{"id":22857,"date":"2017-10-02T08:00:25","date_gmt":"2017-10-02T11:00:25","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=22857"},"modified":"2026-01-22T10:40:02","modified_gmt":"2026-01-22T13:40:02","slug":"importancia-hashtag-negocio","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/importancia-hashtag-negocio\/","title":{"rendered":"A import\u00e2ncia da hashtag no seu neg\u00f3cio"},"content":{"rendered":"

\"A<\/a><\/p>\n

As hashtags<\/strong> s\u00e3o capazes de expandir o alcance do conte\u00fado<\/a><\/strong>, tornar sua marca mais conhecida, posicionar seu neg\u00f3cio<\/strong>, contribuir para as estrat\u00e9gias de SEO<\/a><\/strong> e, principalmente, fazer com que o que se escreve sobre a empresa seja encontrado facilmente<\/strong>.<\/p>\n

<\/p>\n

Popularizado no Twitter<\/a><\/strong> e atualmente presente em todas as redes sociais, o recurso funciona especialmente bem no<\/strong> Instagram<\/a><\/strong>, por isso focaremos o post de hoje nesta plataforma.<\/p>\n

Para entender melhor como as hashtags funcionam<\/strong>, veja esta analogia publicada no portal Sprout Social<\/a><\/strong>: em um escrit\u00f3rio voc\u00ea tem documentos que s\u00e3o guardados em pastas, que por sua vez ficam dentro de um arm\u00e1rio. Os documentos seriam os posts, as pastas equivaleriam \u00e0s hashtags e o arm\u00e1rio, ao pr\u00f3prio Instagram.<\/p>\n

\"Quando<\/p>\n

Quando algu\u00e9m procura, por exemplo, por \u201c#cachorro<\/strong>\u201d, a pessoa est\u00e1 dizendo ao Instagram para encontrar a respectiva pasta e mostrar todas as publica\u00e7\u00f5es que contenham esta palavra-chave<\/strong>. Desta forma, quando um usu\u00e1rio utiliza hahstags em um post, ele est\u00e1 indicando \u00e0 rede social em qual pasta ela deveria coloc\u00e1-lo.<\/p>\n

Como utilizar as hashtags da melhor maneira<\/strong><\/h3>\n

A hashtag<\/strong> certa, ou uma boa combina\u00e7\u00e3o delas, ir\u00e1 apresentar sua marca para audi\u00eancias maiores e mais segmentadas<\/strong>. Ao tornar a empresa mais conhecida no Instagram, voc\u00ea tem melhores chances de atrair novos seguidores<\/strong>, conquistar mais curtidas<\/strong> e aumentar o engajamento<\/strong>.<\/p>\n

Uma maneira interessante de fazer isso \u00e9 atrav\u00e9s de hashtags mais abrangentes e amplamente utilizadas<\/strong>, como \u201c#instafood<\/strong>\u201d, \u201c#picoftheday<\/strong>\u201d, \u201c#nofilter<\/strong>\u201d e \u201c#lookdodia<\/strong>\u201d. Como as pessoas constantemente pesquisam palavras-chave como estas, se as fotos e v\u00eddeos da sua marca aparecerem entre os resultados, voc\u00ea ser\u00e1 instantaneamente exposto para uma nova audi\u00eancia.<\/p>\n

Esta \u00e9 uma das estrat\u00e9gias utilizadas para um de nossos clientes, a TEMPUR\u00ae<\/a><\/strong>, maior empresa de colch\u00f5es do mundo, que aproveita hashtags populares, como \u201c#boanoite<\/strong>\u201d, para promover conte\u00fado relacionado ao sono<\/strong><\/a>.<\/p>\n

\"A<\/p>\n

Por\u00e9m, apenas incorporar estas hashtags a sua estrat\u00e9gia n\u00e3o \u00e9 suficiente, \u00e9 preciso garantir que a imagem se destaque<\/strong>. Embora a hashtag facilite a descoberta do conte\u00fado, \u00e9 a foto ou o v\u00eddeo que ir\u00e3o chamar a aten\u00e7\u00e3o dos usu\u00e1rios.<\/p>\n

As hashtags tamb\u00e9m auxiliam as marcas a monitorar<\/a> suas campanhas<\/strong>, no caso do lan\u00e7amento de um produto ou servi\u00e7o ou de uma promo\u00e7\u00e3o.<\/p>\n

\u00c9 interessante ainda que a empresa utilize hashtags personalizadas<\/strong> (como um slogan) que possibilitem mensurar a popularidade da marca<\/strong> e tamb\u00e9m incentivar o CGU<\/strong> \u2013 conte\u00fado gerado pelo usu\u00e1rio.<\/p>\n

Outro de nossos clientes, a Construtora Laguna<\/a><\/strong>, utiliza a \u201c#fotografelaguna<\/strong>\u201d para estimular o registro das obras e empreendimentos.<\/p>\n

\"A<\/p>\n

A Magic Web Design<\/a><\/strong> \u00e9 especializada em marketing digital<\/a><\/strong> e comunica\u00e7\u00e3o integrada<\/a><\/strong>, e pode auxiliar a sua empresa a aumentar a presen\u00e7a online por meio de um planejamento estrat\u00e9gico. Entre em contato<\/a><\/strong> para saber mais detalhes e solicitar um or\u00e7amento.<\/p>\n

Veja tamb\u00e9m: Por que uma empresa deve ter LinkedIn?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n

As hashtags<\/strong> s\u00e3o capazes de expandir o alcance do conte\u00fado<\/a><\/strong>, tornar sua marca mais conhecida, posicionar seu neg\u00f3cio<\/strong>, contribuir para as estrat\u00e9gias de SEO<\/a><\/strong> e, principalmente, fazer com que o que se escreve sobre a empresa seja encontrado facilmente<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":22858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[1911,791,1749],"class_list":["post-22857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-hashtag","tag-instagram","tag-internet-2"],"yoast_head":"\nA import\u00e2ncia da hashtag no seu neg\u00f3cio - Magic Blog<\/title>\n<meta name=\"description\" content=\"A utiliza\u00e7\u00e3o de uma hashtag \u00e9 capaz de expandir o alcance do conte\u00fado, tornar sua marca mais conhecida e posicionar seu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/importancia-hashtag-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia da hashtag no seu neg\u00f3cio - 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