{"id":21895,"date":"2016-10-31T17:31:29","date_gmt":"2016-10-31T19:31:29","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=21895"},"modified":"2026-01-22T12:08:08","modified_gmt":"2026-01-22T15:08:08","slug":"por-que-investir-em-monitoramento","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/por-que-investir-em-monitoramento\/","title":{"rendered":"Por que investir em monitoramento nas m\u00eddias sociais?"},"content":{"rendered":"<p style=\"text-align: justify;\">Como destaca o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/orcamento-em-marketing-digital-e-o-maior-dos-ultimos-anos\/\"><strong>relat\u00f3rio \u201cState of Marketing\u201d, conduzido pela Salesforce com mais de 4 mil l\u00edderes de marketing<\/strong><\/a> em nove pa\u00edses, <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-atender-o-consumidor-3-0-via-midias-sociais\/\"><strong>as redes sociais oferecem uma plataforma aberta para comunica\u00e7\u00e3o bidirecional entre empresas e clientes<\/strong><\/a>, a qual \u00e9 dif\u00edcil replicar em outros lugares. Os canais de m\u00eddias sociais oferecem aos profissionais de marketing um f\u00f3rum para criar afinidade digital em uma escala altamente personalizada.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Se antigamente os clientes procuravam canais de SAC 0800 ou iam diretamente \u00e0s empresas para buscar solu\u00e7\u00f5es, tirar d\u00favidas ou demonstrar insatisfa\u00e7\u00e3o com produtos e servi\u00e7os, atualmente as <strong>redes sociais se mostram o melhor ambiente para estabelecer esta comunica\u00e7\u00e3o<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Assim, <strong>\u00e9 imprescind\u00edvel que as marcas estejam atentas ao que as pessoas falam sobre elas<\/strong> atrav\u00e9s de monitoramento. De acordo com uma <a href=\"http:\/\/marketingland.com\/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756\" target=\"_blank\" rel=\"noopener\"><strong>pesquisa realizada em 2013 pela Dimensional Research<\/strong><\/a> com 1.046 entrevistados, <strong>90% afirmaram que avalia\u00e7\u00f5es positivas influenciaram suas experi\u00eancias de compra<\/strong> e, para <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/crise-redes-sociais-descubra-que-nao-fazer\/\"><strong>86%, coment\u00e1rios negativos tamb\u00e9m impactaram<\/strong><\/a> neste processo.<\/p>\n<p style=\"text-align: justify;\"><strong>Monitorar as redes sociais em tempo real<\/strong> permite que a empresa saiba como \u00e9 enxergada pelo p\u00fablico, <strong>identifique tend\u00eancias de mercado<\/strong> e encontre insights para campanhas. Por meio do monitoramento \u00e9 poss\u00edvel ainda responder rapidamente aos internautas, o que ajuda a <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/erros-comuns-marketing-digital\/\"><strong>evitar crises e tamb\u00e9m a criar uma rela\u00e7\u00e3o de proximidade<\/strong><\/a>, confian\u00e7a e fideliza\u00e7\u00e3o com os consumidores.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Casos reais<\/strong><\/h5>\n<p style=\"text-align: justify;\">Um de nossos clientes, a <a href=\"http:\/\/www.ademilar.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Ademilar Cons\u00f3rcio de Investimento Imobili\u00e1rio<\/strong><\/a> recebe diversas intera\u00e7\u00f5es diariamente, e para conseguir atender a todas as solicita\u00e7\u00f5es de clientes e interessados em fazer um cons\u00f3rcio, monitoramos as redes sociais de forma constante.\u00a0Em muitos casos, d\u00favidas de usu\u00e1rios se tornam oportunidades para oferecer os servi\u00e7os da empresa e gerar leads qualificados.<\/p>\n<p style=\"text-align: justify;\">\n<h5 style=\"text-align: justify;\"><strong>Agilidade \u00e9 fundamental<\/strong><\/h5>\n<p style=\"text-align: justify;\">Segundo o estudo da Salesforce, os <strong>profissionais de marketing de maior sucesso se destacam respondendo rapidamente em todas as redes sociais<\/strong>. Na compara\u00e7\u00e3o com as equipes de baixo desempenho, as de alto desempenho s\u00e3o 11 vezes mais propensas a responder \u00e0s intera\u00e7\u00f5es de forma \u00e1gil.