{"id":2199,"date":"2011-09-16T16:05:20","date_gmt":"2011-09-16T19:05:20","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=2199"},"modified":"2026-01-22T11:49:15","modified_gmt":"2026-01-22T14:49:15","slug":"internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/","title":{"rendered":"Internautas gastam 25% do seu tempo em blogs e redes sociais"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\">\u00a0<\/a><\/p>\n<p>Voc\u00ea j\u00e1 parou para se <strong>questionar<\/strong> se anda passando muito <strong>tempo<\/strong> nas <strong>redes sociais<\/strong>? De acordo com um <strong>relat\u00f3rio<\/strong> da empresa de pesquisas <a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/social\/\" target=\"_blank\" rel=\"noopener\"><strong>Nielsen<\/strong><\/a>, sobre <strong>m\u00eddias sociais<\/strong>, chamado <strong>Social Media Report<\/strong>, a resposta provavelmente ser\u00e1 afirmativa.<\/p>\n<p>Segundo a pesquisa, os <strong>americanos<\/strong> est\u00e3o cada vez mais viciados em <strong>acessar sites de redes sociais<\/strong>. O <a href=\"http:\/\/www.facebook.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, por exemplo, toma mais <strong>tempo<\/strong> das pessoas nos <strong>EUA<\/strong> que qualquer <strong>blog<\/strong> ou <strong>m\u00eddia social<\/strong>. E claramente esse costume tomou conta tamb\u00e9m das <strong>terras tupiniquins<\/strong>.<\/p>\n<p><!--more-->A Nielsen apurou que nada mais nada menos do que <strong>140 milh\u00f5es<\/strong> de pessoas visitaram o <strong>Facebook<\/strong> em maio deste ano, s\u00f3 nos EUA. O <strong>Blogger<\/strong>, da <a href=\"https:\/\/www.redemagic.com\/blog\/google-sera-o-novo-dono-da-motorola\/\"><strong>Google<\/strong><\/a>, aparece em segundo lugar, com um distante n\u00famero de <strong>50 milh\u00f5es<\/strong> de visitantes no m\u00eas, e o estimado <a href=\"http:\/\/twitter.com\/#!\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a> ocupa a terceira posi\u00e7\u00e3o, com <strong>23 milh\u00f5es<\/strong> de acessos.<\/p>\n<p>Al\u00e9m do n\u00famero, por si s\u00f3 <strong>impressionante<\/strong>, outras escalas tamb\u00e9m chamam aten\u00e7\u00e3o. Os <strong>usu\u00e1rios<\/strong> do Facebook gastaram <strong>53,5 bilh\u00f5es<\/strong> de minutos no site em maio. Se compararmos esse n\u00famero com o\u00a0 <strong>Yahoo<\/strong>, em que os usu\u00e1rios gastaram <strong>17,5 bilh\u00f5es<\/strong> de minutos no mesmo m\u00eas, ou com o Google, que viu seus usu\u00e1rios ficarem por l\u00e1 <strong>12,5 bilh\u00f5es<\/strong> de minutos, o <strong>Facebook<\/strong> mostra ainda mais o <strong>tamanho do seu poder<\/strong>.<\/p>\n<p><strong>As redes sociais s\u00e3o tamb\u00e9m um fen\u00f4meno de compras on-line<\/strong><\/p>\n<p>Ao analisarmos os resultados da <strong>pesquisa<\/strong>, que afirma que <strong>25% <\/strong>do tempo gasto por <strong>internautas<\/strong> \u00e9 dedicado a <strong>blogs<\/strong> e <a href=\"https:\/\/www.redemagic.com\/blog\/orkut-perde-o-reinado-no-brasil\/\"><strong>redes sociais<\/strong><\/a>, podemos visualizar tamb\u00e9m a <strong>grande influ\u00eancia<\/strong> desses canais nas <strong>decis\u00f5es e a\u00e7\u00f5es<\/strong> desse <strong>p\u00fablico<\/strong>. Isso porque, segundo a Nielsen, <strong>70%<\/strong> dos internautas ativos em redes sociais compram <strong>on-line<\/strong> e esse n\u00famero \u00e9 <strong>12% <\/strong>maior que a m\u00e9dia entre os internautas adultos em geral.<\/p>\n<p>Essa descoberta atesta mais uma vez a <strong>import\u00e2ncia<\/strong> da <a href=\"https:\/\/www.redemagic.com\/blog\/por-que-minha-empresa-deve-estar-nas-midias-sociais\/\"><strong>participa\u00e7\u00e3o das empresas nas redes sociais<\/strong><\/a>, de forma a estar cada vez mais perto dos seus <strong>clientes fi\u00e9is<\/strong>, al\u00e9m de estabelecer maior proximidade com os <strong>potenciais clientes<\/strong>. O <a href=\"https:\/\/www.redemagic.com\/blog\/\"><strong>Magic Blog<\/strong><\/a>, que por sinal tamb\u00e9m \u00e9 uma <strong>rede social<\/strong>, vem trazendo diversos <strong>indicativos<\/strong> de que esse <strong>mercado<\/strong> \u00e9 uma <strong>grande oportunidade<\/strong> para as empresas dos mais diversos segmentos.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/publicidade-no-facebook\/\">Publicidade no Facebook<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\">\u00a0<\/a><\/p>\n<p>Voc\u00ea j\u00e1 parou para se <strong>questionar<\/strong> se anda passando muito <strong>tempo<\/strong> nas <strong>redes sociais<\/strong>? De acordo com um <strong>relat\u00f3rio<\/strong> da empresa de pesquisas <a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/social\/\" target=\"_blank\" rel=\"noopener\"><strong>Nielsen<\/strong><\/a>, sobre <strong>m\u00eddias sociais<\/strong>, chamado <strong>Social Media Report<\/strong>, a resposta provavelmente ser\u00e1 afirmativa.