{"id":22891,"date":"2017-10-17T16:01:07","date_gmt":"2017-10-17T18:01:07","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=22891"},"modified":"2026-01-21T13:47:19","modified_gmt":"2026-01-21T16:47:19","slug":"tecnicas-prejudiciais-de-link-building","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/seo\/tecnicas-prejudiciais-de-link-building\/","title":{"rendered":"T\u00e9cnicas prejudiciais de link building"},"content":{"rendered":"

\"T\u00e9cnicas<\/a><\/p>\n

Conquistar as primeiras posi\u00e7\u00f5es no Google<\/strong> \u00e9 o desejo de muitas empresas que percebem a import\u00e2ncia de investir em marketing digital<\/strong> e sabem que estar bem ranqueado s\u00f3 \u00e9 poss\u00edvel por meio de implanta\u00e7\u00f5es de t\u00e9cnicas de SEO<\/strong><\/a>, como o link building<\/strong>.<\/p>\n

<\/p>\n

Para come\u00e7ar: o que \u00e9 link building?<\/strong><\/h4>\n

Considerado a etapa mais complexa do Search Engine Optimization<\/strong>, o link building<\/strong> visa construir links para determinada p\u00e1gina a fim de aumentar a quantidade de links externos (backlinks)<\/strong> direcionados ao seu site.<\/p>\n

Vamos exemplificar: ao comprar um produto ou servi\u00e7o, geralmente damos prioridade \u00e0s indica\u00e7\u00f5es de pessoas pr\u00f3ximas. Aqui, os links s\u00e3o como essas indica\u00e7\u00f5es, \u00e9 por meio deles que os motores de buscas mensuram a relev\u00e2ncia da p\u00e1gina e a import\u00e2ncia do conte\u00fado. Como resultado, um trabalho bem feito de link building melhora o\u00a0tr\u00e1fego org\u00e2nico <\/strong>da sua p\u00e1gina.<\/p>\n

\"T\u00e9cnicas<\/p>\n

Cuidados necess\u00e1rios<\/strong><\/h4>\n

Em geral, os links t\u00eam que parecer naturais aos buscadores. Assim como existem t\u00e9cnicas de SEO \u201cproibidas\u201d<\/strong><\/a>, h\u00e1 tamb\u00e9m cuidados a tomar quando o assunto \u00e9 link building<\/strong>. Alguns exemplos s\u00e3o:<\/p>\n

Aten\u00e7\u00e3o com o texto \u00e2ncora:<\/strong><\/h6>\n

Texto-\u00e2ncora, ou anchor text, \u00e9 o hyperlink<\/strong>\u00a0, ou seja, a parte do texto vis\u00edvel e clic\u00e1vel, que resume para o leitor o assunto ao qual ele ser\u00e1 redirecionado ao clicar em determinada palavra. \u00c9 fundamental utilizar palavras-chave<\/strong> objetivas e que tenham rela\u00e7\u00e3o com o conte\u00fado de destino.<\/p>\n

Coment\u00e1rios x spam<\/strong><\/h6>\n

Comentar em outras p\u00e1ginas apenas para divulgar um link<\/strong>, al\u00e9m de ser uma p\u00e9ssima pr\u00e1tica, pode causar s\u00e9rias penaliza\u00e7\u00f5es.<\/p>\n

Muitos blogs contam com a op\u00e7\u00e3o “nofollow<\/strong>” em seus coment\u00e1rios e, assim, conseguem comunicar aos buscadores de que determinado hyperlink pode ser considerado como spam e n\u00e3o deve influenciar em seu ranqueamento.<\/p>\n

O \u201cnofollow\u201d, que pode ser traduzido como \u201cn\u00e3o siga\u201d, s\u00f3 pode ser visto atrav\u00e9s do c\u00f3digo fonte.<\/p>\n

Se um site definir esta tag padr\u00e3o, qualquer novo coment\u00e1rio que contenha algum tipo de link ser\u00e1 automaticamente classificado como conte\u00fado “nofollow”, ou seja, ser\u00e1 ignorado, anulando a fun\u00e7\u00e3o dos links externos.<\/p>\n

