{"id":22170,"date":"2017-02-22T07:00:17","date_gmt":"2017-02-22T10:00:17","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=22170"},"modified":"2026-01-21T14:04:28","modified_gmt":"2026-01-21T17:04:28","slug":"descobrindo-os-termos-tecnicos-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/descobrindo-os-termos-tecnicos-marketing-digital\/","title":{"rendered":"Descobrindo os termos t\u00e9cnicos do Marketing Digital"},"content":{"rendered":"

\"descobrindo-termos-tecnicos-marketing-digital-blog-magic-web-design\"<\/a><\/p>\n

“Com o uso do SEO, link building<\/strong> e CPC, podemos aumentar a taxa de convers\u00e3o<\/strong><\/a> do site da sua empresa!”.<\/p>\n

Se voc\u00ea j\u00e1 ouviu alguma frase parecida com essa e n\u00e3o entendeu absolutamente nada, provavelmente n\u00e3o tem muito contato com os termos comuns ao marketing digital<\/strong><\/a>.<\/p>\n

<\/p>\n

Como a maioria dos outros segmentos, a comunica\u00e7\u00e3o<\/strong> possui seu pr\u00f3prio vocabul\u00e1rio para designar certas ferramentas ou a\u00e7\u00f5es. Para auxiliar os leigos no assunto, separamos alguns termos bastante utilizados, confira.<\/p>\n

Edge Rank<\/strong><\/h5>\n

As publica\u00e7\u00f5es da sua empresa n\u00e3o aparecem para 100% dos usu\u00e1rios que curtem a fan page<\/strong><\/a>? A culpa \u00e9 do Edge Rank<\/strong>! \u00c9 ele quem determina se um post \u00e9 relevante<\/strong> ou n\u00e3o para as pessoas.<\/p>\n

Este algoritmo<\/strong> se baseia na afinidade que as pessoas t\u00eam com a p\u00e1gina (intera\u00e7\u00f5es pr\u00e9vias), o formato do post<\/strong> (se \u00e9 link, v\u00eddeo ou imagem) e a hora em que ele foi realizado. Por isso, para ter relev\u00e2ncia, \u00e9 importante fazer uma campanha direcionada para os reais interessados pelo tipo de produto ou servi\u00e7o<\/strong><\/a>.<\/p>\n

Benchmarking<\/strong><\/h5>\n

Quem \u00e9 o melhor na \u00e1rea em que voc\u00ea atua? O que faz com que ele seja o melhor? Descobrir a resposta para essas duas perguntas \u00e9 o come\u00e7o do processo de benchmarking<\/strong>, que consiste em uma pesquisa em rela\u00e7\u00e3o aos concorrentes<\/strong>, para saber o que eles fazem e se d\u00e1 certo, e o que pode ser aproveitado pela sua empresa.<\/p>\n

\"Descobrindo<\/p>\n

Call to Action<\/strong><\/h5>\n

Qualquer link, banner, bot\u00e3o ou texto que incentive o leitor a realizar uma a\u00e7\u00e3o \u00e9 considerada um \u201cCall to Action\u201d<\/strong>.<\/p>\n

O bot\u00e3o “Fale Conosco” \u00e9 um exemplo de Call to Action que a Magic Web Design realizou para a Construtora Laguna.<\/p><\/div>\n

CPC<\/strong><\/h5>\n

CPC \u00e9 a abrevia\u00e7\u00e3o de \u201ccusto por clique<\/strong><\/a>\u201d, uma medida utilizada para realizar an\u00fancios na internet<\/strong><\/a>. Como o nome j\u00e1 explica, representa o custo que varia em fun\u00e7\u00e3o da procura por determinada palavra-chave ou segmenta\u00e7\u00e3o.<\/p>\n

\"Exemplo

Exemplos de palavras-chaves e seu custo quando a segmenta\u00e7\u00e3o \u00e9 para uma ag\u00eancia de Marketing Digital de S\u00e3o Paulo.<\/p><\/div>\n

