{"id":23966,"date":"2019-09-04T17:16:02","date_gmt":"2019-09-04T20:16:02","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=23966"},"modified":"2026-01-21T13:38:41","modified_gmt":"2026-01-21T16:38:41","slug":"quem-e-geracao-z","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/rede-magic\/quem-e-geracao-z\/","title":{"rendered":"Quem \u00e9 a Gera\u00e7\u00e3o Z?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23972 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/190904-BLOG-01.jpg\" alt=\"O que \u00e9 a Gera\u00e7\u00e3o Z? - Magic Web Design\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/190904-BLOG-01.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/190904-BLOG-01-300x208.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/190904-BLOG-01-200x139.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>Por incr\u00edvel que pare\u00e7a, hoje, muitos jovens associam <strong>Britney Spears<\/strong>,<strong> Christina Aguilera <\/strong>e<strong> Justin Timberlake<\/strong> \u00e0 gera\u00e7\u00e3o dos pais. Inclusive, a maioria sequer viu <strong>Ronaldinho Ga\u00facho<\/strong> e <strong>Zidane<\/strong> em campo, ou at\u00e9 mesmo n\u00e3o t\u00eam a lembran\u00e7a de assistir ao filme \u201c<strong>Procurando Nemo<\/strong>\u201d nos cinemas. Essas pessoas \u2013 que fazem parte da chamada &#8220;<strong>Gera\u00e7\u00e3o Z<\/strong>&#8220;, de at\u00e9 24 anos \u2013 j\u00e1 representam <strong>30% da popula\u00e7\u00e3o<\/strong>, n\u00famero que tende a crescer.<\/p>\n<p><!--more--><\/p>\n<h1><strong>O que \u00e9 a Gera\u00e7\u00e3o Z?<\/strong><\/h1>\n<p>Desde j\u00e1, a Gen Z, como tamb\u00e9m \u00e9 conhecida, mostra-se uma consumidora e, principalmente, <em>criadora <\/em>de cultura e conte\u00fado. Essas pessoas est\u00e3o consolidando suas vidas com personalidades fortes, destacando uma preocupa\u00e7\u00e3o, por exemplo, com o <strong>meio ambiente<\/strong> e estreitando la\u00e7os com as <strong>marcas associadas a esse mesmo tipo de interesse<\/strong>.<\/p>\n<h1><strong>As preocupa\u00e7\u00f5es da Gera\u00e7\u00e3o Z<\/strong><\/h1>\n<ul>\n<li><strong>Futuro: <\/strong>cada vez mais, jovens apegam-se \u00e0s preocupa\u00e7\u00f5es quanto ao amanh\u00e3 e isso \u00e9 marcante na Gen Z \u2013 uma grande diferen\u00e7a, inclusive, para a gera\u00e7\u00e3o anterior, que apresenta um <strong>car\u00e1ter mais imediatista<\/strong>. Por terem crescido em meio a uma <strong>crise econ\u00f4mica global<\/strong>, temem a probabilidade de n\u00e3o garantir um emprego ou prop\u00f3sito na vida. Isso foi determinante para a transforma\u00e7\u00e3o do mercado que, hoje, possui um n\u00famero alto de <strong>jovens empreendedores<\/strong>. Com esse contexto, uma pesquisa feita pelo <strong>Google<\/strong> em 2019 revelou que os maiores medos de <strong>54% dos jovens<\/strong> entrevistados giram em torno da <strong>solid\u00e3o<\/strong>, de <strong>n\u00e3o ter metas<\/strong> e de <strong>n\u00e3o constituir uma fam\u00edlia<\/strong>.<\/li>\n<li><strong>Fam\u00edlia: <\/strong>aprofundando a quest\u00e3o familiar, o <strong>YouTube<\/strong> ganhou bastante relev\u00e2ncia. Para os jovens da Gera\u00e7\u00e3o Z, a plataforma audiovisual funciona como um <strong>guia para a<\/strong> <strong>vida<\/strong>. Muitos <strong>digital influencers<\/strong> j\u00e1 publicaram v\u00eddeos dando conselhos sobre assuntos relacionados. Somando milh\u00f5es de seguidores, eles acabam se tornando refer\u00eancia para os jovens, que se espelham nos youtubers.<\/li>\n<li><strong>Divers\u00e3o: <\/strong>com as novidades tecnol\u00f3gicas que surgem diariamente, o <strong>consumo de entretenimento<\/strong> da Gen Z mostra-se outra quest\u00e3o peculiar, com protagonismo da <strong>m\u00fasica<\/strong>, de <strong>games<\/strong> e do <strong>smartphone<\/strong>. Este \u00faltimo tem ainda mais import\u00e2ncia porque re\u00fane todos os outros interesses, e \u00e9 atrav\u00e9s dele que os jovens produzem e difundem conte\u00fado: o celular \u00e9 o que liga a Gen Z ao mundo. Estima-se que esta seja a \u00fanica esfera na qual esses jovens apresentam uma <strong>fidelidade \u00e0s marcas do mercado<\/strong>. Por\u00e9m, essa fidelidade \u00e9 ef\u00eamera: se uma empresa falha em prestar servi\u00e7os, \u00e9 <strong>rapidamente substitu\u00edda<\/strong>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23971 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/190904-BLOG-02.jpg\" alt=\"O que \u00e9 a Gera\u00e7\u00e3o Z? - Magic Web Design\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/190904-BLOG-02.