{"id":22595,"date":"2017-07-17T09:30:23","date_gmt":"2017-07-17T12:30:23","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=22595"},"modified":"2026-01-21T13:30:58","modified_gmt":"2026-01-21T16:30:58","slug":"por-onde-comecar-investir-em-marketing-imobiliario","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/","title":{"rendered":"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/por-onde-comecar-investir-em-marketing-imobiliario\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22619 size-full\" title=\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog.png\" alt=\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\" width=\"655\" height=\"344\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog-300x158.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog-200x105.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Embora ainda seja uma estrat\u00e9gia academicamente pouco explorada, o <strong>marketing imobili\u00e1rio<\/strong> ganha presen\u00e7a no dia a dia de <strong>construtoras e incorporadoras<\/strong> que, aos poucos, reconhecem que \u00e9 fundamental estar onde o seu lead est\u00e1.<\/p>\n<p style=\"text-align: justify;\"><!--more-->Grande parte dos potenciais clientes ou de consumidores antigos se encontra na internet. Hoje, o Brasil conta com mais de 100 milh\u00f5es de usu\u00e1rios, e \u00e9 o segundo pa\u00eds em que a popula\u00e7\u00e3o passa mais tempo conectada e em <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\"><strong>m\u00eddias sociais<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Se voc\u00ea n\u00e3o sabe como apostar no <strong>marketing imobili\u00e1rio<\/strong>, a resposta \u00e9 simples: \u00e9 preciso <strong>investir no\u00a0digital<\/strong> e estar atento \u00e0s mudan\u00e7as do mercado.<\/p>\n<h5 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22617 size-full aligncenter\" title=\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/construtoras-incorporadoras-marketing-imobiliario-magic-blog.png\" alt=\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\" width=\"550\" height=\"288\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/construtoras-incorporadoras-marketing-imobiliario-magic-blog.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/construtoras-incorporadoras-marketing-imobiliario-magic-blog-300x157.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/construtoras-incorporadoras-marketing-imobiliario-magic-blog-200x105.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><strong>Marketing imobili\u00e1rio e digital devem estar juntos<\/strong><\/h5>\n<p style=\"text-align: justify;\">Segundo o <a href=\"http:\/\/www.zappro.com.br\/entenda-importancia-marketing-digital-setor-imobiliario\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>site ZapPro<\/strong><\/a>, 95% das construtoras, incorporadoras e imobili\u00e1rias ainda est\u00e3o despreparadas para trabalhar com o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/\">marketing digital<\/a>,\u00a0<\/strong>segmento que pode ser explorado de diversas e eficientes maneiras:\u00a0sites, redes sociais, e-mail marketing, <strong>an\u00fancios<\/strong> e <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/por-que-ter-um-blog-corporativo\/\"><strong>blog corporativo<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Este \u00faltimo, por exemplo, permite \u00e0 empresa trabalhar com <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-de-conteudo-estrategia-essencial\/\"><strong>marketing de conte\u00fado<\/strong><\/a> atrav\u00e9s do desenvolvimento e divulga\u00e7\u00e3o de material exclusivo, visando tornar-se refer\u00eancia no ramo para conquistar a confian\u00e7a do p\u00fablico-alvo, alavancar o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/4-sinais-de-que-sua-empresa-nao-esta-fazendo-seo-corretamente\/\"><strong>SEO<\/strong><\/a> e ficar em destaque em buscadores como o <strong>Google<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Um bom posicionamento nos mecanismos de busca \u00e9 importante porque os usu\u00e1rios geralmente procuram unidades atrav\u00e9s de <strong>palavras-chave<\/strong> como &#8220;<strong>im\u00f3veis regi\u00e3o central<\/strong>&#8221; ou &#8220;<strong>comprar apartamento luxo<\/strong>&#8220;, por exemplo. Ou seja, buscar pelo nome da construtora ou incorporadora pode n\u00e3o ser a primeira op\u00e7\u00e3o de potenciais clientes.