{"id":22314,"date":"2017-04-17T09:00:18","date_gmt":"2017-04-17T12:00:18","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=22314"},"modified":"2026-01-22T12:07:30","modified_gmt":"2026-01-22T15:07:30","slug":"por-que-empresa-deve-ter-linkedin","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/por-que-empresa-deve-ter-linkedin\/","title":{"rendered":"Por que uma empresa deve ter LinkedIn?"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/por-que-empresa-deve-ter-linkedin\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22317 size-full\" title=\"Por que uma empresa deve ter LinkedIn?\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-magic.jpg\" alt=\"Por que uma empresa deve ter LinkedIn?\" width=\"655\" height=\"520\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-magic-300x238.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-magic-200x159.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Dados divulgados pelo LinkedIn no ano passado apontaram que a rede social ultrapassou a marca de <strong><a href=\"https:\/\/olhardigital.uol.com.br\/noticia\/linkedin-ultrapassa-a-marca-de-400-milhoes-de-usuarios\/54962\" target=\"_blank\">400 milh\u00f5es<\/a><\/strong> de usu\u00e1rios no mundo. S\u00f3 no Brasil, o terceiro maior mercado em n\u00famero de pessoas cadastradas, s\u00e3o <strong><a href=\"http:\/\/link.estadao.com.br\/noticias\/empresas,linkedin-chega-a-25-milhoes-de-usuarios-no-brasil,10000049320\" target=\"_blank\">25 milh\u00f5es<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Por\u00e9m, apesar de o <strong>LinkedIn ser considerado a maior rede social profissional<\/strong> existente, muitas empresas ainda subestimam suas vantagens e n\u00e3o o colocam entre suas <a href=\"https:\/\/www.redemagic.com\/solucoes-marketing-digital\" target=\"_blank\"><strong>estrat\u00e9gias de marketing<\/strong><\/a>.<\/p>\n<p>Um dos principais\u00a0<strong>diferenciais do LinkedIn<\/strong>\u00a0em compara\u00e7\u00e3o a outras\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\"><strong>redes sociais<\/strong><\/a>\u00a0\u00e9 que ele \u00e9 linear, ou seja, \u00a0n\u00e3o possui um filtro de ranking no feed de publica\u00e7\u00f5es, tal qual o Facebook. Isso garante que as postagens sempre apare\u00e7am nas p\u00e1ginas de seus seguidores, recompensando o trabalho de atualiza\u00e7\u00e3o\u00a0da p\u00e1gina com uma audi\u00eancia cativa.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22319 size-full\" title=\"Um dos principais diferenciais do LinkedIn em compara\u00e7\u00e3o a outras redes sociais \u00e9 que ele n\u00e3o possui um filtro no feed, tal qual o Facebook\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-perfil-magic.jpg\" alt=\"Um dos principais diferenciais do LinkedIn em compara\u00e7\u00e3o a outras redes sociais \u00e9 que ele n\u00e3o possui um filtro no feed, tal qual o Facebook\" width=\"655\" height=\"436\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-perfil-magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-perfil-magic-300x200.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-perfil-magic-200x133.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p style=\"text-align: justify;\">Um <a href=\"https:\/\/www.redemagic.com\/blog\/magic-web-design\/tecnicas-proibidas-seo-marketing-digital\/\"><strong>perfil no LinkedIn tamb\u00e9m traz vantagens em termos de ranqueamento<\/strong><\/a> (as Company Pages s\u00e3o consideradas <strong>\u201cSEO-friendly\u201d<\/strong>), possibilitando que a sua empresa suba posi\u00e7\u00f5es nos principais buscadores, especialmente se a p\u00e1gina \u00e9 atualizada frequentemente.<\/p>\n<p style=\"text-align: justify;\">Por falar em atualiza\u00e7\u00e3o frequente, quando a <strong>empresa compartilha conte\u00fado de qualidade<\/strong> \u2013 seja sobre seus produtos ou servi\u00e7os, seja sobre tend\u00eancias do setor em que atua \u2013 ela tem condi\u00e7\u00f5es de <strong>gerar tr\u00e1fego qualificado para o seu site<\/strong>, conquistando melhores oportunidades de neg\u00f3cios.