{"id":22800,"date":"2017-09-14T08:00:57","date_gmt":"2017-09-14T11:00:57","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=22800"},"modified":"2026-01-21T13:37:25","modified_gmt":"2026-01-21T16:37:25","slug":"publicidade-online-diferenca-entre-cpc-cpm-e-cpa","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/midia-paga\/publicidade-online-diferenca-entre-cpc-cpm-e-cpa\/","title":{"rendered":"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/publicidade-online-diferenca-entre-cpc-cpm-e-cpa\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22807 size-full\" title=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/publicidade-online-termos-adwords-magic-blog.png\" alt=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" width=\"655\" height=\"442\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/publicidade-online-termos-adwords-magic-blog.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/publicidade-online-termos-adwords-magic-blog-300x202.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/publicidade-online-termos-adwords-magic-blog-200x135.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Existem diversas maneiras de trabalhar com a <strong>publicidade online<\/strong>, por isso \u00e9 fundamental conhecer as <strong>op\u00e7\u00f5es existentes de precifica\u00e7\u00e3o<\/strong> e qual delas \u00e9 mais adequada ao seu objetivo.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Entre as formas mais utilizadas para <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-digital-o-momento-de-investir-em-midia-online\/\"><strong>investir em m\u00eddia online<\/strong><\/a> e anunciar na internet, principalmente utilizando o <strong>Google AdWords<\/strong>, est\u00e3o o <strong>CPC<\/strong>, <strong>CPM<\/strong> e <strong>CPA<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Embora precisem de outras vertentes do marketing para serem colocados em pr\u00e1tica, como o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-de-conteudo-estrategia-essencial\/\"><strong>marketing de conte\u00fado<\/strong><\/a> ou mesmo o <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/inbound-marketing-marca-presente-meios-digitais\/\"><strong>Inbound Marketing<\/strong><\/a>, cada uma das <strong>op\u00e7\u00f5es de lance<\/strong>\u00a0acima pode ajudar voc\u00ea a <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/mensurar-resultados-sua-empresa-esta-fazendo-isso-certo\/\"><strong>mensurar resultados<\/strong><\/a> e funcionam de uma forma espec\u00edfica.<\/p>\n<h3 style=\"text-align: justify;\"><strong>CPC<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22804 size-full aligncenter\" title=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/custo-por-click-cpc-magic-blog.png\" alt=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" width=\"550\" height=\"371\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/custo-por-click-cpc-magic-blog.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/custo-por-click-cpc-magic-blog-300x202.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/custo-por-click-cpc-magic-blog-200x135.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">O <strong>Custo Por Clique<\/strong>, ou <strong>Pay Per Click<\/strong> (<strong>PPC<\/strong>), \u00e9 um m\u00e9todo no qual o anunciante <strong>paga por cada clique<\/strong> recebido. Aqui, o site que est\u00e1 veiculando o <strong>advertising<\/strong> tamb\u00e9m ganha quando um usu\u00e1rio acessa o link.<\/p>\n<p style=\"text-align: justify;\">O <strong>CPC<\/strong> mostra resultados bastante assertivos, uma vez que \u00e9 poss\u00edvel obter n\u00fameros exatos de quantas pessoas se interessaram pela sua marca.<\/p>\n<p style=\"text-align: justify;\">Por\u00e9m, tem um ponto negativo: pode haver acessos for\u00e7ados, como de concorrentes desejando gerar custos para a sua campanha.<\/p>\n<h3 style=\"text-align: justify;\"><strong>CPM<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22805\" title=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/custo-por-mil-cpm-magic-blog.png\" alt=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" width=\"550\" height=\"371\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/custo-por-mil-cpm-magic-blog.png 650w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/custo-por-mil-cpm-magic-blog-300x203.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/custo-por-mil-cpm-magic-blog-200x135.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">O <strong>Custo Por Mil<\/strong> faz com que os anunciantes paguem a cada <strong>mil visualiza\u00e7\u00f5es<\/strong>, ou seja, a cada <strong>mil impress\u00f5es do banner<\/strong> ou qualquer outra pe\u00e7a gr\u00e1fica na tela.<\/p>\n<p style=\"text-align: justify;\">Quem opta por esta t\u00e9cnica geralmente recebe propostas para anunciar em at\u00e9 seis posi\u00e7\u00f5es diferentes em uma p\u00e1gina. Quanto mais nobre for o lugar, mais caro \u00e9 o<strong> CPM<\/strong>.