<\/p>\n<h5 style=\"text-align: justify;\"><strong>O essencial Inbound Marketing<\/strong><\/h5>\n<p style=\"text-align: justify;\">Ainda desconhecido por muitas empresas, o <strong>Inbound Marketing<\/strong> une todas estas t\u00e9cnicas essenciais e possibilita <strong>segmentar o p\u00fablico-alvo<\/strong> e <strong>compreender a jornada do cliente<\/strong>, diferentemente do que ocorre com o <strong>marketing tradicional<\/strong>. Comerciais de TV e r\u00e1dio podem n\u00e3o trazer o resultado esperado, pois atingem um grande n\u00famero de pessoas que n\u00e3o se interessa pelo que est\u00e1 sendo anunciado. O meio online, pelo contr\u00e1rio,\u00a0permite <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/mensurar-resultados-sua-empresa-esta-fazendo-isso-certo\/\"><strong>mensurar resultados<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Com uma <strong>estrat\u00e9gia s\u00f3lida de Inbound Marketing<\/strong>, construtoras e imobili\u00e1rias visualizam\u00a0<strong>tudo o que acontece com o seu lead comercial<\/strong>. \u00c9 poss\u00edvel saber quais\u00a0e quantas\u00a0pessoas\u00a0clicaram em an\u00fancios, se o\u00a0<strong>investimento foi convertido em\u00a0visitas aos estandes de venda<\/strong> e, o mais importante, se o cliente continua acessando o seu site e demonstrando interesse na compra de determinado empreendimento.<\/p>\n<p style=\"text-align: justify;\">Vale ressaltar que as an\u00e1lises feitas sobre a jornada do cliente s\u00e3o completamente diferentes\u00a0do Google Analytics. No servi\u00e7o do buscador, as m\u00e9tricas s\u00e3o mensuradas de forma an\u00f4nima. J\u00e1 o Inbound rastreia os <strong>usu\u00e1rios desde o primeiro acesso ao site<\/strong> e, no momento em que se identificam atrav\u00e9s de formul\u00e1rios de contato,\u00a0seus nomes e outros dados autorizados continuam armazenados no sistema.<\/p>\n<p style=\"text-align: justify;\">No Inbound Marketing, todos os <strong>dados\u00a0recebidos atrav\u00e9s de formul\u00e1rios de contato e an\u00fancios<\/strong> s\u00e3o armazenados de forma segura e podem ser acompanhados individualmente pela equipe de corretores ou outros profissionais. <strong>Cada lead gera uma nova hist\u00f3ria e possibilidades de neg\u00f3cios<\/strong>.<\/p>\n<h5 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22618 size-full\" title=\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-investimento-digital-magic-blog.png\" alt=\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\" width=\"550\" height=\"288\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-investimento-digital-magic-blog.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-investimento-digital-magic-blog-300x157.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-investimento-digital-magic-blog-200x105.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/h5>\n<h5 style=\"text-align: justify;\"><strong>Construtora Laguna: refer\u00eancia no mercado<\/strong><\/h5>\n<p style=\"text-align: justify;\">H\u00e1 mais de duas d\u00e9cadas no mercado, a <strong><a href=\"http:\/\/www.construtoralaguna.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Construtora e Incorporadora Laguna<\/a><\/strong> planeja e constr\u00f3i empreendimentos residenciais e comerciais de padr\u00e3o luxo. A empresa se mostra um case de sucesso, realizando <strong>investimento em marketing digital para a gera\u00e7\u00e3o de leads comerciais<\/strong>, com um pacote completo gerenciado pela equipe de m\u00eddias de alta performance da <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Magic Web Design<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">A Magic tamb\u00e9m foi respons\u00e1vel pelo desenvolvimento do <a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/construtora-laguna-web-site\/\"><strong>web site da Laguna<\/strong><\/a>, e oferece <a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/construtora-laguna-content-marketing\/\"><strong>content marketing<\/strong><\/a> (marketing de conte\u00fado) atrav\u00e9s de blog institucional, <strong>Facebook<\/strong>, <strong>Instagram<\/strong> e outros canais da construtora. Somos ainda respons\u00e1veis por rodar suas campanhas de <strong>advertising\/m\u00eddia online<\/strong> em diversos meios digitais.<\/p>\n<p style=\"text-align: justify;\">Todas as plataformas digitais da construtora s\u00e3o altamente focadas na <strong>qualifica\u00e7\u00e3o dos leads comerciais<\/strong> e os\u00a0contatos permanecem\u00a0armazenados em uma ferramenta de <strong>Inbound Marketing sob gest\u00e3o da Magic Web Design<\/strong>. No blog, o campo de cadastro da newsletter \u00e9 apresentado de forma sutil e acompanhado de perguntas estrat\u00e9gicas, para que a equipe comercial da construtora possa indicar os empreendimentos de acordo com o perfil do usu\u00e1rio.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22629 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/blog-enquete-construtora-laguna-inbound-marketing-magic.png\" alt=\"\" width=\"500\" height=\"215\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/blog-enquete-construtora-laguna-inbound-marketing-magic.png 500w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/blog-enquete-construtora-laguna-inbound-marketing-magic-300x129.