{"id":22497,"date":"2017-06-14T08:00:43","date_gmt":"2017-06-14T11:00:43","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=22497"},"modified":"2026-01-19T14:16:25","modified_gmt":"2026-01-19T17:16:25","slug":"por-que-brand-book-importante","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/design\/por-que-brand-book-importante\/","title":{"rendered":"Por que um brand book \u00e9 importante?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.redemagic.com\/blog\/design\/por-que-brand-book-importante\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22525 size-full\" title=\"Por que um brand book \u00e9 importante?\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-brand-book-importante-magic.jpg\" alt=\"Por que um brand book \u00e9 importante?\" width=\"655\" height=\"492\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-brand-book-importante-magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-brand-book-importante-magic-300x225.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-brand-book-importante-magic-200x150.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Um <strong>manual de marca<\/strong>, tamb\u00e9m chamado de \u201c<strong>manual de identidade visual<\/strong>\u201d, funciona como um guia para a <strong>correta utiliza\u00e7\u00e3o de um logotipo<\/strong>. Ele \u00e9 um forte aliado em <strong>defesa da marca<\/strong>, auxiliando o <a href=\"https:\/\/www.redemagic.com\/blog\/design\/\"><strong>designer<\/strong><\/a> na aplica\u00e7\u00e3o qualificada desta em diferentes materiais, e serve tamb\u00e9m como um guia de seguran\u00e7a para a empresa ao se expor em <a href=\"https:\/\/www.redemagic.com\/solucoes-comunicacao-integrada\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>m\u00eddias online ou offline<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">O manual da marca concentra informa\u00e7\u00f5es sobre ela e indica concep\u00e7\u00e3o, <strong>padr\u00f5es de cores<\/strong>, tipologia utilizada, linhas gr\u00e1ficas, guias de aplica\u00e7\u00f5es, entre outros.<\/p>\n<p style=\"text-align: justify;\">Com o passar dos anos, os manuais de identidade visual come\u00e7aram a ficar cada vez mais completos, envolvendo informa\u00e7\u00f5es t\u00e9cnicas e at\u00e9 hist\u00f3ricas que referenciam o <strong>conceito e cria\u00e7\u00e3o da marca<\/strong>, para garantir a sua perfeita e segura aplica\u00e7\u00e3o. Com isso, se tornaram verdadeiros <strong>brand books<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22499 size-full\" title=\"Com o passar dos anos, os manuais de identidade visual come\u00e7aram a ficar cada vez mais completos\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-um-brand-book-importante-logotipos-magic.jpg\" alt=\"Com o passar dos anos, os manuais de identidade visual come\u00e7aram a ficar cada vez mais completos\" width=\"655\" height=\"492\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-um-brand-book-importante-logotipos-magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-um-brand-book-importante-logotipos-magic-300x225.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-um-brand-book-importante-logotipos-magic-200x150.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p style=\"text-align: justify;\">Mas antes de explicar no que consiste um brand book, vale destacar a<strong> import\u00e2ncia de construir uma personalidade de marca<\/strong>, ou seja, a maneira como as pessoas a identificam. Isto \u00e9 papel do <a href=\"https:\/\/www.redemagic.com\/solucoes-branding\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>branding<\/strong><\/a>, um conjunto de a\u00e7\u00f5es que tem por objetivo definir uma identidade, atribuindo valores e emo\u00e7\u00f5es de modo que a marca se consolide no mercado, deixando-a mais pr\u00f3xima dos clientes.<\/p>\n<p style=\"text-align: justify;\">Ao agregar valores que mexem com as opini\u00f5es do p\u00fablico, o branding faz com que o consumidor tenha motivos pessoais para adquirir um produto ou servi\u00e7o, e n\u00e3o considere apenas o pre\u00e7o, por exemplo. O branding procura torn\u00e1-los parte importante da vida das pessoas.