1rios\u00a0curtem \u2013 ou comportamento, com base em <strong>inten\u00e7\u00f5es de compra e uso de dispositivos<\/strong>. Se as empresas quiserem ir ainda mais al\u00e9m, conseguem selecionar pessoas que fazem anivers\u00e1rio nos pr\u00f3ximos dias ou que est\u00e3o dentro de determinada faixa de renda.<\/p>\n<p style=\"text-align: justify;\">A segmenta\u00e7\u00e3o restrita \u00e9 uma das estrat\u00e9gias usadas para a <a href=\"http:\/\/ceabs.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>CEABS Servi\u00e7os<\/strong><\/a>, cliente Magic do\u00a0<strong>segmento de rastreadores veiculares<\/strong>, para obter apenas seguidores qualificados.<\/p>\n<p style=\"text-align: justify;\"><strong>Banco de dados:<\/strong>\u00a0o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/canais-sociais-esteja-onde-seu-publico-alvo-esta\/\"><strong>Facebook Ads permite que as marcas criem ainda p\u00fablicos personalizados<\/strong><\/a> atrav\u00e9s da importa\u00e7\u00e3o de uma planilha com e-mails e n\u00fameros de identifica\u00e7\u00e3o de usu\u00e1rios. Essa possibilidade vai ao\u00a0encontro ao State of Marketing. Segundo o estudo, <strong>91% dos l\u00edderes de marketing usam dados para segmentar a publicidade digital<\/strong>. Para criar uma experi\u00eancia \u00fanica, baseada na identidade real dos clientes, <strong>83% das equipes de alto desempenho utilizam informa\u00e7\u00f5es como e-mail e telefone para garantir a segmenta\u00e7\u00e3o ou o direcionamento dos an\u00fancios<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Para divulgar o <a href=\"http:\/\/blog.branco.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>blog da Branco Motores<\/strong><\/a>, nossa <strong>equipe de m\u00eddias sociais<\/strong>\u00a0utilizou como p\u00fablico-alvo os <a href=\"http:\/\/www.branco.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>usu\u00e1rios que acessaram o site institucional da marca<\/strong><\/a>. Desta forma, obt\u00e9m-se uma <strong>comunica\u00e7\u00e3o integrada<\/strong> nos diversos canais.<\/p>\n<p style=\"text-align: justify;\"><strong>Outras plataformas<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/o-que-significa-compra-linkedin-pela-microsoft\/\"><strong>LinkedIn<\/strong><\/a>, <strong>Instagram<\/strong> e Twitter foram outras ferramentas que j\u00e1 observaram a <strong>tend\u00eancia mundial de\u00a0aumentar o investimento nas m\u00eddias sociais<\/strong> e possuem formas de <strong>comprar an\u00fancios para promover produtos<\/strong>, divulgar posts di\u00e1rios e atrair novos seguidores.<\/p>\n<p style=\"text-align: justify;\">A utiliza\u00e7\u00e3o de cada uma varia conforme o objetivo da sua empresa. O <strong>LinkedIn \u00e9 uma excelente ferramenta para aproximar\u00a0p\u00fablico qualificado<\/strong>, especialmente em neg\u00f3cios que precisam atrair\u00a0cargos estrat\u00e9gicos dentro das grandes empresas, como s\u00f3cios e diretores.<\/p>\n<p style=\"text-align: justify;\">J\u00e1 <strong>o Instagram possibilita campanhas para estimular a instala\u00e7\u00e3o de um novo aplicativo<\/strong> ou potencializar as vendas de um e-commerce. O Twitter, apesar da queda em sua utiliza\u00e7\u00e3o, tamb\u00e9m pode ser levado em conta em um <strong>planejamento de comunica\u00e7\u00e3o digital<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Seja para buscar <strong>f\u00e3s qualificados para a fan page<\/strong>, seja para garantir mais tr\u00e1fego no site, convidar pessoas para participar de um evento ou <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/eficiencia-do-e-mail-marketing\/\"><strong>divulgar ofertas<\/strong><\/a>, \u00e9 essencial contar com a <a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\"><strong>expertise de uma ag\u00eancia de marketing digital<\/strong><\/a>, como a <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, no momento de desenvolver a melhor estrat\u00e9gia para o seu neg\u00f3cio.<\/p>\n<p style=\"text-align: justify;\">Leia tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/orcamento-em-marketing-digital-e-o-maior-dos-ultimos-anos\/\"><strong>Investimento em marketing digital \u00e9 o maior dos \u00faltimos anos<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Mais de <strong>2 mil l\u00edderes de marketing entrevistados para o relat\u00f3rio \u201c<a href=\"https:\/\/www.salesforce.com\/form\/pdf\/2016-state-of-marketing.jsp\" target=\"_blank\" rel=\"noopener\">State of Marketing<\/a>\u201d, da <a href=\"http:\/\/www.salesforce.com\/br\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, est\u00e3o aumentando o investimento em publicidade nas redes sociais<\/strong> at\u00e9 o fim de 2016.\u00a0O motivo deste crescimento \u00e9 simples: a <strong>efic\u00e1cia do digital para obter resultados<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":21892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[1738,864,791,9,1743],"class_list":["post-21870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-anuncio-facebook","tag-facebook-ads","tag-instagram","tag-linkedin","tag-linkedin-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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