{"id":22273,"date":"2017-03-29T10:00:14","date_gmt":"2017-03-29T13:00:14","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=22273"},"modified":"2026-01-21T14:07:56","modified_gmt":"2026-01-21T17:07:56","slug":"importancia-ferramentas-monitoramento-midias-sociais","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/importancia-ferramentas-monitoramento-midias-sociais\/","title":{"rendered":"A import\u00e2ncia das ferramentas de monitoramento nas m\u00eddias sociais"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/importancia-ferramentas-monitoramento-midias-sociais\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22280 size-full\" title=\"A import\u00e2ncia das ferramentas de monitoramento nas m\u00eddias sociais\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-de-marketing-blog-magic.jpg\" alt=\"A import\u00e2ncia das ferramentas de monitoramento nas m\u00eddias sociais\" width=\"655\" height=\"491\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-de-marketing-blog-magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-de-marketing-blog-magic-300x225.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-de-marketing-blog-magic-200x150.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.valor.com.br\/empresas\/4848934\/vendas-de-smartphones-voltam-crescer-no-brasil-em-2017-estima-idc\" target=\"_blank\"><strong>A expectativa para 2017 \u00e9 que a venda de smartphones cres\u00e7a 3,5%.<\/strong><\/a> Isso significa mais pessoas conectadas e se relacionando com a sua marca 24 horas por dia. As novas tecnologias de marketing vieram para centralizar e <strong>monitorar essas intera\u00e7\u00f5es<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">As tecnologias de marketing atuais focam no CRM 2.0, gera\u00e7\u00e3o de leads e na\u00a0<a href=\"http:\/\/abemd.org.br\/noticias\/pesquisa-marketing-multicanal-e-maior-prioridade-das-empresas\" target=\"_blank\"><strong>experi\u00eancia multicanal<\/strong><\/a>. H\u00e1 uma enxurrada de informa\u00e7\u00f5es vindas de v\u00e1rios meios de comunica\u00e7\u00e3o, que exigem um <strong>servi\u00e7o especializado de monitoramento nas m\u00eddias sociais<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22281 size-full\" title=\"Voc\u00ea investe em tecnologias de marketing? - Blog Magic\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-tecnologias-de-marketing-blog-magic.jpg\" alt=\"Voc\u00ea investe em tecnologias de marketing? - Blog Magic\" width=\"550\" height=\"450\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-tecnologias-de-marketing-blog-magic.jpg 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-tecnologias-de-marketing-blog-magic-300x245.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-tecnologias-de-marketing-blog-magic-200x164.jpg 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">Se por um lado <strong>a comunica\u00e7\u00e3o multicanal proporciona uma experi\u00eancia diferenciada em cada meio<\/strong>, por outro ela exige que as marcas estejam preparadas para que nada se perca nessa jornada digital. As plataformas de <strong>monitoramento nas m\u00eddias sociais<\/strong> especializadas unem intelig\u00eancia, tecnologia e muita agilidade. O objetivo \u00e9 <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/orcamento-em-marketing-digital-e-o-maior-dos-ultimos-anos\/\"><strong>turbinar o marketing digital<\/strong><\/a> com 4 a\u00e7\u00f5es b\u00e1sicas: <strong>monitorar, atender, relacionar e analisar<\/strong>.<\/p>\n<h5 style=\"text-align: justify;\"><strong>Monitorar, atender, relacionar e analisar<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22282 size-full\" title=\"Voc\u00ea investe em tecnologias de marketing? - Blog Magic\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-de-marketing-digital-blog-magic.jpg\" alt=\"Voc\u00ea investe em tecnologias de marketing? - Blog Magic\" width=\"550\" height=\"309\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-de-marketing-digital-blog-magic.jpg 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-de-marketing-digital-blog-magic-300x169.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-de-marketing-digital-blog-magic-200x112.jpg 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/por-que-investir-em-monitoramento\/\"><strong>Equipes de marketing digital de alto desempenho monitoram tudo que \u00e9 dito\u00a0sobre suas marcas<\/strong><\/a>. Assim, pode-se atender \u00e0s demandas dos clientes e <strong>se relacionar com seu p\u00fablico com tratamento exclusivo<\/strong>. Tamb\u00e9m \u00e9 poss\u00edvel <strong>conhecer melhor o cliente<\/strong>, entender sua influ\u00eancia e opini\u00e3o, saber onde mora, sua idade, do que gosta e qual o seu canal de comunica\u00e7\u00e3o preferido.