{"id":24048,"date":"2019-10-15T11:19:09","date_gmt":"2019-10-15T14:19:09","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=24048"},"modified":"2019-10-17T09:25:33","modified_gmt":"2019-10-17T12:25:33","slug":"facebook-amplia-uso-de-publicidade-interativa","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-amplia-uso-de-publicidade-interativa\/","title":{"rendered":"Facebook amplia uso de publicidade interativa"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24051 size-full\" title=\"Publicidade Interativa\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/191015-BLOG-01.jpg\" alt=\"Publicidade interativa - Magic Web Design\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/191015-BLOG-01.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/191015-BLOG-01-300x208.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/191015-BLOG-01-200x139.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>O <strong>Facebook<\/strong> anunciou que pretende oferecer aos seus anunciantes a possibilidade de unir suas propagandas a ferramentas interativas, como <strong>enquetes, realidade aumentada e jogos<\/strong>. O objetivo desta medida ser\u00e1 permitir que as empresas que utilizam fan pages consigam <strong>interagir com seus poss\u00edveis clientes<\/strong> em seus an\u00fancios, em vez destes serem apenas vistos ou lidos de forma passiva.<\/p>\n<p><!--more--><\/p>\n<p>Neste espa\u00e7o de <strong>interatividade comercial<\/strong>, os internautas do Facebook, Instagram e tamb\u00e9m do Messenger t\u00eam a op\u00e7\u00e3o de <strong>clicar nas propagandas<\/strong> para dar uma opini\u00e3o, analisar os produtos ou servi\u00e7os oferecidos pelo anunciante e jogar. Os games, inclusive, est\u00e3o na <strong>lista de principais interesses da <\/strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/quem-e-geracao-z\/\"><strong>Gera\u00e7\u00e3o Z<\/strong><\/a>, grande consumidora e produtora de conte\u00fado das redes sociais.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24052 size-full\" title=\"Publicidade Interativa\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/191015-BLOG-02.jpg\" alt=\"Publicidade interativa - Magic Web Design\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/191015-BLOG-02.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/191015-BLOG-02-300x208.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2019\/10\/191015-BLOG-02-200x139.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>&#8220;Os criadores reconhecem que sua audi\u00eancia tamb\u00e9m est\u00e1 composta por criadores&#8221;, afirmou <strong>Marc D\u2019Arcy<\/strong>, <strong>chefe de marketing do Facebook<\/strong>, ao apresentar este novo modelo de neg\u00f3cio digital. De acordo com ele, o auge da publicidade \u00e9 um bom exemplo da transforma\u00e7\u00e3o do marketing de um <strong>produto <span style=\"color: #000000;\"><em>imposto<\/em> <\/span>\u00e0s pessoas<\/strong> em um <strong>produto <em>criado para e com <\/em>elas<\/strong>.<\/p>\n<p>J\u00e1 incorporada aos stories do Instagram, a funcionalidade de <strong>responder a perguntas ou enquetes<\/strong> tamb\u00e9m ser\u00e1 uma op\u00e7\u00e3o para an\u00fancios em v\u00eddeo que aparecem no feed do Facebook. Al\u00e9m disso, os anunciantes poder\u00e3o adequar a <strong>realidade aumentada<\/strong> aos posts comerciais. Esta ferramenta, j\u00e1 testada por algumas institui\u00e7\u00f5es, permite que os usu\u00e1rios experimentem a cor de um batom em sua pr\u00f3pria foto ou chequem como uma cadeira ou outro m\u00f3vel ficaria em sua casa.<\/p>\n<p><strong>Veja tamb\u00e9m<\/strong>: <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/tudo-o-que-voce-precisa-saber-sobre-rede-5g\/\"><strong>Tudo o que voc\u00ea precisa saber sobre a rede 5G<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<\/p>\n<p>O <strong>Facebook<\/strong> anunciou que pretende oferecer aos seus anunciantes a possibilidade de unir suas propagandas a ferramentas interativas, como <strong>enquetes, realidade aumentada e jogos<\/strong>. O objetivo desta medida ser\u00e1 permitir que as empresas que utilizam fan pages consigam <strong>interagir com seus poss\u00edveis clientes<\/strong> em seus an\u00fancios, em vez destes serem apenas vistos ou lidos de forma passiva.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-24048","post","type-post","status-publish","format-standard","hentry","category-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook amplia uso de publicidade interativa<\/title>\n<meta name=\"description\" content=\"O Facebook anunciou a possibilidade de unir propagandas a ferramentas interativas, como enquetes, realidade aumentada e jogos. 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