{"id":24030,"date":"2019-10-16T11:00:17","date_gmt":"2019-10-16T14:00:17","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=24030"},"modified":"2026-01-23T12:46:04","modified_gmt":"2026-01-23T15:46:04","slug":"mio-gelato-e-cafe-planejamento-de-marketing","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/mio-gelato-e-cafe-planejamento-de-marketing\/","title":{"rendered":"Mio Gelato e Caf\u00e9 \u2013 Planejamento de Marketing"},"content":{"rendered":"<p><strong>Mio<\/strong> \u00e9 uma marca de gelatos artesanais e caf\u00e9s especiais nascida em S\u00e3o Jos\u00e9 dos Campos, SP, que est\u00e1 abrindo uma rede de lojas pr\u00f3prias na cidade de S\u00e3o Paulo.<\/p>\n<p>A <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> tem orgulho de participar desta hist\u00f3ria. Fomos chamados pela Mio para o delicioso desafio de auxiliar no posicionamento estrat\u00e9gico da marca para os pr\u00f3ximos anos.<\/p>\n<p>O trabalho desenvolvido pela Magic \u00e9 composto por diversos pilares.<\/p>\n<h1><a href=\"https:\/\/www.redemagic.com\/solucoes-branding\" target=\"_blank\" rel=\"noopener\"><strong>Branding<\/strong><\/a><\/h1>\n<p><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/mio-gelato-e-cafe-planejamento-de-marketing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24032 size-full\" title=\"Mio Gelato e Caf\u00e9 \u2013 Estudo de Branding\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Branding.jpg\" alt=\"Mio Gelato e Caf\u00e9 \u2013 Estudo de Branding\" width=\"655\" height=\"403\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Branding.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Branding-300x185.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Branding-200x123.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>Revisamos e ajustamos logotipo, cores, tagline e manual de marca, preparando a Mio para esta nova fase com presen\u00e7a f\u00edsica e digital em diversos meios.<!--more--><\/p>\n<h1><strong>Storytelling<\/strong><\/h1>\n<p>Mais do que escrever a hist\u00f3ria, a Magic contou a origem real da marca, que remonta a uma receita familiar de gelato artesanal herdada pelos fundadores da gelateria.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24034 size-full\" title=\"Mio Gelato e Caf\u00e9 \u2013 Storytelling\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Storytelling.jpg\" alt=\"Mio Gelato e Caf\u00e9 \u2013 Storytelling\" width=\"655\" height=\"403\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Storytelling.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Storytelling-300x185.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Storytelling-200x123.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/>Tamb\u00e9m escrevemos um manifesto que explica todas as <strong>diferen\u00e7as entre Gelato e Sorvete<\/strong> \u2013 pode apostar, s\u00e3o muitas!<\/p>\n<h1><strong>Posicionamento de Mercado<\/strong><\/h1>\n<p>O posicionamento de mercado de uma marca s\u00f3 \u00e9 efetivo se obedecer aos pilares essenciais que definem seu DNA. Dentro deste contexto, a Magic conversou com s\u00f3cios, colaboradores e clientes para chegar \u00e0 verdade da marca e definir todas as caracter\u00edsticas que permeiam o dia a dia da empresa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24033 size-full\" title=\"Mio Gelato e Caf\u00e9 \u2013 Posicionamento de Mercado\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Posicionamento.jpg\" alt=\"Mio Gelato e Caf\u00e9 \u2013 Posicionamento de Mercado\" width=\"655\" height=\"403\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Posicionamento.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Posicionamento-300x185.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-Posicionamento-200x123.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/>Os pilares abordam todas as etapas de transforma\u00e7\u00e3o do produto, desde a compra dos ingredientes, passando pela fabrica\u00e7\u00e3o, at\u00e9 a experi\u00eancia final do consumidor.<\/p>\n<h1><strong>Planejamento de Marketing<\/strong><\/h1>\n<p>Foi somente ap\u00f3s desenvolver todo o estudo de branding e posicionamento que a Magic elaborou o Planejamento de Marketing para a marca, contemplando os processos de lan\u00e7amento, ativa\u00e7\u00e3o e sustenta\u00e7\u00e3o com vista \u00e0 expans\u00e3o da rede.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24031 size-full\" title=\"Mio Gelato e Caf\u00e9 \u2013 Planejamento de Marketing\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-655X455.jpg\" alt=\"Mio Gelato e Caf\u00e9 \u2013 Planejamento de Marketing\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-655X455.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-655X455-300x208.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/Mio-655X455-200x139.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>O momento atual do planejamento \u00e9 o de lan\u00e7amento das <a href=\"https:\/\/www.redemagic.com\/solucoes-marketing-digital\" target=\"_blank\" rel=\"noopener\">redes sociais da <strong>Mio<\/strong><\/a>. Visite, conhe\u00e7a e seja mais um f\u00e3 da marca!<\/p>\n<p><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/MioGelatoeCafe\" target=\"_blank\" rel=\"noopener\">@MioGelatoeCafe<\/a><\/p>\n<p><strong>Instagram:<\/strong> <a href=\"https:\/\/www.instagram.com\/miogelatoecafe\" target=\"_blank\" rel=\"noopener\">@miogelatoecafe<\/a><\/p>\n<p><strong>Blog:<\/strong> <a href=\"http:\/\/blog.miogelatoecafe.com.br\/\" target=\"_blank\" rel=\"noopener\">blog.miogelatoecafe.com.br<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Mio<\/strong> \u00e9 uma marca de gelatos artesanais e caf\u00e9s especiais nascida em S\u00e3o Jos\u00e9 dos Campos, SP, que est\u00e1 abrindo uma rede de lojas pr\u00f3prias na cidade de S\u00e3o Paulo.<\/p>\n<p>A <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> tem orgulho de participar desta hist\u00f3ria. Fomos chamados pela Mio para o delicioso desafio de auxiliar no posicionamento estrat\u00e9gico da marca para os pr\u00f3ximos anos.<\/p>\n<p>O trabalho desenvolvido pela Magic \u00e9 composto por diversos pilares.<\/p>\n<p><a href=\"https:\/\/www.redemagic.com\/solucoes-branding\" target=\"_blank\" rel=\"noopener\"><strong>Branding<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/mio-gelato-e-cafe-planejamento-de-marketing\/\"><\/a><\/p>\n<p>Revisamos e ajustamos logotipo, cores, tagline e manual de marca, preparando a Mio para esta nova fase com presen\u00e7a f\u00edsica e digital em diversos meios.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[1341,2124,2107,2228,189,2227],"class_list":["post-24030","post","type-post","status-publish","format-standard","hentry","category-comunicacao","category-marketing-digital","tag-branding","tag-gestao-de-marketing-digital","tag-gestao-de-midias-sociais","tag-planejamento-de-marketing","tag-planejamento-estrategico","tag-posicionamento-de-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mio Gelato e Caf\u00e9 - Planejamento de Marketing<\/title>\n<meta name=\"description\" content=\"Mio \u00e9 uma marca de gelatos artesanais e caf\u00e9s. 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