{"id":24338,"date":"2020-10-05T10:00:29","date_gmt":"2020-10-05T13:00:29","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=24338"},"modified":"2026-01-22T12:13:19","modified_gmt":"2026-01-22T15:13:19","slug":"reels-e-importancia-dos-conteudos-em-video","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/marketing-conteudo\/reels-e-importancia-dos-conteudos-em-video\/","title":{"rendered":"Reels e a import\u00e2ncia dos conte\u00fados em v\u00eddeo"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/reels-e-importancia-dos-conteudos-em-video\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24340 size-full\" title=\"Reels e a import\u00e2ncia dos conte\u00fados em v\u00eddeo\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/Reels-e-a-import\u00e2ncia-dos-conte\u00fados-em-v\u00eddeo.jpg\" alt=\"Reels e a import\u00e2ncia dos conte\u00fados em v\u00eddeo\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/Reels-e-a-import\u00e2ncia-dos-conte\u00fados-em-v\u00eddeo.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/Reels-e-a-import\u00e2ncia-dos-conte\u00fados-em-v\u00eddeo-300x208.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/Reels-e-a-import\u00e2ncia-dos-conte\u00fados-em-v\u00eddeo-200x139.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>Em novembro de 2019, o Instagram adicionou <strong>a funcionalidade \u201cReels\u201d<\/strong> ao seu aplicativo, dispon\u00edvel inicialmente apenas para usu\u00e1rios no Brasil e que reproduz os principais recursos do popular TikTok. \u00c9 a segunda vez, pelo menos, que o Instagram se baseia em apps concorrentes para criar uma ferramenta: os stories foram adicionados ap\u00f3s o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/snapchat-sexting-ao-marketing\/\">sucesso do Snapchat<\/a><\/strong>, por exemplo. Desde agosto de 2020, depois dos testes no Brasil, na Alemanha e na Fran\u00e7a, o Instagram disponibilizou o Reels em mais de 50 outros pa\u00edses, <strong>apostando fortemente no sucesso dos conte\u00fados em v\u00eddeo<\/strong>.<\/p>\n<p><!--more--><\/p>\n<h2><\/h2>\n<h2><strong>Como funciona<\/strong><\/h2>\n<p>O Reels foi lan\u00e7ado com a possibilidade de gravar v\u00eddeos de at\u00e9 15 segundos, mas desde o \u00faltimo m\u00eas <strong>passou a aceitar postagens de at\u00e9 30 segundos<\/strong>.<\/p>\n<p>O usu\u00e1rio pode inserir m\u00fasicas no v\u00eddeo, fazer edi\u00e7\u00f5es r\u00e1pidas, escolher a velocidade e usar filtros, tudo isso dentro da plataforma. \u00c9 poss\u00edvel <strong>acessar o Reels<\/strong> <strong>pela aba \u201cExplorar\u201d ou diretamente no perfil do usu\u00e1rio<\/strong>, ao lado do IGTV.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O poder do conte\u00fado em v\u00eddeo <\/strong><\/h2>\n<p>V\u00eddeos s\u00e3o o formato com <strong>melhor desempenho nas redes sociais<\/strong>, gerando mais visualiza\u00e7\u00f5es, engajamento e respostas do que qualquer outra op\u00e7\u00e3o de postagem. Confira abaixo algumas m\u00e9tricas importantes divulgadas pelas pr\u00f3prias redes sociais sobre conte\u00fados em v\u00eddeo:<\/p>\n<ul>\n<li>Os tu\u00edtes com v\u00eddeo geram dez vezes mais engajamento e os tu\u00edtes promovidos custam 50% menos por engajamento.<\/li>\n<li>Os usu\u00e1rios do LinkedIn t\u00eam 20 vezes mais probabilidade de compartilhar um v\u00eddeo na plataforma do que outros tipos de postagem.<\/li>\n<li>Os usu\u00e1rios do Pinterest t\u00eam 2,6 vezes mais probabilidade de fazer uma compra depois de visualizar o conte\u00fado de v\u00eddeo de uma marca na plataforma.<\/li>\n<\/ul>\n<p>Segundo pesquisa realizada pela <strong><a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mention<\/a><\/strong> \u2013 especializada em <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/por-que-investir-em-monitoramento\/\">diferentes tipos de monitoramento<\/a><\/strong> \u2013, <strong>o conte\u00fado em v\u00eddeo \u00e9 a melhor maneira de gerar envolvimento no Instagram<\/strong>. Confira abaixo alguns dados importantes que a pesquisa revelou:<\/p>\n<ul>\n<li>As postagens em v\u00eddeo geram uma m\u00e9dia de 150 coment\u00e1rios.<\/li>\n<li>As postagens com imagens geram uma m\u00e9dia de 65 coment\u00e1rios.<\/li>\n<li>As postagens em carrossel geram uma m\u00e9dia de 80 coment\u00e1rios.