{"id":23740,"date":"2019-05-20T14:10:17","date_gmt":"2019-05-20T17:10:17","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=23740"},"modified":"2026-01-21T14:17:20","modified_gmt":"2026-01-21T17:17:20","slug":"o-que-motiva-os-usuarios-a-seguir-uma-marca-no-instagram","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/o-que-motiva-os-usuarios-a-seguir-uma-marca-no-instagram\/","title":{"rendered":"O que motiva os usu\u00e1rios a seguir uma marca no Instagram?"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/o-que-motiva-os-usuarios-a-seguir-uma-marca-no-instagram\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23753 size-full\" title=\"O que motiva os usu\u00e1rios a seguir uma marca no Instagram? - Magic Web Design\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/O-que-motiva-o-usuario-a-seguir-uma-marca-no-Instagram-Magic-Web-Design.png\" alt=\"O que motiva os usu\u00e1rios a seguir uma marca no Instagram? - Magic Web Design\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/O-que-motiva-o-usuario-a-seguir-uma-marca-no-Instagram-Magic-Web-Design.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/O-que-motiva-o-usuario-a-seguir-uma-marca-no-Instagram-Magic-Web-Design-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/O-que-motiva-o-usuario-a-seguir-uma-marca-no-Instagram-Magic-Web-Design-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p><strong>1 bilh\u00e3o de contas ativas por m\u00eas e 25 milh\u00f5es de neg\u00f3cios j\u00e1 s\u00e3o uma realidade no <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-o-igtv-pode-potencializar-sua-estrategia-instagram\/\">Instagram<\/a>.<\/strong><\/p>\n<p>Recentemente, o Facebook realizou uma pesquisa sobre como o Instagram est\u00e1 aproximando pessoas e marcas. De acordo com o <strong><a href=\"https:\/\/www.ipsos.com\/pt-br\" target=\"_blank\" rel=\"noopener\">Instituto Ipsos<\/a><\/strong>, de 21 mil usu\u00e1rios entrevistados, mais de <strong>80% acreditam que s\u00f3 o fato de as marcas estarem presentes no Instagram j\u00e1 as torna mais criativas<\/strong>, relevantes e aut\u00eanticas. Al\u00e9m disso, <strong>92% <\/strong>deles acompanham interesses e paix\u00f5es, fazendo do <strong>Instagram um lugar repleto de oportunidades para as marcas<\/strong> de todos os setores.<\/p>\n<p><!--more--><\/p>\n<h2><strong>Mas por que seguir uma marca?<\/strong><\/h2>\n<p>S\u00e3o muitos os motivos para se seguir uma marca, no entanto, segundo os entrevistados, o principal est\u00edmulo \u00e9 o conte\u00fado produzido (<a href=\"https:\/\/www.redemagic.com\/blog\/cultura-pop\/baby-boomers-e-geracao-x-conheca-os-conservadores-digitais\/\"><strong>branded content<\/strong>)<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23743 size-full\" title=\"O que motiva os usu\u00e1rios a seguir uma marca no Instagram? - Magic Web Design\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-Instagram-Magic-Web-Design.png\" alt=\"O que motiva os usu\u00e1rios a seguir uma marca no Instagram? - Magic Web Design\" width=\"655\" height=\"930\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-Instagram-Magic-Web-Design.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-Instagram-Magic-Web-Design-211x300.png 211w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-Instagram-Magic-Web-Design-141x200.png 141w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p><strong>61% <\/strong><\/p>\n<blockquote><p>\u201cA marca n\u00e3o \u00e9 minha favorita, mas o conte\u00fado \u00e9 interessante\/relevante.\u201d<\/p><\/blockquote>\n<p><strong>50% <\/strong><\/p>\n<blockquote><p>\u201c\u00c9 uma marca da qual eu gosto pessoalmente e o conte\u00fado \u00e9 interessante\/relevante.\u201d<\/p><\/blockquote>\n<p><strong>25%<\/strong><\/p>\n<blockquote><p>\u201c\u00c9 uma marca da qual eu gosto pessoalmente mesmo quando o conte\u00fado n\u00e3o \u00e9 interessante\/relevante.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong>Quais s\u00e3o as expectativas do usu\u00e1rio?<\/strong><\/h3>\n<p>O estudo anual realizado pela <a href=\"https:\/\/wearesocial.com\/global-digital-report-2019\" target=\"_blank\" rel=\"noopener\"><strong>We Are Social<\/strong><\/a> aponta que as marcas devem <strong>construir conex\u00f5es <\/strong>em vez de consumo passivo. \u00c9 preciso <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-gerar-valor-e-conteudo-meio-online\/\">criar um conte\u00fado que seja importante,<\/a> interessante e oportuno para estabelecer relacionamentos mais profundos com os clientes<\/strong>, em vez de simplesmente preencher os calend\u00e1rios.<\/p>\n<h3><strong>Por que as marcas devem estar no Instagram?