{"id":22209,"date":"2017-02-06T08:00:01","date_gmt":"2017-02-06T10:00:01","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=22209"},"modified":"2026-01-20T16:38:45","modified_gmt":"2026-01-20T19:38:45","slug":"tecnicas-proibidas-seo-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/seo\/tecnicas-proibidas-seo-marketing-digital\/","title":{"rendered":"T\u00e9cnicas de SEO proibidas no Marketing Digital"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/magic-web-design\/tecnicas-proibidas-seo-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22213 size-full\" title=\"T\u00e9cnicas de SEO proibidas no Marketing Digital\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/detalhes-proibidos-no-seo-magic-blog-1.png\" alt=\"T\u00e9cnicas de SEO proibidas no Marketing Digital\" width=\"655\" height=\"492\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/detalhes-proibidos-no-seo-magic-blog-1.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/detalhes-proibidos-no-seo-magic-blog-1-300x225.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/detalhes-proibidos-no-seo-magic-blog-1-200x150.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>J\u00e1 postamos no blog que para <a href=\"https:\/\/www.redemagic.com\/solucoes-digital\" target=\"_blank\"><strong>conquistar uma boa visibilidade na internet<\/strong><\/a> e estar entre os <strong>primeiros resultados do Google<\/strong> \u00e9 necess\u00e1rio que voc\u00ea <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/otimize-seu-site-e-nao-perca-visibilidade-na-internet\/\">otimize seu site<\/a><\/strong>. Mas, assim como abordamos as boas t\u00e9cnicas para conquistar um bom ranqueamento, hoje traremos o que \u00e9 <strong>proibido<\/strong> em SEO.<\/p>\n<p><!--more--><\/p>\n<p>Tecnicamente falando, para ser refer\u00eancia nos <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/voce-sabe-pesquisar-no-google\/\"><strong>mecanismos de busca<\/strong><\/a>, a sua marca precisa utilizar o <strong>White Hat<\/strong>, conjunto de pr\u00e1ticas positivas de <strong>SEO<\/strong>. O <strong>Black Hat<\/strong>, pelo contr\u00e1rio, define estrat\u00e9gias negativas de otimiza\u00e7\u00e3o, que lan\u00e7am m\u00e3o de macetes para manipular mecanismos de busca e conseguir melhores coloca\u00e7\u00f5es nestas plataformas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22210 size-full\" title=\"O que \u00e9 proibido em SEO?\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/black-hat-prejudica-seo-sites-magic-blog.png\" alt=\"black-hat-prejudica-seo-sites-magic-blog\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/black-hat-prejudica-seo-sites-magic-blog.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/black-hat-prejudica-seo-sites-magic-blog-300x225.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/black-hat-prejudica-seo-sites-magic-blog-200x150.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><strong>A avalia\u00e7\u00e3o feita pelo Google<\/strong><\/p>\n<p>Muitas empresas, no anseio de <strong>posicionar o site no topo das pesquisas do Google<\/strong>, acabam por infringir algumas normas dos buscadores. O problema \u00e9 que, fazendo uso do que \u00e9 <strong>proibido em<\/strong> <strong>SEO<\/strong>, sua p\u00e1gina pode sofrer puni\u00e7\u00f5es que v\u00e3o desde perder posi\u00e7\u00f5es entre os resultados at\u00e9 ser <strong>exclu\u00edda do site de busca<\/strong>.<\/p>\n<p>Nas <strong><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769\" target=\"_blank\">diretrizes para webmasters<\/a><\/strong> do Google \u00e9 poss\u00edvel encontrar dicas como evitar fazer <strong>cloaking<\/strong> (camuflagem do real conte\u00fado da p\u00e1gina), publicar conte\u00fado malicioso como v\u00edrus e usar texto ou link ocultos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22211 size-full\" title=\"O que \u00e9 proibido em SEO?\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/como-estar-topo-google-site-seo-magic-blog.png\" alt=\"como-estar-topo-google-site-seo-magic-blog\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/como-estar-topo-google-site-seo-magic-blog.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/como-estar-topo-google-site-seo-magic-blog-300x225.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/02\/como-estar-topo-google-site-seo-magic-blog-200x150.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><strong>O que fazer?<\/strong><\/p>\n<p>Antes de tudo, foque no seu p\u00fablico-alvo, a confian\u00e7a dos seus clientes em potencial e <a href=\"https:\/\/www.redemagic.com\/solucoes-comunicacao-integrada\" target=\"_blank\"><strong>consumidores fidelizados<\/strong><\/a> precisa ser conquistada, para que o seu neg\u00f3cio tenha destaque perante a concorr\u00eancia. \u00c9 essencial <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-de-conteudo-estrategia-essencial\/\"><strong>desenvolver um conte\u00fado de qualidade e original<\/strong><\/a>, e trabalhar estrategicamente com palavras-chave.<\/p>\n<p>Sendo assim, em vez de manipular usu\u00e1rios, trabalhe firme para melhorar sua classifica\u00e7\u00e3o nas p\u00e1ginas de busca.<\/p>\n<p>Para isso, uma dica bastante importante \u00e9 <strong>contatar uma empresa especializada neste segmento<\/strong>. H\u00e1 mais de 20 anos no mercado, a <a href=\"https:\/\/www.redemagic.com\/a-agencia\" target=\"_blank\"><strong>Magic Web Design<\/strong><\/a> \u00e9 <a href=\"https:\/\/www.redemagic.com\/solucoes-marketing-digital\" target=\"_blank\"><strong>especializada em marketing digital<\/strong><\/a> e comunica\u00e7\u00e3o integrada.<\/p>\n<p>Ficou com alguma d\u00favida sobre as estrat\u00e9gias de SEO? <a href=\"https:\/\/www.redemagic.com\/contato\" target=\"_blank\"><strong>Entre em contato para conversarmos<\/strong><\/a> e construirmos com efici\u00eancia a sua presen\u00e7a online.<\/p>\n<p>Leia tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/internet\/reclame-aqui-voce-acompanha-o-que-falam-da-sua-empresa\/\"><strong>Reclame Aqui: voc\u00ea acompanha o que falam da sua empresa?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/magic-web-design\/tecnicas-proibidas-seo-marketing-digital\/\"><\/a><\/p>\n<p>J\u00e1 postamos no blog que para <a href=\"https:\/\/www.redemagic.com\/solucoes-digital\" target=\"_blank\"><strong>conquistar uma boa visibilidade na internet<\/strong><\/a> e estar entre os <strong>primeiros resultados do Google<\/strong> \u00e9 necess\u00e1rio que voc\u00ea <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/otimize-seu-site-e-nao-perca-visibilidade-na-internet\/\">otimize seu site<\/a><\/strong>. Mas, assim como abordamos as boas t\u00e9cnicas para conquistar um bom ranqueamento, hoje traremos o que \u00e9 <strong>proibido<\/strong> em SEO.<\/p>\n","protected":false},"author":1,"featured_media":22213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2407],"tags":[168,1749,301,1766],"class_list":["post-22209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-internet-2","tag-seo","tag-tecnologia-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 proibido em SEO?<\/title>\n<meta name=\"description\" content=\"Melhore sua visibilidade na internet atrav\u00e9s de um conjunto de pr\u00e1ticas positivas de SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/seo\/tecnicas-proibidas-seo-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 proibido em SEO?\" \/>\n<meta property=\"og:description\" content=\"Melhore sua visibilidade na internet atrav\u00e9s de um conjunto de pr\u00e1ticas positivas de SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/seo\/tecnicas-proibidas-seo-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-06T10:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T19:38:45+00:00\" \/>\n<meta property=\"og:image\" 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