<\/li>\n<\/ul>\n<p>Com o alto engajamento, voc\u00ea automaticamente <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/4-sinais-de-que-sua-empresa-nao-esta-fazendo-seo-corretamente\/\">melhora os \u00edndices de SEO<\/a><\/strong> e se destaca entre outras postagens. Os v\u00eddeos s\u00e3o uma \u00f3tima forma de <strong>tornar as informa\u00e7\u00f5es mais did\u00e1ticas<\/strong>, abordando inclusive quest\u00f5es complexas com menos risco de tornar o conte\u00fado ma\u00e7ante.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Tend\u00eancias<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24341 size-full\" title=\"Reels e a import\u00e2ncia dos conte\u00fados em v\u00eddeo\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/Reels-e-a-import\u00e2ncia-dos-conte\u00fados-em-v\u00eddeo-tend\u00eancias.jpg\" alt=\"Reels e a import\u00e2ncia dos conte\u00fados em v\u00eddeo\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/Reels-e-a-import\u00e2ncia-dos-conte\u00fados-em-v\u00eddeo-tend\u00eancias.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/Reels-e-a-import\u00e2ncia-dos-conte\u00fados-em-v\u00eddeo-tend\u00eancias-300x208.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/Reels-e-a-import\u00e2ncia-dos-conte\u00fados-em-v\u00eddeo-tend\u00eancias-200x139.jpg 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>Com a populariza\u00e7\u00e3o do formato, algumas tend\u00eancias come\u00e7aram a surgir. Em 2017, cerca de <strong><a href=\"https:\/\/www.twentythree.net\/blog\/the-state-of-online-video-twentythree-report-infographic\" target=\"_blank\" rel=\"noopener\">80% dos v\u00eddeos tinham menos de cinco minutos de dura\u00e7\u00e3o<\/a><\/strong>, e eram respons\u00e1veis por apenas um ter\u00e7o do engajamento geral desse tipo de conte\u00fado. J\u00e1 <strong>os v\u00eddeos longos, com 15 minutos ou mais, trouxeram 50% do engajamento do p\u00fablico<\/strong>. Esse cen\u00e1rio ainda hoje \u00e9 semelhante.<\/p>\n<p>Outra tend\u00eancia que o Facebook notou e logo resolveu aproveitar em suas plataformas foi a de <strong>v\u00eddeos sem som, com recurso de legendas<\/strong>. Um estudo realizado pela <strong><a href=\"https:\/\/www.verizonmedia.com\/pt-br\/\" target=\"_blank\" rel=\"noopener\">Verizon Media<\/a><\/strong> mostrou que <strong>92% das pessoas preferem assistir a v\u00eddeos sem som no celular<\/strong>, mas que os usu\u00e1rios esperam ver legendas em v\u00eddeos de \u201ccomo fazer\u201d, receitas e not\u00edcias.<\/p>\n<p>N\u00e3o se pode garantir que todo v\u00eddeo que sua marca postar ir\u00e1 gerar um grande n\u00famero de intera\u00e7\u00f5es, mas esse tipo de conte\u00fado \u00e9 certamente um fator-chave para gerar mais engajamento nas plataformas.<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/igtv-ainda-uma-grande-aposta-instagram\/\">IGTV: ainda uma grande aposta do Instagram<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/reels-e-importancia-dos-conteudos-em-video\/\"><\/a><\/p>\n<p>Em novembro de 2019, o Instagram adicionou <strong>a funcionalidade \u201cReels\u201d<\/strong> ao seu aplicativo, dispon\u00edvel inicialmente apenas para usu\u00e1rios no Brasil e que reproduz os principais recursos do popular TikTok. \u00c9 a segunda vez, pelo menos, que o Instagram se baseia em apps concorrentes para criar uma ferramenta: os stories foram adicionados ap\u00f3s o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/snapchat-sexting-ao-marketing\/\">sucesso do Snapchat<\/a><\/strong>, por exemplo. Desde agosto de 2020, depois dos testes no Brasil, na Alemanha e na Fran\u00e7a, o Instagram disponibilizou o Reels em mais de 50 outros pa\u00edses, <strong>apostando fortemente no sucesso dos conte\u00fados em v\u00eddeo<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":24342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2413],"tags":[572,791,2248,2249,1804],"class_list":["post-24338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-conteudo","tag-comunicacao","tag-instagram","tag-reels","tag-tendencias","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reels e a import\u00e2ncia dos conte\u00fados em v\u00eddeo<\/title>\n<meta name=\"description\" content=\"Recentemente, o Instagram expandiu a funcionalidade Reels para mais de 50 pa\u00edses. 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