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22500 size-full\" title=\"O brand book \u00e9 o material completo que registra a ess\u00eancia da marca e a descreve enquanto persona\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-um-brand-book-importante-aplicacoes-magic.jpg\" alt=\"O brand book \u00e9 o material completo que registra a ess\u00eancia da marca e a descreve enquanto persona\" width=\"655\" height=\"492\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-um-brand-book-importante-aplicacoes-magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-um-brand-book-importante-aplicacoes-magic-300x225.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/06\/blog-porque-um-brand-book-importante-aplicacoes-magic-200x150.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p style=\"text-align: justify;\">O <strong>brand book \u00e9 o material completo que registra a ess\u00eancia da marca<\/strong> e a descreve enquanto persona. Ele pode conter o manual de identidade visual em suas p\u00e1ginas, mas deve ir al\u00e9m, apresentando a origem e a <strong>personalidade da marca<\/strong>. Como explica <strong>Emerson Beck<\/strong>, Gerente de Projetos\u00a0da <strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Magic Web Design<\/a><\/strong>, o brand book explica os motivos que permeiam sua cria\u00e7\u00e3o, as inspira\u00e7\u00f5es e o conceito: \u201cEle assegura o nascimento de uma <strong>identidade definida<\/strong>, formatada e pronta para ser aplicada no mercado com seguran\u00e7a\u201d.<\/p>\n<p style=\"text-align: justify;\">Na opini\u00e3o de Emerson, a <strong>import\u00e2ncia de desenvolver um brand book<\/strong> \u00e9 enorme para as empresas que desejam perpetuar a marca. O material garante que todos aqueles que trabalham com ela a percebam da mesma forma, ajudando a alinhar a sua personalidade.<\/p>\n<p style=\"text-align: justify;\">A <strong>Magic Web Design<\/strong> atua neste segmento com excel\u00eancia h\u00e1 mais de duas d\u00e9cadas. Nesta trajet\u00f3ria, al\u00e9m de auxiliar estrategicamente <strong>empresas\u00a0que desejam ser vistas pela primeira vez no mercado<\/strong>, foi respons\u00e1vel pelo <strong>reposicionamento estrat\u00e9gico de marca<\/strong> de centenas de organiza\u00e7\u00f5es brasileiras. Atrav\u00e9s de um planejamento objetivo e personalizado, conseguimos construir a ess\u00eancia da sua marca e refletir seu posicionamento por meio de uma persona. Entre em contato e <a href=\"https:\/\/www.redemagic.com\/contato\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>solicite um or\u00e7amento de branding<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/design\/a-importancia-do-branding\/\">A import\u00e2ncia do branding<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.redemagic.com\/blog\/design\/por-que-brand-book-importante\/\"><\/a><\/p>\n<p style=\"text-align: justify;\">Um <strong>manual de marca<\/strong>, tamb\u00e9m chamado de \u201c<strong>manual de identidade visual<\/strong>\u201d, funciona como um guia para a <strong>correta utiliza\u00e7\u00e3o de um logotipo<\/strong>. Ele \u00e9 um forte aliado em <strong>defesa da marca<\/strong>, auxiliando o <a href=\"https:\/\/www.redemagic.com\/blog\/design\/\"><strong>designer<\/strong><\/a> na aplica\u00e7\u00e3o qualificada desta em diferentes materiais, e serve tamb\u00e9m como um guia de seguran\u00e7a para a empresa ao se expor em <a href=\"https:\/\/www.redemagic.com\/solucoes-comunicacao-integrada\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>m\u00eddias online ou offline<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":22498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,40],"tags":[1341,812,813],"class_list":["post-22497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-design","tag-branding","tag-logo","tag-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que um brand book \u00e9 importante? - Magic Blog<\/title>\n<meta name=\"description\" content=\"Com o passar dos anos, os manuais de identidade visual come\u00e7aram a ficar cada vez mais completos. Com isso, se tornaram verdadeiros brand books.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/design\/por-que-brand-book-importante\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que um brand book \u00e9 importante? - Magic Blog\" \/>\n<meta property=\"og:description\" content=\"Com o passar dos anos, os manuais de identidade visual come\u00e7aram a ficar cada vez mais completos. 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