{"id":23872,"date":"2019-08-12T12:52:54","date_gmt":"2019-08-12T15:52:54","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=23872"},"modified":"2026-01-20T16:40:58","modified_gmt":"2026-01-20T19:40:58","slug":"historia-de-sucessos-entrepreneurs-organization-e-keune-haircosmetics","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/rede-magic\/historia-de-sucessos-entrepreneurs-organization-e-keune-haircosmetics\/","title":{"rendered":"Antonio Borba participa de evento do EO Curitiba na Keune Haircosmetics"},"content":{"rendered":"

\"Antonio<\/a><\/p>\n

No dia 30 de julho, o Cap\u00edtulo Curitiba da Entrepreneurs’ Organization (EO)<\/a><\/u><\/strong> inaugurou a s\u00e9rie \u201cHist\u00f3ria de Sucessos<\/strong>\u201d, contando o case de Gerson Raskin<\/strong>, presidente nacional da Keune Haircosmetics<\/a><\/strong>. O evento aconteceu na sede da empresa, em Colombo, Regi\u00e3o Metropolitana de Curitiba, e teve participa\u00e7\u00e3o de Antonio Borba<\/strong><\/a>, CEO da Magic Web Design<\/a><\/strong> e Rede Magic<\/a><\/strong> e um dos membros fundadores do EO Curitiba<\/a><\/strong>.<\/p>\n

<\/p>\n

Durante o encontro, Raskin esclareceu com transpar\u00eancia toda a sua jornada empreendedora aos visitantes, que puderam participar com perguntas. Os membros do EO que estavam presentes no evento entenderam um pouco mais sobre essa experi\u00eancia. Todos sa\u00edram da Keune transformados, vendo hist\u00f3rias de sucesso e aprendendo com os pontos positivos e negativos<\/strong> de uma carreira, explica Ricardo Moraes Filho<\/strong>, CEO da Rodhium e Presidente do Cap\u00edtulo Curitiba<\/strong>.<\/p>\n

Al\u00e9m disso, caracterizando o empreendedor como solit\u00e1rio, <\/em>ele afirma que, estando nesse grupo, todos os CEOs e respons\u00e1veis por empresas conseguem aprender juntos<\/strong>.<\/p>\n

<\/h2>\n

Keune: paix\u00e3o em criar beleza todos os dias e em toda a parte do mundo<\/strong><\/h2>\n

Criada em 1922<\/strong>, na Holanda<\/strong>, pelo qu\u00edmico Jan Keune<\/strong>, a empresa foi iniciada de forma familiar pelos seus fundadores \u2013 caracter\u00edstica seguida fielmente pela fam\u00edlia de Gerson Raskin, que se mant\u00e9m \u00e0 frente do neg\u00f3cio at\u00e9 hoje, garantindo o sucesso da institui\u00e7\u00e3o. N\u00e3o \u00e0 toa, a marca enraizou-se em solos brasileiros h\u00e1 mais de 20 anos, garantindo um desempenho crescente no setor da beleza e tornando-se refer\u00eancia internacional<\/strong>.<\/p>\n

\"Antonio<\/p>\n

A forma como Raskin lidou com as adversidades para consolidar a Keune mostra-se digna de inspira\u00e7\u00e3o. Um dos pilares da marca \u2013 e da qualidade dos produtos<\/strong> \u2013 \u00e9 o uso da mesma composi\u00e7\u00e3o em todas as f\u00e1bricas<\/strong>. Mesmo com os altos custos de importa\u00e7\u00e3o<\/strong> para o Brasil, o empreendedor conseguiu manter as caracter\u00edsticas de produ\u00e7\u00e3o dos itens e disseminou com sucesso a Keune entre os profissionais de sal\u00e3o, caminhando na contram\u00e3o das burocracias do pa\u00eds.<\/p>\n

A estrutura\u00e7\u00e3o organizacional da empresa<\/strong>, que foi explicada aos membros do EO no primeiro encontro da s\u00e9rie \u201cHist\u00f3ria de Sucessos\u201d, foi o fator essencial para esse arremate. Sobre o evento, Antonio Borba revela:<\/p>\n

\n

A visita \u00e0 Keune Brasil<\/strong> nos mostrou um t\u00edpico empres\u00e1rio que nos faz ter orgulho de ser brasileiros. Quando vemos um empreendedor como o Gerson Raskin contando sua jornada, compartilhando seus desafios, vemos como nosso pa\u00eds \u00e9 competente para lidar com adversidades.<\/strong><\/p>\n<\/blockquote>\n

Ele acrescenta ainda que entender a maneira como Raskin enfrentou suas dificuldades ao longo da carreira \u2013 principalmente, sem se corromper \u2013 marcou a todos os presentes.<\/p>\n