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/blog-enquete-construtora-laguna-inbound-marketing-magic-200x86.png 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: justify;\">O site acompanha esta estrat\u00e9gia e possui um <strong>campo fixo de contatos para facilitar a obten\u00e7\u00e3o de valores<\/strong>\u00a0e agendamento de visitas. \u00c9 poss\u00edvel angariar\u00a0informa\u00e7\u00f5es de diversas formas, desde o tradicional formul\u00e1rio de contato at\u00e9 a solicita\u00e7\u00e3o para que um corretor ligue para o cliente interessado.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22633 size-full\" title=\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/blog-formulario-ligamos-para-voce-inbound-marketing-construtora-laguna-magic.png\" alt=\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\" width=\"550\" height=\"770\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/blog-formulario-ligamos-para-voce-inbound-marketing-construtora-laguna-magic.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/blog-formulario-ligamos-para-voce-inbound-marketing-construtora-laguna-magic-214x300.png 214w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/blog-formulario-ligamos-para-voce-inbound-marketing-construtora-laguna-magic-143x200.png 143w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Se voc\u00ea tem alguma d\u00favida ou quer saber mais detalhes sobre o assunto, <a href=\"https:\/\/www.redemagic.com\/contato\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>entre em contato com a Magic<\/strong><\/a>. H\u00e1 mais de 20 anos no mercado, oferecemos as <a href=\"https:\/\/www.redemagic.com\/solucoes-digital\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>melhores solu\u00e7\u00f5es no mundo digital<\/strong><\/a> atrav\u00e9s de um <strong>planejamento estrat\u00e9gico que visa resultados comerciais<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/o-que-sao-influenciadores-digitais\/\">O que s\u00e3o influenciadores digitais?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/por-onde-comecar-investir-em-marketing-imobiliario\"><\/a><\/p>\n<p style=\"text-align: justify;\">Embora ainda seja uma estrat\u00e9gia academicamente pouco explorada, o <strong>marketing imobili\u00e1rio<\/strong> ganha presen\u00e7a no dia a dia de <strong>construtoras e incorporadoras<\/strong> que, aos poucos, reconhecem que \u00e9 fundamental estar onde o seu lead est\u00e1.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":22619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[2107,1749,1712,1745,187],"class_list":["post-22595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-gestao-de-midias-sociais","tag-internet-2","tag-midias-sociais","tag-redes-sociais-2","tag-web-sites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?<\/title>\n<meta name=\"description\" content=\"Para investir em marketing imobili\u00e1rio \u00e9 necess\u00e1rio estar atento \u00e0s mudan\u00e7as do mercado. Confira mais detalhes!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\" \/>\n<meta property=\"og:description\" content=\"Para investir em marketing imobili\u00e1rio \u00e9 necess\u00e1rio estar atento \u00e0s mudan\u00e7as do mercado. Confira mais detalhes!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-17T12:30:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T16:30:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\",\"datePublished\":\"2017-07-17T12:30:23+00:00\",\"dateModified\":\"2026-01-21T16:30:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/\"},\"wordCount\":821,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/marketing-imobiliario-por-onde-comecar-magic-blog.png\",\"keywords\":[\"gest\u00e3o de m\u00eddias sociais\",\"internet\",\"m\u00eddias sociais\",\"redes sociais\",\"Web sites\"],\"articleSection\":[\"M\u00eddia Paga\",\"Performance Digital\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/\",\"name\":\"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/marketing-imobiliario-por-onde-comecar-magic-blog.png\",\"datePublished\":\"2017-07-17T12:30:23+00:00\",\"dateModified\":\"2026-01-21T16:30:58+00:00\",\"description\":\"Para investir em marketing imobili\u00e1rio \u00e9 necess\u00e1rio estar atento \u00e0s mudan\u00e7as do mercado. Confira mais detalhes!