<\/p>\n<p style=\"text-align: justify;\">Ainda, as principais <strong>equipes s\u00e3o 1,7 vez mais propensas do que as de baixo desempenho a <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/conteudoerei\/\">alinhar a estrat\u00e9gia de marketing em m\u00eddias sociais a outras atividades<\/a><\/strong>, como atendimento ao cliente, algo essencial para oferecer uma experi\u00eancia transparente aos consumidores. Dentre as equipes de alto desempenho, 84% seguem este padr\u00e3o.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Plataformas\u00a0pagas<\/strong><\/h5>\n<p style=\"text-align: justify;\">No momento de monitorar as redes sociais, algumas empresas optam pelo caminho manual, que se mostra muito trabalhoso e pode fazer com que a marca perca diversas possibilidades de se comunicar com seu p\u00fablico. Da\u00ed a import\u00e2ncia de recorrer a <strong>plataformas especializadas<\/strong>, respons\u00e1veis por identificar men\u00e7\u00f5es tanto nas m\u00eddias sociais quanto em sites externos, incluindo o popular Reclame Aqui.<\/p>\n<p style=\"text-align: justify;\">Neste sentido,<strong> as equipes de alto desempenho s\u00e3o 8,6 vezes mais propensas que as de baixo desempenho a fazer amplo uso de ferramentas de monitoramento<\/strong>. Entre elas, 79% j\u00e1 as utilizam e 58% as classificam como muito eficazes.<\/p>\n<p style=\"text-align: justify;\">Al\u00e9m dos benef\u00edcios indicados acima, o <strong>monitoramento tamb\u00e9m auxilia as marcas no momento de se posicionarem no ambiente virtual<\/strong>. Para se relacionar de maneira efetiva com seu p\u00fablico, conte com a experi\u00eancia de mais de 20 anos da <a href=\"http:\/\/magicwebdesign.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, que por meio de <a href=\"https:\/\/www.redemagic.com\/solucoes-midias-sociais.htm\" target=\"_blank\" rel=\"noopener\"><strong>planejamento estrat\u00e9gico<\/strong>\u00a0<strong>digital<\/strong><\/a> e plataformas espec\u00edficas realiza um monitoramento pleno e eficaz das redes sociais da sua empresa.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-de-conteudo-estrategia-essencial\/\">Marketing de conte\u00fado: uma estrat\u00e9gia essencial<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Como destaca o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/orcamento-em-marketing-digital-e-o-maior-dos-ultimos-anos\/\"><strong>relat\u00f3rio \u201cState of Marketing\u201d, conduzido pela Salesforce com mais de 4 mil l\u00edderes de marketing<\/strong><\/a> em nove pa\u00edses, <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-atender-o-consumidor-3-0-via-midias-sociais\/\"><strong>as redes sociais oferecem uma plataforma aberta para comunica\u00e7\u00e3o bidirecional entre empresas e clientes<\/strong><\/a>, a qual \u00e9 dif\u00edcil replicar em outros lugares. Os canais de m\u00eddias sociais oferecem aos profissionais de marketing um f\u00f3rum para criar afinidade digital em uma escala altamente personalizada.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[127,1745],"class_list":["post-21895","post","type-post","status-publish","format-standard","hentry","category-comunicacao","category-marketing-digital","tag-facebook","tag-redes-sociais-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que investir em monitoramento nas m\u00eddias sociais? - Rede Magic<\/title>\n<meta name=\"description\" content=\"Saiba a import\u00e2ncia de investir no monitoramento de m\u00eddias sociais para evitar crises e potencializar neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/por-que-investir-em-monitoramento\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que investir em monitoramento nas m\u00eddias sociais? 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