Escutando a hist\u00f3ria de Raskin, Michael Fukuda<\/strong>, conselheiro da Benkyou e membro do Cap\u00edtulo Curitiba, afirma que os presentes tiveram uma \u00f3tima oportunidade de trocar experi\u00eancias e entender que essa seria uma forma eficaz de os empreendedores se apoiarem. \u201cN\u00e3o \u00e9 porque o seu neg\u00f3cio \u00e9 do segmento X e o do outro do Z que voc\u00eas n\u00e3o podem trocar experi\u00eancias. H\u00e1 muito aprendizado e desafios comuns aos empres\u00e1rios<\/strong>\u201d, defende Fukuda, que tamb\u00e9m ocupa a posi\u00e7\u00e3o de Board Learning Chair e foi respons\u00e1vel pela organiza\u00e7\u00e3o do evento.<\/p>\n

\"Antonio<\/h2>\n

Para Borba, a hist\u00f3ria de Raskin se molda \u00e0 cultura brasileira. “Analisando o case de sucesso dele, <\/span>enxergamos tudo o que vivemos no dia a dia<\/strong>: as dificuldades, as crises, a grande burocracia, a falta de infraestrutura do Brasil. Tudo isso \u00e9 um resumo do que ele passou ao longo de d\u00e9cadas de trabalho para conseguir montar o que \u00e9 hoje a Keune em nosso pa\u00eds”, conclui o empres\u00e1rio.<\/span><\/p>\n

 <\/p>\n

\"Antonio<\/p>\n

EO no mundo<\/a><\/strong><\/h2>\n

A\u00a0Entrepreneurs\u2019 Organization<\/strong> \u00e9 a \u00fanica rede global peer-to-peer exclusiva para empreendedores<\/strong>, contando com mais de 13.000 membros<\/strong> em 58 pa\u00edses<\/strong>. Sua estrutura possibilita que empres\u00e1rios aprendam uns com os outros, conduzindo-os a um crescente sucesso profissional e a uma vida pessoal enriquecedora<\/strong>.<\/p>\n

Board Communications Chair<\/strong><\/h2>\n

Nosso CEO, Antonio Borba, foi um dos 16 membros originais que fundaram o cap\u00edtulo EO em Curitiba ao final de 2018<\/a><\/strong>. Logo em seguida, foi convidado para fazer parte do board, no cargo de Communications Chair.<\/p>\n

\"Antonio<\/p>\n

“Fazer parte do board do EO \u00e9 gratificante.<\/strong> O sacrif\u00edcio exigido na organiza\u00e7\u00e3o da agenda tem sua recompensa na troca de experi\u00eancias<\/strong> em \u00e2mbito diferenciado. Afinal de contas, no EO estamos tentando \u2018liderar l\u00edderes<\/strong>\u2019, o que n\u00e3o \u00e9 tarefa corriqueira”, conta o empres\u00e1rio.<\/p>\n

A participa\u00e7\u00e3o de Borba no Cap\u00edtulo Curitiba tem trazido uma ascens\u00e3o cada vez maior. Gra\u00e7as a esse trabalho, nosso CEO visitou ag\u00eancias de marketing e empresas de tecnologia em diversos pa\u00edses como Estados Unidos<\/strong>, Inglaterra<\/strong>, Gr\u00e9cia<\/strong> e China<\/strong>, compartilhando experi\u00eancias e firmando parcerias internacionais para troca de tecnologia.<\/p>\n

“Uma das tecnologias que estamos pesquisando s\u00e3o as aplica\u00e7\u00f5es de VR (realidade virtual) <\/strong>a produtos j\u00e1 existentes no mercado. Assinamos um acordo de transfer\u00eancia de tecnologia com um player internacional e em breve teremos novidades”, promete Borba.<\/p>\n

 <\/p>\n

Leia tamb\u00e9m: Ademilar \u2013 Branded Content<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n

No dia 30 de julho, o Cap\u00edtulo Curitiba da Entrepreneurs’ Organization (EO)<\/a><\/strong> inaugurou a s\u00e9rie \u201cHist\u00f3ria de Sucessos<\/strong>\u201d, contando o case de Gerson Raskin<\/strong>, presidente nacional da Keune Haircosmetics<\/a><\/strong>. O evento aconteceu na sede da empresa, em Colombo, Regi\u00e3o Metropolitana de Curitiba, e teve participa\u00e7\u00e3o de Antonio Borba<\/strong><\/a>, CEO da Magic Web Design<\/a><\/strong> e Rede Magic<\/a><\/strong> e um dos membros fundadores do EO Curitiba<\/a><\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":23889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2401],"tags":[18,2226,1766],"class_list":["post-23872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rede-magic","tag-antonio-borba","tag-eo-entrepreneurs-organization","tag-tecnologia-2"],"yoast_head":"\nAntonio Borba participa de evento do EO Curitiba na Keune Haircosmetics<\/title>\n<meta name=\"description\" content=\"Antonio Borba, CEO Magic e Communications Chair do board do EO Curitiba, participou do evento "Hist\u00f3ria de Sucessos", na Keune Brasil. 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