<\/p>\n<h3 style=\"text-align: justify;\"><strong>CPA<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22813 size-full\" title=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/cpa-custo-por-acao-magic-blog.png\" alt=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" width=\"550\" height=\"371\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/cpa-custo-por-acao-magic-blog.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/cpa-custo-por-acao-magic-blog-300x202.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/cpa-custo-por-acao-magic-blog-200x135.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">No <strong>Custo Por Aquisi\u00e7\u00e3o<\/strong> (em ingl\u00eas, Cost Per Acquisition) a <strong>cobran\u00e7a do an\u00fancio<\/strong> \u00e9 gerada somente quando h\u00e1 convers\u00e3o, isto \u00e9, o usu\u00e1rio conclui a a\u00e7\u00e3o estipulada como objetivo de uma campanha. Em um <strong>e-commerce<\/strong>, por exemplo, esta <strong>convers\u00e3o pode ser a compra de um produto ou cadastro de e-mail para receber descontos<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Aqui, o m\u00e9todo acontece de forma autom\u00e1tica, no qual o AdWords sugere o <strong>valor dos lances<\/strong> baseado no que a concorr\u00eancia est\u00e1 ofertando. \u00c9 poss\u00edvel tamb\u00e9m que o anunciante estipule o valor m\u00e1ximo que pretende pagar, embora possa prejudicar o desempenho das campanhas.<\/p>\n<p style=\"text-align: justify;\">Ressaltamos que o <strong>CPA<\/strong> \u00e9 indicado para quem j\u00e1 tem um <strong>volume alto de convers\u00f5es<\/strong> e possui um <strong>site preparado para receber e contabilizar cadastros, compras e demais a\u00e7\u00f5es<\/strong>. Por\u00e9m, nada impede que testes sejam feitos ao longo da ativa\u00e7\u00e3o das campanhas para saber se este m\u00e9todo de lance ir\u00e1 gerar o retorno esperado.<\/p>\n<h3 style=\"text-align: justify;\"><strong style=\"font-size: 1.4em;\">Colocando a publicidade online em pr\u00e1tica<\/strong><\/h3>\n<p style=\"text-align: justify;\">De maneira geral, quando falamos em <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/\"><strong>marketing digital<\/strong><\/a> nos referimos a um universo que, em meio a tantas t\u00e9cnicas, possui como foco principal <strong>investir na internet<\/strong> a fim de <strong>obter resultados<\/strong> lucrativos.<\/p>\n<p style=\"text-align: justify;\">Contar com uma equipe de alta performance para realizar esta tarefa \u00e9 o ponto inicial para qualquer estrat\u00e9gia. Afinal, profissionais capacitados podem realizar um trabalho eficaz em diversos <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/por-que-investir-em-monitoramento\/\"><strong>canais online<\/strong><\/a>, de acordo com o seu or\u00e7amento e <strong>p\u00fablico-alvo<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22803 size-full\" style=\"font-size: 12px;\" title=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/publicidade-online-resultados-melhor-metodo-google-magic-blog.png\" alt=\"Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA\" width=\"550\" height=\"371\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/publicidade-online-resultados-melhor-metodo-google-magic-blog.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/publicidade-online-resultados-melhor-metodo-google-magic-blog-300x202.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2017\/09\/publicidade-online-resultados-melhor-metodo-google-magic-blog-200x135.png 200w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">A <a href=\"https:\/\/www.redemagic.com\/contato\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, ag\u00eancia especializada em <a href=\"https:\/\/www.redemagic.com\/solucoes-digital\" target=\"_blank\" rel=\"noopener\"><strong>solu\u00e7\u00f5es digitais<\/strong><\/a>, est\u00e1 aberta para ajudar na constru\u00e7\u00e3o da sua <strong>presen\u00e7a digital<\/strong>, al\u00e9m de levar o seu p\u00fablico \u00e0 <strong>convers\u00e3o de leads<\/strong> e aumentar a <strong>percep\u00e7\u00e3o da marca<\/strong> (<strong>awareness<\/strong>).<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/por-onde-comecar-investir-em-marketing-imobiliario\/\">Por onde come\u00e7ar a investir em marketing imobili\u00e1rio?<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/publicidade-online-diferenca-entre-cpc-cpm-e-cpa\"><\/a><\/p>\n<p style=\"text-align: justify;\">Existem diversas maneiras de trabalhar com a <strong>publicidade online<\/strong>, por isso \u00e9 fundamental conhecer as <strong>op\u00e7\u00f5es existentes de precifica\u00e7\u00e3o<\/strong> e qual delas \u00e9 mais adequada ao seu objetivo.<\/p>\n","protected":false},"author":1,"featured_media":22807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410],"tags":[168,1749],"class_list":["post-22800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","tag-google","tag-internet-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidade online: a diferen\u00e7a entre CPC, CPM e CPA<\/title>\n<meta name=\"description\" content=\"Separamos algumas formas de publicidade online que podem ajudar voc\u00ea a obter os lucros desejados. 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