{"id":22097,"date":"2017-01-09T07:00:36","date_gmt":"2017-01-09T09:00:36","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=22097"},"modified":"2026-01-21T13:22:47","modified_gmt":"2026-01-21T16:22:47","slug":"marketing-digital-o-momento-de-investir-em-midia-online","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/marketing-digital-o-momento-de-investir-em-midia-online\/","title":{"rendered":"Marketing Digital: o momento de investir em m\u00eddia online"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-digital-o-momento-de-investir-em-midia-online\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22106 size-full aligncenter\" title=\"Marketing Digital: o momento de investir em m\u00eddia online\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/blog-marketing-digital-investir-midia-online-magic-web-design.jpg\" alt=\"Marketing Digital: o momento de investir em m\u00eddia online\" width=\"655\" height=\"437\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/blog-marketing-digital-investir-midia-online-magic-web-design.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/blog-marketing-digital-investir-midia-online-magic-web-design-300x200.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/blog-marketing-digital-investir-midia-online-magic-web-design-200x133.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Mais de 102 milh\u00f5es de internautas! De acordo com a \u00faltima <a href=\"http:\/\/biblioteca.ibge.gov.br\/visualizacao\/livros\/liv98887.pdf\" target=\"_blank\"><strong>Pesquisa Nacional por Amostra de Domic\u00edlios (PNAD)<\/strong><\/a> divulgada pelo Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE), este \u00e9 o n\u00famero de\u00a0<strong>pessoas com mais de 10 anos conectadas \u00e0 internet no Pa\u00eds<\/strong>. Se voc\u00ea ainda tem d\u00favidas de que vivemos na <a href=\"https:\/\/www.redemagic.com\/solucoes-marketing-digital\" target=\"_blank\"><strong>era do marketing digital<\/strong><\/a> e que este \u00e9 o momento ideal para <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/anunciar-midias-sociais-prioridade-empresas\/\"><strong>investir em m\u00eddia online<\/strong><\/a>, leia o texto abaixo.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h5 style=\"text-align: justify;\"><strong>Afinal, o que \u00e9 marketing digital?<\/strong><\/h5>\n<p style=\"text-align: justify;\">O <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/desconectados-dados-sobre-internet-mundial\/\"><strong>acesso \u00e0 internet vem crescendo abundantemente nos \u00faltimos anos<\/strong><\/a>. Para se ter uma ideia, em 2008 o n\u00famero de pessoas conectadas era de 56 milh\u00f5es, ou seja, hoje ele quase dobrou.<\/p>\n<p style=\"text-align: justify;\">S\u00e3o estes usu\u00e1rios os atingidos pelo marketing digital, um conjunto de <strong>estrat\u00e9gias para promover produtos e marcas atrav\u00e9s de meios online<\/strong>, de forma mais direta e em momentos bastante oportunos.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22117 size-full\" title=\"Marketing Digital: o momento de investir em m\u00eddia online\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/blog-investir-marketing-digital-importancia-magic.png\" alt=\"Marketing Digital: o momento de investir em m\u00eddia online\" width=\"550\" height=\"397\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/blog-investir-marketing-digital-importancia-magic.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/blog-investir-marketing-digital-importancia-magic-300x217.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/blog-investir-marketing-digital-importancia-magic-200x144.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<h5 style=\"text-align: justify;\"><strong>Quais s\u00e3o os canais dispon\u00edveis?<\/strong><\/h5>\n<p style=\"text-align: justify;\">Para conseguir um <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/\"><strong>marketing digital eficiente<\/strong><\/a>, acima de tudo a empresa deve ter em mente que ser\u00e1 necess\u00e1rio elaborar e divulgar um <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-de-conteudo-estrategia-essencial\/\"><strong>conte\u00fado \u00fanico e significativo<\/strong><\/a> para o seu p\u00fablico-alvo.