<\/p>\n<p style=\"text-align: justify;\">Intera\u00e7\u00f5es positivas s\u00e3o enaltecidas, intera\u00e7\u00f5es negativas s\u00e3o remediadas e resolvidas. <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/reclame-aqui-voce-acompanha-o-que-falam-da-sua-empresa\/\"><strong>Nada sai do controle<\/strong><\/a>,\u00a0a chave \u00e9 a interpreta\u00e7\u00e3o de todas essas informa\u00e7\u00f5es, que permite trazer com coer\u00eancia o p\u00fablico-alvo para o seu <strong>planejamento de marketing digital<\/strong>, focado no <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-atender-o-consumidor-3-0-via-midias-sociais\/\"><strong>consumidor 3.0<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Al\u00e9m de ouvir o que est\u00e1 sendo dito, tamb\u00e9m \u00e9 poss\u00edvel falar: <strong>muitas ferramentas permitem agendar posts em\u00a0redes sociais<\/strong>, al\u00e9m de se relacionar diretamente com o cliente e responder a coment\u00e1rios.<\/p>\n<h5 style=\"text-align: justify;\"><strong>O que fazer com tanta informa\u00e7\u00e3o?<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22283 size-full\" title=\"Voc\u00ea investe em tecnologias de marketing? - Blog Magic\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-marketing-blog-magic.jpg\" alt=\"Voc\u00ea investe em tecnologias de marketing? - Blog Magic\" width=\"550\" height=\"374\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-marketing-blog-magic.jpg 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-marketing-blog-magic-300x204.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/voce-investe-em-tecnologias-marketing-blog-magic-200x136.jpg 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">Mas o trabalho n\u00e3o acaba a\u00ed. Os dados precisam ser analisados com cuidado, englobando o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/conteudoerei\/\"><strong>engajamento<\/strong><\/a>, sua audi\u00eancia e os atendimentos. O <strong>acompanhamento dos resultados trar\u00e1 informa\u00e7\u00f5es robustas<\/strong> para o planejamento das pr\u00f3ximas a\u00e7\u00f5es. E da mesma forma que a autoan\u00e1lise \u00e9 v\u00e1lida, a <strong>an\u00e1lise do seu concorrente<\/strong> e do mercado \u00e9 um benchmarking de ouro. Tudo pode ser avaliado e centralizado em um s\u00f3 local.<\/p>\n<p style=\"text-align: justify;\">Estas\u00a0informa\u00e7\u00f5es devem ser geridas e analisadas por <a href=\"https:\/\/www.redemagic.com\/solucoes-social\" target=\"_blank\"><strong>empresas capacitadas e respons\u00e1veis pelo monitoramento<\/strong><\/a> e intera\u00e7\u00e3o com seus clientes e prospects. <strong>A Magic Web Design est\u00e1 preparada para transformar dados\u00a0em um sucesso concreto.<\/strong> <strong><a href=\"https:\/\/www.redemagic.com\/contato\" target=\"_blank\">Entre em contato conosco<\/a>.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/descobrindo-os-termos-tecnicos-marketing-digital\/\">Descobrindo os termos t\u00e9cnicos do Marketing Digital<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/importancia-ferramentas-monitoramento-midias-sociais\/\"><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.valor.com.br\/empresas\/4848934\/vendas-de-smartphones-voltam-crescer-no-brasil-em-2017-estima-idc\" target=\"_blank\"><strong>A expectativa para 2017 \u00e9 que a venda de smartphones cres\u00e7a 3,5%.<\/strong><\/a> Isso significa mais pessoas conectadas e se relacionando com a sua marca 24 horas por dia. As novas tecnologias de marketing vieram para centralizar e <strong>monitorar essas intera\u00e7\u00f5es<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":22280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[714,1874,2170,2169],"class_list":["post-22273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-monitoramento","tag-scup","tag-seekr","tag-tecnologias-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A import\u00e2ncia das ferramentas de monitoramento nas m\u00eddias sociais<\/title>\n<meta name=\"description\" content=\"Saiba a import\u00e2ncia em contratar uma ag\u00eancia especializada em ferramentas de monitoramento nas m\u00eddias sociais.\" \/>\n<meta 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