\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/por-onde-comecar-investir-em-marketing-imobiliario\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/marketing-imobiliario-por-onde-comecar-magic-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/marketing-imobiliario-por-onde-comecar-magic-blog.png\",\"width\":655,\"height\":344},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"name\":\"Rede Magic\",\"description\":\"Ag\u00eancia de Total Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\",\"name\":\"Rede Magic\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"contentUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"width\":660,\"height\":440,\"caption\":\"Rede Magic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/RedeMagic\",\"https:\\\/\\\/www.instagram.com\\\/redemagic\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/redemagic\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\",\"name\":\"Magic Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"caption\":\"Magic Web Design\"},\"sameAs\":[\"http:\\\/\\\/www.magicwebdesign.com.br\"],\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?","description":"Para investir em marketing imobili\u00e1rio \u00e9 necess\u00e1rio estar atento \u00e0s mudan\u00e7as do mercado. Confira mais detalhes!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/","og_locale":"pt_BR","og_type":"article","og_title":"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?","og_description":"Para investir em marketing imobili\u00e1rio \u00e9 necess\u00e1rio estar atento \u00e0s mudan\u00e7as do mercado. Confira mais detalhes!","og_url":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/","og_site_name":"Rede Magic","article_publisher":"https:\/\/web.facebook.com\/RedeMagic","article_published_time":"2017-07-17T12:30:23+00:00","article_modified_time":"2026-01-21T16:30:58+00:00","og_image":[{"width":655,"height":344,"url":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog.png","type":"image\/png"}],"author":"Magic Web Design","twitter_misc":{"Escrito por":"Magic Web Design","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/#article","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/"},"author":{"name":"Magic Web Design","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c"},"headline":"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?","datePublished":"2017-07-17T12:30:23+00:00","dateModified":"2026-01-21T16:30:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/"},"wordCount":821,"commentCount":0,"publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/#primaryimage"},"thumbnailUrl":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog.png","keywords":["gest\u00e3o de m\u00eddias sociais","internet","m\u00eddias sociais","redes sociais","Web sites"],"articleSection":["M\u00eddia Paga","Performance Digital"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/","url":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/","name":"Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/#primaryimage"},"image":{"@id":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/#primaryimage"},"thumbnailUrl":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog.png","datePublished":"2017-07-17T12:30:23+00:00","dateModified":"2026-01-21T16:30:58+00:00","description":"Para investir em marketing imobili\u00e1rio \u00e9 necess\u00e1rio estar atento \u00e0s mudan\u00e7as do mercado. Confira mais detalhes!","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.redemagic.com\/blog\/performance-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/#primaryimage","url":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog.png","contentUrl":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/07\/marketing-imobiliario-por-onde-comecar-magic-blog.png","width":655,"height":344},{"@type":"WebSite","@id":"https:\/\/www.redemagic.com\/blog\/#website","url":"https:\/\/www.redemagic.com\/blog\/","name":"Rede Magic","description":"Ag\u00eancia de Total Marketing","publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.redemagic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.redemagic.com\/blog\/#organization","name":"Rede Magic","url":"https:\/\/www.redemagic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","contentUrl":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","width":660,"height":440,"caption":"Rede Magic"},"image":{"@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/RedeMagic","https:\/\/www.instagram.com\/redemagic\/","https:\/\/www.linkedin.com\/company\/redemagic"]},{"@type":"Person","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c","name":"Magic Web Design","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","caption":"Magic Web Design"},"sameAs":["http:\/\/www.magicwebdesign.com.br"],"url":"https:\/\/www.redemagic.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/22595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/comments?post=22595"}],"version-history":[{"count":23,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/22595\/revisions"}],"predecessor-version":[{"id":22641,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/22595\/revisions\/22641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/media\/22619"}],"wp:attachment":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/media?parent=22595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/categories?post=22595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/tags?post=22595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}