Inbound Marketing<\/strong><\/h5>\n

O Inbound Marketing consiste em estrat\u00e9gias que fazem com que o cliente busque a empresa<\/strong><\/a>, e n\u00e3o o contr\u00e1rio. Ou seja, ele atrai potenciais consumidores atrav\u00e9s do marketing de conte\u00fado<\/strong><\/a> e estrat\u00e9gias no meio online, focando no relacionamento com o cliente, e n\u00e3o em propagandas.<\/p>\n

Remarketing<\/strong><\/h5>\n

Certamente j\u00e1 aconteceu de voc\u00ea visitar um site para pesquisar um produto<\/strong> e, nos dias seguintes a essa pesquisa, justamente o produto que voc\u00ea estava pesquisando aparecer em an\u00fancios em outros sites ou nas m\u00eddias sociais, n\u00e3o \u00e9 mesmo?<\/p>\n

Isso acontece por causa do remarketing<\/strong><\/a> que, atrav\u00e9s dos cookies instalados no seu computador, consegue identificar seus \u00faltimos interesses e refor\u00e7\u00e1-los em outros sites com espa\u00e7o dispon\u00edvel para an\u00fancios<\/strong><\/a>.<\/p>\n

\"Descobrindo<\/p>\n

Taxa de convers\u00e3o<\/strong><\/h5>\n

A t\u00e3o desejada taxa de convers\u00e3o \u00e9 a porcentagem de visitantes que viraram poss\u00edveis clientes<\/strong>.<\/p>\n

\"Descobrindo<\/p>\n

ROI<\/strong><\/h5>\n

ROI \u00e9 a sigla para Return on Investment (em portugu\u00eas, \u201cRetorno sobre Investimento), que representa a rela\u00e7\u00e3o entre o dinheiro ganho ou perdido<\/strong>, e o que foi investido em estrat\u00e9gias de marketing<\/strong><\/a>.<\/p>\n

Link Building<\/strong><\/h5>\n

Com o objetivo de melhorar o posicionamento da marca nos buscadores<\/strong><\/a>, uma das estrat\u00e9gias \u00e9 utilizar hiperlinks em meio aos textos, com outros conte\u00fados relevantes e relacionados para n\u00e3o ser penalizado pelo Google.<\/p>\n

Quando inserimos um hiperlink como este<\/strong><\/a>, estamos fazendo o uso de Link Building como estrat\u00e9gia<\/strong>.<\/p>\n

SEO<\/strong><\/h5>\n

\"Descobrindo<\/p>\n

Sigla para Search Engine Optimizatio<\/strong>n (Otimiza\u00e7\u00e3o das Ferramentas de Busca), o SEO compreende m\u00e9todos que t\u00eam o objetivo de melhorar o posicionamento das p\u00e1ginas de um site<\/strong><\/a> em buscadores. Ou seja, por meio de estrat\u00e9gias, o intuito \u00e9 que a marca fique entre os primeiros colocados quando \u00e9 realizada uma busca no Google<\/strong>, por exemplo.<\/p>\n

Agora ficou mais f\u00e1cil compreender o in\u00edcio do texto, n\u00e3o \u00e9 mesmo?<\/p>\n

Leia tamb\u00e9m: A import\u00e2ncia do branding<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n

“Com o uso do SEO, link building<\/strong> e CPC, podemos aumentar a taxa de convers\u00e3o<\/strong><\/a> do site da sua empresa!”.<\/p>\n

Se voc\u00ea j\u00e1 ouviu alguma frase parecida com essa e n\u00e3o entendeu absolutamente nada, provavelmente n\u00e3o tem muito contato com os termos comuns ao marketing digital<\/strong><\/a>.<\/p>\n

\n","protected":false},"author":1,"featured_media":22198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[303,2145,301],"class_list":["post-22170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-links-patrocinados","tag-midia-programatica","tag-seo"],"yoast_head":"\nDescobrindo os termos t\u00e9cnicos do Marketing Digital<\/title>\n<meta name=\"description\" content=\"Entenda melhor o que significam alguns termos t\u00e9cnicos do Marketing Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/descobrindo-os-termos-tecnicos-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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