{"id":22289,"date":"2017-03-22T08:00:52","date_gmt":"2017-03-22T11:00:52","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=22289"},"modified":"2017-03-21T14:00:27","modified_gmt":"2017-03-21T17:00:27","slug":"como-usar-instant-articles","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/como-usar-instant-articles\/","title":{"rendered":"Como usar o Instant Articles?"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/como-usar-instant-articles\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22290 size-full\" title=\"Como usar o Instant Articles?\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-magic.jpg\" alt=\"Como usar o Instant Articles?\" width=\"655\" height=\"520\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-magic-300x238.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-magic-200x159.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Ler uma not\u00edcia ou um <strong>artigo compartilhados no Facebook<\/strong> usando um <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/ansiedade-de-separacao-smartphone\/\"><strong>smartphone<\/strong><\/a> pode ser frustrante. Voc\u00ea j\u00e1 deve ter passado por esta situa\u00e7\u00e3o: se interessou por uma publica\u00e7\u00e3o na linha do tempo, clicou no link, mas desistiu da leitura porque a <strong>p\u00e1gina demorou demais para abrir<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Ao perceber que a <strong>m\u00e9dia de tempo entre o clique e a efetiva leitura costuma ser de oito segundos<\/strong> \u2013 o que \u00e9 muito diante do imediatismo online \u2013 o Facebook desenvolveu o <strong>Instant Articles<\/strong>, um <strong>recurso que acelera o carregamento das p\u00e1ginas<\/strong> e torna a navega\u00e7\u00e3o mais agrad\u00e1vel e fluida.<\/p>\n<p style=\"text-align: justify;\">Com isso, o usu\u00e1rio, ao inv\u00e9s de ser direcionado para a p\u00e1gina de um portal ou<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/por-que-empresa-deve-investir-em-blog\/\">blog<\/a>, visualiza o conte\u00fado em um navegador dentro da pr\u00f3pria rede social<\/strong>, sem troca de aplicativos. Os <strong>textos abrem instantaneamente<\/strong> porque s\u00e3o carregados conforme se navega pelo feed.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22300 size-full\" title=\"O artigo em formato Instant Articles \u00e9 exibido ao usu\u00e1rio em uma p\u00e1gina com padr\u00f5es de formata\u00e7\u00e3o definidos pelo Facebook\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-imagem-texto-branco-magic.jpg\" alt=\"O artigo em formato Instant Articles \u00e9 exibido ao usu\u00e1rio em uma p\u00e1gina com padr\u00f5es de formata\u00e7\u00e3o definidos pelo Facebook\" width=\"655\" height=\"520\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-imagem-texto-branco-magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-imagem-texto-branco-magic-300x238.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-imagem-texto-branco-magic-200x159.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p style=\"text-align: justify;\">O artigo em formato <strong>Instant Articles<\/strong> pode ser identificado por meio do \u00edcone de um raio e \u00e9 exibido ao usu\u00e1rio em uma p\u00e1gina com padr\u00f5es de formata\u00e7\u00e3o definidos pelo Facebook, mas com op\u00e7\u00f5es de personaliza\u00e7\u00e3o por parte do <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-de-conteudo-estrategia-essencial\/\"><strong>produtor de conte\u00fado<\/strong>.<\/a> Ao terminar a leitura, \u00e9 poss\u00edvel arrastar aquele texto para o lado e conferir algumas publica\u00e7\u00f5es sugeridas. Outras funcionalidades oferecidas pela ferramenta s\u00e3o a <strong>reprodu\u00e7\u00e3o autom\u00e1tica de v\u00eddeos<\/strong>, <strong>zoom no texto<\/strong>, <strong>explora\u00e7\u00e3o de imagens em alta defini\u00e7\u00e3o<\/strong> e <strong>mapas interativos<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Estudos realizados pelo <strong><a href=\"https:\/\/instantarticles.fb.com\/\" target=\"_blank\">Facebook<\/a><\/strong> apontam que os<strong> Instant Articles<\/strong> <strong>carregam at\u00e9 10 vezes mais r\u00e1pido<\/strong>, s\u00e3o <strong>30% mais compartilhados do que artigos tradicionais<\/strong> e h\u00e1 <strong>20% mais cliques<\/strong> em conte\u00fado publicado atrav\u00e9s do recurso, que<strong> reduz em 70% as chances de o usu\u00e1rio abandonar o texto<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22301 size-full\" title=\"Ao terminar a leitura, \u00e9 poss\u00edvel arrastar aquele texto para o lado e conferir algumas publica\u00e7\u00f5es sugeridas\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-post-branco-magic.jpg\" alt=\"Ao terminar a leitura, \u00e9 poss\u00edvel arrastar aquele texto para o lado e conferir algumas publica\u00e7\u00f5es sugeridas\" width=\"655\" height=\"520\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-post-branco-magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-post-branco-magic-300x238.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/03\/blog-voce-ja-conhece-o-instant-articles-post-branco-magic-200x159.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p style=\"text-align: justify;\">Se por um lado os <strong>Instant Articles<\/strong> influenciam na queda das page views, e n\u00e3o se mostram uma boa op\u00e7\u00e3o para sites que dependem de publicidade (uma vez que <strong>banners e pop-ups n\u00e3o s\u00e3o exibidos<\/strong>), por outro, <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/orcamento-em-marketing-digital-e-o-maior-dos-ultimos-anos\/\"><strong>ajudam a aumentar a visibilidade de empresas que divulgam conte\u00fado de qualidade<\/strong><\/a>, fazendo crescer ainda a influ\u00eancia delas perante o p\u00fablico, bem como o <strong>engajamento<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Se voc\u00ea deseja que esta e outras estrat\u00e9gias integrem a <a href=\"https:\/\/www.redemagic.com\/solucoes-digital\" target=\"_blank\"><strong>comunica\u00e7\u00e3o digital da sua empresa<\/strong><\/a>, <a href=\"https:\/\/www.redemagic.com\/contato\" target=\"_blank\"><strong>solicite agora um or\u00e7amento<\/strong><\/a> para a Magic Web Design,<a href=\"https:\/\/www.redemagic.com\/a-agencia\" target=\"_blank\"><strong> ag\u00eancia que h\u00e1 duas d\u00e9cadas atua com profissionais altamente capacitados<\/strong><\/a> e antenados com\u00a0as <a href=\"https:\/\/www.redemagic.com\/solucoes-social\" target=\"_blank\"><strong>inova\u00e7\u00f5es nas m\u00eddias sociais<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Leia tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/descobrindo-os-termos-tecnicos-marketing-digital\/\"><strong>Descobrindo os termos t\u00e9cnicos do Marketing Digital<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/como-usar-instant-articles\/\"><\/a><\/p>\n<p style=\"text-align: justify;\">Ler uma not\u00edcia ou um <strong>artigo compartilhados no Facebook<\/strong> usando um <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/ansiedade-de-separacao-smartphone\/\"><strong>smartphone<\/strong><\/a> pode ser frustrante. Voc\u00ea j\u00e1 deve ter passado por esta situa\u00e7\u00e3o: se interessou por uma publica\u00e7\u00e3o na linha do tempo, clicou no link, mas desistiu da leitura porque a <strong>p\u00e1gina demorou demais para abrir<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":22290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127,362],"class_list":["post-22289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-facebook","tag-smartphones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como usar o Instant Articles?<\/title>\n<meta name=\"description\" content=\"Desenvolvido pelo Facebook, o Instant Articles acelera o carregamento das p\u00e1ginas e torna a navega\u00e7\u00e3o mais 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