<\/p>\n<p style=\"text-align: justify;\">Para que isso aconte\u00e7a, est\u00e3o dispon\u00edveis canais como:<\/p>\n<p style=\"text-align: justify;\"><strong>Site:<\/strong>\u00a0\u00e9 fundamental que voc\u00ea esteja onde o seu lead est\u00e1. Para voc\u00ea, uma <strong>empresa que n\u00e3o aparece no Google<\/strong>\u00a0aparenta ser reconhecida e confi\u00e1vel? Dif\u00edcil, n\u00e3o \u00e9 mesmo? Estar conectada e bem ranqueada no buscador denota que sua empresa se preocupa com o cliente e confere credibilidade.<\/p>\n<p style=\"text-align: justify;\"><strong>Blog:<\/strong>\u00a0como j\u00e1 postamos aqui, entre outros benef\u00edcios, desenvolver um <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/mensurar-resultados-sua-empresa-esta-fazendo-isso-certo\/\"><strong>blog corporativo<\/strong><\/a> \u00e9 dar o ponto de partida a um tipo de comunica\u00e7\u00e3o que foca no <strong>relacionamento entre marca e cliente<\/strong>. Criar um blog para divulgar informa\u00e7\u00f5es, novidades e assuntos condizentes com o seu meio comercial faz com que a marca se torne engajada e ganhe espa\u00e7o no mercado, como uma boa refer\u00eancia.<\/p>\n<h5 style=\"text-align: justify;\"><strong>M\u00eddias sociais<\/strong><\/h5>\n<p style=\"text-align: justify;\">Um estudo divulgado pela <a href=\"https:\/\/www.emarketer.com\/Article\/Social-Network-Growth-Slows-Latin-America\/1014103\" target=\"_blank\"><strong>eMarketer<\/strong><\/a> aponta que o <strong>Brasil \u00e9 o pa\u00eds da Am\u00e9rica Latina que mais utiliza as plataformas sociais<\/strong>: cerca de 90 milh\u00f5es de usu\u00e1rios acessam as redes pelo menos uma vez por m\u00eas. Mais do que um espa\u00e7o para ampliar a visibilidade da sua marca, as <a href=\"https:\/\/www.redemagic.com\/solucoes-social\" target=\"_blank\"><strong>m\u00eddias sociais<\/strong><\/a> s\u00e3o um meio de comunica\u00e7\u00e3o instant\u00e2neo e direto com o seu cliente.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22100 size-full\" title=\"Marketing Digital: o momento de investir em m\u00eddia online\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/investimentos-marketing-digital-magic-blog.jpg\" alt=\"Marketing Digital: o momento de investir em m\u00eddia online\" width=\"550\" height=\"550\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/investimentos-marketing-digital-magic-blog.jpg 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/investimentos-marketing-digital-magic-blog-150x150.jpg 150w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/investimentos-marketing-digital-magic-blog-300x300.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/investimentos-marketing-digital-magic-blog-200x200.jpg 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<h5 style=\"text-align: justify;\"><strong>Investir em m\u00eddia online para alavancar resultados<\/strong><\/h5>\n<p style=\"text-align: justify;\">Existem algumas solu\u00e7\u00f5es que podem ajudar voc\u00ea a alavancar as plataformas. Uma maneira \u00e9 atrav\u00e9s de an\u00fancios, tamb\u00e9m conhecidos como <strong>advertising<\/strong> ou compra de m\u00eddia online. Entre as principais modalidades est\u00e3o:<\/p>\n<p style=\"text-align: justify;\"><strong>Links patrocinados ou Google AdWords:<\/strong> s\u00e3o campanhas de search ou compra de palavras-chave respons\u00e1veis por atrair o usu\u00e1rio no momento em que ele pesquisa sobre determinado assunto.<\/p>\n<p style=\"text-align: justify;\"><strong>M\u00eddia Display:<\/strong> excelente alternativa para quem deseja gerar percep\u00e7\u00e3o de marca (brand awareness), este tipo de advertising funciona atrav\u00e9s de cria\u00e7\u00e3o de banners e pe\u00e7as gr\u00e1ficas que geram, indiretamente, impacto no consumidor, de acordo com o tema de sua navega\u00e7\u00e3o, ou quando \u00e9 considerado qualificado para a segmenta\u00e7\u00e3o.