Por\u00e9m, se depois de analisar o coment\u00e1rio, os administradores da p\u00e1gina perceberem que o conte\u00fado \u00e9 de qualidade mesmo contendo links, h\u00e1 a possibilidade de reverter a situa\u00e7\u00e3o e a programa\u00e7\u00e3o pode defini-lo como “dofollow”.<\/p>\n

Clickbai<\/strong>t<\/strong><\/h6>\n

Induzir os internautas a clicar em determinado link<\/strong><\/a> que n\u00e3o apresenta o conte\u00fado proposto na chamada? N\u00e3o pode! Se as informa\u00e7\u00f5es n\u00e3o condizem com o que est\u00e1 sendo anunciado no link, h\u00e1 grande chance de ele ser penalizado pelo Google.<\/p>\n

\"T\u00e9cnicas<\/h5>\n

 <\/p>\n

Link building de qualidade<\/strong><\/h4>\n

Existem duas maneiras de fazer link building corretamente<\/strong>, a primeira delas \u00e9 atrav\u00e9s de prospec\u00e7\u00e3o<\/strong>, ou seja,\u00a0 trabalhar de forma parecida a uma assessoria de imprensa, pesquisando outras p\u00e1ginas que estejam dispostas a divulgar o seu link, produzindo releases e promovendo o seu texto at\u00e9 que outras empresas o publiquem. A segunda (e mais importante) alternativa \u00e9 gerar conte\u00fado<\/strong><\/a> de qualidade.<\/p>\n

Trabalhar com Marketing de Conte\u00fado<\/strong><\/a> \u00e9 buscar relev\u00e2ncia para a sua p\u00e1gina, seja ela um site, seja um blog corporativo<\/strong><\/a>. A partir do momento que sua marca cria e publica informa\u00e7\u00f5es exclusivas e de qualidade, torna-se refer\u00eancia para os usu\u00e1rios.<\/p>\n

Al\u00e9m disso, h\u00e1 a possibilidade de investir em materiais de qualidade, como e-books<\/strong> ou newsletters<\/strong>, pois, al\u00e9m de voc\u00ea deixar o usu\u00e1rio mais informado, consegue trabalhar a vertente de Inbound Marketing<\/strong><\/a>.<\/p>\n

Assim, \u00e9 preciso realizar a divulga\u00e7\u00e3o da maneira correta em todos os canais digitais<\/strong>, a fim de\u00a0 conquistar a confian\u00e7a do p\u00fablico-alvo<\/strong><\/a>.<\/p>\n

\"T\u00e9cnicas<\/p>\n

Para realizar um planejamento estrat\u00e9gico<\/strong> e colocar as dicas anteriores em pr\u00e1tica, \u00e9 fundamental contar com a expertise de uma ag\u00eancia especializada em solu\u00e7\u00f5es digitais<\/strong><\/a>. H\u00e1 mais de vinte anos no mercado, a Magic Web Design<\/strong><\/a> pode ajudar voc\u00ea.<\/p>\n

Entre em contato<\/strong><\/a> para agendarmos uma conversa e decidirmos a melhor estrat\u00e9gia de marketing digital<\/strong> para a sua marca.<\/p>\n

Veja tamb\u00e9m: 4 sinais de que sua empresa n\u00e3o est\u00e1 fazendo o SEO corretamente<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n

Conquistar as primeiras posi\u00e7\u00f5es no Google<\/strong> \u00e9 o desejo de muitas empresas que percebem a import\u00e2ncia de investir em marketing digital<\/strong> e sabem que estar bem ranqueado s\u00f3 \u00e9 poss\u00edvel por meio de implanta\u00e7\u00f5es de t\u00e9cnicas de SEO<\/strong><\/a>, como o link building<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":22898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2407],"tags":[1950,2173,168,2177,1749,1712],"class_list":["post-22891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-blog-corporativo","tag-estrategia-de-marketing-digital","tag-google","tag-inbound-marketing","tag-internet-2","tag-midias-sociais"],"yoast_head":"\nT\u00e9cnicas prejudiciais de link building - Magic Blog<\/title>\n<meta name=\"description\" content=\"Confira quais s\u00e3o as melhores maneiras de aplicar o link building e garanta as primeiras posi\u00e7\u00f5es do Google para a sua empresa!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/seo\/tecnicas-prejudiciais-de-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas prejudiciais de link building - 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