{"id":24317,"date":"2020-09-25T10:18:56","date_gmt":"2020-09-25T13:18:56","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=24317"},"modified":"2020-09-25T13:06:20","modified_gmt":"2020-09-25T16:06:20","slug":"igtv-ainda-uma-grande-aposta-instagram","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/igtv-ainda-uma-grande-aposta-instagram\/","title":{"rendered":"IGTV: ainda uma grande aposta do Instagram"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/igtv-ainda-uma-grande-aposta-instagram\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24319 size-full\" title=\"IGTV: ainda uma grande aposta do Instagram\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/09\/IGTV-ainda-uma-grande-aposta-do-Instagram-blog.jpg\" alt=\"IGTV: ainda uma grande aposta do Instagram\" width=\"668\" height=\"445\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/09\/IGTV-ainda-uma-grande-aposta-do-Instagram-blog.jpg 668w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/09\/IGTV-ainda-uma-grande-aposta-do-Instagram-blog-300x200.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/09\/IGTV-ainda-uma-grande-aposta-do-Instagram-blog-200x133.jpg 200w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/p>\n<p>Segundo o \u00faltimo relat\u00f3rio do <strong><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">Cisco Visual Networking Index 2017-2022<\/a><\/strong>, at\u00e9 2022, <strong>79% do tr\u00e1fego mundial de dados m\u00f3veis ser\u00e1 de v\u00eddeos<\/strong>. Segundo o pr\u00f3prio Instagram, o n\u00famero de <strong>v\u00eddeos criados na plataforma cresce 80% ao ano<\/strong>. Foi considerando essas tend\u00eancias que, em 2018, o Instagram lan\u00e7ou o IGTV, uma plataforma exclusiva para v\u00eddeos, mirando os usu\u00e1rios afeitos a esse tipo de conte\u00fado.<\/p>\n<p><!--more--><\/p>\n<p>O app permite compartilhar v\u00eddeos verticais de alta qualidade com at\u00e9 uma hora de dura\u00e7\u00e3o, caso o perfil seja verificado e tenha um grande n\u00famero de seguidores. Apesar de o IGTV ser um aplicativo independente em rela\u00e7\u00e3o ao Instagram, \u00e9 poss\u00edvel <strong>utilizar a mesma conta<\/strong>: qualquer usu\u00e1rio pode acessar os v\u00eddeos no \u00edcone de TV ao lado da fun\u00e7\u00e3o Direct. A <strong>meta claramente ousada do IGTV, desde sua cria\u00e7\u00e3o, \u00e9 absorver o p\u00fablico do YouTube<\/strong>, que h\u00e1 muitos anos \u00e9 a <strong>plataforma l\u00edder de v\u00eddeos<\/strong>. Segundo pesquisa realizada pelo site <strong><a href=\"https:\/\/wearesocial.com\/\" target=\"_blank\" rel=\"noopener\">We Are Social<\/a><\/strong>, <strong>o YouTube tornou-se, em 2019, a rede social mais utilizada no Brasil<\/strong>: 95% dos internautas brasileiros est\u00e3o na plataforma.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24332\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/09\/IGTV-ainda-uma-grande-aposta-do-Instagram-mockup.png\" alt=\"\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/09\/IGTV-ainda-uma-grande-aposta-do-Instagram-mockup.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/09\/IGTV-ainda-uma-grande-aposta-do-Instagram-mockup-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/09\/IGTV-ainda-uma-grande-aposta-do-Instagram-mockup-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Atualiza\u00e7\u00e3o melhora a acessibilidade <\/strong><\/h2>\n<p>O Instagram continua investindo no IGTV desde que este foi lan\u00e7ado. <strong>Rumores a respeito do encerramento do servi\u00e7o chegaram a circular no come\u00e7o de 2020<\/strong>, quando o bot\u00e3o de destaque do IGTV foi removido da p\u00e1gina inicial do Instagram. Por\u00e9m, ele foi apenas alocado para a aba \u201cDescobrir\u201d, perdendo espa\u00e7o entre os conte\u00fados tradicionais e se concentrando no aplicativo individual. Logo percebemos que <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/instagram-menos-quadrado\/\">o Instagram redesenhou a plataforma<\/a> <\/strong>e, em vez de encerrar o IGTV, deu ainda mais destaque para ele.