<\/strong><\/h3>\n<p>Em termos de expans\u00e3o, as pessoas est\u00e3o cada vez mais atra\u00eddas pelo Instagram. Ele \u00e9 a m\u00eddia social que mais cresce no mundo, desbancando at\u00e9 mesmo o pr\u00f3prio Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23744 size-full\" title=\"O que motiva os usu\u00e1rios a seguir uma marca no Instagram? - Magic Web Design\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-We-Are-Social-2019-Magic-Web-Design.png\" alt=\"O que motiva os usu\u00e1rios a seguir uma marca no Instagram? - Magic Web Design\" width=\"655\" height=\"365\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-We-Are-Social-2019-Magic-Web-Design.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-We-Are-Social-2019-Magic-Web-Design-300x167.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-We-Are-Social-2019-Magic-Web-Design-200x111.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>Outro ponto positivo \u00e9 que o Brasil ganha medalha de bronze quando o assunto s\u00e3o os <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/terceira-idade-cresce-no-brasil\/\"><strong>perfis que podem ser atingidos pela publicidade paga dentro do Instagram<\/strong><\/a>, refor\u00e7ando a import\u00e2ncia de as empresas estarem presentes na plataforma.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23745 size-full\" title=\"O que motiva os usu\u00e1rios a seguir uma marca no Instagram? - Magic Web Design\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-Magic-Web-Design.png\" alt=\"O que motiva os usu\u00e1rios a seguir uma marca no Instagram?- Magic Web Design\" width=\"655\" height=\"365\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-Magic-Web-Design.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-Magic-Web-Design-300x167.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/05\/Por-que-minha-empresa-deveria-estar-no-Instagram-Dados-estatisticos-Magic-Web-Design-200x111.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Sua empresa est\u00e1 preparada para fazer acontecer no Instagram?<\/strong><\/h2>\n<p>\u00c9 fundamental contar com profissionais capacitados durante todo o processo, e a <strong>constru\u00e7\u00e3o de conte\u00fados relevantes<\/strong> \u00e9 pe\u00e7a-chave para atrair usu\u00e1rios reais que se identifiquem com sua marca.<\/p>\n<p>A <a href=\"http:\/\/magicwebdesign.com.br\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> est\u00e1 no mercado h\u00e1 mais de duas d\u00e9cadas, com equipes de alta performance para implantar a estrat\u00e9gia mais adequada. Entre em contato conosco para agendar uma conversa, ser\u00e1 um prazer esclarecer as suas d\u00favidas. \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p>Leia tamb\u00e9m:\u00a0<strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/exposicao-de-dados-dos-usuarios-decreta-morte-oficial-do-google-plus\/\" target=\"_blank\" rel=\"noopener\">Exposi\u00e7\u00e3o de dados dos usu\u00e1rios decreta morte oficial do Google Plus<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/o-que-motiva-os-usuarios-a-seguir-uma-marca-no-instagram\"><\/a><\/p>\n<p><strong>1 bilh\u00e3o de contas ativas por m\u00eas e 25 milh\u00f5es de neg\u00f3cios j\u00e1 s\u00e3o uma realidade no <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-o-igtv-pode-potencializar-sua-estrategia-instagram\/\">Instagram<\/a>.<\/strong><\/p>\n<p>Recentemente, o Facebook realizou uma pesquisa sobre como o Instagram est\u00e1 aproximando pessoas e marcas. De acordo com o <strong><a href=\"https:\/\/www.ipsos.com\/pt-br\" target=\"_blank\" rel=\"noopener\">Instituto Ipsos<\/a><\/strong>, de 21 mil usu\u00e1rios entrevistados, mais de <strong>80% acreditam que s\u00f3 o fato de as marcas estarem presentes no Instagram j\u00e1 as torna mais criativas<\/strong>, relevantes e aut\u00eanticas. Al\u00e9m disso, <strong>92% <\/strong>deles acompanham interesses e paix\u00f5es, fazendo do <strong>Instagram um lugar repleto de oportunidades para as marcas<\/strong> de todos os setores.<\/p>\n","protected":false},"author":1,"featured_media":23754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[791,1749,1712,1745],"class_list":["post-23740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-instagram","tag-internet-2","tag-midias-sociais","tag-redes-sociais-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que motiva os usu\u00e1rios a seguir uma marca no Instagram?<\/title>\n<meta name=\"description\" content=\"Confira no Magic Blog os motivos para inserir a sua marca no Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/o-que-motiva-os-usuarios-a-seguir-uma-marca-no-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que motiva os usu\u00e1rios a seguir uma marca no Instagram?\" \/>\n<meta property=\"og:description\" content=\"Confira no Magic Blog os motivos para inserir a sua marca no Instagram.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/o-que-motiva-os-usuarios-a-seguir-uma-marca-no-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T17:10:17+00:00\" \/>\n<meta property=\"article:modified_time\" 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