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/190904-BLOG-02-300x208.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/190904-BLOG-02-200x139.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<h1><strong>Divers\u00e3o a fundo<\/strong><\/h1>\n<p>Uma caracter\u00edstica inata das pessoas desta nova gera\u00e7\u00e3o \u00e9 a capacidade de <strong>gerir ecossistemas<\/strong> dentro de seus interesses. Um <strong>v\u00eddeo da<\/strong> <strong>Beyonc\u00e9<\/strong>, por exemplo, alcan\u00e7a muito mais gente do que apenas as pessoas que assistiram ao seu clipe original. Al\u00e9m de j\u00e1 ser pauta semanas antes na imprensa e tamb\u00e9m em blogs e vlogs, o trabalho da cantora \u00e9 disseminado quando surgem outros v\u00eddeos com rea\u00e7\u00f5es, coreografia de f\u00e3s, coment\u00e1rios variados, par\u00f3dias, covers e muitos outros tipos de conte\u00fado. Ou seja, <strong>uma teia \u00e9 criada<\/strong> a partir de um \u00fanico produto audiovisual, interligando in\u00fameros subtemas dentro do inicial: um simples videoclipe de uma diva pop que faz sucesso entre os<br \/>\nGen Z.<\/p>\n<p>\u00c9 importante lembrar que esses ecossistemas n\u00e3o se limitam \u00e0 m\u00fasica. Afinal, games e tecnologia, entre outros s\u00e3o assuntos, tamb\u00e9m rendem in\u00fameros ecossistemas, cada vez mais alimentados e fomentados pela pr\u00f3pria gera\u00e7\u00e3o.<\/p>\n<h1><strong>Marketing Digital e Gen Z<\/strong><\/h1>\n<p>Mais do que nunca, a <strong>comunica\u00e7\u00e3o online feita pelas empresas<\/strong> precisa de estrat\u00e9gias e t\u00e1ticas para atingir da melhor maneira essa nova gera\u00e7\u00e3o \u2013 que \u00e9 extremamente exigente. O<a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/inbound-marketing-marca-presente-meios-digitais\/\"><strong> bom uso do Marketing Digital<\/strong><\/a>, uma das especialidades da <strong><a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong>, \u00e9 o <strong>segredo para o sucesso empresarial<\/strong> na d\u00e9cada em que a tecnologia e a informa\u00e7\u00e3o circulam \u00e0 velocidade da luz. Por isso, estamos a sua disposi\u00e7\u00e3o! Para receber uma proposta e conhecer nosso trabalho, entre em\u00a0<strong><a href=\"https:\/\/www.redemagic.com\/contato\" target=\"_blank\" rel=\"noopener\">contato<\/a><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23981\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/1909_Magic_Blog-1.png\" alt=\"Infogr\u00e1fico: o que \u00e9 a Gera\u00e7\u00e3o Z? - Magic Web Design\" width=\"655\" height=\"795\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/1909_Magic_Blog-1.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/1909_Magic_Blog-1-247x300.png 247w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/09\/1909_Magic_Blog-1-165x200.png 165w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<\/p>\n<p>Por incr\u00edvel que pare\u00e7a, hoje, muitos jovens associam <strong>Britney Spears<\/strong>,<strong> Christina Aguilera <\/strong>e<strong> Justin Timberlake<\/strong> \u00e0 gera\u00e7\u00e3o dos pais. Inclusive, a maioria sequer viu <strong>Ronaldinho Ga\u00facho<\/strong> e <strong>Zidane<\/strong> em campo, ou at\u00e9 mesmo n\u00e3o t\u00eam a lembran\u00e7a de assistir ao filme \u201c<strong>Procurando Nemo<\/strong>\u201d nos cinemas. Essas pessoas \u2013 que fazem parte da chamada &#8220;<strong>Gera\u00e7\u00e3o Z<\/strong>&#8220;, de at\u00e9 24 anos \u2013 j\u00e1 representam <strong>30% da popula\u00e7\u00e3o<\/strong>, n\u00famero que tende a crescer.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2401],"tags":[683,127,168,1749,318,1793,297,1939,1712,1745,126,375],"class_list":["post-23966","post","type-post","status-publish","format-standard","hentry","category-rede-magic","tag-criacao","tag-facebook","tag-google","tag-internet-2","tag-iphone","tag-magic-web-design-2","tag-mark-zuckerberg","tag-marketing-digital-2","tag-midias-sociais","tag-redes-sociais-2","tag-twitter","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quem \u00e9 a Gera\u00e7\u00e3o Z?<\/title>\n<meta name=\"description\" content=\"A Gera\u00e7\u00e3o Z mostra-se uma consumidora e, principalmente, criadora de cultura e conte\u00fado. 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