<\/p>\n<p>Recentemente, o Instagram anunciou novas fun\u00e7\u00f5es que <strong>pretendem auxiliar pessoas surdas e com defici\u00eancia auditiva em todo o mundo<\/strong>. Agora \u00e9 poss\u00edvel, ao fazer upload de um v\u00eddeo no IGTV, ativar a op\u00e7\u00e3o <strong>\u201cLegendas geradas automaticamente\u201d<\/strong> nas configura\u00e7\u00f5es. Segundo nota divulgada pelo Facebook (que det\u00e9m o Instagram), embora haja ampla circula\u00e7\u00e3o de conte\u00fado hoje, nem todas as pessoas podem compreend\u00ea-lo, por falta de acessibilidade.<\/p>\n<p>A precis\u00e3o do texto gerado no IGTV acompanhar\u00e1 a clareza do \u00e1udio no clipe. Al\u00e9m de beneficiar pessoas com problemas auditivos \u2013 que segundo a Organiza\u00e7\u00e3o Mundial da Sa\u00fade s\u00e3o <strong>mais de 5% da popula\u00e7\u00e3o mundial <\/strong>\u2013, as legendas tamb\u00e9m s\u00e3o atrativas para os <strong>usu\u00e1rios que desejam assistir aos v\u00eddeos sem som<\/strong>,<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/o-que-motiva-os-usuarios-a-seguir-uma-marca-no-instagram\/\">ajudando o conte\u00fado a atingir um p\u00fablico mais amplo<\/a><\/strong>. Inicialmente, as legendas autom\u00e1ticas estar\u00e3o dispon\u00edveis em 16 idiomas, mas pretende-se expandir esse n\u00famero em breve.<\/p>\n<p>\u00c9 not\u00e1vel o foco do Instagram nos conte\u00fados em v\u00eddeo. <strong>Em junho de 2020, a plataforma lan\u00e7ou mais um recurso exclusivo para esse formato: o Reels, que concorre diretamente com o aplicativo chin\u00eas TikTok<\/strong>. O Reels permite que o usu\u00e1rio crie v\u00eddeos curtos e criativos usando \u00e1udios e efeitos prontos. Ser\u00e1 que para obter sucesso nas redes sociais o conte\u00fado em v\u00eddeo \u00e9 essencial?<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/como-o-igtv-pode-potencializar-sua-estrategia-instagram\/\">Como o IGTV pode potencializar sua estrat\u00e9gia no Instagram<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/igtv-ainda-uma-grande-aposta-instagram\/\"><\/a><\/p>\n<p>Segundo o \u00faltimo relat\u00f3rio do <strong><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">Cisco Visual Networking Index 2017-2022<\/a><\/strong>, at\u00e9 2022, <strong>79% do tr\u00e1fego mundial de dados m\u00f3veis ser\u00e1 de v\u00eddeos<\/strong>. Segundo o pr\u00f3prio Instagram, o n\u00famero de <strong>v\u00eddeos criados na plataforma cresce 80% ao ano<\/strong>. Foi considerando essas tend\u00eancias que, em 2018, o Instagram lan\u00e7ou o IGTV, uma plataforma exclusiva para v\u00eddeos, mirando os usu\u00e1rios afeitos a esse tipo de conte\u00fado.<\/p>\n","protected":false},"author":1,"featured_media":24330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2247,2246,791,1712,1942,1804,375],"class_list":["post-24317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-atualizacao","tag-igtv","tag-instagram","tag-midias-sociais","tag-rede-social","tag-video","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IGTV: ainda uma grande aposta do Instagram<\/title>\n<meta name=\"description\" content=\"O Instagram continua investindo em atualiza\u00e7\u00f5es para o IGTV, com o objetivo de alcan\u00e7ar um n\u00famero ainda maior de pessoas. 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