<\/p>\n<p>Segundo a pesquisa, os <strong>americanos<\/strong> est\u00e3o cada vez mais viciados em <strong>acessar sites de redes sociais<\/strong>. O <a href=\"http:\/\/www.facebook.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, por exemplo, toma mais <strong>tempo<\/strong> das pessoas nos <strong>EUA<\/strong> que qualquer <strong>blog<\/strong> ou <strong>m\u00eddia social<\/strong>. E claramente esse costume tomou conta tamb\u00e9m das <strong>terras tupiniquins<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":2218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[676],"class_list":["post-2199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-tempo-em-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internautas gastam 25% do seu tempo em blogs e redes sociais - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internautas gastam 25% do seu tempo em blogs e redes sociais - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Voc\u00ea j\u00e1 parou para se questionar se anda passando muito tempo nas redes sociais? De acordo com um relat\u00f3rio da empresa de pesquisas Nielsen, sobre m\u00eddias sociais, chamado Social Media Report, a resposta provavelmente ser\u00e1 afirmativa. Segundo a pesquisa, os americanos est\u00e3o cada vez mais viciados em acessar sites de redes sociais. O Facebook, por exemplo, toma mais tempo das pessoas nos EUA que qualquer blog ou m\u00eddia social. E claramente esse costume tomou conta tamb\u00e9m das terras tupiniquins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-16T19:05:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T14:49:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/09\/internautas-tempo-redes-socias.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/inbound-marketing\\\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/inbound-marketing\\\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Internautas gastam 25% do seu tempo em blogs e redes sociais\",\"datePublished\":\"2011-09-16T19:05:20+00:00\",\"dateModified\":\"2026-01-22T14:49:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/inbound-marketing\\\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\\\/\"},\"wordCount\":386,\"commentCount\":28,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/inbound-marketing\\\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/internautas-tempo-redes-socias.png\",\"keywords\":[\"tempo em redes sociais\"],\"articleSection\":[\"Inbound Marketing\",\"Marketing de Conte\u00fado\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/inbound-marketing\\\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/inbound-marketing\\\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/inbound-marketing\\\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\\\/\",\"name\":\"Internautas gastam 25% do seu tempo em blogs e redes sociais - 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De acordo com um relat\u00f3rio da empresa de pesquisas Nielsen, sobre m\u00eddias sociais, chamado Social Media Report, a resposta provavelmente ser\u00e1 afirmativa. Segundo a pesquisa, os americanos est\u00e3o cada vez mais viciados em acessar sites de redes sociais. O Facebook, por exemplo, toma mais tempo das pessoas nos EUA que qualquer blog ou m\u00eddia social. E claramente esse costume tomou conta tamb\u00e9m das terras tupiniquins.","og_url":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/","og_site_name":"Rede Magic","article_publisher":"https:\/\/web.facebook.com\/RedeMagic","article_published_time":"2011-09-16T19:05:20+00:00","article_modified_time":"2026-01-22T14:49:15+00:00","og_image":[{"width":540,"height":360,"url":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/09\/internautas-tempo-redes-socias.png","type":"image\/png"}],"author":"Magic Web Design","twitter_misc":{"Escrito por":"Magic Web Design","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/#article","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/"},"author":{"name":"Magic Web Design","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c"},"headline":"Internautas gastam 25% do seu tempo em blogs e redes sociais","datePublished":"2011-09-16T19:05:20+00:00","dateModified":"2026-01-22T14:49:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/"},"wordCount":386,"commentCount":28,"publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/#primaryimage"},"thumbnailUrl":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/09\/internautas-tempo-redes-socias.png","keywords":["tempo em redes sociais"],"articleSection":["Inbound Marketing","Marketing de Conte\u00fado"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/","url":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/","name":"Internautas gastam 25% do seu tempo em blogs e redes sociais - 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