<\/p>\n<p style=\"text-align: justify;\"><strong>Social Ads:<\/strong> s\u00e3o criados diversos an\u00fancios que instigam o internauta durante o acesso \u00e0s m\u00eddias sociais, como <strong>Facebook<\/strong>, Instagram ou <strong>LinkedIn<\/strong>, a fazerem compras ou acessarem sites, por exemplo.<\/p>\n<p style=\"text-align: justify;\"><strong>M\u00eddia program\u00e1tica:<\/strong> o pr\u00f3prio nome j\u00e1 \u00e9 bastante intuitivo, e representa uma <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/o-que-e-midia-programatica\/\"><strong>maneira programada e automatizada de compra de publicidade<\/strong><\/a> atrav\u00e9s de uma plataforma espec\u00edfica que estipula, em tempo real, qual an\u00fancio ser\u00e1 exibido para o consumidor.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Quem pode me ajudar?<\/strong><\/h5>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22098 size-full\" title=\"Marketing Digital: o momento de investir em m\u00eddia online\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/solucoes-marketing-digital-agencias-especializadas-magic-blog.jpg\" alt=\"Marketing Digital: o momento de investir em m\u00eddia online\" width=\"550\" height=\"330\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/solucoes-marketing-digital-agencias-especializadas-magic-blog.jpg 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/solucoes-marketing-digital-agencias-especializadas-magic-blog-300x180.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2016\/12\/solucoes-marketing-digital-agencias-especializadas-magic-blog-200x120.jpg 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">Definir a melhor estrat\u00e9gia, organizar um bom planejamento, investir e analisar resultados e apontar a taxa de convers\u00e3o e ROI (retorno de investimento) \u00e9 o papel de uma <a href=\"https:\/\/www.redemagic.com\/solucoes-digital\" target=\"_blank\"><strong>ag\u00eancia digital<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">\u00c9 importante ressaltar que, embora haja diversas alternativas para desenvolver o marketing digital, \u00e9 fundamental que todo o <strong>trabalho seja realizado por uma empresa reconhecida<\/strong>, que conte com profissionais preparados.<\/p>\n<p style=\"text-align: justify;\">Deseja criar um canal exclusivo para o seu neg\u00f3cio ou mesmo <strong>iniciar uma campanha de m\u00eddia online<\/strong>? <a href=\"https:\/\/www.redemagic.com\/contato\" target=\"_blank\"><strong>Entre em contato com a Magic Web Design<\/strong><\/a>. H\u00e1 20 anos no mercado, somos uma <strong>ag\u00eancia altamente qualificada<\/strong> para compreender e colocar em pr\u00e1tica todos os objetivos da sua empresa.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/mensurar-resultados-sua-empresa-esta-fazendo-isso-certo\/\">Mensurar resultados: sua empresa est\u00e1 fazendo isso certo?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-digital-o-momento-de-investir-em-midia-online\/\"><\/a><\/p>\n<p style=\"text-align: justify;\">Mais de 102 milh\u00f5es de internautas! De acordo com a \u00faltima <a href=\"http:\/\/biblioteca.ibge.gov.br\/visualizacao\/livros\/liv98887.pdf\" target=\"_blank\"><strong>Pesquisa Nacional por Amostra de Domic\u00edlios (PNAD)<\/strong><\/a> divulgada pelo Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE), este \u00e9 o n\u00famero de\u00a0<strong>pessoas com mais de 10 anos conectadas \u00e0 internet no Pa\u00eds<\/strong>. Se voc\u00ea ainda tem d\u00favidas de que vivemos na <a href=\"https:\/\/www.redemagic.com\/solucoes-marketing-digital\" target=\"_blank\"><strong>era do marketing digital<\/strong><\/a> e que este \u00e9 o momento ideal para <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/anunciar-midias-sociais-prioridade-empresas\/\"><strong>investir em m\u00eddia online<\/strong><\/a>, leia o texto abaixo.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":22106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[1950,2161,859,1745],"class_list":["post-22097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-blog-corporativo","tag-content-marketing","tag-marketing-no-facebook","tag-redes-sociais-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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