{"id":21981,"date":"2016-11-08T08:00:23","date_gmt":"2016-11-08T10:00:23","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=21981"},"modified":"2026-01-21T13:36:55","modified_gmt":"2026-01-21T16:36:55","slug":"por-que-ter-um-blog-corporativo","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/por-que-ter-um-blog-corporativo\/","title":{"rendered":"Por que ter um blog corporativo?"},"content":{"rendered":"

J\u00e1 falamos no blog sobre o marketing de conte\u00fado<\/strong><\/a> e como \u00e9 fundamental produzir e compartilhar materiais originais<\/strong> e relevantes para o seu p\u00fablico-alvo. Uma das maneiras de realizar isso \u00e9 atrav\u00e9s de um blog corporativo<\/strong>.<\/p>\n

Desenvolver um blog corporativo<\/strong> como parte da sua estrat\u00e9gia comercial \u00e9 iniciar um tipo de comunica\u00e7\u00e3o que prioriza o relacionamento entre a marca e o cliente<\/strong><\/a>. Divulgando novidades e informa\u00e7\u00f5es, a sua marca ganha uma imagem atualizada e engajada frente ao p\u00fablico.<\/p>\n

<\/p>\n

Qual \u00e9 o ponto de partida?<\/strong><\/h5>\n

Assim como em qualquer outra \u00e1rea comercial, bons resultados est\u00e3o aliados a investimentos. Por isso, para dar o primeiro passo nesse novo ramo, \u00e9 recomendado buscar o aux\u00edlio de ag\u00eancias especializadas<\/strong><\/a> no assunto.<\/p>\n

\u00c9 importante saber que os posts devem ser desenvolvidos com frequ\u00eancia<\/strong> e bastante disciplina, quanto mais publica\u00e7\u00f5es s\u00e3o produzidas, mais p\u00e1ginas s\u00e3o criadas, chamando assim a aten\u00e7\u00e3o de potenciais clientes e fidelizando os antigos, que devem sempre poder contar com um conte\u00fado de qualidade<\/strong>.<\/p>\n

Mas produzir bastante n\u00e3o significa criar conte\u00fado sem orienta\u00e7\u00e3o, pelo contr\u00e1rio, \u00e9 preciso uma base estrat\u00e9gica. \u00c9 crucial procurar profissionais de alta performance<\/strong><\/a> que desenvolvam materiais de forma respons\u00e1vel e exclusiva.<\/p>\n

Os benef\u00edcios de um blog corporativo<\/strong><\/h5>\n

As maiores vantagens de possuir uma p\u00e1gina para o seu neg\u00f3cio<\/strong><\/a> giram em torno do feedback (vindo do seu p\u00fablico-alvo atrav\u00e9s de coment\u00e1rios e sugest\u00f5es) e da possibilidade de intera\u00e7\u00e3o com o seu cliente, conhecendo perfis e aprimorando suas estrat\u00e9gias.<\/p>\n

Al\u00e9m disso, h\u00e1 integra\u00e7\u00e3o com algumas redes sociais<\/strong><\/a>, como Facebook, Twitter e Google+, por exemplo, resultando assim em uma maior propaga\u00e7\u00e3o de conte\u00fado e, consequentemente, atraindo novos olhares.<\/p>\n

Quais s\u00e3o os resultados?<\/strong><\/h5>\n

N\u00e3o h\u00e1 resultado melhor do que a fideliza\u00e7\u00e3o dos seus clientes<\/strong>. Atrav\u00e9s de um blog corporativo<\/strong>, o acesso deles ser\u00e1 constante em busca de novidades e not\u00edcias sobre produtos e outros temas relacionados a sua \u00e1rea.<\/p>\n