<\/p>\n<p style=\"text-align: justify;\">Se a <strong>empresa marca presen\u00e7a no LinkedIn<\/strong> ela tamb\u00e9m tem a oportunidade de atrair novos talentos, al\u00e9m de atuais e futuros clientes, propagar sua expertise e estabelecer contato com fornecedores.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22332 size-full\" title=\"Nas atualiza\u00e7\u00f5es da Ademilar aparecem divulga\u00e7\u00f5es de servi\u00e7os e informa\u00e7\u00f5es sobre o setor de cons\u00f3rcio de im\u00f3veis e mercado imobili\u00e1rio\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-publicacao-ademilar-magic.png\" alt=\"Nas atualiza\u00e7\u00f5es da Ademilar aparecem divulga\u00e7\u00f5es de servi\u00e7os e informa\u00e7\u00f5es sobre o setor de cons\u00f3rcio de im\u00f3veis e mercado imobili\u00e1rio\" width=\"655\" height=\"603\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-publicacao-ademilar-magic.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-publicacao-ademilar-magic-300x276.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/04\/blog-porque-uma-empresa-deve-ter-linkedin-publicacao-ademilar-magic-200x184.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>A\u00a0<a href=\"http:\/\/ademilar.com.br\/\"><strong>Ademilar Cons\u00f3rcio de Investimento Imobili\u00e1rio<\/strong><\/a>\u00a0\u00e9 uma empresa que adota uma <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-de-conteudo-estrategia-essencial\/\">estrat\u00e9gia multicanal de gest\u00e3o de m\u00eddias sociais<\/a><\/span><\/strong>, incluindo\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/ademilarconsorcio\"><strong>perfil no LinkedIn<\/strong><\/a>. Entre as publica\u00e7\u00f5es criadas para esta rede social, aparecem divulga\u00e7\u00f5es de servi\u00e7os e informa\u00e7\u00f5es sobre o setor de cons\u00f3rcio de im\u00f3veis e mercado imobili\u00e1rio.<\/p>\n<p style=\"text-align: justify;\">Conte com o aux\u00edlio da <a href=\"https:\/\/www.redemagic.com\/contato\" target=\"_blank\"><strong>Magic Web Design<\/strong><\/a> para se <a href=\"https:\/\/www.redemagic.com\/solucoes-digital\" target=\"_blank\"><strong>comunicar com seu p\u00fablico de maneira eficiente no universo digital<\/strong><\/a>. Com mais de 20 anos de experi\u00eancia, constru\u00edmos sua presen\u00e7a online com solidez.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/reclame-aqui-voce-acompanha-o-que-falam-da-sua-empresa\/\">Reclame Aqui: voc\u00ea acompanha o que falam da sua empresa?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/por-que-empresa-deve-ter-linkedin\/\"><\/a><\/p>\n<p style=\"text-align: justify;\">Dados divulgados pelo LinkedIn no ano passado apontaram que a rede social ultrapassou a marca de <strong><a href=\"https:\/\/olhardigital.uol.com.br\/noticia\/linkedin-ultrapassa-a-marca-de-400-milhoes-de-usuarios\/54962\" target=\"_blank\">400 milh\u00f5es<\/a><\/strong> de usu\u00e1rios no mundo. S\u00f3 no Brasil, o terceiro maior mercado em n\u00famero de pessoas cadastradas, s\u00e3o <strong><a href=\"http:\/\/link.estadao.com.br\/noticias\/empresas,linkedin-chega-a-25-milhoes-de-usuarios-no-brasil,10000049320\" target=\"_blank\">25 milh\u00f5es<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":22317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411],"tags":[2078,9],"class_list":["post-22314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-empresas","tag-linkedin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que uma empresa deve ter LinkedIn?<\/title>\n<meta name=\"description\" content=\"Apesar de o LinkedIn ser considerado a maior rede social profissional 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