Al\u00e9m disso, um ponto bastante importante \u00e9 o bom ranqueamento da sua p\u00e1gina<\/strong>, ou seja, um posicionamento relevante em ferramentas de busca na internet, como o Google. Conte\u00fado original e recorrente \u00e9 fundamental para estrat\u00e9gias de SEO<\/strong>. Mas, para que isso traga resultados e o blog obtenha um bom fluxo de visualiza\u00e7\u00f5es, as informa\u00e7\u00f5es devem estar associadas a um eficiente servi\u00e7o de otimiza\u00e7\u00e3o de p\u00e1ginas<\/strong><\/a>.<\/p>\n

Possuir apenas o site oficial da sua empresa limita os internautas, j\u00e1 que o tr\u00e1fego ser\u00e1 gerado por aqueles que fazem buscas direcionadas \u00e0 marca. J\u00e1 com um blog, os internautas podem chegar at\u00e9 voc\u00ea por meio de assuntos mais amplos<\/strong>, com outras abordagens e diversas palavras-chaves, o que consequentemente atrai um p\u00fablico maior<\/strong>.<\/p>\n

Quem faz este servi\u00e7o?<\/strong><\/h5>\n

N\u00f3s, da Magic Web Design<\/strong><\/a>, desenvolvemos o seu blog corporativo de maneira eficiente<\/strong>. Nossos pacotes de servi\u00e7os envolvem cria\u00e7\u00e3o e administra\u00e7\u00e3o da sua p\u00e1gina, com conte\u00fado de qualidade constantemente atualizado.<\/p>\n

Um bom exemplo \u00e9 o trabalho desenvolvido para a CEABS<\/strong>,<\/a> empresa integrante do grupo Europ Assistance <\/strong>e\u00a0refer\u00eancia no mercado de monitoramento veicular. A p\u00e1gina \u00e9 focada em assuntos como gest\u00e3o de frotas<\/strong>, localizadores de cargas e de pessoas, al\u00e9m diversos produtos espec\u00edficos para seguradoras<\/strong>.<\/p>\n

\"Blog<\/p>\n

Neste caso, todo conte\u00fado \u00e9 produzido e compartilhado de forma integrada<\/strong> pela Magic Web Design nas demais m\u00eddias sociais<\/strong><\/a>, em que as chamadas de blog e materiais complementares s\u00e3o publicados diariamente.<\/p>\n

\"Facebook<\/p>\n

Sua empresa tamb\u00e9m precisa de boa uma estrat\u00e9gia para aumentar a divulga\u00e7\u00e3o e credibilidade do seu produto ou servi\u00e7o? Entre em contato conosco<\/strong><\/a> para que possamos apresentar as melhores propostas.<\/p>\n

Leia tamb\u00e9m:\u00a0Anunciar nas m\u00eddias sociais \u00e9 prioridade nas grandes empresas<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

J\u00e1 falamos no blog sobre o marketing de conte\u00fado<\/strong><\/a> e como \u00e9 fundamental produzir e compartilhar materiais originais<\/strong> e relevantes para o seu p\u00fablico-alvo. Uma das maneiras de realizar isso \u00e9 atrav\u00e9s de um blog corporativo<\/strong>.<\/p>\n

Desenvolver um blog corporativo<\/strong> como parte da sua estrat\u00e9gia comercial \u00e9 iniciar um tipo de comunica\u00e7\u00e3o que prioriza o relacionamento entre a marca e o cliente<\/strong><\/a>. Divulgando novidades e informa\u00e7\u00f5es, a sua marca ganha uma imagem atualizada e engajada frente ao p\u00fablico.<\/p>\n

\n","protected":false},"author":1,"featured_media":22007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[1155,1950,2124,301],"class_list":["post-21981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-blog","tag-blog-corporativo","tag-gestao-de-marketing-digital","tag-seo"],"yoast_head":"\nPor que ter um blog corporativo? - Rede Magic<\/title>\n<meta name=\"description\" content=\"Saiba quais s\u00e3o as vantagens para as empresas de desenvolver conte\u00fado para um blog corporativo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/por-que-ter-um-blog-corporativo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que ter um blog corporativo? 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